Tag: Lootera

  • Reliance MediaWorks studios emerges as a preferred destination

    Reliance MediaWorks studios emerges as a preferred destination

    MUMBAI: Reliance MediaWorks studios Mumbai’s Largest and India’s first ‘Hollywood benchmarked’ super silent ‘sync sound’ capable sound stages built to stringent acoustical and structural specifications attracts the entire film television and commercial facility, as a one stop destination for all their production needs. Next years most awaited releases Salman Khan Starrer, Jai Ho and Aamir Khan’s P.K. were amongst of a host of movies shot at the studio.

    Commenting on the Reliance MediaWorks studio actor Salman Khan said, “It is fun to work in such a close to nature environment, with utmost peace and best standard of quality, the best thing about working in RMW Studios is that everything is so organized that we do not have to wait for anything, all shooting measures have been taken care of, nicely”.

    Commenting about the facilities at the Reliance MediaWorks Studio, Director Mr. Sohail Khan, said, “The RMW studio is a unique experience that makes filming a simple, effortless experience. We shot at the RMW studio for “Jai Ho”, our next production starring Salman Khan, and I am very impressed with the ease in which they were able to manage our shoot. Thank you so much for a stress free and enjoyable shooting schedule. The Reliance MediaWorks studio is a great facility and has great people to work with. I will definitely be back with bigger projects.”

    Raj Kumar Hirani, who filmed P.K. starring Aamir Khan at the Reliance MediaWorks studio, commented “We had a great time filming at Reliance MediaWorks Studios, things were made much easier by the access to all the facilities and having everything we needed at our fingertips. I was very impressed with the level of detail and focus on Western standards that went into building your sound stages and the supporting workshops. Way to go Reliance MediaWorks team. The combination of great facilities and friendly, knowledgeable staff made sure the shoot was problem free”.

    “The studios have been designed to meet both local and international film needs. “We aspired to create a total world-class facility here to enable producers capture their creative imagination in celluloid. What has been really encouraging is the number of producers and shows that keep coming back to use our facilities which are of real International standards.” Mr. Ashish Chakravorty of Reliance MediaWorks said. He further added that Phases II and III of the studio is gearing up to be operational from FY’14.

    The RMW studios offer enviable height options; unmatched data transfer connectivity and sync sound, making it an ideal choice for both film productions and broadcasters. RMW has fully operational 3 Sound Stages (Popularly called Studio 7), and 24 rooms of attached comprehensive production support facilities, to make the most extensive and complex design concepts possible. The RMW studio encompasses multipurpose workshops, art departments, make-up rooms, wardrobe rooms, star rooms, production offices, green rooms and storage spaces form part of the of the studio.

    The studios provides uncompromised access to a range of production & post production services for all media including Film and Digital Cameras, Broadcast Multicam Solutions, Automated Lighting Solutions, the finest Film Lab in India, DI Suites, VFX facilities and a world class Dolby Certified Preview Theatre.

    The Reliance MediaWorks Studio is on par with international standards. It provides sync-sound i.e. a noise co-efficient less than 30 db, which is not offered by any other Indian studio. It is the largest, fully air-conditioned facility in Mumbai with a clear internal height of 58ft. enabling enormous ‘live load’ bearing capacities and elephant doors which allow full truck access on to the stages. The fire safety and security measures are as per Los Angeles County Fire Department regulations.

    The recently concluded IPL “Extra Innings” has used the studio as its home base; Set Max did their direct to edit setups too. Reality shows like, Indian Idol, X-Factor, MTV Coke Studio have used the Reliance MediaWorks sound stages repeatedly over the years.

    Feature Films like Agneepath, Lootera, Agent Vinod, Student of the Year, Singham, Dhoom 3 and Ram Leela amongst others have been extensively shot here. On account of the monsoons in Mumbai, Sanjay Leela Bhansali Films had moved their entire outdoor set into the RMW’s studio facility which ensured continuity of the shoot and no delays.

