ITV

Tag: Lowe Lintas Delhi

  • OLX Autos launches its third ad film with Rohit Shetty

    OLX Autos launches its third ad film with Rohit Shetty

    Mumbai: India’s leading player in the pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their third ad film titled “Ghoomti Hui Car” under the ‘Shetty ke Car-Naame’ campaign.

    The third ad film in the series of four films, focuses around the value proposition of OLX Autos, offering the ‘best-price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown performing a wide array of stunts and often forming the centrepiece of the movies.

    The new ad film titled – “Ghoomti Hui Car” plays on the trope of Rohit Shetty using cars that spin around or drift for an extended period of time often to mark the entry of a superstar actor in key scenes across his movies as demonstrated by Ajay Devgn’s entry in “Singham”. Rohit proposes the sale of the stunt car to Sharman Joshi, who portrays the role of an OLX Autos employee, who then delights him by offering the best price for the same.  

    The campaign conceptualised by Lowe Lintas Delhi once again resonates and showcases OLX Autos’ commitment to offering the  best price on any car that a consumer may be keen to sell.

    The final ad film in the campaign is scheduled to air in July 2022.  

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realising the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aim at removing this information and access asymmetry with transparent evaluation process with no hidden charges, free inspection, seamless RC transfer and more.

  • OLX Autos, Rohit Shetty team up to launch its ‘Shetty Ke Car-Naame’ campaign

    OLX Autos, Rohit Shetty team up to launch its ‘Shetty Ke Car-Naame’ campaign

    Mumbai: Pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and Actor Sharman Joshi have released their second ad film titled ‘Boombastic Car’ under the ‘Shetty ke Car-Naame’ campaign.

    The second ad film in the series of four films, focuses around the value proposition of OLX Autos, offering the best-price for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown in a glamorized fashion performing gravity-defying stunts and often forming the centerpiece of the movies.

    The new ad film titled – ‘Boombastic Car’ plays on the trope of Rohit using exploding cars in his movies. Rohit proposes the sale of the stunt car to Sharman Joshi, who portrays the role of an OLX Autos employee, who then delights him by offering the best price for the same.

    The campaign conceptualized by Lowe Lintas Delhi once again resonates and showcases OLX Autos’ commitment to offering the best price on any car that a consumer may be keen to sell.

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realizing the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aim at removing this information and access asymmetry with transparent evaluation process with no hidden charges, free inspection, seamless RC transfer and more.

    The next two ad films in the campaign are scheduled to launch within the next few months.

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    MUMBAI: Micromax has teamed up with Hugh Jackman for Micromax Silver. The strategy was to elect Jackman to introduce the slimmest phone ever, in all its communication.

     

    The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slimness of the phone. Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5.

     

    The story demonstrates how he uses the slimness of the phone in the most innovative ways and manages to escape. Thereby showcasing the sleek design of the phone throughout the TVC.

     

    Speaking on the campaign, Lowe Lintas national creative director Amer Jaleel said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Jackman gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh, so that’s what was happening with the phone’ rather than ‘Oh, look how he’s using the slim phone’.”

     

    Similarly, the print campaign places the stylised looks of Jackman against the sleek design of the phone, to create impactful visuals that will be spread across newspaper and magazine ads, hoardings and points of sale.

     

    Through each medium, the campaign aims to showcase not just the slimness and the light-weight feature of the phone but also the fact that the Canvas Sliver 5 is packed with some good features.