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Tag: Lowe

  • GREY Group merges with Autumn Grey

    GREY Group merges with Autumn Grey

    MUMBAI: GREY, one of India’s leading creative agencies has merged with AutumnGrey – a digital/data companies. The company has announced a new structure and go to market strategy in India. Autumn Grey CEO Anusha Shetty, a digital-first leader & trailblazer, has been appointed as GREY Group India’s chairman & group CEO. 

    Shetty is known for her relentless passion in developing and driving client business. Under her leadership, Autumn Grey has delivered several ground-breaking and award-winning online and digital campaigns that have firmly established Autumn Grey as one of India’s premier digital agencies. Her leadership and management skills, along with her digital knowledge are second to none.

    With more than 20 years of marketing and advertising experience, and a career spanning across India and Silicon Valley, Shetty has co-founded Autumn Worldwide, a hyper-specialised digital marketing firm with offerings such as digital creative outreach, big data listening & insights, business intelligence, online reputation management, command centre management, media planning and buying and technology development.

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including Intel, Titan, Unilever, Honeywell, to name just a few.

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

    Anusha Shetty said, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

    “Anusha is one of those unique talents who possess a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience, she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said GREY Group global COO and GREY AMEA chairman & CEO Nirvik Singh.

    Sandipan Bhattacharyya who has been promoted as the GREY Group India’s managing director (MD) & chief creative officer (CCO), has led the agency to win multiple lions at Cannes, India’s first D&AD Yellow Pencil in Design, a grand prix and over a dozen metals at spikes, Adfest, one show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

    The newly created role of the creative leader as MD signals GREY’s vision of putting creative front and centre of its growth story. As MD & CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level.

    GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade.

    Bhattacharyya has more than 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

    “Sandipan is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of creative and digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” said Nirvik Singh.

    Sandipan said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading in these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”

    GREY India current CEO Yashaswini Samat will be relocating to Singapore to take up a senior integrated role for WPP/GREY. She will continue to report to Singh.

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • Tanishq unveils new ad celebrating women’s special occasions

    Tanishq unveils new ad celebrating women’s special occasions

    MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes.

    The film, created by Lowe, brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions.

    The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The ad film ends with the essence of the occasion captured in the line, “beautiful diamonds for beautiful occasions.”

    Titan Company jewellery division GM marketing Deepika Tewari said, “The social occasions in a woman’s life have seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur.”

    Lowe ECD Rajesh Ramaswamy added, “We got to explore a new relationship and occasion with this. A reunion of three close friends. It’s all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood.”

  • Sreekumar Balasubramanian joins Publicis Capital as senior VP

    Sreekumar Balasubramanian joins Publicis Capital as senior VP

    MUMBAI: Sreekumar Balasubramania, who has 19 years of experience in global marketing communications companies, has been appointed as Publicis Capital senior vice president.

     

    Balasubramanian will report in to the Publicis Capital CEO Hemant Misra.

     

    Misra said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development.”

     

    Before joining Publicis, Balasubramanian worked with W+K as Head Account Management. He also worked with other eminent agencies including Leo Burnett, Lowe, Rediffusion, Dentsu Communication among others.

     

    On his appointment Balasubramanian said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity.”

     

    “I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team,” he added.

     

    Balasubramanian has worked on categories like food and beverages, automotive, telecom, retail and services including brands like Thums Up, Maaza, Minute Maid, Coke Studio, Eristoff vodka, AirTel, Telenor Pakistan, Matrix Cellular, Toyota Kirloskar Motors, Audi India etc. 

  • Godrej uses HIT to battle out ‘World Malaria Day’

    Godrej uses HIT to battle out ‘World Malaria Day’

    MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population does not use any such product. And tapping this market is Godrej Consumer Products (GCPL). The brand has over the years launched a variety of products for this untapped market.

    Plus, with the rising threat of dengue and malaria, Godrej is always seen taking initiatives through its brand communication. It can be noted that there are about 103,395,721 suspected malaria cases in India. On the eve of ‘World Malaria Day’ HIT has rolled an interesting advertising campaign. Executed by Lowe and Linteractive, the brand has used a 360 degree approach with an inclusion of a digital film on social media along with seven TVC spots, radio and print media.

    The agency developed a digital video which shows a life cycle of a mosquito in Facebook timeline format. The character named as Miss Malaria is seen flaunting her life events. Till she gets a friend request from HIT and dies the next moment after the request is accepted. The video has already got over 161,485 hits in day’s time.

    The campaign idea was simple yet smart. The communication was released across different media platforms; one to understand what a user can do for ‘World Malaria Day’ by participating in the polling to enable the brand to do things and two to understand why the brand should educate the users about the hazards of malaria.

