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Tag: Lotte

  • Lotte brings korean cool to India with new subak & shark ice candies

    Lotte brings korean cool to India with new subak & shark ice candies

    MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.

    Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.

    Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.

    To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.

    “Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”

    Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”

    Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.

    With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.

     

  • Havmor appoints Anindya Dutta as managing director

    Havmor appoints Anindya Dutta as managing director

    MUMBAI: Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director.

    He will be the first MD after Lotte acquired Havmor Ice Cream in December 2017.

    Anindya will be taking forward Lotte’s vision of expanding its business footprint in India. His mission will be at one end to leverage the legacy, the category expertise and brand equity that Havmor enjoys in the ice cream category to rapidly scale up the business towards a national leadership position and at the other end to evaluate and build synergistic expansion into adjacent categories.

    Anindya brings 20+ years of leadership experience in the food industry across business verticals and categories including bakery, dairy and confectionery. Prior to joining Havmor, he was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management.

    In his past assignments at Britannia he was heading the dairy and bread business and more recently he was leading the international expansion of Britannia as the vice president of international business.

    Havmor ice cream, now a part of Lotte Confectionery, is one of the largest ice-cream brands in India. Over several years of its existence, the brand has worked tirelessly to deliver a differentiated product to its consumers – always keeping things real. With its last campaign the brand introduced ‘The Cool Gaiz (cows)’ and repositioned itself as an ice cream ‘Made of Milk’ which reflects the core brand philosophy and what the brand has always stood for.

    In the last decade, Havmor has grown ten-fold, establishing a strong brand presence and emerging as one of the fastest growing, most loved ice cream brand of the country. It is one of the few brands which operates both in retail with a network of over 40,000 ice cream outlets and a franchisee parlour model. Currently it operates 250+ flagship ice cream parlours across the country with a plan to add at least 100 more by 2020.

    While innovation forms the essence of every creation at Havmor, the brand ensures to introduce real innovations to its consumers with products ranging from a ‘paan ice cream’, ‘ladoo ice cream’ to premium flavours like Belgian dark chocolate, mocha or hazelnut chiffon. This guarantees the brand caters to audiences across spectrums and with its wide reach and making it accessible to every ice cream lover making it truly a national brand.

  • WPP’s Grey Group acquires majority stake in S Korean digital agency

    WPP’s Grey Group acquires majority stake in S Korean digital agency

    MUMBAI: WPP’s wholly owned company Grey Group has acquired a majority stake in Vinyl I-Co. Ltd., a creative digital agency based in Seoul, South Korea.

     

    Established in 2000, Vinyl-I has evolved from a web/UX design agency to an award-winning full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

     

    Vinyl-I clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom, and SM Entertainment.

     

    For the year ending 31 December, 2014, Vinyl-I reported gross revenue of KRW 12.8 billion, with gross assets of KRW 4.2 billion, as at the same date. The agency employs more than 70 people.

     

    This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast growing markets and sectors and strengthening its digital capabilities.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenues to be derived from digital in the next five years.

     

    In South Korea, WPP companies (including associates) generate revenues of over $300 million, while in the Asia Pacific region, the figure stands at $5 billion.