ITV

Tag: L’Oréal Paris India

  • L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    Mumbai: L’Oréal Paris announced a new initiative in collaboration with &TV, designed to emphasise the significance of a daily hair care routine during Indian festivals when everyone desires beautiful hair. In today’s challenging environment, prioritizing hair health amidst stress and fluctuating weather conditions has never been more essential. Since its launch last year, L’Oréal Paris has garnered significant appreciation and is now deepening its connection with the Uttar Pradesh market. To cultivate a loyal consumer base, L’Oréal has selected Angoori Bhabhi from &TV’s cult comedy Bhabiji Ghar Par Hai as its brand ambassador. This unique partnership will showcase a remarkable twist, as Angoori Bhabhi unveils her veil for the first time, revealing her long, shiny hair—a well-kept secret shared exclusively with viewers.

    The campaign features Angoori Bhabhi, celebrated for her relatable charm, confidently flaunting her beautifully hydrated hair, and sharing the benefits of the L’Oréal Paris Hyaluron Moisturise Shampoo, Conditioner, and Night Cream, with a focus on raising awareness about the importance of hair hydration, especially during the festive season. With her light-hearted appeal, she emphasizes the importance of regularly using this product trio to maintain soft, shiny, and vibrant hair. To amplify the campaign’s cultural relevance, L’Oréal Paris and &TV have woven this haircare routine into the storyline of the popular show Bhabiji Ghar Par Hai.

    Following this you will see, Anita and Angoori Bhabhi exchange hair care secrets in a special Karva Chauth episode, emphasizing L’Oréal’s Hyaluronic Moisturise haircare range as essential components of their festive self-care rituals while showcasing how hydrated, beautiful hair elevates their overall festive look.

    This integrated campaign will be promoted across Zee’s Channels. L’Oréal Paris reinforces its message of achieving healthy, hydrated hair while encouraging Indian women to embrace a daily haircare routine. The campaign empowers women to ‘unveil their true beauty with effortlessly natural, beautiful hair’ with L’Oréal Paris, underscoring the power of content-driven marketing to connect brands with their audiences.

    Commenting on the partnership, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, ZEEL, said, “Every character on Zee possesses a unique charm and narrative that fosters a loyal following over time. Among them, &TV’s Angoori Bhabhi stands out as one of our most beloved figures, wielding undeniable influence over millions across the HSM belt. Our collaboration with L’Oréal, featuring Angoori Bhabhi, allows us to weave a compelling story that resonates deeply with our audience, seamlessly integrating the brand’s message into the cultural landscape. With the strength of the Zee Network and our character-driven marketing approach, we aim to inspire millions of women to embrace hydration and consistency in their haircare routines with L’Oréal Paris. This initiative not only drives brand affinity and consumer engagement but also highlights the significance of self-care during festive celebrations.”

    L’Oréal Paris India general manager Dario Zizzi added, “At L’Oréal Paris, we believe that everyone deserves to have beautiful, healthy hair and flaunt it especially during festive occasions. This exciting partnership with &TV and Angoori Bhabhi allows us to connect with our consumers in Hindi Speaking markets on a deeper level, sharing the importance of a daily haircare routine with L’Oréal Paris Hyaluron Moisture range. Angoori Bhabhi’s unveiling of her ghunghat is a symbolic gesture, made in the spirit of empowering women through beauty backed by science, a cause that L’Oréal Paris has always been deeply committed to. We’re thrilled to be a part of this cultural moment, empowering women to be their best and celebrate their beauty with confidence.”

    Wavemaker chief client officer & office head, West, North & East, Shekhar Banerjee said, “Through this collaboration, L’Oréal Paris continues to empower women reminding them that self-care is not just a ritual but a celebration of beauty, especially during special occasions and encouraging them to embrace their natural beauty. This execution beautifully embeds L’Oréal Paris Hyaluron Moisturise range part of Angoori Bhabhi’s charm, we are not only connecting with viewers emotionally but also educating them about the benefits of consistent hair hydration.”

     

  • L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

    L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

    Mumbai: L’Oréal Paris, proudly introduces its new campaign, ‘My Hair Color, My Expression,’ featuring four empowering digital stars – Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 12 January 2024, this campaign is set to inspire women to express themselves and their personalities with hair color.

    Recognising that the woman of today views beauty from an “inside out” perspective, L’Oréal Paris recognises that this is more than just a hair color: it is a statement, a means to self-expression. With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour and empower them to tell their unique stories, and unabashedly celebrate their unique identities and choices.

    L’Oréal Paris India brand general manager Dario Zizzi expressed his vision for this campaign, stating, “In the kaleidoscope of beauty, every shade tells a story. ‘My Hair Color, My Expression’ is more than a campaign; it’s a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colors. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”

     

     

    Commenting on their association with the campaign, renowned OTT celebrities said, 
    Sayani Gupta: “I’m thrilled to share that the captivating campaign “My Hair Color My Expression” for L’Oréal Paris, has been an absolute joy to shoot. As someone deeply passionate about self-expression, I appreciate how L’Oréal Paris Casting Creme Gloss adds that perfect touch of vibrancy to one’s personal style. This project marks a delightful beginning to the year, and I’m genuinely happy to be a part of it. Looking forward to a fantastic start and exciting collaborations ahead, all with the vibrant hues of L’Oréal Paris Casting Creme Gloss”

    Maanvi Gagroo: “I am thrilled to share the L’Oréal Paris, ‘My Hair Color, My Expression’ campaign with the world. The enchanting shade of salted caramel has a natural looking flair and seems like an extension of my personality. The seamless collaboration with L’Oréal Paris has been a delightful experience and I’m so excited about the film release, as we recreate the magic together. Here’s to celebrating the beauty of individuality and the joy of expressing oneself with L’Oréal Paris!”

    Kirti Kulhari: “I’m thrilled to be associated with L’Oréal Paris and especially for such a beautiful campaign like #MyHairColorMyExpression. Over the last 4-5 years, I’ve become self-aware, embraced self-love, and shattered societal norms. Experimenting with hair colors and styles is my subconscious way of expressing freedom and fearlessness. It’s become my secret language, reflecting who I am at the moment. As an artist, I’m a shape-shifter, portraying diverse characters on and off-screen. It’s not just a job; it’s an art form, expressing the many shades of Kirti.””

    Bani J: “I think for anyone who knows me or perhaps even looks at me, they can tell I’m an expressive person – from my hair to the tattoos to the body, clothes & jewellery, all the way to my facial expressions! That’s why I couldn’t think of a better fit for me than the ‘My Hair Color, My Expression’ campaign with L’Oréal Paris Casting Crème Gloss. I love that’s It’s more than just a campaign; it’s an invitation to explore all your unique shades and express yourself fearlessly. Let your hair be the canvas of your vibrant story!”

    This initiative is not just about changing the color; it’s a journey of self-expression, an exploration of unique hues that embody the spirit of the campaign.

    The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair color transformation. It showcases the 16 intense shades available in the Casting Crème Gloss collection range- a bold, vivid shade for every personality. This campaign will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese and Kannada.

    The ethos behind ‘My Hair Color, My Expression’ centres on the idea that a woman’s hair color is a powerful form of self-expression, contributing to her confidence and individuality. L’Oréal Paris Casting Crème Gloss provides a panier of shades that caters to a spectrum of preferences and personalities, allowing women to experiment, embrace change, and confidently express themselves.

    The campaign is set to captivate audiences across various platforms and focuses on the confidence and empowerment that arise from embracing one’s unique style through L’Oréal Paris Casting Crème Gloss.