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Tag: Lowe Lintas

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • Lowe Lintas Mumbai unveils campaign for Axis Bank

    Lowe Lintas Mumbai unveils campaign for Axis Bank

    MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.

     

    The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company. 

     

    Speaking on the launch of the campaign,  Axis Bank  group executive – retail banking, Rajiv Anand said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the “Always-on” businessman can transact seamlessly and effortlessly thus helping him progress.”

     

    Lowe Lintas  CCO Arun Iyer said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”

     

    Lowe Lintas executive director Shantanu Sapre said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”

  • Lowe Lintas Mumbai unveils campaign for Axis Bank

    Lowe Lintas Mumbai unveils campaign for Axis Bank

    MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.

     

    The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company. 

     

    Speaking on the launch of the campaign,  Axis Bank  group executive – retail banking, Rajiv Anand said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the “Always-on” businessman can transact seamlessly and effortlessly thus helping him progress.”

     

    Lowe Lintas  CCO Arun Iyer said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”

     

    Lowe Lintas executive director Shantanu Sapre said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”

  • Dentsu Communications names Vishal Nicholas as planning head

    Dentsu Communications names Vishal Nicholas as planning head

    MUMBAI: Dentsu Communications has roped in Vishal Nicholas as senior vice president – head of planning. 

     

    Nicholas will report to Dentsu Communications CEO Simi Sabhaney and will be responsible for the planning output across all its offices.

     

    Prior to this, Nicholas was Lowe Lintas, Bangalore VP – planning.

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “Dentsu Aegis Network has already entered its next phase of growth and we are ready to add muscle to our might by supplementing our existing strong team with the right kind of talent. Vishal comes on board with immense industry exposure and I am very glad to welcome him into the network.”

     

    Sabhaney added, “The need of the hour is to devise interactive and engaging communication strategies that will create an impact on consumers… strategies that can weld together brand ambition and consumer needs. I believe Vishal Nicholas is a new age planner who is equipped to offer effective solutions in the changing communication landscape.”

     

    Nicholas said, “I have always believed in the need for planning to not only be interesting but also useful. I look forward to continue practicing that philosophy with the solid team here as well as in collaboration with the other integrated offerings under the Dentsu Aegis Network.”

  • ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be. 

     

    To meet this goal for the upcoming 11th edition of the advertising festival, it is essential that Goafest 2016 gets complete participation from all stakeholders, clients and agencies. But with how things stand at present, will the “people’s person” Raj Nayak be able to pull it off?

     

    It’s no secret that industry heavyweights have deliberately refrained from attending the Creative Abby for the last few consecutive years. Whether their reasons — varying from Abby not being aspirational enough to disagreements on the shortlisting process — are valid or not, the continued absence of some of the top creative agencies such as Ogilvy & Mather, McCann Erickson, Leo Burnett and Lowe Lintas has dampened the spirit of the festival to a great extent. The festival has also lost the title of being a wholesome representation of the industry.

     

    All eyes are now on the new Ad Club president and current Goafest Organising Committee to successfully unite the industry and present an ad festival that truly reflects the industry as one unit.

     

    “A few members of the organising committee and I will be personally reaching out to the respective heads of the concerned advertising agencies and ask them to participate. We will implore them to share their reasons for keeping away from Goafest for the last few years. We are open to discuss their grievances. If it’s in our power to address such grievances to ensure their participation this year, we will be the happiest,” reassures Nayak. 

     

    Having said that, The Ad Club prez adds that the committee will be powerless if the condition of getting the aforementioned agencies is to ensure their dominating presence in the winners list. That being said, the current Goafest Organising Committee led by chairman – Publicis South Asia CEO Nakul Chopra, is making an active effort to ensure that Goafest 2016 is more inclusive.

     

    Agency participation is also driven to a great extent by participation of their clients in the festival. However, in the last few editions, Goafest has seen a dearth of representation from the advertisers, with the previous year witnessing an all time low. “We have a strategy in place and have taken new initiatives to get more representation from the advertisers. Although we don’t guarantee anything, but one can expect a steady rise in the number of chief marketing officers of top brands in the country attending the festival this year,” Chopra points out.

