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Tag: L’Oréal India

  • L’Oréal brings dermatologist darling La Roche-Posay to India

    L’Oréal brings dermatologist darling La Roche-Posay to India

    MUMBAI L’Oréal India is betting big on Indian skin. The beauty giant has launched La Roche-Posay, the world’s number one dermatologist-recommended skincare brand, marking a major push into the country’s booming dermocosmetics market.

    The French brand arrives with four heavy hitters: Mela B3 Serum, armed with Melasyl, a patented molecule that took 18 years to develop and claims to visibly reduce stubborn dark spots and melasma across all skin tones; Anthelios, offering broad-spectrum sun protection in a lightweight formula; Cicaplast, which repairs irritated skin; and Effaclar, targeting acne-prone complexions.

    India’s tryst with hyperpigmentation—driven by fierce UV exposure and hormonal changes—makes it prime territory for La Roche-Posay’s science. The Mela B3 Serum has been clinically proven to reduce up to 90 per cent of persistent dark spots, a claim that matters in a market where pigmentation concerns dominate dermatology clinics.

    “La Roche-Posay represents a gold standard in dermatological skincare where efficacy meets tolerance,” said Mumba-based Skinfinitii Aesthetic & Laser Clinic cosmetic dermatologist and medical director Jaishree Sharad. The introduction of Melasyl marks a milestone in addressing pigmentation concerns prevalent in Indian skin, she added.

    Each product contains La Roche-Posay Thermal Spring Water, naturally rich in selenium and known for its antioxidant properties. The brand, founded in 1975, has built its reputation on close collaboration with dermatologists—globally partnering with over 250,000 healthcare professionals.

    L’Oréal India L’Oréal Dermatological Beauty director Rami Itani called the launch an important milestone. “We are proud to bring the most advanced dermatological knowledge and innovation to India, empowering dermatologists and consumers to achieve healthier skin and better lives,” he said.

    The products are available exclusively through dermatologist clinics, Nykaa, Apollo 24X7 and pharmacy stores. It’s L’Oréal’s second dermatological brand in India after CeraVe, which entered in 2023.

    For La Roche-Posay, which has spent five decades at the forefront of skincare science, India represents fresh hunting ground. With its focus on pigmentation and its dermatologist-first distribution strategy, the brand is positioning itself not as another beauty label but as a medical-grade solution. In a country obsessed with fair skin and plagued by pigmentation, that positioning might just work.

  • L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people colouring hair” in India. The event, Hair Color Coders 2025, turned a Mumbai hall into the country’s biggest salon, celebrating the artistry, creativity, and skill of India’s professional hairdressing community.

    Global Color ambassador Min Kim and actress Kritika Kamra were at the heart of the record-breaking day, demonstrating advanced hair colour techniques while showcasing ‘Iconic browns,’ the brand’s trend of the year. From glossing to balayage and tonal layering, hairdressers proved their prowess, blending education with a dazzling live showcase.

    The event spanned a massive one lakh square feet space at Nesco, featuring 60 backwashes and over 5,000 hair colour tubes. It created a buzz online too, generating over 1,000 social mentions in a single day, highlighting the hairstylists’ skill and creativity while giving them a platform to inspire peers and clients alike.

    “Hair Color Coders 2025 showcases our ability to set global benchmarks while celebrating India’s hairstyling talent,” said L’oréal India, director, professional products division, Zeenia Bastani. “It was a mega masterclass in creativity, skill, and sheer passion for hairdressing.”

    In the months leading up to the event, participants honed their craft through intensive masterclasses, ensuring every transformation reflected precision, artistry, and innovation. L’oréal professionnel India, head of education, Priya Kasthuri Rangan added, “This platform allowed hairstylists to upskill, showcase expertise, and embrace a community built on passion and commitment.”

    The day ended with a show-stopping makeover for Kritika Kamra, her hair emerging vibrant, glossy, and perfectly styled in iconic browns. With Hair Color Coders 2025, L’oréal professionnel not only celebrated a record but reinforced its mission: to elevate professional hairdressing in India, combining education, creativity, and innovation in one unforgettable moment.

     

  • Colour me record L’oréal inks Guinness title with 422 stylists in action

    Colour me record L’oréal inks Guinness title with 422 stylists in action

    MUMBAI: When 422 hairdressers pick up their brushes in unison, history gets a new shade. On 17 September 2025, L’Oréal Professionnel turned Mumbai’s NESCO into the nation’s largest ever salon, setting a Guinness World Records title for ‘Most people colouring hair’ in one go.

