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Tag: Lotus Herbals

  • Lotus White Glow gel crème shines in new campaign

    Lotus White Glow gel crème shines in new campaign

    MUMBAI: Glow with the flow, Lotus White Glow steps into the spotlight. Lotus Herbals, India’s leading natural skincare brand, has unveiled a sparkling new campaign for its iconic White Glow gel crème, marking 15 years of innovation. India’s first-ever gel plus crème formula, White Glow has long been a cult favourite, trusted across generations for its lightweight, non-sticky texture and powerful brightening benefits.

    The refreshed campaign highlights niacinamide, the star ingredient that has been part of the formulation from the beginning, along with herbal extracts of saxifraga, milk enzymes, and grapes. Clinically proven to reduce dark spots, sun tan, and restore glow from within, the gel crème offers a practical, modern solution for today’s youthful, ingredient-conscious consumers.

    At the heart of the campaign is a relatable story: a young woman struggling to take the perfect selfie due to persistent dark spots. Enter White Glow gel crème, helping her regain confidence with radiant, even-toned skin. Emerging talent Heer Achchra brings the narrative to life with natural charm and relatable energy, embodying the confident, skincare-savvy consumer of today.

    The multi-platform campaign will run across television, OTT, digital, social media, and out-of-home, including co-powered sponsorship on West Bengal’s popular show Sa Re Ga Ma Pa, Zee5 integrations, and a pan-India CTV campaign on Jio Star. In-store POP activations across India will ensure strong on-ground visibility.

    Lotus Herbals CMD Nitin Passi said, “We are delighted to unveil our new campaign for the path-breaking Lotus White Glow gel crème. With refreshed packaging and renewed focus on niacinamide, we are proud to present this trusted formulation to a new generation. At Lotus Herbals, we evolve with our consumers, and this campaign ensures White Glow continues to shine across generations.”

    With this refreshed campaign, Lotus White Glow gel crème continues to cement its place as a go-to skincare essential for radiant, selfie-ready skin, proving that great glow never goes out of style. 
     

  • Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    MUMBAI: India’s natural beauty heavyweight Lotus Herbals is ramping up promotion for its latest sun-shielding innovation with a multimedia marketing assault. The company’s Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ is being thrust into the spotlight via a campaign blanketing OTT platforms, television channels and social media.

    The new offering aims to solve the sun-protection conundrum that has long plagued consumers: effective coverage without the dreaded white-cast ghosting or breakout-inducing heaviness. This water-based formulation, infused with skin-strengthening Cica and hydrating hyaluronic acid, promises to disappear into  the skin within seconds while delivering industrial-strength sun protection.

    The promotional film employs a see-saw metaphor to highlight how most sunscreens force users into an unwelcome compromise between protection and appearance. Enter the protagonist who demonstrates how this serum tips the scales in favour of both benefits.

    Says Lotus Herbals  chairman and managing director Nitin Passi. ” Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”

    The marketing push includes presence across JioHotstar, regional TV channels, and social platforms, complemented by in-store promotional materials designed to lure shoppers at the point of purchase.

    Lotus Herbals’ Safe Sun range now boasts over 22 variants, having pioneered several sunscreen innovations in the Indian market, including the country’s first matte gel sunscreen and sports-focused sun blocks. This latest serum appears to be their answer to young consumers tired of being forced to choose between sun safety and social-media-ready skin.

    https://www.youtube.com/watch?v=88v9QzIMkoA
     

  • Lotus Herbals unleashes new social media campaign with Anushka Sen

    Lotus Herbals unleashes new social media campaign with Anushka Sen

    Mumbai: Lotus Herbals, unleashes a social media campaign with Actor and mega influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a DVC which will run across social media platforms that include Instagram, Facebook and YouTube. The DVC amplifies the attributes of Lotus White Glow 3 in 1 Deep Cleansing Facial Foam, a face wash crafted with a combination of potent ingredients that include Aloe Vera, Milk Enzymes, and Alpha Arbutin. This unique formulation addresses dark spots, sun tan, and dullness, providing a comprehensive solution for all skin types. This innovative Facial Foam is specially curated to deeply cleanse the skin and protect it from UV rays, making it less vulnerable to sun damage. Its unique formulation blocks melanin production, imparting a radiant glow.

