ITV

Tag: Love and Laughter

  • Bobble AI launches Emoji Usage Trends on ‘World Emoji Day’

    Bobble AI launches Emoji Usage Trends on ‘World Emoji Day’

    MUMBAI: Bobble AI has launched a trend report on the usage of emojis in our day to day conversations on smartphones. Also, the trend report showcases top ranking emojis used on online dating apps, for sexting, during menstruation and others. 

    Bobble has demonstrated capabilities of and by making smartphones ‘Smarter’. Solutions like Bobble Indic Keyboard allow users to choose themes, fonts, & a variety of features as per their liking, allows real-time content creation and personalization with its proprietary technology. Bobble AI-based emoji recommendation engine suggests and predicts a combination of most used and relevant emojis by interpreting the chat context, sentiments and intent. The more you use this feature, the more it adapts to your emoji usage and personalizes conversations accordingly.

    *The trend report is based on the data collected on the Bobble AI platforms only. This information is made available by Bobble for educational purposes only as well as to give you general information on the usage of emojis.

    Top 10 emojis used on Social Media (Facebook/Whatsapp)

    ● 63% of our users are on Facebook every day, and 97% on Whatsapp

    ●  Face with Tears of Joy is a common winner across categories and social media platforms

    ● The nature of the platforms also affects ranking. Facebook being a public platform has  Face with Tears of Joy as number 1, and Whatsapp being a private chatting service has  Face Blowing a Kiss as number 1

    ● It’s interesting to note that there is only one dissimilarity between the top 10. Facebook has  Smiling Face with Smiling Eyes and Whatsapp has the romantic 
    Kiss Mark!

    ● During festivals/national events, emoji usage is elevated considerably

    Top 10 emojis used in online dating apps

     ● Emojis used in conversations on dating apps tend to express joy, be more flirty and romantic. This may lead to casual dating opportunities and emojis used like  

    Clinking Beer Mugs,  Couple With Heart, and  Kiss Mark

    Top 10 emojis used while Sex-ting

     


    ● Owing to an increase in smartphone ownership among teenagers, the prevalence of sexting among adolescents has increased.

     

    Top 10 emojis used to express Menstruation

     

     

    ● Bobble Keyboard has a female audience between the ages of 18-44, occupying 40% of the user base. The group talking specifically about menstruation majorly lies between the age range of 18-34, and this category itself is growing massively.

    ● For this audience the major emotion at play here is negative, like Sadness and Disgust, which encompasses all the top 10 emojis

    According to the data gathered from the year 2018 until now, there has been approximately 36% increase in emoji sharing across social media platforms via Bobble keyboard. The app has registered more than 25 Million users until now. As for the user base, Tier 2 and 3 cities occupy 66% and the remaining 34% is from Tier 1 cities.

  • Romedy NOW doubles the dose of Love and Laughter with the launch of premium TV series

    Romedy NOW doubles the dose of Love and Laughter with the launch of premium TV series

    MUMBAI: Romedy NOW, India’s exclusive English Entertainment Channel is now expanding its programming content with the best of English TV series to be aired in India starting 26th Jan. The channel will premiere ‘Witches of East End’, the current hottest TV show in the US for the first time in India. Adding to the excitement and most awaited entertainment, Romedy NOW also gives its viewers a visual treat with ‘Kitchen Confidential’ starring the ever enticing Bradley Cooper and themuch lovedCalistaFlockhart in ‘Ally McBeal’.

    Commenting on the launch of the additional programming, Ajay Trigunayat – CEO English Entertainment Channels, Times Television Network said, “Romedy NOW is all set to take its programming to the next level with the launch of the much awaited TV series. These series will offer the viewers a bouquet of refreshing new content to catch up on their daily dose of Love and Laughter.”

    Americas hottest supernatural love series – ‘Witches of East End’ will premiere on Sunday, 26th January 2014 at 8.00 PM on Romedy NOW. Starring Julia Ormond in the lead role, the show centres around the adventures of a family of witches. The two daughters Freya, a wild-child bartender played by Jenna Dewan-Tatum and Ingrid, a shy librarian played by Rachel Boston are both unaware of their magical birth right, but a series of events forces their mother to admit that they are, in fact, powerful and immortal witches.

