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Tag: L’Oreal Paris

  • ‘Koffee with Karan 6’ takes off with exclusive brand partners

    ‘Koffee with Karan 6’ takes off with exclusive brand partners

    MUMBAI: Indian film director Karan Johar’s crowd-pleasing talk show Koffee with Karan came back with its sixth season earlier this week. The opening episode of the new season featured Alia Bhatt and Deepika Padukone.

    The show airs on Star World, which is a part of Star India. According to Livemint, the broadcaster is anticipated to make around Rs 35-40 crore from sponsorship deals.

    The list of the sponsors includes high profile brand names such as multimedia speaker Google Home which is the presenting sponsor of the show, ‘driven by’ German automobile manufacturer company Audi and ‘powered by’ telecom operator Idea. Jaquar, OPPO F9 Pro and L’Oreal Paris are the lifestyle, special and beauty partners for the show.

    Speaking to Livemint, a Star spokesperson said, “As the longest running chat show on Indian television, Koffee With Karan sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across the television and digital platforms.”

    “As such, brands are more than excited to leverage the show and create unique integrations that would excite their target audiences,” added the spokesperson.

    The spokesperson also explained how they’ll use brand integrations during the show, like; the host Johar could use the Google Home features in between the show or in the rapid fire round, the questions could be read from an OPPO phone or a celebrity who gives the answer of the season in the rapid fire round could be awarded with an Audi.

    Star is also looking to engage with the viewers through social network, as every week, viewers will have a chance to win autographed mugs of their favourite celebrities by participating in the Twitter contest held by Star World. The show will also offer an opportunity to be on the Koffee couch and field rapid fire questions from Johar through a Facebook camera innovation which will be captured on social media.

  • Want to build stronger online, offline channels: L’Oréal Paris India GM

    Want to build stronger online, offline channels: L’Oréal Paris India GM

    MUMBAI: The festive season has finally kicked in and brands have tightened their seats to make sure they don’t miss out on reaching any potential consumer. Its the time when you see lights, colours, festivity and a lot of ads around you. Be it on outdoor medium, television or digital. For any girl, no celebration is complete without a good pair of dress and a little red bold lipstick! 

    Think of weddings or festive Indian wear, and Sabyasachi Mukherjee’s famed fashion label is among the first ones to come to mind. Though owning a Sabyasachi saree or lehenga might be a dream for many, women around the country can now own a piece of Sabyasachi in their beauty kit. French personal care and beauty company L'Oréal Paris has tied up with the ace designer to launch a new collection of beauty products, specifically for festive season. This is one of a first where the French beauty label has collaborated with an Indian designer.

    The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others.

    In India, the beauty care giant has top Bollywood celebrities including Aishwarya Rai Bachchan, Sonam Kapoor, Deepika Padukone as Indian brand ambassadors. 

    The partnership seeks to showcase a beautiful blend of fashion and beauty inspired by the iconic cities of Paris and Kolkata.

    The collaboration kicks off with a festive campaign focussing on strong eye and mouth makeup accents curated by Sabyasachi and shot on the streets of Paris, against the beautiful backdrop of the Eiffel Tower with L’Oréal Paris global brand ambassador Aishwarya Rai Bachchan.

    https://www.instagram.com/p/BorXHFxhQXN/?utm_source=ig_web_button_share_sheet

    https://www.instagram.com/p/BorXTklh97g/?utm_source=ig_web_button_share_sheet

    The collection comprises of a range of 10 luxurious and intense lip colours, the quintessential black eye liner and a volumising mascara.

    The announcement of the collaboration came from both Sabyasachi and the brand putting out thoughtful creatives on their social media respectively. This is the first of many more campaigns that the company has chalked out.

    Indiantelevision.com caught up with L'Oréal Paris general manager Raagjeet Garg where he spoke about the collaboration, choice of Paris as the shoot location, way forward and more. Excerpts:

    Over the past many years, L'Oréal Paris has partnered with various ace designers but this is the first time where the brand has an Indian name on board. How did you pin it down to Sabyasachi?
    Yes, over the years, L'Oréal Paris has associated with a lot of international designers but this time, we wanted to look for an Indian designer who would align perfectly with what L'Oréal Paris stands for and also is a power house by himself. We looked around on when do people tend to buy cosmetics the most and tend to get ready and that’s when festive theme came in. Who comes to your mind when you hear the word festive? Sabyasachi was the perfect choice! He has an iconic design house and his brand values are exactly like ours. He is premium and a master when it comes it design thinking. 