    The grand spectacle, dubbed Hair Color Coders 2025, saw 422 hairstylists and 422 models take over a 1 lakh sq ft space, powered by 60 backwashes and more than 5,000 tubes of colour. The palette of the day? Iconic Browns, the brand’s colour trend of the year versatile tones designed to capture India’s evolving love affair with understated glamour.

    But this was more than just a numbers game. With L’Oréal Professionnel Artistic Ambassadors and Indian Hairdressing Award winners leading the charge, the event spotlighted the rise of the hairdresser-as-creator. Stylists weren’t just colouring hair they were shaping digital stories, creating over 1,000 social mentions in a single day, and claiming their place as influencers in India’s booming beauty ecosystem.

    “What we achieved today showcases our ability to set global benchmarks,” said Zeenia Bastani, Director, Professional Products Division, L’Oréal India. “From Min Kim’s mega masterclass to 422 Iconic Brown makeovers under one roof, it was a celebration of artistry, entrepreneurship, and an overwhelming love for hairdressing.”

    The day was anchored by Min Kim, L’Oréal Professionnel’s Global Color Ambassador, who demonstrated cutting-edge techniques like face-framing and tonal layering. To prove the power of browns, she delivered a live makeover for actress Kritika Kamra, transforming her locks into a glossy, dimensional brunette showstopper that set Instagram buzzing.

    Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, called the event a “pivotal step for the professional hairdressing industry”. She underlined how premium salon services like hair colour are now driving unprecedented growth, with salons morphing into destinations for personalised, elevated experiences.

    The record-breaking showcase was the culmination of four intensive pre-event masterclasses where hairdressers were trained in not just cut, colour and style but also social savviness ensuring their artistry resonates both in salons and online feeds. “Education has been the backbone of our brand,” said Priya Kasthuri Rangan, Head of Education, L’Oréal Professionnel India. “Hair Color Coders wasn’t only about setting a record, it was about equipping stylists with the skills and confidence to shine as creators.”

    For the hairstylists, the event was both a celebration and a career-defining stage. Glossing, balayage, and gloss-layering techniques were redefined at scale, proving that Indian hairdressing can match and even set global trends.

    As Min Kim summed it up: “This moment reflects the power of sharing knowledge and elevating hair artistry internationally. Browns are being reimagined globally and India just coloured itself onto that map in a record-setting way.”

    From 5,000 tubes of Inoa, Majirel and Dia Color to 422 synchronised transformations, Hair Color Coders 2025 wasn’t just about dyeing hair, it was about dyeing history.
     

  • Customer experience is king, but AI might just be the sneaky new prince of modern commerce

    Customer experience is king, but AI might just be the sneaky new prince of modern commerce

    MUMBAI: At a time when the average consumer can scroll through 600 metres of content with a flick of their thumb, customer experience (CX) has become the new battlefield for brands. At Indiantelevision.com’s Media Investment Summit 2025, the panel titled ‘The Experience-Driven Commerce: Why CX is the New Brand Differentiator’ proved that tech, touchpoints and taste all matter-but timing is everything.

    Moderated by Indiantelevision.com’s founder Anil Wanvari, the session brought together Sujay Ray (L’Oréal India), Anjali Dutta (Tech Mahindra), Namita Bohara (Hindalco Industries), Amruta Pawar (Hafele India), and Durgesh Singh (WebEngage), who revealed that when it comes to CX, the devil isn’t just in the details—it’s in the data.

    Kicking off the session, Sujay Ray of L’Oréal India emphasised the need to create a “seamless experience across touchpoints”. Whether in a salon, an e-commerce app or an Amazon product page, Ray argued, “there has to be a value exchange”. From virtual hair trials using AI to beauty advisors guiding customers in-store, Ray believes true brand loyalty comes from creating consistent, context-aware moments.

    “CX is not about adding glitter to one channel—it’s about synchronising the entire journey”, he said. And for L’Oréal, that meant building “Plus Plus experiences” across every brand interface.

    Representing Hindalco Industries, Namita Bohara unpacked the duality of B2B and B2C engagement. “For a carpenter, it could be a sample kit. For the end customer, it’s about the finish and touch”, she noted. She called attention to Hindalco’s clear demarcation of ‘partner customers’ and ‘end customers’, urging brands to rethink standard definitions.