    Click here to watch the video

    Apart from this, to ensure there is more action oriented activity on social media, the brand conducted a poll asking what social initiatives should HIT take on this ‘World Malaria Day.’ The one which gets the highest votes will be the activity that the brand will initiate.

    Along with this, six TVCs have already been released that shoots out a strong message on the lines of how people are ignorant about malaria. The campaign tries to wake them up!

    It is interesting to see how brands are rolling out strategies that are thought provoking and hit’s the right mindset.

    Click here to watch the video
  • Ad film maker Film Farm to foray into feature films post TV success

    Ad film maker Film Farm to foray into feature films post TV success

    Film Farm India, a leading ad-cum-entertainment film production house, is planning to foray into the feature film business after a successful foray into the television production. The firm is already working with top ad agencies including Lowe, JWT, O&M amongst others. The feature film will be an out and out commercial film.
     

    The Economic Times Brand Equity dated 4 June 2003 featured two of the ad film firm’s commercials in a compilation of “three best commercials of the week”. The two commercials that were featured in Brand Equity include “Rasna Juc- Up” directed by Pushpendra Mishra; and “Kissan Mr. Fruit” directed by Navdeep Singh, both a part of the Film Farm team of directors and both produced by Film Farm.
     

    In a double whammy, the company also celebrated the success of the television division’s successful foray into the TV production business at a party held in Mumbai on 6 June 2003. The serial Dil…Na Jaane Kyon on Zee TV – as part of it’s new initiative Chausat Panne – has reached the No. 2 slot in Zee’s Top 10 list just below Astitva Ek Prem Kahani.
     

    While speaking to the indiantelevision.com team, Film Farm India’s managing partner Harsh Dave says: “We are amongst two or three top companies that have adopted a different model – talent kitty within an ad film. We have a panel of young directors who have developed a core competency area of expertise and domain knowledge. The ad film industry is constantly evolving and clients/ad agencies prefer to rope in the younger generation in an attempt to get fresh ideas. The senior team within our group merely nurtures talent and guides them. Our films look much more contemporary and original.”
     

    Film Farm has a team comprising of 32 professionals. Different directors specialize in conceptualizing films related to different themes – be it fashion or food or people. “The younger lot has a lot of fire in their belly, more enthusiasm and have a broader perspective. Also, there is no one-upmanship within the team and everybody contributes in the brainstorm sessions,” Dave adds.
     

    Dave is also not in favour of creatively-oriented people running an ad production house. “We believe that production houses need managers who work out economies of scale and keep the focus on costs and schedules. There has to be a balance – since the business involves both Saraswati and Laxmi. There must be teams that focus purely on business development, others that nurture relationships and the rest who focus on creative aspects.”
     

    In less than five years since its conception Film Farm has done advertising work for companies such as Hindustan Levers, Dabur, Hero Honda, Revlon, MTV, J & J, Marico, Nerolac Paints, Jyoti Laboratories, MRF, Bombay Dyeing, Rasna, V.I.P. to name a few.
     

    “Clients and ad agencies want value and seek a comfort level while working with any ad film maker. The focus is not on cutting costs. After all, at any point of time, an ad film maker makes a Rs 3 million film that will be part of a Rs 30-million media campaign which in turn will decide the fate of a Rs 300-million brand,” adds Dave.
     

    Along with two more in-house and some more freelance directors from advertising fraternity, Film Farm has also produced TV commercials with directors of feature film background like John Mathew Mathan (Denim soap commercial), Mansoor Khan (Nerolac commercial), Pankaj Parasher (Hercules cycles with Akshay Kumar), Kundan Shah , Govind Nihalani and Rituparno Ghosh (Ponds). “We use different directors based on their styles or personality or expertise or even areas of interest,” says Dave.
     

    Besides India, Film Farm has done work for companies in Thailand, U.A.E.,Malaysia, Australia and South Africa working with directors from the same regions. Film Farm has also collaborated in production with U.K. based Academy Films for the prestigious music videos for bands like UB 40, Basement Jaxx.
     

    “We believe in two-way traffic. We have also done line productions and provided value added services to Europe/US firms that want to shoot in India. Through our international affiliations, we have also sourced good directors from a talent pool; got them down to India to shoot some of our campaigns.”
     

    Currently, the production house has an 80:20 mix as far as the ad business and television business is concerned. However, the mix will vary after we foray into the feature film production arena and increase our presence on TV channels,” adds Dave.
     

    Film Farm India is definitely planning to give it’s close competitors Big Brother and MAD a complex!