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Tag: L?Or?al

  • Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    MUMBAI: Produced by Supari Studios and conceptualised by 22 Feet Tribal Worldwide, L’Oreal Professionnel has released its new video #OnlyInSalons to emphasise on the importance of an expert when it comes to colouring your hair.

    The brand ambassador Twinkle Khanna is the face of the video. She talks about how she does a lot of things herself during a regular day but when it comes to colouring her hair, she prefers going to an expert.

    Supari Studios director Akshat Gupt said, ”Today, the biggest teacher is YouTube. With the penetration of the internet knowledge, sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use Twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

    Supari Studios executive producer Mitali Sharma said, “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly, we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

  • Enough potential in urban India before going rural: L’Oréal Paris

    MUMBAI: It was 1993 when French beauty brand L’Oréal Paris made its way to India. An instant hit with the newly privatised economy, the brand has been a favourite of Indian women in the ensuing two decades.

    Considered as a young player in India’s cosmetics market, L’Oréal is the fastest-growing beauty company in the company with an annual average of 30.2 per cent and has representation in over 800,000 points of sale. It is the third leading operator in the Indian cosmetics market with a 10 per cent market share in the urban areas, claims the company.

    The beauty and personal care market in India is valued at Rs 81,000 core. The India revenue of L’Oreal, according to industry estimates, is currently Rs 3,000-3,500 crore a year. In order to cater to the Indian market optimally, the cosmetics group has, over the years, launched several brands across various product categories.

    In order to be up-to-date, L’Oréal follows a combination of traditional and new-age media for marketing and advertising. L’Oréal Paris general manager Raagjeet Garg says that the company looks at television, digital, social media platforms, digital videos, outdoor and other BTL media to connect with consumers.

    The brand invests heavily on marketing every year and the number is only increasing yoy to ensure it reaches a wider number of consumers and with a differentiated campaign. Going forward, the company will look at creating more India-specific products.

    L’Oréal is trying to shake off the luxury brand image. As a matter of fact, its products start at Rs 3 (for a sachet of shampoo).

    In interior India, the brand faces stiff competition from local products but the brand is still pursuing urban consumers since the saturation point hasn’t yet been hit. Garg says, “There is enough potential to get enough consumers in the urban population before we start targeting the rural areas. The objective eventually will be to speak to as many consumers as possible but that will happen in a phased manner and we want to get the urban and tier 1, tier 2 markets first and then talk about the rest of the consumers around the country.”

    The L’Oréal Paris brand encompasses the four major beauty categories — hair colour, cosmetics, hair care, and skin care — and includes brands as Excellence Crème, Total Repair 5 hair care, Pure Clay masks, White Perfect, Fall Repair, Revitalift, Volume Million Lashes mascara, Color Riche lipsticks, Superliners and True Match foundations among many others.

    With its signature phrase, “Because We’re Worth It”, the brand wants to inspire women to embrace their own unique beauty and reinforce their sense of self-worth.

    India being a strategic country for L’Oréal international, it picked the right A-list Bollywood actresses as brand ambassadors – Aishwarya Rai-Bachchan, Sonam Kapoor and Deepika Padukone. These women encompass a wide range of target audiences in terms of age group and lifestyle.

    The brand also recently celebrated 21 glorious years as the official make-up partner for the Festival de Cannes. Garg says, “I think if the relationship is beautiful, you just want to nurture the relationship and that’s exactly what we do with Cannes. Each year we realise it is only getting better and better.”

    The Cannes Film Festival will take place from the 8 to 18 May where Padukone will be walking the red carpet for the second time along with Rai-Bachchan, who will be completing 17 years at the festival. Kapoor will be seen for the eighth time at Cannes along with other spokespersons including Julianne Moore, Helen Mirren and Doutzen Kroes.

    Garg pointed out that Cannes association is not ROI driven or to create brand visibility but rather to democratise that beauty is for everyone. The company will soon be making its Cannes collection available at its L’Oréal Paris counters and some e-commerce sites in India.

