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Tag: L’Oréal Professionnel

  • L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people colouring hair” in India. The event, Hair Color Coders 2025, turned a Mumbai hall into the country’s biggest salon, celebrating the artistry, creativity, and skill of India’s professional hairdressing community.

    Global Color ambassador Min Kim and actress Kritika Kamra were at the heart of the record-breaking day, demonstrating advanced hair colour techniques while showcasing ‘Iconic browns,’ the brand’s trend of the year. From glossing to balayage and tonal layering, hairdressers proved their prowess, blending education with a dazzling live showcase.

    The event spanned a massive one lakh square feet space at Nesco, featuring 60 backwashes and over 5,000 hair colour tubes. It created a buzz online too, generating over 1,000 social mentions in a single day, highlighting the hairstylists’ skill and creativity while giving them a platform to inspire peers and clients alike.

    “Hair Color Coders 2025 showcases our ability to set global benchmarks while celebrating India’s hairstyling talent,” said L’oréal India, director, professional products division, Zeenia Bastani. “It was a mega masterclass in creativity, skill, and sheer passion for hairdressing.”

    In the months leading up to the event, participants honed their craft through intensive masterclasses, ensuring every transformation reflected precision, artistry, and innovation. L’oréal professionnel India, head of education, Priya Kasthuri Rangan added, “This platform allowed hairstylists to upskill, showcase expertise, and embrace a community built on passion and commitment.”

    The day ended with a show-stopping makeover for Kritika Kamra, her hair emerging vibrant, glossy, and perfectly styled in iconic browns. With Hair Color Coders 2025, L’oréal professionnel not only celebrated a record but reinforced its mission: to elevate professional hairdressing in India, combining education, creativity, and innovation in one unforgettable moment.

     

  • Colour me record L’oréal inks Guinness title with 422 stylists in action

    Colour me record L’oréal inks Guinness title with 422 stylists in action

    MUMBAI: When 422 hairdressers pick up their brushes in unison, history gets a new shade. On 17 September 2025, L’Oréal Professionnel turned Mumbai’s NESCO into the nation’s largest ever salon, setting a Guinness World Records title for ‘Most people colouring hair’ in one go.

    The grand spectacle, dubbed Hair Color Coders 2025, saw 422 hairstylists and 422 models take over a 1 lakh sq ft space, powered by 60 backwashes and more than 5,000 tubes of colour. The palette of the day? Iconic Browns, the brand’s colour trend of the year versatile tones designed to capture India’s evolving love affair with understated glamour.

    But this was more than just a numbers game. With L’Oréal Professionnel Artistic Ambassadors and Indian Hairdressing Award winners leading the charge, the event spotlighted the rise of the hairdresser-as-creator. Stylists weren’t just colouring hair they were shaping digital stories, creating over 1,000 social mentions in a single day, and claiming their place as influencers in India’s booming beauty ecosystem.

    “What we achieved today showcases our ability to set global benchmarks,” said Zeenia Bastani, Director, Professional Products Division, L’Oréal India. “From Min Kim’s mega masterclass to 422 Iconic Brown makeovers under one roof, it was a celebration of artistry, entrepreneurship, and an overwhelming love for hairdressing.”

    The day was anchored by Min Kim, L’Oréal Professionnel’s Global Color Ambassador, who demonstrated cutting-edge techniques like face-framing and tonal layering. To prove the power of browns, she delivered a live makeover for actress Kritika Kamra, transforming her locks into a glossy, dimensional brunette showstopper that set Instagram buzzing.

    Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, called the event a “pivotal step for the professional hairdressing industry”. She underlined how premium salon services like hair colour are now driving unprecedented growth, with salons morphing into destinations for personalised, elevated experiences.

    The record-breaking showcase was the culmination of four intensive pre-event masterclasses where hairdressers were trained in not just cut, colour and style but also social savviness ensuring their artistry resonates both in salons and online feeds. “Education has been the backbone of our brand,” said Priya Kasthuri Rangan, Head of Education, L’Oréal Professionnel India. “Hair Color Coders wasn’t only about setting a record, it was about equipping stylists with the skills and confidence to shine as creators.”

