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Tag: Louis Banks

  • “Artium is worlds’ first outcome driven Music Education platform:” Ashish & Vivek

    “Artium is worlds’ first outcome driven Music Education platform:” Ashish & Vivek

    Mumbai: Artium Academy is one of India’s leading music learning and community platforms, offering 1:1 live online music classes and interactive masterclasses from some of India’s biggest music icons. Its performance-based courses, designed and certified by industry legends like Sonu Nigam, K S Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks, and others, are delivered using proprietary technology that includes AI-enabled practice studios and a robust performance platform. With hundreds of certified teachers and thousands of paid learners worldwide, Artium is at the forefront of redefining music education.

    Artium Originals, the academy’s in-house music label, has produced and released over 35 songs since its inception in September 2022. In partnership with Global Music Junction and Warner Music India, Artium Originals identifies and nurtures the academy’s in-house talent, providing artists with a platform for content creation, artist management, revenue generation, digital monetization, branding, and sponsorships. By helping artists reach national and global audiences, Artium Originals is putting the academy’s talent on the map.

    Indiantelevision.com caught up with Artium Academy CEO & founder Ashish Joshi and Artium Originals CEO & co-founder Vivek Raicha where they shared more insights on Artium Academy befitting aspiring musicians and a lot more…

    Edited excerpts

    On Artium Academy benefitting aspiring musicians

    Artium is worlds’ first outcome driven Music Education platform. Artium offers performance driven structured Music education program, designed by the Maestros of Indian Music industry, which streamlines the journey of a music aspirant from learning to creating to monetisation.

    1. Learn: Artium offers globally standardised performance driven music education program to give a well rounded musical grooming to our learners. We are building AI based assessment and prescription tools to aide efficient learning and performing, thereby offering qualitative pedagogy.

    2. Create: Talented & aspiring learners from our cohort of learners & teachers get an opportunity to launch themselves as Artists through our creative & collaborative tools financed by Artium.

    3. Monetize/Distribute: These creators/artists are signed through our Music label and get an opportunity to monetize/distribute their music content through our digital distribution partnerships, live show opportunities & brand partnerships.

    On integration of technology shaping the future of music learning experiences

    We believe that India, because of its size and geography, will leapfrog using technology to offer best-in-class music education. Even if build physical infrastructure to offer offline classes, our Technology will allow us to deliver a Phygital experience to our learners giving them an elevated learning experience. Artium has built an indigenous and propriety technology platform evangelizing the Music education space. Artium has built a bespoke video conferencing platform embedded with learning tools like Tanpura, metronome, Tabla, instrument tuner etc in form of a comprehensive Practice studio. Artium offers P2P socket technology to ensure that all these learning tools offer seamless and zero-lag sound quality while delivering live lessons in the class. Our patent-pending technology for keyboard/piano live classes allows, both the teachers and students, to see each others’keyboards on their respective dashboards along with the notations and chord sheets providing an immersive and almost in-person class experience. Our AI-based assessment and prescription tools help our learners practice well between their classes and stay up-to-date with their lessons. Our scientifically devised learning graphs allows the users to have comprehensive assessment on various Musical parameters on their fashboards. These assessments allow the users to calibrate learning paths with their teachers from time to time.  

    On contributing to the quality of education provided by Artium

    To differentiate ourselves as India’s first performance-driven, globally standardised, Music education platform and to build the depth of pedagogy, it was important for us to get industry stalwarts like Sonu Nigam, KS Chithra, Aruna Sairam, Shubha Mudgal, Louiz Banks, Raju Singh, Ananth Vaidyanathan, Anish Pradhan & Gino Banks on our Academic board. These legends have been serving as Faculty heads on the board and are involved in designing the curriculum, conducting Masterclasses, inducting teachers, certifying our students, judging our Artium SuperStar show, creating brand films etc. Their deep integration into our Ecosystem and their belief in Artium’s vision inspires us to provide uncompromised and superior-quality Music education for Indians globally.

    On any plans for launching offline centers to give opportunities for more upcoming musicians

    Yes, in order to have a deeper and more effective reach globally, we are going Omnichannel. We have just rolled out our first offline centre in Chennai and we are in the process of rolling out a few more company-owned offline centers in Southern India.We intend to launch around 40 such centers in the next 2 years pan India. We will start with India and then expand globally.

    On your future plans for aspiring talents in the music industry

    By virtue of being the Biggest Music education platform for Indians globally, we have the privilege of nurturing and nourishing some of the best talents who will be making a mark in the music industry. In order to give them a platform to launch themselves in the industry, we launched a platform called “Artium Originals” last year, where we releasedaround 50+ Originals tracks with more than 31 of our creators. To fast-track their musical journey further, we will be launching our Music Label soon. Through our Music Label, we will be giving a unique opportunity to not only release their own singles/albums, but collaborate with Industry stalwarts. This opportunity will help them in their journey to become Music stars/creators/influencers of the future. 

  • Artium empowers global music talent with Artium Superstar Finale and Teachers Conclave

    Artium empowers global music talent with Artium Superstar Finale and Teachers Conclave

    Mumbai: Artium Academy, a music learning and community platform, recently wrapped up its grand Artium Superstar Finale and Teacher Conclave, a two-day extravaganza that combined music, mentorship, and camaraderie. The event pulsated with vibrant energy, showcasing Artium’s burgeoning music talent. The performances were evaluated by an esteemed panel of industry luminaries, featuring the legendary Artium Academy patron-in-chief Sonu Nigam. He was joined by his father, the illustrious singer Agam Kumar Nigam, alongside stalwarts such as Aruna Sairam, P. Unnikrishnan, Louis Banks, Raju Singh, Gino Banks, Shruti Shadolikar Katkar, and Ananth Vaidyanathan.