  • Max to premiere lootera on saturday and sunday

    Max to premiere lootera on saturday and sunday

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX television Premier of this year’s periodical love story film, ‘LOOTERA’ on Saturday, 23rd November at 9PM and Sunday, 24th November at 1PM only on MAX.

    LOOTERA is an intrinsically earnest and profoundly heartwarming story. The movie is partly based on author O. Henry’s 1907 short story ‘The Last Leaf’. Set in the era of 1950s, the film stars Ranveer Singh and Sonakshi Sinha. Lootera is a love saga of yore.

    Recollecting certain difficulties while shooting the film, Ranveer Singh stated, “Dalhousie was a particularly jinxed and difficult schedule to complete, we had to reschedule the sequence three times and finally got lucky the third time. The first time we went there it was snowing so heavily that the set collapsed under the weight of the snow. The entire set in Dalhousie just caved in. The second time we went there, the conditions were so harsh and I was supposed to do an action sequence and my body was not warmed up. Also, I hurt my back and we had to abandon that schedule too. When we went back the third time there was hardly any snow. So we were just not experiencing the right kind of luck with the weather.”

    Watch this year’s periodical love story of two lovers, of heartbreak, betrayal and ultimate redemption in the MAX Television Premiere of LOOTERA on Saturday, 23rd November at 9PM and Sunday, 24th November at 1PM only on MAX

  • Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    BENGALURU:  Eros International Media Limited (Eros) posted 12.8 per cent lower revenue for Q2-2014 at Rs 201.47 crore as compared to the Rs 231.05 crore for Q2-2013 and 3.7 per cent higher than the Rs 194.2 crore for Q1-2014. However, Eros’s PAT (after minority) for Q2-2014 at Rs 36.9 crore (PAT margin 18.4 per cent) was 41.8 per cent higher than the PAT of Rs 26.08 crore (PAT margin 11.4 per cent) in Q2-2013 and 26.2 per cent more than the Rs 29.3 crores (PAT margin 15.1 per cent) in Q1-2014.

     

    Eros Managing Director Sunil Lulla said, “Eros has given strong financial and operational performance in the first half of the fiscal, especially, given that we have had no high budget releases in the first half of FY 2014 compared to two high budget releases in the first half of FY 2013. The company’s performance was underpinned by the all-round success of movies like Grand Masti, Raanjhaana, Go Goa Gone and our overseas release of Yeh Jawani Hai Deewani all of which have been monetised over multiple distribution channels.”

     

    The company says that its performance during HY1-14 was also backed by other overseas releases like Furkey, Lootera, Shootout at Wadala, Ek thi Dhayan, Phata Poster Nikla Hero and within the country through regional films such as Rangeelay (Punjabi) and Tamil films. Also, television revenues for Q2-2014 were mainly underpinned by a combination of catalogue monetisation as well as delivering new films under the previously announced licensing agreement with Viacom 18.

     

    Let us look at the other HY1-2014 and Q1-2014 figures posted by Eros:

     

    Overall for HY1-2014, PAT at Rs 66.31 crore was 15.3 per cent higher than the Rs 57.49 crore Eros had reported for Q2-2013, despite releasing only 26 films (11 Hindi and 15 Tamil) in HY1-2014. In Q1-2014, Eros had 12 releases, in Q2-2014, IT HAD 14. In HY1-2013, Eros had had 42 releases.

     

    Total Expense for Q2-2014 at Rs 103.8 crore was 42.2 per cent lower than the Rs 179.51 crore for Q2-2013 and 4.2 per cent lower than the Rs 108.31 crore in Q1-2014. Direct cost for Q2-2014 at Rs 139.36 crore was 17.8 per cent lower than the Rs 169.07 crore for Q2-2013, but 6.1 per cent higher than the Rs 131.38 crore for Q1-2014.

