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Tag: Lotto

  • Lotto puts its best foot forward with Happy Feet

    Lotto puts its best foot forward with Happy Feet

    MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.

    The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.

    Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.

    Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear. 
     

  • Virat Kohli drops Puma for Agilitas

    Virat Kohli drops Puma for Agilitas

    MUMBAI: Indian cricket maestro and RCB long-timer  Virat Kohli switched teams. The 36 year old has pulled the plug on his eight-year partnership with Puma, and has reportedly put his best foot forward to back Agilitas Sports, an Indian athleisure startup. The star batter, currently in red-hot form in IPL 2025, is now not just the face of Agilitas but also an investor, signalling a bold move to champion homegrown brands.

    Agilitas was founded in 2023 by Abhishek Ganguly, Puma India’s former managing director. The brand has already made waves, securing long-term rights for Italian sportswear giant Lotto in India, Australia, and South Africa. Now, with Kohli on board, Agilitas is gearing up for a serious innings in the global sportswear arena.

    Kohli’s split from Puma marks the end of a landmark Rs 110 crore deal that revolutionised Indian sports marketing. The partnership saw him lead multiple campaigns and launch the popular One8 line, a crucial driver in Puma’s rise in the Indian market.

    Puma acknowledged the departure, thanking Kohli for an “outstanding journey filled with memorable campaigns and collaborations.” The brand vowed to continue investing in the next generation of athletes.

    Meanwhile, Kohli remains focused on both his new business venture and his cricketing form. The RCB stalwart has racked up 180 runs in his last five IPL innings and is set to face Rajasthan Royals on 13 April.

    Whether on the pitch or in the boardroom, Kohli continues to rewrite the game.