    The grand finale, held at St. Andrew’s Auditorium in Bandra, felt like a living tapestry of musical genres and performances. The audience was treated to breathtaking shows from teachers and students alike, with everything from soulful classical pieces to high-energy pop renditions. This display of diverse talent highlighted the creative spirit that defines the Artium community.

    Out of the 46 student performers, five singers emerged victorious, clinching the prestigious Artium Superstar. Teachers, along with musicians in Artium’s marketing and academics teams also took to the stage, demonstrating that musical brilliance isn’t just confined to the up-and-coming artists but is deeply ingrained in Artium’s educator community as well.

    The following students through their extraordinary performances were announced winners in their respective categories and felicitated by the maestros and now have an opportunity to release their singles with Artium Originals:

    Category

    Winner
    Hindustani Classical Devina Nigam
    Carnatic V Bhavana
    Popular and Film Music South, Under 16 Shreyanvi N
    Popular and Film Music South, Above 16 Samathmika K
    Popular Film Music Hindi, Under 16 Devina Nigam
    Popular and Film Music Hindi, Above 16 Gargi Saha

    The diversity of music learners at Artium across walks of life was also brought to light by a very heartwarming performance by Malti Shah, 83 and Apexa Panchal, 8, on the classic song Ek Pyaar Ka Nagma; playing along with a beautifully woven video montage of Artium’s learners from across the globe.

    Yet, the event was about much more than just performances. The preceding Teacher Conclave was a melting pot of ideas, innovations, and networking, with 148 teachers from across India coming together. The conclave focused on fostering professional growth and community, unveiling a host of new initiatives, including cutting-edge technology to enhance music education and curriculum upgrades designed to keep pace with the evolving landscape of the music industry. Amidst all the discussions, the atmosphere was electric with the shared joy of belonging to a community that values creativity and collaboration.

    Artium Academy founder and CEO Ashish Joshi expressed his enthusiasm for the event’s success, saying, “Artium is committed to providing a platform for emerging artists to shine. Our two-day extravaganza not only showcased remarkable talent but also reaffirmed our mission to foster a strong sense of community and collaboration among our educators and students.”

    Echoing Joshi’s sentiments, renowned playback singer and Artium Academy patron-in-chief Sonu Nigam noted, “Artium Superstar is more than just a competition; it’s a journey of discovery and growth for young artists. I’m honored to be a part of this initiative that’s shaping the future of music in India.”

    Artium Academy’s commitment to inclusivity is evident in its approach. By offering world-class music education online, the platform ensures that geographical boundaries do not hinder aspiring musicians from accessing top-notch training, mentorship, and performance opportunities. This open and diverse approach is helping to create a global network of artists united by their passion for music.

  • British Council’s ‘Mix the City’ makes Mumbai comes alive

    MUMBAI: British Council India launched first version of Mix the City India at Mumbai. Curated by British quartet Django Django, the interactive digital platform features original musical renditions from 12 famous musicians from Mumbai recorded at celebrated location across the city.

    The app lets users piece together their own soundtrack and music video using the unique sounds of these musicians. Designed by award-winning British start-ups, Mix the City Mumbai combines British digital innovation and contemporary Indian Culture and provides a platform to share the sounds of Mumbai with the world. Sivamani, Louis Banks and Taufiq Qureshi are some of the artistes who are part of this initiative.

    Mix the City India will have four versions: Delhi; Kolkata; Mumbai; Chennai. The four versions for India will aim to showcase the diversity of sound, music and cultural influences in each city. Each region will have 12 musicians (48 musicians in all) who will record 24 samples (two loops per musician) that will be compiled into a shareable 4-minute YouTube track that will sit on the main Mix the City website.

    British Council OBE director India Alan Gemmell said, “Mix the City Mumbai is a brilliant way to celebrate the UK-India relationship, connect young people in both countries and, inspire the next generation to build the relationship for the next 70 years. Mix the City Mumbai brings 12 incredible Indian musicians to phones and tablets across Britain and India and let’s people create and share their own Mumbai music video! This world-class digital and cultural innovation means that a global audience will be able to see, hear and share the amazing Mumbai music scene and the beauty of the city – making everyone a little bit of a Mumbaikar on their mobile!”

    Visit www.mixthecity.com to create your own soundtrack using the sounds of the world.

    The British Council is the UK’s international organisation for cultural relations and educational opportunities.

    Django Django is a British art rock outfit, based out of London, England. Mohini Dey, the daughter of bass player Sujoy Dey, has been described as prodigy by many acclaimed musicians. Chauss Brass Band, a brass band from Baijapur, Maharashtra, is popular band that plays at marriages.

    Ravi Iyer, a guitar mentor, performer and composer, began his musical journey at the age of seven and began his Tabla training under the tutelage of Vasantrao Acharekar.

    Sivamani plays many instruments including drums, octoban, darbuka, udukai, and kanjira. Taufiq Qureshi is recognised for his path-breaking and trend-setting work, as a performing artiste and as composer/arranger in the field of world music. Louis Banks is an Indian film composer, record producer, jazz musician-keyboardist and singer.