     

    Interest cost for Q2-2014 at Rs 6.2 crore was more than double (2.26 times) the Rs 2.74 crore for Q2-2013 and 34.5 per cent more than the Rs 4.61 crore in Q1-2014. Other expense for Q2-2014 at Rs 11.8 crore was 42.8 per cent lower than the Rs 20.63 crore for Q2-2013 and 23.6 per cent lower than the Rs 15.45 crore for Q1-2014.

     

    EBIT for Q2-2014 at Rs 50.31 crore was 16.4 per cent higher than the Rs 42.35 crore for Q2-2013 and 9.1 per cent more than the Rs 46.1 crores for Q1-2014.

     

    Said Lulla, “We remain excited about our collaboration with HBO Asia and the opportunity it presents among the premium television market within India. We are also looking forward to the high profile releases in the remainder of the fiscal year  such as Ram Leela, Kochadaiyaan, Happy Ending, and a number of smaller budget high concept movies that are slated to be released in the fiscal under review.”

     

    Eros says that its collaboration with HBO Asia continues to receive an encouraging response after the launch of its two new advertisement free channels in February 2013 – HBO Defined and HBO Hits that are not only available on Dish and Airtel DTH platforms, but also on digital cable platforms such as Hathway and GTPL.

     

    Further during Q2-2014, the company’s online entertainment portal Eros Now added a host of Bollywood titles acquired from UTV and Viacom to its movie subscription service.

  • Sonakshi Sinha to play a Bengali Woman in Bullett Raja

    Sonakshi Sinha to play a Bengali Woman in Bullett Raja

    This Bollywood beauty, Sonakshi Sinha has always charmed the audiences with her simplicity and will continue doing so with Bullett Raja, to woo her fans. This time, she will be seen in never seen before avatar. Sonakshi will be seen as a bong beauty.

     

    For her role in the film, Sonakshi has left no stone unturned and is going all out. She will be seen performing a Bengali folk dance called ‘Jhumur dance’. This is typical Bengali dance and is practiced all over West Bengal.

     

    Sonakshi will be seen as a true Bengali woman as she is wearing the quintessential red bordered saree, along with big red bindi on her forehead, gajrah in her hair and alta on her hands. When asked about the look Sonakshi said, “This is for the second time; I am playing a Bengali girl. I have played a Bengali in Lootera, but that was drastically different, I was a 1950 Bengali Girl, who is a Zamindar’s daughter. In Bullett Raja, I am playing a contemporary Bengali girl. I loved my look for the Bengali avatar. It gave me a very traditional feel. I wish the sequence we shot in that costume was a little longer, because I did not want to get out of it.”

     

    And about the traditional dance, she added, “I absolutely loved donning this look; there is a certain grace to it. Once I was in it everyone was shocked at how bengali I looked. The jhumur is a beautiful feminine traditional dance, and Brinda mam being so good at what she does taught me really well!”

     

    Releasing on 29 November, Bullett Raja is premised on fictional mafia based in Uttar Pradesh starring Saif Ali Khan, Sonakshi Sinha, Jimmy Shergill, Vidyut Jamwal, Gulshan Grover, Raj Babbar and Chunky Pandey. Produced by Tigmanshu Dhulia, Nitin Tej Ahuja, Rahul Mitra; and directed by Tigmanshu Dhulia as well.

  • E lounge unwind with Kangana Ranaut

    E lounge unwind with Kangana Ranaut

    This week on CNN-IBN’s weekend entertainment show ‘E Lounge Unwind’, actor Kangana Ranaut talks about the relevance of awards in the film industry. In a candid conversation with Rajeev Masand, Kangana says bagging a movie with a superstar can do more for an actor’s career than winning a National Film Award. On the show, she also shares her experience of playing the role of a mutant in the much-awaited Diwali release ‘Krrish 3’, and opens up to why she would have loved to play the lead in Vikramaditya Motwane’s ‘Lootera’.

     

    Don’t forget to tune into this captivating episode of ‘E Lounge Unwind’ on Sat, Oct 19th @ 10:30 PM, only on CNN-IBN.