    For the hairstylists, the event was both a celebration and a career-defining stage. Glossing, balayage, and gloss-layering techniques were redefined at scale, proving that Indian hairdressing can match and even set global trends.

    As Min Kim summed it up: “This moment reflects the power of sharing knowledge and elevating hair artistry internationally. Browns are being reimagined globally and India just coloured itself onto that map in a record-setting way.”

    From 5,000 tubes of Inoa, Majirel and Dia Color to 422 synchronised transformations, Hair Color Coders 2025 wasn’t just about dyeing hair, it was about dyeing history.
     

  • L’Oréal Professionnel brings Indian Hairdressing Awards

    L’Oréal Professionnel brings Indian Hairdressing Awards

    Mumbai: L’Oréal Professionnel, the professional hair tech brand, is set to introduce the iconic Indian Hairdressing Awards in an all-new format of a reality series streaming exclusively on JioCinema. Since 2014, The Indian Hairdressing Awards celebrate the art and skill of professional hairstyling. The competition recognises and rewards hairstylists across the country. This year’s edition was announced in August 2023 and received over 100K entries for its theme “Meta-morphosis” which represents real transformation.

    From the thousands of hairdressers that participated in the competition, 89 regional finalists were chosen to compete on technical skills. They were judged by an eminent jury comprising of international hair artists and beauty media representatives.

    The top 12 hairstylists will now compete in a mega-augmented L’Oréal Professionnel salon. Judging their art and technique will be an illustrious panel featuring the renowned filmmaker – Karan Johar, Min Kim, the L’Oréal Professionnel global colour ambassador, – and an exciting line-up of Bollywood celebrities.

    The 12 hair pros will go through three challenges testing their skill and creativity to do real transformations through hair color, haircut and styling. hairstylists will have to achieve the ultimate freedom of self-expression and propose bold, elevated and out-of-the-box looks. These challenges will be scored by both judges and consumers. They will then compete in front of a live audience at the Grand Finale, which will also be streamed on JioCinema.  The competition winners will not only win the consumers’ hearts but also a trip to Paris and an opportunity to enhance skills in Le Visionnaire, the prestigious L’Oréal academy in Paris.

     

     

    Speaking on the launch of India’s only hairstyling reality series, L’Oréal Professionnel, India general manager Mathilde Barthélemy-Vigier said, “L’Oréal Professionnel has taken giant strides into the future. Consumer and hairstylist centricity are our key drivers to elevate the professional hair industry in India. In the last two decades, the country’s professional hair salon landscape has evolved at a supersonic pace. The skill of Indian hairstylists is now at par with global hair artists’ and with the 2024  edition of The Indian Hairdressing Awards, we wish to celebrate their infinite talent and potential.”  

    Speaking on the partnership with L’Oréal Professionnel, Viacom18 Media’s head of network sales Mahesh Shetty said, “At Viacom18, we have always worked towards developing and building IPs and formats that are sustainable, relevant and one that deepens consumer connect. L’Oréal Professionnel is the undisputed leader in the professional hair care and styling category and The Indian Hairdressing Awards re-affirms them as thought leaders in this space. As digital partners, we are confident of providing this unique property with its deserving reach through JioCinema, thereby elevating the IP to newer heights.”

  • L’Oréal Professionnel unveils the iNOA shades of Red campaign

    L’Oréal Professionnel unveils the iNOA shades of Red campaign

    Mumbai: This International Women’s Day, L’Oréal Professionnel is painting the town red – quite literally – with the launch of its iNOA Shades Of Red campaign. In a confident expression of individuality, enthusiasts from diverse backgrounds are ready to showcase vibrant shades of red, indicating a transformative moment in hair colour trends.