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    RAW Pressery working on slow but steady expansion

  • Emerald Media leads $65 mn funding round in aCommerce

    Emerald Media leads $65 mn funding round in aCommerce

    MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and e-distributor in four markets for over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars.

    The newest funding round is led by Emerald Media, a pan-Asian platform established by global investment firm KKR to fund growth investment opportunities across Asia. Other participants include existing backers Blue Sky, MDI Ventures and DKSH, with North Ridge Partners advising.

    “At the beginning of the region’s adoption of online, it was enough to simply have a website,” says aCommerce co-founder and group CEO Paul Srivorakul. “Fast forward a few years later and brands are realising that in order to stay ahead of the retail game, they need to be omnipresent and data hungry to fully control all pricing and consumer touch points. Customers want to reach their favourite brands at any time through any platform. Clients leverage our e-commerce expertise, data-driven approach and local footprint to effectively distribute their products to become business-to-all,” he adds.

    The investment will be channelled into further augmenting the company’s brand-centric tech platform that allows clients to ‘plug in’ and distribute through an integrated network of business-to-consumer (B2C). The investment will be further channelled into scaling strategic partnerships within the retail ecosystem in current markets – Singapore, Indonesia, Thailand and the Philippines while enabling client expansion into new markets like Malaysia and Vietnam.

    Given the rapid growth of the B2C market and retail industry in Association of Southeast Asian Nations, more brands are looking to launch on multiple channels to reach new audiences such as B2B that include speciality retailers, resellers, business-to-governments (B2G), and business-to-corporate employees (B2E).

    “Our platform covers the entire customer journey online, from product sample distribution, collecting customer data to driving and attributing purchases across channels like the brand’s own webstore and the region’s top marketplaces,” adds Paul. “Having a strong partner like KKR and Emerald Media with their years of investment experience in the region will provide capital and critical connections in content and demand generation across Southeast Asia, which we see a great deal of convergence in. We can provide our clients an even better level of transparency and accountability hard to find elsewhere.”

    The region’s residents are moving to online shopping at an increasingly exponential pace, expected to grow 32 per cent year-on-year for the next 10 years according to research by Google and Temasek. The surge in online activities has caused giants such as JD.com, Amazon and Alibaba to expand their presence in Southeast Asia’s retail market.

    “What gives us confidence in aCommerce is the company’s highly brand-centric technology platform that enables clients to simply plug in and use all operating systems, channel distribution methods and demand generation applications across the region,” says Emerald Media managing director and co-founder Paul Aiello. “This provides new entrants with a quick way to roll out multi-channel operations in these exciting markets without building large local operations.”

    In 2017 alone, brands such as Mars, Nestlé, and Unilever, have all established a stronger official e-commerce presence with aCommerce across the region in addition to selling through existing offline channels.

    “In four short years, aCommerce has established itself as a leader in Southeast Asia working with the world’s top brands. We look forward to accelerating the expansion of the business as a key player in moving Southeast Asia’s retail ecosystem forward,” concludes Emerald Media managing director and co-founder Rajesh Kamat.

  • GroupM agrees to acquire majority stake in Netbooster Asia

    MUMBAI: WPP’s wholly owned operating company, GroupM, has agreed to acquire a majority stake in NB Agency Asia Holding Limited (“Netbooster Asia”), the Hong Kong holding company of digital marketing agencies in the Philippines and Indonesia, subject to regulatory approval.

    Netbooster Asia was founded in 2007 and is based in Manila and Jakarta and is a digital marketing agency offering media, production and creative services. It has an employee strength of 110 people and caters services to clients like Unilever, L’Oreal, Del Monte, Globe, BDO, Wyeth and Intel. Post the acquisition, Netbooster will be rebranded as Movent in the Philippines. In Indonesia, the agency will be consolidated into GroupM’s digital offering.

    Netbooster Asia‘s unaudited revenues for the year ended 31 December 2011 were approximately $2.4 million, with gross assets at the same date of approximately $2.4 million.