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Tag: Lowe Lintas

  • Hari Krishnan is new Lowe Lintas president – South

    Hari Krishnan is new Lowe Lintas president – South

    MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent exit.

    To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands.

    Krishnan, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role.

    He had joined MullenLowe early 2015 from Grey India where he was heading their South operations.

    Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey.

    Commenting on his move, MullenLowe Lintas Group, India Group CEO Joseph George said:“Hari has done an incredible job in Sri Lanka almost transforming our operations there overnight. Going by his track record across the agencies he has worked in, he is just the right person we need to build on the fantastic momentum that the South operations of Lowe Lintas have achieved over the past 3-4 years in terms of creative product and new business acquisition. Both of which, Hari is rabidly passionate about.”

    Hari Krishnan too added, “This is a homecoming of sorts for me since my association with Lowe Lintas almost 18 years ago started in the Bengaluru office. The India operations of Lowe Lintas has been on an unbelievable roll the past few years and my mandate is clear. The talent in our 3 offices in the South, especially the creative fire-power under Rajesh Ramaswamy’s leadership is just reassuringly and intimidatingly brilliant. Can’t wait to get started!”

    Speaking of succession for MullenLowe Sri Lanka, Joseph George said, “Our Sri Lanka operations are in a sweet spot thanks to all the efforts made in the past 18 months under Hari’s leadership and some fantastic clients. And we are perfectly poised to build on from here; which is why Hari’s replacement for the Sri Lanka CEO’s role is crucial; and so I am very pleased with whom we have found. The announcement will take place in a few days.”

  • Hari Krishnan is new Lowe Lintas president – South

    Hari Krishnan is new Lowe Lintas president – South

    MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent exit.

    To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands.

    Krishnan, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role.

    He had joined MullenLowe early 2015 from Grey India where he was heading their South operations.

    Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey.

    Commenting on his move, MullenLowe Lintas Group, India Group CEO Joseph George said:“Hari has done an incredible job in Sri Lanka almost transforming our operations there overnight. Going by his track record across the agencies he has worked in, he is just the right person we need to build on the fantastic momentum that the South operations of Lowe Lintas have achieved over the past 3-4 years in terms of creative product and new business acquisition. Both of which, Hari is rabidly passionate about.”

    Hari Krishnan too added, “This is a homecoming of sorts for me since my association with Lowe Lintas almost 18 years ago started in the Bengaluru office. The India operations of Lowe Lintas has been on an unbelievable roll the past few years and my mandate is clear. The talent in our 3 offices in the South, especially the creative fire-power under Rajesh Ramaswamy’s leadership is just reassuringly and intimidatingly brilliant. Can’t wait to get started!”

    Speaking of succession for MullenLowe Sri Lanka, Joseph George said, “Our Sri Lanka operations are in a sweet spot thanks to all the efforts made in the past 18 months under Hari’s leadership and some fantastic clients. And we are perfectly poised to build on from here; which is why Hari’s replacement for the Sri Lanka CEO’s role is crucial; and so I am very pleased with whom we have found. The announcement will take place in a few days.”

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • Surf Excel celebrates Ramazan with #madadekibadat

    Surf Excel celebrates Ramazan with #madadekibadat

    MUMBAI: “Kisi ki madad karna bhi ek ibadat hai. Aur agar madad karne mein daag lag jaye, toh daag acche hai” — is the message Surf Excel is conveying in the holy month of Ramazan.

    The cute factor of Surf Excel campaigns with kids staining their clothes is something that we have always seen in its campaigns with the signature phrase ‘Daag Acche Hai’, but this time Surf Excel’s all new campaign has touched the chords of many hearts as innocent kids go out of their way to help an old samosa seller in need highlighting and bringing in #madadkiibadat.

    The advertisement tagged #madadekibadat has been conceptualised by Lowe Lintas and produced by Absolute Productions. It is shot in Old Delhi. The campaign has gone viral on digital platforms owing to its feel good factor. The advertisement is directed by Vasan Mala and music is by Hanif. It was released only on digital platforms on June 10. Apart from India, the campaign is garnering eyeballs in Pakistan as well; the brand is planning to launch the campaign internationally.

    “Surf Excel wished to create something with the divine feel of Ramadan, and the creative team of Lowe Lintas developed the story around it. We tried creating a story that people will connect to. We wanted to convey the true spirit of the holy month.” said Lowe Lintas CCO Arun Iyer.

    The 2 minutes 20 seconds video starts with three adorable kids celebrating Ramazan evening by breaking their fast at Iftaar. In between the celebrations, where some people just pass by a broken cart of an old samosa seller, the three kids decide to go out of their way and help the old man. In their shiny new kurtas, they pick the samosa cart and run around to sell them; and manage to bring smile on everyone’s faces leaving the strong message that the festival is about helping others. Their mother is shown in the end with a proud smile. After all, if you stain your clothes while helping someone, then stains are good; Daag Acche Hai.