    The campaign witnesses women from different walks of life embracing the colour red: Shenaz Treasury, an actor and a passionate supporter of mental health, wellness, and happiness, Aishwarya Mohan Raj- the witty comedian, Aswathi Balakrishna- a skilled Civil Engineer, Nimrit Kaur Ahluwalia- a formidable Lawyer, and Sharanya Iyer-a Certified Scuba Diver, Gen Z Guru Anushka Hazra, Legal Luminary Nimrit Kaur Ahluwalia, Athletic Dynamo Kirpit Kaur Arora, Finance Prodigy Shreya Jaiswal, and Entrepreneurial Extraordinaire Shagun Pannu, all donning the vibrant colour red. The ensemble also includes the likes of Dancing Diva Shakti Mohan, Screen Sensation Asha Negi, and Sonal Devraj, presenting a captivating array of Shades of Red. Together, they stand as a powerful testament to the multifaceted roles that women play in society.

    L’Oréal Professionnel’s expansive colour panier with 18 shades of red and new-age colouring techniques, offers a personalized color experience that caters to every woman’s unique style and personality. enabling them to express their individuality.

    Integral to this personalized experience is the AR filter launched in collaboration with Meta on Instagram, a pioneering feature that has captivated over One million users with its virtual try-on successes. The filter enables you to try on different hair colour shades virtually before deciding on your next hair colour.

    The campaign celebrates women who fearlessly make statements, embrace their uniqueness, and stand out from the crowd. In a celebration of diversity and individuality, L’Oréal Professionnel introduces a spectrum of red shades tailored for every Indian woman. Guided by skilled salon hair artists, each woman finds her ideal shade, embodying various facets of womanhood.

    L’Oréal Professionnel’s commitment to extraordinary transformations extends to the My Hair [iD] app, an AI-powered marvel. The ‘Colour Consultation & Diagnosis’ is an essential tool, providing a personalized in-salon experience and its unique Virtual try-on feature empowers women in the decision-making process before making their final hair colour choice.

    With red being the on-trend hair colour of the year, it sparks a revolution to find your unique shade of red whether subtle or bold.

    L’Oréal Professionnel India general manager Mathilde Barthélemy-Vigier added:

    “L’Oréal Professionnel is the leading professional hair tech brand. We believe in breaking norms and inspiring women to embrace rich red shades that beautifully complement Indian skin tones. In a market predominantly focused on grey coverage, the hesitation among younger women to experiment with hair colour often stems from uncertainty about the outcomes. The revolutionary, AI-powered My Hair Id app, helps in breaking this barrier by personalizing beauty and empowering women to complete freedom of self-expression.”

    This International Women’s Day we invite everybody to choose their shade of red.

    https://www.instagram.com/ar/2599924616833222

  • L’Oréal Professionnel forays into the metaverse

    L’Oréal Professionnel forays into the metaverse

    Mumbai:  L’Oréal Professionnel, the leading brand in professional hair tech, has forayed into the Metaverse, embracing cutting-edge technology and elevating self-expression in the realm of hair beauty. As pioneers in the field of hair tech, L’Oréal Professionnel recognizes the immense potential of the Metaverse and is committed to revolutionizing the industry by offering more inclusive, diverse, and creative hair looks for virtual identities. Having successfully launched and implemented the metaverse across the globe, the brand has now brought its latest innovation to India.

    According to a research by Grand View Research, Inc., the global metaverse market is all set to grow at a CAGR of 41.6 per cent which will lead the market to amount to an estimate of US$ 936.6 billion by 2030. For India, Arthur D. Little, the strategy and management consulting company, India’s Metaverse market is projected to reach $200 billion by 2035. Metaverse resonates with current trends in self-expression and digitalization. It provides an immersive space for users to create digital identities, experiment with avatars, styles, and experiences, reflecting their real-world personas. As digitalization blurs physical and virtual boundaries, the metaverse enables global access to products, services, and social interactions, enhancing connectivity.