    “For us, every partner is a customer”, Bohara stressed, adding that her organisation has instituted design centres and standardised brand touchpoints to ensure a coherent experience across product categories like furniture fittings and appliances.

    Anjali Dutta from Tech Mahindra painted a broader canvas—marrying technology with empathy. “I want to get a small space in my customer’s subconscious mind. That’s what CX means to me”, she said. Dutta urged brands to go beyond vanity metrics and embrace ethical AI.

    “CX isn’t only digital—it’s physical too”, she said. She cited scenarios where in-store agents equipped with purchase history can offer a personalised recommendation. “That’s the new CRM: remembering who walked in and when”.

    At Hafele India, general manager Amruta Pawar believes that physical contact still trumps virtual bells and whistles—especially in the business of soft-close drawers and modular furniture. “Our industry needs customers to touch and feel the product. That can’t be virtualised yet”, she said.

    Hafele’s CX strategy includes design centres, live demos, and QR-based packaging systems that allow customers to scan for specs instantly. “Digital helps nudge a customer down the funnel, but final conversion often happens offline”, she explained.

    Durgesh Singh of Webengage added the sharpest edge to the panel, diving into lifecycle mapping and predictive analytics. “Every customer is on a different journey. Our role is to ensure each touchpoint adds value”, he said.

    Singh highlighted how AI helps brands send the right communication at the right time—citing models that predict whether a lipstick buyer will next purchase sandals and when. “We use LSTM, next-best-action models and AI-driven time-of-day messaging to improve conversion by as much as 25 per cent,” he said.

    All panellists agreed: AI can’t replace intuition, but it can scale it.

    While all brands had embraced technology in varying capacities, the panel made it clear that customer experience isn’t a one-time campaign-it’s a constant calibration.

    Ray put it best: “Today, you might feel like you’ve hit 30 per cent, but the next challenge resets the goalpost. It’s a journey, not a destination”.

    And with the audience nodding along, it was clear: if you’re not obsessively refining your customer experience, someone else is doing it better.

  • Cerave rolls out Derm On-The-Go for accessible skincare in India

    Cerave rolls out Derm On-The-Go for accessible skincare in India

    MUMBAI: Cerave, has launched its ambitious ‘Derm On-The-Go’ campaign in India bringing science-backed skincare guidance directly to the youth.

    Targeting college students, the initiative features one-on-one consultations with over 100 dermatologists, engaging on-campus activations, and dynamic digital outreach across Mumbai, Delhi, and Bengaluru. The mission? To break down barriers to expert skincare advice and empower young Indians with credible knowledge.

    The programme kicked off in Mumbai with the innovative Ceravan (mobile consultation buses) and Cerakiosk (on-site kiosks), where students received personalised skincare education. With over 1,500 free consultations and more than 15,000 footfalls in Mumbai and Delhi, the initiative is now gearing up for its next stop Bengaluru.

    “Cerave wants to empower every Indian to make informed skincare choices,” said L’oréal Dermatological Beauty, L’oréal India director Rami Itani. “With a dermatologist-to-consumer ratio of just 0.7 per 100,000, access to expert advice is limited. The ‘Derm On-The-Go’ program is designed to make dermatological solutions accessible and actionable, empowering consumers to prioritise their skin health with science-backed expertise, daily.”

    Dermatology MD DNB Siddhi Tiwari remarked, “Everyday in my practice, I meet young people who unknowingly damage their skin by following viral skincare trends. Lack of access to expert advice means they rely on guesswork. The Cerave ‘Derm On-The-Go’ initiative is a game-changer it brings expert guidance directly to those who need it most, in spaces they feel comfortable in. With the right education, we can prevent long-term skin damage and foster a generation of well-informed skincare consumers.”

    Beyond campus visits, the initiative also leverages digital platforms. Top dermatologists and lifestyle influencers will offer insights on Instagram and Youtube busting skincare myths and encouraging informed conversations around skin health.

    Having made its Indian debut in 2023, Cerave continues its mission to make dermatological care accessible. Its product range powered by three Essential Ceramides and Multivesicular Emulsion (MVE) technology offers clinically proven solutions to restore the skin barrier and deliver lasting hydration.

    Looking ahead, Cerave plans to expand ‘Derm On-The-Go’ across more cities, high-traffic zones, and corporate parks reaching even more consumers where they are.