    The vision came from pulling out a story that can touch viewer’s heart. The essence of the holy month of Ramazan is cleansing the souls and actions of people. The video reflects that perfectly – kids who could just carry on with their own evening, but instead decide to help an old man. That is a very strong message for people to realise that goodness and helping others is the true prayer. The makers of the video also explained that samosas and jalebis are very popular for Iftaar, which is another factor in developing a story like #madadekibadat.

    Ad campaigns have seen a turn over with digitalization where 30 seconds adverts have stretched to 1-2 minutes short films. There are many recent well received campaigns which have appealing stories to tell and emphasise on a message rather than just promoting the product in conventional ways. Brands have turned to narrating stories around the inspiration of the product, which can leave a greater impact on consumer. The same formula has worked for #madadekibadat campaign. The human emotion of helping in the holy month is what consumers are connecting with. Despite the hassle of cleaning stains, a mother is happy because of the gesture her child made.

    The agency seems very confident about the connection the story has with its viewers, and that the viewers will take it forward. It claims that the video had 21,000 shares and 142,586 views after going live.

    Commenting on the kids’ factor of Surf Excel advertisements, Iyer said, “The brand is planning to stick to children as they are the ones with most stained clothes. Even in the present campaign, both factors have connected the audiences with the goodness of the holy month and innocence of kids”.

    About making campaigns relevant to festivals, agency clarified it is not very focused on occasions but stories which will stay with people.

  • Surf Excel celebrates Ramazan with #madadekibadat

    Surf Excel celebrates Ramazan with #madadekibadat

    MUMBAI: “Kisi ki madad karna bhi ek ibadat hai. Aur agar madad karne mein daag lag jaye, toh daag acche hai” — is the message Surf Excel is conveying in the holy month of Ramazan.

    The cute factor of Surf Excel campaigns with kids staining their clothes is something that we have always seen in its campaigns with the signature phrase ‘Daag Acche Hai’, but this time Surf Excel’s all new campaign has touched the chords of many hearts as innocent kids go out of their way to help an old samosa seller in need highlighting and bringing in #madadkiibadat.

    The advertisement tagged #madadekibadat has been conceptualised by Lowe Lintas and produced by Absolute Productions. It is shot in Old Delhi. The campaign has gone viral on digital platforms owing to its feel good factor. The advertisement is directed by Vasan Mala and music is by Hanif. It was released only on digital platforms on June 10. Apart from India, the campaign is garnering eyeballs in Pakistan as well; the brand is planning to launch the campaign internationally.

    “Surf Excel wished to create something with the divine feel of Ramadan, and the creative team of Lowe Lintas developed the story around it. We tried creating a story that people will connect to. We wanted to convey the true spirit of the holy month.” said Lowe Lintas CCO Arun Iyer.

    The 2 minutes 20 seconds video starts with three adorable kids celebrating Ramazan evening by breaking their fast at Iftaar. In between the celebrations, where some people just pass by a broken cart of an old samosa seller, the three kids decide to go out of their way and help the old man. In their shiny new kurtas, they pick the samosa cart and run around to sell them; and manage to bring smile on everyone’s faces leaving the strong message that the festival is about helping others. Their mother is shown in the end with a proud smile. After all, if you stain your clothes while helping someone, then stains are good; Daag Acche Hai.

    The vision came from pulling out a story that can touch viewer’s heart. The essence of the holy month of Ramazan is cleansing the souls and actions of people. The video reflects that perfectly – kids who could just carry on with their own evening, but instead decide to help an old man. That is a very strong message for people to realise that goodness and helping others is the true prayer. The makers of the video also explained that samosas and jalebis are very popular for Iftaar, which is another factor in developing a story like #madadekibadat.

    Ad campaigns have seen a turn over with digitalization where 30 seconds adverts have stretched to 1-2 minutes short films. There are many recent well received campaigns which have appealing stories to tell and emphasise on a message rather than just promoting the product in conventional ways. Brands have turned to narrating stories around the inspiration of the product, which can leave a greater impact on consumer. The same formula has worked for #madadekibadat campaign. The human emotion of helping in the holy month is what consumers are connecting with. Despite the hassle of cleaning stains, a mother is happy because of the gesture her child made.

    The agency seems very confident about the connection the story has with its viewers, and that the viewers will take it forward. It claims that the video had 21,000 shares and 142,586 views after going live.

    Commenting on the kids’ factor of Surf Excel advertisements, Iyer said, “The brand is planning to stick to children as they are the ones with most stained clothes. Even in the present campaign, both factors have connected the audiences with the goodness of the holy month and innocence of kids”.

    About making campaigns relevant to festivals, agency clarified it is not very focused on occasions but stories which will stay with people.

  • Lowe Lintas Chennai creates campaign for Hercules Roadeo

    Lowe Lintas Chennai creates campaign for Hercules Roadeo

    MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

    With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style. 

    The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

    Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

    Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

    The campaign has just been launched and will span popular offline and online channels in the coming days.

  • Lowe Lintas Chennai creates campaign for Hercules Roadeo

    Lowe Lintas Chennai creates campaign for Hercules Roadeo

    MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

    With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style. 

    The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

    Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

    Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

    The campaign has just been launched and will span popular offline and online channels in the coming days.