ITV

Tag: Louis Philippe

  • Louis Philippe launches gamescape collection with CGI video

    Louis Philippe launches gamescape collection with CGI video

    Mumbai: Louis Philippe, a leading premium men’s apparel brand synonymous with timeless elegance and modern sophistication, launched their Gamescape collection through a captivating CGI video set in the charming landscapes of Paris. Conceptualised and developed by GOZOOP Group, the video provides customers with a fascinating experience of witnessing the new collection come to life.

    The CGI video, crafted with meticulous attention to detail and artistic finesse, transports viewers into a virtual universe where fashion meets fantasy. Pixelated stances, iconic gaming elements, and vibrant summer hues come to life in a mesmerizing display of creativity and innovation. Inspired by the dynamic world of gaming, the Gamescape collection includes drop shoulder graphic t-shirts, gaming-inspired graphics, utility cargo pants, overdyed shorts, and printed half sleeve shirts. Each garment is meticulously designed to capture the essence of gaming culture while offering a contemporary and stylish aesthetic.

    Commenting on the launch of the collection, Louis Philippe AVP-marketing Meghna Khandelwal stated, “We are thrilled to unveil our CGI video for the Gamescape collection. This project represents our commitment to pushing the boundaries of creativity and offering our customers an immersive brand experience. Through innovative storytelling and cutting-edge technology, we aim to inspire and connect with the gaming enthusiasts and fashion-forward individuals of today.”

    Elaborating on the social-media amplification roadmap, GOZOOP Group account director, brand communications Prachiti Sathe shared, “The CGI video is indeed a solid technique to engage and familiarize audiences with our peculiar collection – Gamescape. Given the prominence and growing popularity of CGI in today’s digital era, we strategically unveiled a pre-buzz post to generate curiosity, followed by the actual post. Further, we plan on going live with a gaming activity giving exclusive discounts to top scorers and showcasing GOZOOP Group’s commitment to innovation and creativity in their marketing strategies.”

     

     

    Louis Philippe’s CGI video for Gamescape is set to make waves in the men’s premium lifestyle industry, showcasing the brand’s ability to blend digital innovation with timeless style.

  • Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Mumbai: – Louis Philippe, a premium menswear brand from Aditya Birla Fashion and Retail Ltd., proudly unveils ‘The Royal Wedding’ collection, a manifestation of grandeur and opulence. This exclusive range is meticulously designed to transform every groom into true royalty on his special day, symbolising timeless elegance and modern sophistication. Louis Philippe introduces this range with a captivating brand campaign, ‘Royal Weddings’.

    Catering to every significant moment of a wedding journey, from pre-wedding photoshoots to reception ceremonies, Louis Philippe ‘The Royal Wedding’ range features stunning three-piece suits, mesmerizing bundis, and exquisite bandhgalas. Crafted with the finest raw materials, the assemblage boasts a rich color palette, including jewel tones of blue, maroon, wine, and teal, as well as subtle shades of cream and quartz pink, adding a regal charm to any occasion.

    Louis Philippe COO Farida Kaliyadan said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”

    “To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment’s elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Ms. Kaliyadan.

    What sets Louis Philippe ‘The Royal Wedding’ range apart is the use of super-premium fabrics, ranging from luxurious silk blends and velvets to rich woolen textiles. The meticulous craftsmanship is visible in the delicate details which include jacquards, hand embroidered with glittering decorations, the artistry of ‘zari’ work, and meticulously interwoven pearls. Each outfit, be it for the groom, his family, or groomsmen, exudes unmatched elegance and grace, establishing Louis Philippe as the ultimate destination for wedding shopping.

    Wunderman Thompson Senthil Kumar, said, “In unveiling the Louis Philippe royal wedding collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centered around the timeless Royal Weddings, immortalized by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms.

    The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate royal palace, resonating with the authenticity of an iconic royal wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.” added Senthil.

    Louis Philippe’s Royal wedding campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.

    Louis Philippe the royal wedding collection is available in select Louis Philippe flagship stores, authorised retailers nationwide, online at www.louisphilippe.com and through the brand’s mobile app.

    Make your wedding day truly memorable with Louis Philippe’s royal wedding range!

  • Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    MUMBAI: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd, unveils its cutting-edge innovative line of clothing for the contemporary man, the Permapress Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasises on resilience and determination of a true leader.

    The 45-seconds TVC presents a gripping narrative of a president who overcomes great perils with sheer grit and fortitude and ultimately emerges victorious. The campaign will debut in 74 cities across multiple mediums television, print, online and out of home. The film will be aired across digital channels, TV, over 1200 movie screens and will be supported through a diverse promotion strategy in the upcoming months.

    The action-packed TVC puts the spotlight on an astute leader’s feat as he embarks on a journey to save his nation from the clutches of a despot, destroying a military coup, restoring order and redeeming his country from descending into chaos. During his mission the president is sporting wrinkle resistant, spill proof attire with the iconic Upper-Crest motif emblazoned on his cuff. Throughout the journey his spirit similar to his choice of attire stays uncrushed.  