  • Balaji Telefilms Q1-2014 revenue more than doubles Q1-2013, Q4-2013

    Balaji Telefilms Q1-2014 revenue more than doubles Q1-2013, Q4-2013

    BENGALURU: The blue-eyed entity of the Indian media and entertainment industry, Balaji Telefilms Limited (BTL) reported consolidated revenue of Rs 84.03 crore for Q1-2014, more than double (up by 131 per cent) the revenue of Rs 36.37 crore in Q1-2013. BTL’s Q1-2014 consolidated revenue was also more than double (up by 117 per cent) the revenue of Rs 38.71 crore for Q4-2013.

     

    Let us take a look at BTL’s other figures for Q1-2014

     

    Despite a negative EBIDTA of Rs 5.02 crore, BTL’s other income of Rs 12.86 crore resulted in a PAT of Rs 3.62 crore for Q1-2014, almost triple (up by 179 per cent) the PAT of Rs 1.39 crore for Q1-2013, and more than sixfold the Rs 0.5143 crore PAT in Q4-2013. BTL’s EBIDTA for Q1-2013 was Rs 0.1861 crore for Q1-2013 and a negative EBIDTA of Rs (-4.5) crore for Q4-2013.

     

    The company attributes the EBDITA loss in Q1-2014 of Rs 5.02 crore to discontinuance of television serials and deferment of non-theatrical revenues.

     

    BTL’s expenditure towards marketing and distribution of television serials and movies for Q1-2014 of Rs 80.22 crore was up by 163 per cent (more than double) the Rs 38.56 crore during Q1-2013 and was 134.4 per cent (again more than double) more than the Rs 34.22 crore in Q4-2013.

     

    BTL’s overhead expenditure for Q1-2014 at Rs 9.25 crore was 17 per cent more than the Rs 7.91 crore for Q1-2013, but 18.22 per cent lower than the Rs 11.31 crore in Q4-2014.

     

    Breakup of figures from Television, Balaji Motion Pictures Limited (BMPL) and Bolt Media Limited (Bolt) for Q1-2014

     

    Including other operating income, Television reported Rs 22.40 as total operating income for Q-2014, Rs 18.34 crore was spent towards production, acquisition marketing and distribution, staff cost, depreciation, and other expenses were Rs 7.12 crore, resulting in a loss from operations of Rs (-3.06) crore. Other Income of Rs 12.86 crore in Q1-2014 resulted in a PAT of Rs 7.43 crore.

     

    The company says that it had lower revenues from Television on account of discontinuance of two shows and it expects commissioned revenues to drive both volume and realisation.

     

    BMPL reported total operating income of Rs 61.67 crore for Q1-2014. Expenditure towards production, acquisition marketing and distribution was Rs 61.58 crore, staff cost, depreciation and other expenses were Rs 3.65 crore, resulting in a loss of Rs 3.57 crore for BMPL.

     

    The company says that actual BMPL EBDITA would be Rs 3.52 crore if marketing and distribution expense of Rs 7.02 crore for two upcoming movies Lootera and Once Upon Ay Time In Mumbai Dobaara is excluded.

     

    Bolt reported revenue of Rs 0.8289 crore for Q1-2014. Expenditure towards production, acquisition marketing and distribution was Rs 0.6691 crore and staff cost, depreciation and other expenses were Rs 0.3787 crore, resulting in a loss of Rs 0.219 crore from Bolt.

     

    Click here for Balaji Telefilms Limited – Financial Report Q1 FY-2014

     

    Click here for Balaji Telefilms Limited – Investor Presentation Q1
    FY-2014

  • Lootera does fairly well, even as Policegiri struggles

    Lootera does fairly well, even as Policegiri struggles

    MUMBAI: The Ranveer Singh and Sonakshi Sinha love story Lootera has had a fair weekend thanks to Mumbai and Delhi multiplex collections. The film has collected Rs 15.55 crore for the opening weekend. This is Vikramaditya Motwane‘s second directorial venture, following the critically acclaimed Udaan (2010).