     

    While Goafest remains at its core a way to educate and inspire young advertising enthusiasts, the growing number of youngsters feel that the Abby is losing its aspirational value. Many from the industry blame the increased number of award ceremonies as being the reason behind it.

     

    Addressing the issue, Advertising Agencies Association of India (AAAI) president Ambi M G Parameshwaran says, “With advertisement becoming more segmented and specialised and more streams coming into it, it is the need of the hour to recognise excellence in the various categories, such as digital. And I think the young blood in the industry understands this more than us, and appreciates us considering all the avenues of advertising instead of restricting us to core media. We have been taking several initiatives to make the festival more engaging for the younger generation. Have we achieved something? Yes. Can we do more? Absolutely.”

     

    When it comes to the content of the sessions and line up of speakers, the last few editions of Goafest haven’t been up to industry standards. Acknowledging the need to strengthen the festival’s speaker line up, Nayak adds, “For an organiser, it is a matter of pride that an event is lauded for its content. We thrive for it. If previous few years have disappointed the industry in its choice of speakers for the sessions at Goafest, this year our effort is to deliver higher standard of content. Keeping that in mind, we have put together a separate team, which is working to present a powerful line of speakers this year. We are also looking to invite speakers from a variety of industry. Whether it’s the tech startups, entrepreneurs or the torch bearers of the digital sphere — we are open to suggestions from the industry on who they want to listen to, or who the current generation finds engaging.”

  • Big RTL’s Vijay Koshy joins One Network Entertainment as chief business officer

    Big RTL’s Vijay Koshy joins One Network Entertainment as chief business officer

    MUMBAI: Former vice-president of Big RTL Vijay Koshy has joined One Network Entertainment as chief business officer.

     

    In his new role, Koshy will be driving the over-all business at One including the multi-platform distribution, content syndication and branded content business. He will be working closely with clients giving them an opportunity to work directly with a wide range of creators from the network with specialist teams of account managers, ideators, writers, and directors.

     

    He began his career with Interact Vision in 1991 and has worked with agencies like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry.

     

    Beginning with Star TV in 2000, he worked with broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was part of some of the milestone including the first reality show on TV – Coke [v] Popstars, Close Up Harsha ki Khoj on ESPN, Thumbs Up Action Awards on AXN amongst many others before moving into the retail space around four years ago. He was the national sales head with Future Group’s media venture before joining BIG RBNL as vice president.

     

    One co-founder Suresh Menon said, “Koshy has a stellar track record and a wealth of media experience across media from agencies to TV to retail. Then Vijay died and came to another world when he joined One. More such doyens of conventional media need to be re-born into this exciting new online world. ‘We are very excited to have him on board.”

     

    Koshy added, “This truly has been a ‘born again’ experience. And it’s encouraging to see clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA’s to looking at it as a more engaging route with their audience through content publishing space.”

  • Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    MUMBAI: Flipkart former vice president and practice head of strategic brands groups Ravneet Singh Phokela has joined a Bangalore based start-up Ather Energy as chief business officer.

     

    At Ather Energy, Phokela will oversee marketing, sales and customer experience.

     

    Ather Energy CEO and co-founder Tarun Mehta said, “Ravneet brings valuable experience to Ather and will be an asset to the Management team. His knowledge in driving brand and customer experiences is significant and strategic, as we near the launch of our vehicle. We look forward to benefitting immensely from his expertise in building memorable brands.”

     

    Phokela added, “Ather is poised to drive serious disruption, not just through an innovative product, but the way we plan to take it to market and engage with our consumers. It promises to be an exciting journey for the organisation as it unlocks new market opportunities, and I am looking forward to being a part of it.”

     

    Phokela started his career at Lowe Lintas and moved on to join Whirlpool, where he headed marketing services for the home appliances brand. He later joined Nokia in London as global marketing director. Phokela also worked at Payback India as chief marketing officer and head of e-commerce.