    How long did it take for you to lock in Sabyasachi and roll out with the new line of products?
    I think it’s been a year because from the time we first met him to now has been a journey of us understanding each other’s brand, deciding what kind of make up and look do we want to create, deciding who should be the face of the brand and shooting the actual campaign.

    Why did you choose Paris? Why not focus on showcasing the Indian architecture and location since the collection is about festivals?
    We have shot campaigns in India in the past. For this particular campaign, when you have two strong brands, it’s important that both the brands’ value come together. The shoot location perfectly showcased our international collection and Sabyasachi’s saree and gown.

    L'Oréal has some strong female actors as the face of the brand. Why Aishwarya? 

    Well, it’s just the start of our campaign…

    So, will there be more names added to the list for this campaign?
    At this point, all I can say is that we are really happy to have Aishwarya on board. When it comes to festive make up that we really wanted to build, the Indian women really looks up to Aishwarya. That’s why we thought of starting off the campaign with her. 

    Sabyasachi broke the campaign on Instagram. Will this be a digital-first campaign?
    We deliberately launched it on digital first because we knew our customers are digital savvy who should be the first ones to know about the campaign. Now that we have launched it on digital, we will take it forward on television, print and outdoor. 

    Speaking of Out Of Home (OOH), Loreal Paris has been spending a lot of OOH. Is that going to be a focus for this particular range as well?
    L'Oréal Clay is a mass product where the reach was super important. Given the weather right now, the product actually speaks about what people are actually facing in the city. This particular campaign is all about engagement and we felt that it should be digital-first. Even though we will use outdoor extensively for this one as well, it will primarily be on digital.

    The product range starts at Rs 600 which is kind of mid-premium to premium. Are you targeting the urban consumer for this?
    Absolutely! As a company, we are still young and the idea is to target consumers in tier I and tier II cities as well. Owning a Sabyasachi product might be a dream for many there. This is a chance for them to be a part of the Sabyasachi family. 

    What’s your online v/s offline divide in terms of revenue?
    I think we are pretty balanced when it comes to the sale from both channels and our objective is to build both the channels.

    Will you be also using influencer marketing for this campaign?
    Yes, to a large extend. Even though technically Sabyasachi and Aishwarya Rai are two of the biggest influencers in the country, we would still use other influencers to promote the products.

  • L’Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

    MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

    Hindi film actress and fashion diva Sonam Kapoor, India’s best known actress Asihwarya Rai Bachchan, walked the red carper outside the famed Grand Auditorium of the Palais du Festivals. And the international names included: Araya Hargate, Andie Macdowell and Heike Makatsch stunned everyone with their grace and elegance.

    India’s favourite fashion diva and style icon, Sonam Kapoor was the epitome of grace and elegance in an exquisite pink ensemble custom made by Elie Saab. Teaming it with custom made rose gold jewellery from Kalyan Jewelers and hair tied in a wispy do, Sonam carried the look with a lot of panache. She channelled a dewy look using True Match Lumi Liquid Highlighter in Rose and accentuated her lovely eyes with La Palette Nude eyeshadow in Gold and True Match Lumi Power in Rose, finishing it with Superliner Black Lacquer and dollops of Superstar Mascara. Flaunting a never seen before pretty pink pout by blending Tint Caresse Lip Cushion in Rose Blossom with Peach Blossom, Sonam stole the spotlight with her effervescent style.

    Araya Hargate hit the red carpet in an Alexis Mabille Fall 2014 Couture gown, with her maternity style not holding her back one bit. She paired it with diamond and emerald Chopard jewels giving the look a regal touch. With the pink lips, smokey eyes and a sleek bun, her overall look was elegance at its finest topped off her appearance and added the required elegance to her overall look.

    Andie Macdowell worked a striking angle for the premiere of ‘The Meyerowitz Stories’ in a Roberto Cavalli Couture design with a bow-topped bodice in a violet hue and a thigh-high slit. The Giuseppe Zanotti pumps, gemstone Chopard earrings coupled with the smokey eyes and sensuous pink lips added the required drama to her look.