    The new DVC is a delightful film that targets a youthful GenZ audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frame shifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress. Anushka addresses three major skin problems, dark spots, sun tan and how to get that perfect glow. She asks, if there is a solution that addresses all three issues simultaneously. She empathically answers, Yes and introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the solution. Looking radiant and beautiful, Anushka speaks directly to the consumer and highlights the powerful ingredients which include Aloe Vera, Milk Enzymes, and Alpha Arbutin, known for their skin benefits. She emphasizes that the face wash with the power of 3x promises clear glowing skin. The film closes by focusing on the White Glow 3 in 1 Deep Cleansing facewash along with all the variants of the White Glow face wash range.

    Commenting on the new campaign, Lotus Herbals chairman & managing director Nilin Passi says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”

    Anushka Sen further added, “I’m thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”

    The Lotus Herbals White Glow campaign with the stunning Actor and mega influencer Anushka Sen will play out on her social media channels to attract maximum visibility. Through this glamorous campaign, the 22year old Global Youth Icon will reach out to her audience of over 45 million followers. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage over a thousand nano and micro influencers to spread the word on the White Glow 3in 1 facial foam. The campaign will also play out on the brand’s social media channels such as Facebook, Instagram and YouTube. In addition, Lotus Herbals will promote the campaign through In-store branding and POP which will include banners, danglers, table-tops and posters across Retail channels.

  • Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Mumbai: Lotus Herbals unveils a digital campaign for its Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a sun protection product. The digital campaign will be showcased on digital and social media platforms across the territory of India and international markets that include Nepal, Bangladesh and Dubai. The DVC focuses on the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a water-based serum which is crafted with Cica and Hyaluronic Acid. The sunscreen serum provides broad-spectrum protection from UVA and UVB rays and pollutants.

    Through the digital campaign, the brand aims to target a younger consumer base who are demanding in nature. In the brand film, three protagonists representing modern women of today are seen. They want it all and they aren’t afraid to say so, whether it’s relationships or with products they consume. In the film, the three young girls make their demands to someone sitting across from them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.

    “At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations,” said Lotus Herbals chairman and managing director Nitin Passi.

    The brand will run the DVC on social media and digital platforms across India and international markets that include Nepal, Bangladesh and Dubai. Targeting a specific audience of Gen Z consumers, the brand will utilise programmatic advertising to deliver ads to audiences based on parameters such as shopping patterns. The campaign will also run on the brands’ social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract eyeballs and enhance brand visibility.

  • Jacqueline Fernandez dazzles in Lotus White Glow Gold Radiance Serum

    Jacqueline Fernandez dazzles in Lotus White Glow Gold Radiance Serum

    Mumbai: Lotus Herbals has unveiled a new campaign with its brand ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The brand unleashes a high decibel multi media campaign where Jacqueline dazzles in a new TVC that will be broadcasted on national and regional channels as well as leading digital and social media platforms. The new TVC revolves around the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which is formulated with powerful ingredients like Kakadu Plum, Yuzu Lemon, and pure gold leaves. This innovative serum is designed to tackle dark spots resulting in radiant glowing skin. The objective of the campaign is to educate the consumer that, this Serum, revolutionizes your daily skincare routine with the Power of 100x* More Vitamin C and gives the skin unmatched radiance.

    The TVC begins with Fernandez in a typical office scenario, where her spotless and radiant skin catches the attention of a colleague. Jacqueline lets the colleague in on her secret for glowing skin, through a playful yet smart interaction. She emphasizes that Lotus White Glow Vitamin C Gold Serum is an innovative serum with 100 x more vitamin c and pure gold leaves which reduces dark spots, makes skin smooth and gives a stunning glow. The TVC concludes with Jacqueline highlighting her trust and endorsement for the product.

    Expressing his enthusiasm on the latest addition to the White Glow range, Lotus Herbals chairman & managing editor Nitin Passi said, “We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly.”

