MUMBAI: Last week Lowe and Partners presented at TED’s global conference, TEDGlobal in Rio Di Janeiro, sharing its work for the Colombian Ministry of Defence to promote voluntary demobilization of the FARC Guerrilla faction and their inclusion back into society.
Jose Miguel Sokoloff, President of the Lowe and Partners Global Creative Council presented the work on behalf of Lowe and Partners, and the team at Lowe SSP3 in Colombia. His speech focused on the work that he and his agency do in Colombia to assist in the demobilization of the FARC Guerrilla terrorist faction (a conflict of over 60 years) and their return to Colombian society. He shared his thoughts on how creativity and the truly innovative way in which Lowe SSP3 has communicated directly with the FARC members, plus the success rate in actual demobilizations, has been critical to success.
“In my lifetime I have not lived one day of peace in my country,” says Sokoloff. “Home of the world’s oldest standing guerillas, Colombia has seen 5.7 million of its inhabitants displaced and 220,000 of its people killed from its wearying guerrilla war.”
Sokoloff is proud to be part of the evolving peace process in his homeland. He passionately believes in not standing idly by, when he can participate and use creative thinking, innovation with interactive campaign strategy and beautiful story-telling to one day, bring an end to a war he has lived all his life.
Sokoloff commented: “I was honoured and humbled to speak at TEDGlobal. We believe in the power of human emotions, and we have learnt a lot from them. I want to share our experiences and our learnings from our eight year, ongoing journey with our Client, the Colombian Ministry of Defence, in trying to help shape the outcome of the internal conflict here in Colombia. There should be lessons there to help resolve other conflicts around the globe.”
His work towards bringing about a new, peaceful Colombia is at the heart of his multi award winning FARC Guerrilla demobilization campaigns and has seen him awarded around the world. The campaign has been recipient of the only D&AD Black Pencil awarded to a Latin American agency and a Titanium Cannes Lion – again a Latin American first. Additionally the campaign has been awarded a prestigious UK IPA Effectiveness Grand Prix, a Jay Chiat Grand Prix for Strategic Excellence and an El Ojo Grand Prix.
Tag: Lowe and Partners
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Lowe and Partners presents at TEDGlobal in Rio
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Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?
MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign.
Titled ‘Make every yard count’ has been qualified for the finals in these categories. The campaign has also been shortlisted in the Film Lions category under two subcategories – Editing and Sound Design.
In the Branded Content & Entertainment Lions category Lowe and Partner’s work for HUL has been shortlisted. ‘Kan Khajura Tesan’ was an effort to reach out to the media dark areas. It has also been shortlisted in the Integrated Lions category. The entry has already bagged a Gold in the Mobile Lions category.
McCann Worldgroup’s ‘Share My Dabba’ campaign which has grabbed two Silver Lions in the Direct Lions has made it to the Titanium category shortlist.
The work was for Happy Life Welfare with the help of Dabbawala Foundation and aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward.
India currently has 22 Lions in its kitty.
However, as Cannes Lions 2014 nears to the closure, will India’s entries add to the final wining tally? We will have to wait and watch.