    Policegiri which stars Sanjay Dutt hasn‘t found much favour either at single screens, where it was expected to do better, or at multiplexes. The film has managed to collect about Rs 8.5 crore for its first weekend. Dutt‘s next release this year would be the Zanjeer remake where he would be reprising the memorable role of Sher Khan previously essayed by Pran in the 1973 original.

    The Emraan Hashmi and Vidya Balan starrer Ghanchakkar has crashed further after its average opening weekend, with a poor script and execution, the film has not added much over its next four days and ended its first week with figures of Rs 27.3 crore.

    Raanjhanaa, which marked the debut of the south superstar Dhanush of Kolavari Di fame, and met with mixed response due to its second half remained steady in its second week and has collected Rs 17.1 crore, thereby taking its two week total to Rs 49.3 crore. The distributors‘ smaller circuits were the first to earn profits on the film.

    Fukrey has managed to add another Rs 4.5 crore in its third week taking its three week tally to Rs 32.7 crore.

    Yeh Jawani Hai Deewani has collected Rs 1.8 crore in its fifth week. The film‘s five week total now stands at Rs 182.05 crore. The Ranbir Kapoor and Deepika Padukone starrer has done exceedingly well and now entering its sixth week will slowly phase out with some big releases lined up in the coming weeks.

  • Lootera: May just manage to steal your heart

    Lootera: May just manage to steal your heart

    MUMBAI: The title, Lootera, is pure mass. That is how it has been used before. But the title is deceptive when used for a pure, period love story. In fact, our man, Ranveer Singh, is not even a lootera, he is simply a conman, an impersonator, whose strings are pulled by someone else, someone nondescript. There is nothing happening through the film‘s first half where Singh romances and seduces Sonakshi Sinha, or is it the other way round? The maker seems to think that the second half is the stroke of genius and the first half is merely wasted to arrive there; the second half is based on The Last Leaf, a story by O. Henry, the celebrated short story writer of the late 19th and early 20th centuries.

    Producers: Anurag Kashyap, Ekta Kapoor and Shobha Kapoor.
    Director: Vikramaditya Motwane.
    Cast: Ranveer Singh and Sonakshi Sinha.

    Sinha is the only daughter of a Zamindar in Bengal in the post-independence era of early 1950s. She is the Zamindar‘s life. The Zamindar‘s land is limitless and on the land stands a temple with an idol of pure gold, over 200 years old. This is besides a cache of century-old antiques along with British and East India Company era souvenirs stored in the Zamindar‘s private museum.

    In walks a government appointed archaeologist, Singh, who thinks there is history buried around the Zamindar‘s temple in the form of ancient artefacts. He and his team need to dig up the area. But the purpose of digging around the temple is to gain access to the temple and steal the original idol and replace it with a fake, gold painted one. Singh‘s fellow gang members also bring a seizure order to take away the Zamindar‘s antique collection from his museum, claiming it belongs to the Indian state. The Zamindar is shown reading newspapers and listening to radio news but it must be Singh‘s charm that he is conned so easily to part with his collection, some of which is even given against fake currency.

    Singh has truly fallen in love with Sinha and asks for her hand from the Zamindar, who has no problem with the match. But, on D-day, the groom vanishes and so do all the antiques and the gold idol from the temple.

    Shattered, Sinha has moved to the family‘s holiday home at Dalhousie. The Zamindar has passed away due to the betrayal by Singh. Sinha, who gets periodic bouts of asthma, has added tuberculosis as another ailment and is dying a slow death each day. Her father had told her a story about a Bhil warrior who concealed his life in one of the parrots which no one could trace from millions of parrots and hence, how it was impossible to kill him. Her father said his life was Sinha and he would never want anything to happen to her. Peering out of her room in Dalhousie, Sinha has tied her life to a leaf on a tree outside; every fall the tree sheds leaves but one leaf always stays stubbornly on the tree; she would die the day that last leaf fell!