    Louis Philippe COO Farida Kaliyadan said, “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new ‘Permapress’ collection promises comfort and perfection coupled with functionality and style.”

    The Permapress collection is a celebration of all that Louis Philippe stands for: design, craftsmanship, innovation, functionality and performance. With clean and refined aesthetics, the range of clothing comes with functionalities which would leave a lasting impression. Made from 100 per cent premium cotton, the wrinkle-free Permapress collection is crafted to be extremely lightweight. The collection has excellent water and oil repellant properties and is engineered for all day comfort.

    The campaign has been conceptualised and executed by creative agency Wunderman Thompson India.

    Speaking on the occasion writer and chief creative officer  Senthil Kumar, said, “The film has brought to life the functionality of the world’s finest wrinkle free collection – Permapress in the latest edition. While writing this film within the luxurious codes of the legendary Louis Philippe brand, we had to build the character of the president and armed him, literally with the ultimate functionality of the Permapress Collection. Wrinkle free, stain resistant and spill proof. We started the voyage with ‘A Day in the Life of the president and landed on the proposition: No matter what the day throws at you, Stay Uncrushed. During the mission his character and his Louis Philippe attire remain uncrushed in spite of a day filled with crushing, squeezing, stretching, crawling, climbing, carving his way back to where he belongs, as the head of the Uncrushable state. A story where both form and function work in tandem to elevate the character of the clothes and the narrative of the true leader, rising above the occasion, and all in a day’s work. We believe we have created a character that will elevate the brands narrative of ‘The Upper Crest’ going forward beyond advertising thus generating a wholesome content that our consumers will be eager to consume and co-create.”

    The Autumn Winter 2019 collection of Permapress features clean and minimal aesthetic in slimmer silhouettes and classic colors which elevates the fashion ability of the line in a timeless space. The key pieces from the collection features shirts constructed with high quality 2 ply cotton fabrics with patented finishing which make them highly performance driven, yet breathable. For suits and blazers premium poly/wool fabrics with stretch, add on flair and functionality along with a natural comfort for all weather. Exclusive features include utility pockets, added during the garment construction not only enhance the craftsmanship but also add to the dynamic lifestyle of a sophisticated contemporary man ready to take on the world.

  • Louis Philippe launches new ad campaign #RiseAboveTheRest

    Louis Philippe launches new ad campaign #RiseAboveTheRest

    MUMBAI: One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign ‘Rise Above The Rest’, showcasing that true leadership is about taking decisions that leave a lasting impact.

    Louis Philippe Brand COO Kumar Saurabh said, “Louis Philippe is a leader in the premium menswear segment in India. Louis Philippe stands for precision in craftsmanship that translates into clothing that is timeless yet contemporary, and perfect for the discerning audience. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo the Crest is prized even more for its craftsmanship and attention to detail”.

    “This film is another big step in that direction to bring the Crest alive by appropriating meaning to the Crest. The objective of the film was to create clutter breaking and memorable communication that is relevant to today’s Indian consumer. The film is supported by a stellar media plan that targets consumers on channels most relevant for them; while creating impact properties for the brand to associate with as well. And this is only the beginning of the year. There’s lots more to come” he added

    The campaign has been conceptualized and executed by creative agency J. Walter Thompson. 

    J. WalterThompson South Asia, chief creative officer Senthil Kumar says, “Louis Philippe has been a brand that has definedpremium men’slifestyle segment in India. Louis Philippe recognizes men ofsubstance who make an impact and leave a mark of greatness. The very samephilosophy is delivered through the Rise above the Rest campaign where a President takes a decision that leaves a lasting impact on millions of hiscitizens. A brand of this stature can be the only one to stake claim to define‘The Upper Crest’ each time.”

    The new TVC features a victorious President, known for his leadership and identified by the Louis Philippe crest he carries on the cuff of his shirt. The campaign conveys that in a world filled with predictable formats to success, only a visionary leader creates an impressionand leaves a mark of greatness. 

    The campaign showcases that a discerning president invests a lot of thought behind every decision including his wardrobe choices, that help him influence and take on any challenge with his sartorial skills. 

  • JWT wins Louis Philippe’s creative biz

    JWT wins Louis Philippe’s creative biz

    MUMBAI: JWT India has won the creative mandate of apparel brand Louis Philippe following a multi-agency pitch.

    This win consolidates two of Madura Fashion & Lifestyle (MFL) brands, Louis Philippe and Van Heusen, under the same roof.

    The account will be serviced from JWT‘s Bangalore office.

    JWT India CEO Colvyn Harris said, “The business was awarded to JWT based on a strong strategic recommendation and a sharp point of view on positioning the brand in the competitive premium branded apparel market. This win deepens our relationship with one of our most admired clients and is testimony to the confidence they have in JWT. We are very proud of this win.”

    JWT Bangalore has been handling Van Heusen with sub brands like Van Heusen for Women and club wear offering V. for over a decade. Louis Philippe is another addition to the agency‘s roster of brands that include Nike, Lifestyle and Denizen (from Levi‘s) and Kingfisher.