    The Brand Ambassador for Lotus Herbals White Glow, Fernandez elaborated, “I’m thrilled to endorse the Lotus White Glow Vitamin C Gold Radiance Serum. It’s not just skincare; it’s a luxurious indulgence. With 100x more Vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”

    As the face for Lotus Herbals White Glow, the gorgeous actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, e-commerce and social media to attract maximum eyeballs. With an extensive media plan for Lotus White Glow Vitamin C Gold Radiance Serum the brand will run the TVC on top performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top performing regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website.  In-store branding and POP will include banners, danglers, table-tops and posters across Modern trade formats and Retail channels, for maximum brand visibility.

  • Jacqueline shines in Lotus Herbals White Glow Vitamin C campaign!

    Jacqueline shines in Lotus Herbals White Glow Vitamin C campaign!

    Mumbai: Natural beauty care company Lotus Herbals unveils a new campaign with its gorgeous Brand Ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a high-voltage multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India. The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20. This unique gel+crème has a non-sticky, lightweight formulation which is packed with the goodness of Yuzu Lemon and Kakadu Plum extracts infused with the power of 100 more Vitamin C. It helps in skin brightening and locks in skin moisture for a fresh glowing appearance. It also reduces dark spots and pigmentation while providing deep hydration and protects the skin from sun damage with SPF 20.

    The brand messaging of the new TVC sets out to inform the consumer that all Vitamin C creams are not the same. The film unfolds with Jacqueline and her friend strolling into a cosmetic store looking for a Vitamin-enriched cream that would help remove dark spots.  Jacqueline enlightens her friend about the Lotus WhiteGlow Vitamin C Gel Crème a unique innovation that is a special blend of gel + creme that contains 100x more Vitamin C, enriched with Yuzu Lemon and Kakadu Plum extracts. Its non-sticky formula absorbs easily and reduces dark spots giving the skin an amazing glow. The film concludes with Jacqueline reaffirming her trust in Lotus White Glow Vitamin C Gel Crème for her skincare regime.

    Expressing his enthusiasm for the latest addition to the WhiteGlow range,  Lotus Herbals chairman and managing director Nitin Passi said “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C Gel Creme, an innovative extension of our immensely popular WhiteGlow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the WhiteGlow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”

    The brand ambassador for Lotus Herbals WhiteGlow actress Jacqueline Fernandez elaborated, “The last five years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spellbound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way. Your skin deserves this nourishing magic!”

    As the face for Lotus Herbals WhiteGlow, the stunning actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, in-store, POP and social media platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme, the brand will run a TVC with Jacqueline, on top-performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top-performing regional channels and shows. The campaign will also run on the brands’ social media platforms including Facebook, Instagram and YouTube.  In-store branding and POP will include banners, danglers, table-tops and posters. Additionally, the brand film will play along with movie blockbusters across multiplexes PAN India to attract maximum eyeballs and enhance brand visibility.

  • Lotus Make-Up ropes in Vaani Kapoor as brand ambassador

    Lotus Make-Up ropes in Vaani Kapoor as brand ambassador

    Mumbai: The premium vegan makeup brand Lotus Make-Up has roped in Bollywood actress Vaani Kapoor as the brand ambassador for its range of skin-friendly natural makeup products.

    The key message of the campaign is “#MyMakeupMyWay,” in which the brand film talks about breaking stereotypes about how makeup can be worn guilt-free throughout the day.

    As the face of the brand, Kapoor will appear in a high-voltage multimedia campaign spanning digital, OTT platforms, OOH, social media, and multiplexes PAN India.

    During her two-year association with the brand, she will endorse the Lotus’ proedit and ecostay range of high-performance, daily-usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free.

    With an extensive media plan, the brand will run a digital video campaign, which will play out on the brand’s social media platforms such as Facebook, Instagram, YouTube, and Twitter. In addition, Lotus Make-Up will run the brand film at leading multiplexes across the country to grab eyeballs for maximum visibility.

    In the film, Kapoor is seen using Lotus Make-Up products at a get-together during the day, on a road trip, and at an evening party. The stunning actress, who readily connects with millennials and gen-z, resonates with today’s modern consumers, who are charmed by her beauty, flawless complexion, and personality. Lotus Make-Up plans to leverage her extraordinary popularity to reach out to aspirational consumers across India.