  • L’Oréal India names digital pro Aniket Basu as chief digital officer

    L’Oréal India names digital pro Aniket Basu as chief digital officer

    MUMBAI: L’Oréal India has appointed Aniket Basu as chief digital officer for its consumer products division, tapping the experienced digital marketing specialist to spearhead the beauty giant’s digital transformation strategy in one of Asia’s most dynamic markets.

    Basu joins the Indian operation after nearly three years as digital media lead for L’Oréal’s  south Asia Pacific, Middle East and North Africa regions, where he was based in Singapore and responsible for digital strategy across 15 markets.

    The appointment marks a homecoming for the Ohio State University graduate, who began his career in India before building an impressive 12-year international résumé spanning multiple markets and agencies.

    “India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace,” Basu said of his appointment. “The opportunities to drive impact, scale transformation, and shape the future of growth are limitless.”

    Prior to joining L’Oréal in 2022, Basu served in senior leadership roles at WPP-owned agencies, including senior director positions at Essence in Singapore, where he focused on technology and e-commerce. He also spent over seven years at Wavemaker, progressing from business executive in India to associate digital director for the Asia-Pacific region.

    His expertise spans strategy and planning, data analytics, adtech deployment, search optimisation and first-party data strategy – skills that will prove crucial as L’Oréal seeks to capitalise on India’s rapidly expanding digital beauty market.

    Basu holds an MBA from Singapore Management University, where he made the Dean’s List in 2021, and completed specialised training in premium and luxury brand management at IE Business School.
    Industry observers note that his appointment comes as L’Oréal intensifies its focus on e-commerce and digital engagement in India, where online beauty sales have surged over 300 per cent since 2020.

  • IBS 2024: Unravelling the CTV puzzle

    IBS 2024: Unravelling the CTV puzzle

    Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role of data in driving success, and the evolving landscape of OTT platforms and sports marketing. The event also explored the complexities of CTV and highlighted the rise of local brands to national prominence.

    One of the key sessions, titled “Unravelling the CTV Puzzle,” explored the rapid transformation of content consumption and the rise of connected TV (CTV). Chaired by Indian Television.com group founder, chairman & editor-in-chief Anil NM Wanvari, the panel featured Sujay Ray, L’Oréal India’s head – digital & media professional products division, Ashutosh Sinha, NDTV’s VP – distribution, and Nitin Burman, aha’s head – revenue and monetisation.

    Sujay Ray spoke about the significant technological shift over the last few years, marked by two waves—pre and post Jio, and pre and post COVID. “The first wave saw consumption move from linear and analog formats to digital,” Ray explained. The second wave further emphasized personalized content consumption, starting on smaller screens and gradually moving to larger ones. Ray added that legacy platforms have adapted to these changes, becoming more consumer-centric: “Legacy platforms have pivoted themselves, remaining cognizant of consumers’ evolving choices.”

    Nitin Burman highlighted how affordability and accessibility have driven CTV adoption, with smart TVs becoming more affordable, now available for as low as ₹7,000. He noted that this shift has made CTVs more accessible to both urban and rural markets. “People are switching from handheld devices to bigger connected TV screens for a more immersive experience,” Burman said, adding that this has led to higher revenue for platforms as audiences are willing to pay for better content and viewing experiences.

    Ashutosh Sinha pointed out how connected TV offers new opportunities to reach audiences and make previously unavailable content accessible. “Connected TV allows us to offer content that wasn’t available in traditional formats, expanding our reach to new audiences,” he remarked.

    The session shed light on how CTV is reshaping the media landscape, driven by technological advancements, shifting consumer preferences, and increasing affordability. As content consumption continues to evolve, connected TV is positioned to play a central role in the future of media.
     

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Mumbai: “Catching a basketball on a cricket field doesn’t feel right, does it? That’s how your face feels when you don’t use the right facewash” Garnier Men announced the “The Right Fit for Your Face” campaign to raise awareness about skincare routines with its Garnier Men Acno Fight facewash. Building on the success of the 2023 ‘Misfits’ campaign, which achieved 300 million views, Garnier Men extended its partnership with Mumbai Indians along with brand ambassador John Abraham, reinforcing its commitment to skincare excellence.

