ITV

Tag: Lowe Lintas

  • A warrior to tread an adventurous path: MRF Wanderer

    MUMBAI: As an active proponent of cricket, MRF Tyres has always rallied behind the team and its players in pushing the cause of the sport in India. Whether the ICC Cricket World Cup 2015 where it was the Global Partner or other such top-rated cricketing properties, MRF has always essayed a supportive role by putting out communication that is strikingly unique.

    Partnering MRF in achieving its communication goal over the years is Lowe Lintas Chennai that has been instrumental in managing the communication objective for the tyre brand in India. In its latest initiative, Lowe Lintas Chennai has announced the launch of an integrated marketing campaign that promotes the attributes of SUV brand, MRF Wanderer in India.

    The campaign was launched today and will span the online and offline routes including Television, Print, Outdoor and Digital.

    To refresh the brand’s proposition, MRF Wanderer has got its brand ambassador and Indian cricket captain, Virat Kohli to communicate the core message to the audience. The campaign seeks to celebrate the warrior-like instinct and determination — trademarks that best define both the Wanderer and also the ace cricketer. Much like the cricketer himself, MRF too has been treading the Indian roads with great determination and its warrior-like approach has made it the tyre of choice for many Indians.

    The new integrated brand campaign by Lowe Lintas Chennai seeks to bring alive the Samurai spirit in people who like to explore their limits and even go beyond by challenging themselves – and what better face to push forward this thought than one of India’s best known Samurai, Virat Kohli.

    MRF Ltd. executive VP marketing said, “MRF Wanderer tyres are designed for those who never settle for the mundane and venture off the beaten path. Our communication this time has taken a more aggressive twist and a fresh perspective on the core brand positioning – Tread Anywhere. Lowe Lintas Chennai has portrayed the true Wanderer spirit by using Virat’s Samurai tattoo and his passion for adventure as exceptional creative devices. We believe that this new film will resonate well with those who chase adventure.”

    In the film titled ‘I dare to Tread Anywhere’, the capabilities of the MRF Wanderer tyre are brought to the fore by drawing a parallel with Virat Kohli’s Samurai warrior spirit. Whatever the terrain or journey, a true adventurer never backs out and takes on the challenge with ease. As on the cricket field where Virat has always let his warrior-like approach do wonders for the team, so is it for MRF Wanderer whose “Tread Anywhere” proposition has enabled drivers to wander far and discover remote, inaccessible places with ease.

    Lowe Lintas chairman & CCO Arun Iyer says, “Every Wanderer has a story to tell – be it the user or the product. We have tried to capture the spirit of that story through the eyes of Virat Kohli. While Virat is a samurai on the field, MRF is a master of the roads – and both are adventurous when it comes to chasing their passion. This thought has been captured well in the new campaign.”

  • Lowe Lintas: Iyer takes over as chairman, Gupta as CEO

    MUMBAI: MullenLowe Lintas Group today, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas.

    Lowe Lintas chief creative officer Arun Iyer will operate as the chairman & chief creative officer of the agency. Partnering him will be Lintas’ veteran Raj Gupta, currently the president and Mumbai office head, Lowe Lintas, who will operate as the CEO of the agency. Both these appointments, the communique said were to be effective from 1 April, 2017.

    Joe said: “I have worked long, and closely with both – individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

    Arun who has been with Lowe Lintas for over 15 years has been the creative genius behind many campaigns across Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest Creative Director in the history of Lintas to have been appointed National Creative Director in 2010 and also when appointed Chief Creative Officer in 2016.

    Arun Iyer said: “We are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry.”

    Raj Gupta who has been with Lintas for over 25 years has held leadership positions in the company across Media, Digital, Strategic Planning, Channel Planning, Business Development and of course Account Management. His width of expertise and leadership experience across functions, the company feels, will be invaluable in the agency’s journey back to full service or what at the Group they call Hyper-bundling.

    Gupta said: “Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

    Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

    MUMBAI: Veedol tractor oils has unveiled its latest campaign that celebrates this evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

    The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

    Tide Water Oil Co (India) executive director J Ramesh said, “This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies. ‘Modern rehne ki ek Parampara’ – the campaign tagline captures this essence though endearing slices of life from the Indian heartland.”

    Lowe Lintas Kolkata executive director DK Guha said, “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

    In the video film, the slice of life frames capture a little boy, in idyllic rural surroundings, enjoying those simple pleasures of childhood that haven’t changed over time. From the joy of swinging on a tree on the way back from school to clever ways of prying open a walnut. Sequences that on the one hand evoke strong memories and on the other are equally endearing because they have remained unchanged till this day. Almost ritualistic. Just like the ritual of helping Dadaji pour Veedol engine oil in a tractor.

    Explaining the creative thought process behind the campaign, Lowe Lintas executive director Vasudha Narayanan said, “Firstly, to work on Veedol tractor engine oil – a hardcore rural brand was what excited us the most. A look at the Indian agricultural landscape and the lifestyle of the people who live there revealed that advances in technology hadn’t diluted their values and traditions one bit. The people who ploughed their fields with the latest, most advanced tractors still live the same simple lives that the generations before them did. Especially the kids. From this very dichotomy was born the idea. Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’. And hence ‘Modern rehne ki ek Parampara’.”

    The film has been launched across popular channels in the Southern markets and will be rolled out across other states soon.

  • Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

    Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

    MUMBAI: Veedol tractor oils has unveiled its latest campaign that celebrates this evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

    The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

    Tide Water Oil Co (India) executive director J Ramesh said, “This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies. ‘Modern rehne ki ek Parampara’ – the campaign tagline captures this essence though endearing slices of life from the Indian heartland.”

    Lowe Lintas Kolkata executive director DK Guha said, “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

    In the video film, the slice of life frames capture a little boy, in idyllic rural surroundings, enjoying those simple pleasures of childhood that haven’t changed over time. From the joy of swinging on a tree on the way back from school to clever ways of prying open a walnut. Sequences that on the one hand evoke strong memories and on the other are equally endearing because they have remained unchanged till this day. Almost ritualistic. Just like the ritual of helping Dadaji pour Veedol engine oil in a tractor.

    Explaining the creative thought process behind the campaign, Lowe Lintas executive director Vasudha Narayanan said, “Firstly, to work on Veedol tractor engine oil – a hardcore rural brand was what excited us the most. A look at the Indian agricultural landscape and the lifestyle of the people who live there revealed that advances in technology hadn’t diluted their values and traditions one bit. The people who ploughed their fields with the latest, most advanced tractors still live the same simple lives that the generations before them did. Especially the kids. From this very dichotomy was born the idea. Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’. And hence ‘Modern rehne ki ek Parampara’.”

    The film has been launched across popular channels in the Southern markets and will be rolled out across other states soon.