    Commenting on the association, Lotus Herbals chairman and managing director Nitin Passi said, “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment to clean and non-toxic beauty. We launched Lotus Make-Up in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and on the lookout for makeup products that provide safety, efficacy, and ethical practices. The high-performance product offerings from Lotus Make-Up tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.”

    Kapoor elaborated, ‘I am happy to be associated with Lotus Make-Up, a brand that is focused on ethical and sustainable beauty. I love their products as they are vegan, cruelty-free, and free of parabens and other toxic ingredients. Their product range takes care of all my makeup needs and works beautifully for all occasions.’

  • Voot announces eight sponsors for ‘Bigg Boss OTT’

    Voot announces eight sponsors for ‘Bigg Boss OTT’

    Mumbai: Viacom18’s Voot on Thursday announced that it has brought on board eight sponsors for “Bigg Boss OTT”. After Swiggy and CoinDCX joined as ‘co-powered by’ sponsors, the OTT platform roped in Vimal Elaichi, MX TakaTak, Netmeds, H&M, Durex, and Lotus Herbal as sponsors.

    Vimal Elaichi has come on board as ‘presenting’ partner, MX TakaTak as ‘social media’ partner, H&M as ‘style’ partner, Netmeds as ‘pharmacy’ partner, Durex as ‘special’ partner, and Lotus Herbal as ‘beauty’ partner for the show.

    Voot has driven deeper brand integration for sponsors of the show. For example, the sponsor Vimal Elaichi will leverage the ‘Bigg Boss’ fandom to connect and interact with viewers through IPs like ‘Video Vichaar’ and ‘Extraa Masala’ giving the brand more exposure throughout the reality series, said the platform in a statement. “While ‘Video Vichaar’ will enable viewers to share thoughts and opinions around daily developments within the house, ‘Extraa Masala’ is a successful content around content IP that traditionally attracts hordes of fans who can’t keep away from the ‘Bigg Boss’ phenomena,” it added.

    “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other,” said Viacom18 Digital Ventures’ chief operating officer, Gourav Rakshit. “The diverse brands that have come on board as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to the popularity of the show.”

    “We are delighted to come on board as the presenting partner of Bigg Boss OTT – a new, pioneering idea for an OTT platform in India. Vimal has always been associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shah Rukh Khan,” said Vimal Elaichi in a statement.

    “With this exciting partnership, we bring reality television to short videos as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users,” said MX TakaTak, business head, Janhavi Parikh.

    With Karan Johar as the host and 13 contestants, the show launched on 8 August exclusively on the digital platform. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a ‘Bigg Boss’ opening to date, according to the OTT player.

    “Bigg Boss OTT” airs every Monday to Friday at 7 p.m and on weekends at 8 p.m exclusively on Voot. 

  • #WearYourColor & reclaim the beauty narrative: Lotus Herbals

    #WearYourColor & reclaim the beauty narrative: Lotus Herbals

    NEW DELHI: Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them.

    The campaign, #WearYourColor, is a new manoeuvre for women to make their own rules of beauty. Designed by HerHQ Media in partnership with Stylecraze and Lotus Herbals, the initiative playfully dwells upon the premise that a woman can conquer the world with the right shade of lipstick. Whether they choose to ramp it up with red lips, be bodacious with burgundy, or keep it nonchalant with nudes, the campaign emboldens women to express themselves through colours.

    Lotus Herbals head of digital Vishal Singh says, "Women have always been the driving force behind change and revolution. Reclaiming fashion as their own is one of them. For today’s woman, fashion is the freedom to wear what she wants, when she wants, and how she wants. Through #WearYourColor, we want to acknowledge all these women who are undeterred, confident, and do not fear the judgments that follow. Your unfettered freedom is an inspiration for many."

    IncNut VP – business development & strategic partnership Natasha Garyali says, "Lipstick has always been seen as a powerful statement in a patriarchal society that has constricted the choices a woman can make by forcing norms and regulating their freedom. Leveraging Stylecraze, we power up the bold and powerful  #WearYourColor message by bringing the lipstick back to the forefront as a language of protest, rebellion, self-assertion, confidence, and liberation for women. Nothing can be more liberating than the power to choose what you want and the confidence to be you at all times."