    Love Actually star Heike Makatsch arrived on the red carpet in a white and skewed number by Kaviar Gauche. She added a splash of summer glamour to the evening with a dewy look, pink lips and the perfectly winged eyeliner.

  • Katrina Kaif is the new face of L’oréal Paris

    Katrina Kaif is the new face of L’oréal Paris

    Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Katrina Kaif joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.

     

    “I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L’Oréal Paris family and hope to have a fabulous association with her”, said Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India.

     

    “I’m honored to be a part of the L’Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I’m looking forward to working with the L’Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.

     

    Manashi Guha, General Manager, L’Oréal Paris says, “In India, L’Oréal Paris has grown immensely to become an extremely important part of the L’Oréal consumer portfolio. We have made significant leaps in terms of our product range and their relevance to the modern Indian woman. Our spokespeople are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the qualities that represent our brand and we’re very happy to have her on board with us.”

     

    Global ambassador for L’Oréal Paris – Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a warm welcome to Katrina to the L’Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”

     

    Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film industry. She has received multiple award nominations for the variety of roles she has portrayed and has been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.

  • FoxyMoron bags L’Oreal Paris’s digital biz

    FoxyMoron bags L’Oreal Paris’s digital biz

    MUMBAI: Digital Solutions agency FoxyMoron has bagged the digital mandate of of L‘Oréal Paris in India.

    With its key focus on the current campaign at the moment, the agency will plan activities to optimise L‘Oréal Paris‘ digital presence. It will help the company engage youth with the help of digital media.

    FoxyMoron online strategist Harshil Karia said, “It‘s a huge opportunity for us to do something innovative with a legendary brand. We‘ve also got a great canvas to work with. A brand that works in hair care, hair colour, skincare and makeup is almost a dream and we‘re sure it will always have something meaningful to say online.”

    L‘Oréal Paris marketing manager Manashi Guha added, “For a beauty brand like L‘Oreal Paris, the digital medium is a great storytelling platform. We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond.”

    L‘Oréal Paris is a global beauty brand. Their signature phrase, “Because You‘re Worth It”, is meant to inspire each and every woman who wants to embrace her own beauty and reinforce her sense of self-worth.

  • L’oreal Paris Elite Model Look India 2006 unveils new face

    L’oreal Paris Elite Model Look India 2006 unveils new face

    MUMBAI: The L’Oreal Paris Elite Model Look India 2006, which kickstarted last month, culminated in a grand finale in Mumbai.

    Manasvi Mamgal was chosen as the winner of the contest There was a tie in the first runners up position. Erica Packard and Nicki Sehgal were announced as the first runners-up, while Akanksha Arora was selected as the second runner-up of this mega model hunt.

    The auditions for the model hunt were held across four metros between 2 and 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.

    The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.

    The winner will represent India at the Elite Model Look International 2006 to be held in Thailand in November 2006 while the three runners-up will be the participating in the Elite Model Look Asia Pacific 2006 to be held in Shanghai in November 2006.

    The panel of judges for the finale included Elite supermodel and reigning Miss India-Universe Neha Kapur, actress Amrita Arora, supermodel Mehr Jessia, fashion designer Manish Malhotra, stand-up comedian Ash Chandler and Michaela Goddard who is the Head – Scouting, Elite Worldwide.

    Elite India CEO Sushma Puri said, “The L’Oreal Paris Elite Model Look 2006 is an exciting property which allows us to tap into the immense talent that lies undiscovered across India.

    This democratic event gives an opportunity to all those young girls who dream of a career in the fashion industry. Elite on its part strives to develop these participants so that they rise to their fullest potential and are able to shine.”

    Besides the final winners, Soni Agarwal and Apoorva Vishvanathan were the other two winners for the Miss Photogenic title while Ekta Chaudhury was announced as the winner of the Trussardi Prima Donna Award.

    All the winners will be in a modeling contract with Elite India and have won a free one-year membership to Fitness expert Leena Mogre’s gym.

    The auditions for the model hunt was held across four metros between 2 to 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.

    The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.

    The model hunt will be aired in the form of a reality series from 23 September onwards exclusively on Zoom, India’s premier glamour and lifestyle television. The series will take a look at the shoot right from auditions, training sessions to the grand finale.

