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Tag: Louella Rebello

  • Grey Group India appoints Louella Rebello as senior executive creative director

    Grey Group India appoints Louella Rebello as senior executive creative director

    MUMBAI: Grey Group India has roped in Louella Rebello as senior executive creative director, Mumbai. In her new role, she will be responsible for the creative services of its Mumbai office and be an integral part of Grey Group’s creative leadership team.

     

    In her previous position, Rebello headed the Mumbai office at TBWA India and served on accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

     

    “Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating Grey Group’s creative services and standards to even greater heights,” said Grey Group India chairman & managing director Sunil Lulla.

     

    Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India. Under her leadership, ‘The Hinglish Project’ won the Cannes Gold in 2012.

     

    Rebello has served earlier at Ogilvy from 2003 to 2011, leaving as senior creative director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others.

     

    “It is certainly exciting and a privilege to be appointed as the person responsible for Grey group’s Mumbai Office. They are a talented team and I am excited to dive in with the talented team at Grey group to deliver on its North Star of ’Famous & Effective’, ” said Rebello. 

  • Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC.

    The TV commercial has been created by DDB Mudra

    Volkswagen Group India has launched Polo GT TSI ‘lives up to every bit of it‘ on 29 April. The car has 7-speed DSG (Direct Shift Gearbox) transmission, a first for small cars in India. With a 1.2 liter engine, the GT‘s power output boasts a surprising 77 kW @ 5000rpm and a maximum torque of 175 Nm @ 1500-4100 rpm.

    Talking on the launch, Volkswagen Passenger Cars MD Arvind Saxena said, “The new Polo GT TSI is the perfect answer to a lot of customer demands as it combines maximum power with minimum consumption. The whole campaign works on this idea and translates it in a creative and innovative way.”

    The TVC opens with a young boy mesmerised by his ‘Super Dad‘ who can do anything. He observes his father performing tasks everyday around the house. The TV commercial ends when the father‘s car is showcased, which is the ‘powerful‘ new Polo GT TSI and then it reveals why the son thinks his father is a superhero.

    Commenting on the film, Chairman & DDB Mudra Group CCO Sonal Dabral said, “It‘s always rewarding to create work for Volkswagen. An iconic brand with its own distinct voice of telling insightful human stories with wit and intelligence. This latest piece of work for the powerful Polo GT is one such story. We‘re very proud of this new TVC and I‘m sure not just Super dads, but everyone will fall in love with it.‘

    DDB Mudra Group executive creative director Louella Rebello added, “This one‘s been a joy to make. It‘s an endearing and fun way to say power and how that is interpreted through the eyes of a child.”

  • DDB Mudra brings Kharwatkar on board as creative director

    MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella Rebello.

    Kharwatkar comes in from Lowe where he was creative director. He has also worked with Grey Worldwide, Enterprise Nexus (Bates 141), Masters DDB (Sri Lanka) and FCB Ulka among others. This is his second stint with DDB Mudra, where he worked on Volkswagen in 2009.

    With over 12 years of industry experience, he has worked on a diverse set of categories ranging from automotive, FMCG, technology to media, hospitality, financial, retail and pharmaceutical. He has worked with brands of the world such as CEAT Tyres, Audi, Kinetic, Volkswagen, Surf Excel, Parle Marie, Citi Group, ICICI Bank, Toshiba, XYLYS, Carlton Resort, and Killer Jeans.

    Rebello said, “Ashish has the perfect mix of experience and the right attitude. He‘s done some fine work across categories and I‘m looking forward to seeing him do some great work on our brands.”

    Kjarwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I‘m looking forward to doing some good work.”

  • Louella Rebello to join DDB Mudra as ECD

    Louella Rebello to join DDB Mudra as ECD

    MUMBAI: Ogilvy India’s Louella Rebello, who is serving her notice period at the agency, will be joining DDB Mudra as executive creative director, Mumbai in February.

    Rebello, senior creative director at O&M has recently put in her papers at the creative agency after serving for over eight years. She had joined O&M in 2003 as creative supervisor to associate creative director and was subsequently promoted to her current role in April 2011.

    DDB Mudra sources have confirmed the development to Indiantelevision.com.

    Prior to O&M, Rebello has worked with Pressman Advertising and Marketing, Triton Communications and Bates India.