    From the makers of ‘Sex and the City’ comes another exciting comedy ‘Kitchen Confidential’ starring ‘Bradley Cooper’. This all new highlight is based on ‘Anthony Bourdain’s New York Times bestselling book, ‘Kitchen Confidential: Adventures in the Culinary Underbelly.’ Those with an appetite for wit and humour are sure to have their fill with this lip smacking and delicious series. Get ready as Hollywood heartthrob Bradley Cooper takes you through the delectable story of a talented chef who’s determined to climb back to the top of the food game.

    The zingy and evergreen American legal comedy-drama ‘AllyMcBeal’ follows trials and tribulations in the life of the main protagonist – Ally played by Calista Flockhart. Ally is a single young lawyer looking for love and fulfillment in life but while working for a Boston Law firm with her ex-lover, her overactive imagination overtakes her thoughts and fantasies as she works each case. The show is powered by Panasonic Smart Phones.

     

    The series will be promoted by a high decibel marketing campaign led by extensive promotion across the Times Television Network and is supported by heavy engagement driving conversations on the digital space. Using the core element of each show, Romedy NOW will engage viewers in a series of innovative contests and quizzes on their twitter and facebook pages.

    Additionally, an extensive print campaign is planned across select Times publications along with a massive Outdoor campaign across select cities.
    Romedy NOW is available in dual feeds in State-Of-The-Art High Definition (HD) and 5.1 Digital Surround Sound as ROMEDY NOW+ and in Standard Definition as ROMEDY NOW, across all platforms – Cable, DTH, IPTV and emerging technologies.

    To subscribe to ROMEDY NOW, just call 18001231101 (it’s toll-free) or SMS ROMEDY to 58888 or write to hello@Romedynow.com
    Have a daily affair full of love & laughter with some much needed eye candy every night only on Romedy NOW

     

  • Romedy Now’s yellow spreads sunshine

    Romedy Now’s yellow spreads sunshine

    MUMBAI: The latest addition to the existing bouquet of English entertainment channels is Romedy Now; launched by the Times Television Network (TTN) just yesterday.

    Despite being the Times Network’s fourth offering after Times Now, ET Now and Movies Now, Romedy Now is unique in terms of its logo and packaging as well as what it stands for.

    For a channel that summarises ‘love and laughter’, the logo is apt – a deep sunshine yellow; a colour that would appeal to both male and female audiences.

    London-based digital agency Weareseventeen that has done the entire packaging of the new entrant claims a lot of thought went into designing the logo. “The tone we wanted to convey was not specific to any genre, but rather just a positive and upbeat feel,” says creative director Stephen Simmonds. The logotype aims at a balance between sophistication and legibility, with subtle playfulness.

    English Entertainment Channels CEO (TTN) Ajay Trigunayat too is happy with what the agency has created for them. “Our colour signifies cheerfulness. It’s got a lot of joy and happiness in it,” he says. The OSP (on screen presentation) has been created in such a way that every time a viewer tunes in, he/she will be met with depth and sophistication.

    It was around May this year that TTN took its idea to Weareseventeen, leaving it to them to create a package for Romedy Now. In the course of a study the agency undertook, they found that movies with romance and laughter usually have a man and woman meeting and then parting ways due to differences, but ultimately join again. They used this to create the on-air package. “This core theme of 'coming together' would influence our entire on-air system, with tune-in type and backgrounds joining together in every OSP item,” says Weareseventeen strategic director George Alexander.

    The two sides put their heads together to try out new innovative ideas for the OSP. “The extensiveness of the OSP kit is also unique with top line tune-in versioning being built into the package as opposed to versioned after delivery,” adds Simmonds.

    The project was helmed by a core team of six people comprising the creative director, strategic director, design director, senior designer, animator and executive producer. Other members included 2D and 3D animators and producers. Neon TV assisted as the VFX provider for the post-production of the idents while music and sound designing was done by Boys of Toys Audio.
    George Alexander and Stephen Simmonds have applied their creative liberty to Romedy Now

    “We essentially wanted Romedy Now to have its own contemporary take on gloss and glamour, leading the field when it comes to sophisticated and innovative on-air design,” says Alexander, adding that the newbie is ready to experiment with new ways of delivering on-screen information.

    While the channel with its distinctive yellow stands out from its sister channels with their generous splash of red, it remains to be seen whether it will connect with people the way it claims to…