    L’Oréal Professionnel’s important pillar for this year’s Metaverse initiative includes – More Hair Looks with Hair Drops for Multiple Platforms. The brand aims to provide an extensive collection of diverse and playful hair looks, ensuring that users can find the perfect style for their virtual identities.  The brand has premiered five hair looks in collaboration with a CGI artist, Evan Rochette on the world’s biggest cross-game avatar platform Ready Player Me. Additionally, these hair drops will be available on Robox and Zepeto. The brand has dropped 16 playful and avante garde looks on several platforms like Ready Player Me, Roblox and Zepeto.

    Sharing her thoughts, L’Oréal Professionnel India general manager Mathilde Barthelemy-Vigier said, “We are the first professional hair tech brand to enter the Metaverse end of last year. The brand’s vision of ‘Professional hair tech that elevates you’ has been the driving force behind this momentous journey into the Metaverse. We’re now accelerating, leveraging the avatar as an entry point. In the rapidly evolving Metaverse, avatars have become an artistic canvas for self-expression. As users immerse themselves in this digital realm, their avatars become a reflection of their personality, style, and identity, with hair being a prominent feature to craft their unique virtual persona. L’Oréal Professionnel stimulates this connection, offering experiences through diverse and inclusive hair looks that empower users to authentically express themselves in this limitless virtual world. Indeed, research shows that within 5 to 10 years, people will have up to 10 avatars as virtual identities that represent them.”

    L’Oréal Professionnel’s metaverse entry extends its brand equity, showcasing innovation in hair beauty. A globally recognized pioneer in beauty, the brand adapts to evolving trends by embracing the metaverse, leveraging its reputation and demonstrating agility in meeting consumer preferences and technology. The metaverse’s focus on self-expression and digital engagement aligns seamlessly with L’Oréal Professionnel’s values. Empowering unique styles through hair has been central to the brand, now extended to the metaverse. With virtual tools and experiences, L’Oréal Professionnel’s creativity flourishes, enabling authentic expression. This reinforces the brand’s equity as a beauty trailblazer, adept at foreseeing trends and creatively engaging consumers.

  • Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

    Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

    MUMBAI: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hairdressing Awards (IHA) 2018-19.

    IHA was launched as a platform to recognize excellence in not only the art, but also the business of hairdressing. One of the most anticipated events on the Indian hairdressing calendar, it serves as a source of inspiration to hundreds of hairdressers and launches its stars into successful careers of their own.

    Capturing the grandeur of the mega event, PFT created a total of 10 compelling webisodes (10 minutes each), 3 special ‘glam’ videos (3 minutes each) and an exclusive long-form video compilation. The videos feature a wide range of fascinating looks, unmatched on-stage glamour, behind the scenes moments, riveting interviews, stunning location shots and much more. The team filmed the regional rounds for over 6 months, travelling across several locations including Mumbai, Kolkata, Delhi, Chennai, Hyderabad and Bengaluru. They also captured the stunning, first-ever international grand finale of IHA, which was held in Dubai. Jury members included eminent personalities from the global fashion world including Adam Reed, Nonita Kalra, Jatin Kampani, Gavin Miguel, and Mehera Kolah.

    As a one-stop video agency, PFT Brands provided end-to-end creative services for showcasing IHA –  including conceptualization, scripting, production and post production. Watch some of the videos here:

    “IHA is our biggest and most exciting property where L’Oréal Professionnel successfully engages and interacts with the hairdressing industry. We are delighted that PFT Brands helped us create an impactful, out-of-the-box series of videos around the event which captured the attention of viewers on digital platforms and social media,” said Binaifer Pardiwalla, General Manager, L’Oréal Professionnel.

    “In today’s hyper-digital world, creating short-form snackable video content is an excellent way for brands to get on consumers’ radar,” said Bhaskar Sitholey, Senior Vice President, Creative Services, PFT. “We are thrilled to have had the opportunity to showcase this dynamic mega event for L’Oréal Professionnel. Our focus was on delivering great production value while effectively capturing the energy, emotions, innovation and scale of the competition.”

    PFT Brands helps transform brands into digital content destinations that build customer loyalty.