    Commenting on the association with the event, Zoom business head MK Anand said, “As India’s foremost Glamour and Entertainment news destination, Zoom has showcased the finest events in the fashion and lifestyle arena. This model hunt is an effort to gain a space in fashion and style space. We hope to consolidate our position with the L’Oreal Paris Elite Model Look 2006.”

    “We will be airing a 10 episode series that takes a look at the reality shoot at the training sessions at Goa and the finale. This is just the beginning. We will soon be lauching a hunt called Diva Quest, which will be a hunt for a face for Zoom” added Anand.

    L’Oreal Consumer Products Division (India) director Philippe Raffray added “L’Oreal Paris endeavors to make women around the world more beautiful. Which is why this association with Elite, one of the most prestigious modeling networks, and Zoom, India’s glamorous lifestyle channel, creates a unique showcase for contemporary Indian beauty.”

  • Zoom launches L’Oreal Paris Elite Model Look 2006

    Zoom launches L’Oreal Paris Elite Model Look 2006

    MUMBAI: The lifestyle and glamour channel Zoom has announced its latest client led initiative – The L’Oreal Paris Elite Model Look 2006. The event saw the official launch of the model hunt platform in India and unveiling of the logo at The Leela Kempinski in Mumbai.

    The announcement of the Indian leg of the international model hunt was made by the panel comprising Zoom business head MK Anand, L’Oreal Consumer Products division (India) director Phillippe Raffray, Elite India CEO Sushma Puri and reigning Miss India-Universe 2006 Neha Kapoor.

    Speaking to Indiantelevision.com Zoom business head MK Anand says, “We will be airing a 10 episode series that takes a look at the reality shoot at the training sessions at Goa and the finale. A large part of the reality show is going to be produced by the internal team at Zoom and we are looking at finalizing a production house for the grand finale. It will depend on whether the finale will be a standard one or have a complete international template.

    “Plus, being movers in the lifestyle glamour space, we do not want any other channels getting in to this space and are looking at blocking all such similar events. Here, we are looking to marketing this event in a big way. L’Oreal has been advertising with us since the beginning so we are happy to bring this property to them and vice versa. Additionally, this also helps us get exclusive access to content on the behind the scenes reality show,” says Anand.

    Adding that the Times Group had in the mid -1990’s held the Elite hunt and the winners then – Ujwala Raut and Sheetal Malhar – have got global recognition, Anand says, “We got in to a different trajectory with the reality series Bannungi Main Miss India and with this event, we hope to consolidate our position. With our tie up with L’Oreal, we are hoping to throw up the next Indian modeling superstar through this hunt.”

    Giving details of the hunt, Anand says, “The auditions will be held between 2 to 9 September. Twenty girls will be chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September. The finale is on 18 September and the first episode will be aired a week later.”

    All the grooming sessions will be held at The Leela Palaces & Resorts, which is the official venue sponsor for the event. Fitness expert Leena Mogre will be monitoring the sessions in Goa.

    Commenting on the association with the event, Raffray said, “Beauty is a core part of our business and we see this event as a fantastic opportunity for fresh modeling talent in India to the forefront. Our association with Elite, one of the most prestigious modeling networks and Zoom, India’s glamorous lifestyle channel creates a unique showcase for contemporary Indian beauty.”

    “The Elite Model Look is a platform for young Indians girls to get international recognition. We will be scouting for talent in six cities across India. The winner will represent India in the finals of the L’Oreal Paris Elite Model Look 2006, to be held in Thailand,” says Puri.

    Diamond jewellery firm Ira is an associate sponsor to the event.

  • MTV Movie Awards to be held on 3 June

    MTV Movie Awards to be held on 3 June

    MUMBAI: US broadcaster MTV has announced that the 2006 MTV Movie Awards on 3 June at the Sony Pictures Studios in Culver City, California.

    The 15th edition of the show will have the infamous golden popcorn up for grabs in such unusual categories as Best Kiss, Best Villain, and Best Comedic Performance along with the debut of several new awards.

    The nominees will be announced later. The nominees are chosen through a poll in the US of MTV and MTV2 viewers.

    Last year the show was hosted by actor Jimmy Fallon. Sponsors of thios year’s event are Dr Pepper, Taco Bell, Dentyne, LOreal Paris, Neutrogena, Pontiac and Starburst.