    Launched across multimedia platforms, both traditional and online, the video series features John Abraham and Mumbai Indians cricketers Jasprit Bumrah, who picked up the Player of the Tournament at the 20 Over World Cup, Ishan Kishan and Tilak Varma. Through creative storytelling, the videos showcase how using the wrong cricketing gear is akin to using improper face soap, highlighting the necessity of a dedicated facewash for good skincare. In one of the videos, John and the Mumbai Indians Team emphasized the importance of proper facial cleansing to raise skincare awareness. Additionally, Garnier Men hosted a contest, attracting over 1,500 entries from fans eager to attend a Mumbai Indians match during the 2024 season, enhancing engagement and excitement around the campaign.

    Garnier, L’Oréal India, general manager Anshuman Wanchu remarked, “Garnier is committed to transforming men’s grooming habits nationwide. On Garnier Men, by partnering with cricketing icons like Ishan Kishan, Tilak Varma, and Jasprit Bumrah, we aim to tap into key moments of cricket and build on the passion and community spirit it inspires. Our campaign ‘Fit for Your Face’ is not just about finding the right skincare routine, but about transforming grooming habits and elevating the standards of men’s skincare across India. With 73% of men in India still using soap on their faces, we are committed to leading this change and fostering a new era of skincare awareness and excellence.”

    John Abraham added, “I am thrilled to have been a part of this exciting campaign with Garnier Men and Mumbai Indians. My long-standing journey with Garnier Men is a testament to the brand’s mission to transform male grooming habits in India. Cricket demands peak performance, and grooming plays an essential role in maintaining confidence both on and off the field. The initiative was a fantastic way to engage fans and emphasize the importance of a good skincare routine. I look forward to seeing how this partnership continues to inspire men’s grooming standards.”

    Kickstarting the storytelling from one of the biggest events of the year, the summer of cricket campaign included interactive experiences at key grounds across India, addressing common skincare challenges like acne, dullness, and oiliness. The highlight was an innovative Garnier Men’s Locker Room experience at the Wankhede Stadium, Mumbai. Cricket fans were in for a refreshing and immersive grooming experience, highlighting the need for skincare and hygiene regimen in a sports environment, particularly during the humid weather. Creative illustrations depicted how using the wrong cricket gear is similar to using the wrong face soap, underscoring the need for a dedicated facewash as a part of one’s skincare routine. Engaging with the fan communities were ex-cricketer and former Mumbai Indians captain Harbhajan Singh, along with creators Mahesh Kelawala and Funcho, who participated in contests like bowling with gloves, refreshing facewash locker room sessions with contest winners, and interactive experiences at the AI skincare booth.

  • L’Oréal India appoints Raagjeet Garg as director – consumer products division

    L’Oréal India appoints Raagjeet Garg as director – consumer products division

    Mumbai: L’Oréal India has announced the appointment of Raagjeet Garg as director – consumer products division (CPD). He will take over from Pankaj Sharma, who has been elevated to managing director – consumer products division, L’Oréal Australia and New Zealand.

    In his new role, Raagjeet will be responsible for the accelerated growth of L’Oréal India CPD which houses L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup. He will lead the company’s initiatives on market growth strategies such as developing innovative product offerings, ensuring effective marketing and distribution, delivering on both valorisation and democratisation missions.

    Commenting on the appointment, L’Oréal India MD Aseem Kaushik said, “I am delighted to welcome back Raagjeet as Director, Consumer Products Division in India. His marketing and business prowess will strengthen our vision to be India’s beauty advisor. Raagjeet brings a pioneering spirit and data driven mindset that will support the transformation of L’Oréal India into a leading Beauty Tech company.

    Over the last four years, Pankaj Sharma has played a vital role in shaping our strategic omni-channel direction and growth of our consumer products’ portfolio. He has a proven track record of leading teams to provide exceptional innovation and experiences for our consumers. We wish him success in his new assignment.”

    Raagjeet has over 20 years of experience in personal care and beauty. He joined L’Oréal in May 2009, and successfully launched Garnier Men in India. Subsequently, went on to lead L’Oréal Paris in India where he developed the Ecommerce business for the brand, ensuring a double-digit growth through his tenure. Raagjeet had a stint with L’Oréal Australia in 2019 as the L’Oréal Paris General Manager and then moved to L’Oréal Vietnam as the business head – consumer products division.

    L’Oréal India director – consumer products division Raagjeet Garg said, “India is where I began my career with the L’Oréal Groupe and I’m happy to be back. It is an exciting time to be here, given the growing possibilities of the Indian beauty industry. There is a strong consumption need for science backed and sustainable innovations. As I take on this role, I look forward to elevating standards, inspire trust, and redefine possibilities in the ever-evolving landscape of beauty in India.”