ITV

Tag: Lowe Lintas

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    NEW DELHI: Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

    The creative expression, ‘No Rok Tok’ emphasizes durability, while touching upon HouseFull’s wide range of unique colours, design combinations and utility-driven shapes that fit both traditional and modern homes.

    The campaign has been conceptualized and executed by the Delhi offices of Lowe Lintas and LinTeractive, the creative and digital agencies (respectively) of MullenLowe Lintas Group. It comprises a series of short videos and a host of interactive content in the form of quizzes and animated gifs that lead to the core proposition of ‘No Rok Tok’. The content can be accessed at www.facebook.com/housefullo nline/?fref=ts

    Housefull.com CEO Akshay Chaturvedi said: “Lowe Lintas & LinTeractive have done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – durability. This is our very first digital campaign and we are excited about it.”

    The campaign video explores the emotional bond between a mother and her son in a rather unusual way. The child is shown jumping on the bed out of sheer excitement which brings a certain joy to his face. Using furniture as the premise, the film captures the love that lies beneath a mother’s tough external garb as she encourages the child to carry on expressing himself freely without worrying about the outcome. This is also the ethos that HouseFull seeks to employ so that their customers enjoy a ‘No Rok Tok’ experience when it comes to celebrating special moments.

    “There is always somebody in the house who stops us from being completely free and comfortable. Whether it is not to put our feet on the table or not to jump on the bed in joy…there are always self-imposed restrictions, even at home. It is this very behaviour we wanted to change through our communication, riding on the fact that the quality of wood used in HouseFull furniture is very durable and solid. That’s where the germ of the idea of ‘No Rok Tok’ came from. The communication across digital platforms takes a stand against putting restrictions and self-imposed rules, and instead encourages people to be free and feel free to express themselves,” added Lowe Lintas Delhi Oresident Naveen Gaur.

    LinTeractive Executive Vice President Sumanta Ganguly said: “While digital (and more so e-commerce) has become a business of discount-led acquisitions; we believe that bringing the conversation back to product quality is an important and bold move that will help build the right kind of conversations around the brand. It’s no longer about producing the content to deliver reach but rather ensuring one uses it to generate relevant conversations around the brand.”

    Housefull.com is an online furniture and furnishings market place. It provides the best-in-class furniture solutions with quick delivery and after- sales service. Equipped with an in-house R&D team, the products are exclusively designed to best match the preferences and expectations of different buyers.

  • Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    NEW DELHI: Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

    The creative expression, ‘No Rok Tok’ emphasizes durability, while touching upon HouseFull’s wide range of unique colours, design combinations and utility-driven shapes that fit both traditional and modern homes.

    The campaign has been conceptualized and executed by the Delhi offices of Lowe Lintas and LinTeractive, the creative and digital agencies (respectively) of MullenLowe Lintas Group. It comprises a series of short videos and a host of interactive content in the form of quizzes and animated gifs that lead to the core proposition of ‘No Rok Tok’. The content can be accessed at www.facebook.com/housefullo nline/?fref=ts

    Housefull.com CEO Akshay Chaturvedi said: “Lowe Lintas & LinTeractive have done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – durability. This is our very first digital campaign and we are excited about it.”

    The campaign video explores the emotional bond between a mother and her son in a rather unusual way. The child is shown jumping on the bed out of sheer excitement which brings a certain joy to his face. Using furniture as the premise, the film captures the love that lies beneath a mother’s tough external garb as she encourages the child to carry on expressing himself freely without worrying about the outcome. This is also the ethos that HouseFull seeks to employ so that their customers enjoy a ‘No Rok Tok’ experience when it comes to celebrating special moments.

    “There is always somebody in the house who stops us from being completely free and comfortable. Whether it is not to put our feet on the table or not to jump on the bed in joy…there are always self-imposed restrictions, even at home. It is this very behaviour we wanted to change through our communication, riding on the fact that the quality of wood used in HouseFull furniture is very durable and solid. That’s where the germ of the idea of ‘No Rok Tok’ came from. The communication across digital platforms takes a stand against putting restrictions and self-imposed rules, and instead encourages people to be free and feel free to express themselves,” added Lowe Lintas Delhi Oresident Naveen Gaur.

    LinTeractive Executive Vice President Sumanta Ganguly said: “While digital (and more so e-commerce) has become a business of discount-led acquisitions; we believe that bringing the conversation back to product quality is an important and bold move that will help build the right kind of conversations around the brand. It’s no longer about producing the content to deliver reach but rather ensuring one uses it to generate relevant conversations around the brand.”

    Housefull.com is an online furniture and furnishings market place. It provides the best-in-class furniture solutions with quick delivery and after- sales service. Equipped with an in-house R&D team, the products are exclusively designed to best match the preferences and expectations of different buyers.

  • ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.

    It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

    “Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.

    The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.

    “Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.

  • ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.

    It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

    “Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.

    The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.

    “Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.