    Singh‘s gang is much in news for stealing precious antiques from many Zamindars and kings. Now he is in Dalhousie to steal an over 500-year-old statue from an ex-ruler. He rents a room in Sinha‘s villa. An investigating officer is on the tracks of Singh and his partners and expecting him in Dalhousie. Sinha informs the officer of his arrival. Dalhousie is miles ahead, boasting of operator-free telephones in the 1950s! A chase follows in the by-lanes of the town. Singh is hit by a bullet.The exchange also causes the death of a constable as well as Singh‘s partner. The only place Singh can hide in is Sinha‘s chambers.

    The love-hate-love relationship swings once more. Singh has to die for he is a criminal but not before he does something about that last leaf. It should never fall and that is the promise he has made Sinha.

    Lootera seems like the maker‘s obsession with O. Henry‘s short story. The first half, which needed the writer-director‘s contribution, has nothing happening.These 65 minutes or so feel like 130.Besides, the film rests on the shoulders of only Singh and Sinha, and one pines for some relief, some variation in this 142-minute-long fare. Singh and Sinha both have given their best. For Sinha, the de-glam look in the second part does half the job. While the background score is very well thought out, Sawaar lun has an old world charm having been tuned in a mid 1950s fashion. Manmarziyan…. Is okay. Photography is pleasing.

    Lootera has an old-fashioned love story as its ambience and the era it is based in and needs much patience to watch through. It caters to a discerning few at elite multiplexes.

     
     

    Producers: T P Aggarwal, Rahul Aggarwal.
    Director: K S Ravikumar.
    Cast: Sanjay Dutt, Prachi Desai, Prakash Raj, Om Puri, RajpalYadav, Manoj Joshi, Mukesh Tiwari.

    Policegiri is a remake of the Tamil film Saamy (2003), made by the same director, K S Ravikumar. Well, remaking a South film is fine, but why is the Hindi version also shot in the South with a horde of local side actors, goons and junior artistes? If you hadn‘t seen Sanjay Dutt and a couple of other faces from the Hindi industry, it could easily have passed off as a dubbed fare. Policegiri follows the South formula in vogue: namely a lot of crowd scenes, a fleet of matching cars, vehicles being blown up sky high and unlimited action.

    Dutt is the new DCP in a town ruled by the politician cum local mafia, Prakash Raj, who claims to control innumerable MLAs, MPs and so on. He is into everything illegal that is happening in the vicinity. The only thing that Dutt has earned for his honesty and sincerity is a number of transfers. A showdown between Dutt and Raj is inevitable. But Dutt decides to settle down in his new job first and strike only at the opportune moment.

    He is free meanwhile to romance Prachi Desai whose parents are at loggerheads about finding a suitable boy for her. The father being a Muslim wants her to marry a Muslim boy while the mother, a Hindu, will settle only for a Hindu. It seems like Desai has chosen the perfect man for her in Dutt because, as it turns out, his is born of mixed parentage: a Hindu father and a Muslim mother. Talk of twist in the tale. Not that Dutt has much competition, for the other suitor trying to woo her is Rajpal Yadav.

    A few fights and few cars blown up carries on in the mean time to keep the pace going as Dutt and Raj mouth claptrap dialogues in the process of playing a game of one-upmanship. What matters is action on some pretext or the other and both sides keep finding reasons for the next fight. If Raj has his gang of goons, Dutt prepares the local people to take on the goons.

    In the step towards the final showdown, Dutt destroys all the business places of Raj, eliminates his cronies and proceeds to arrest Raj when the lawmakers as well as his higher-ups try to prevent him. He outwits all of them by spinning an instant fib and goes after the chief villain. But the evil man is nowhere to be found. That is when Dutt remembers Raj‘s status before his rise. He knows where to find him: on the steps of a temple disguised as a beggar from where he started.

    If it can be called a story, the film is about the age-old theme of an honest cop vs mafia-politician combine, with a mandatory romance thrown in. With a couple of dances and numerous fight and action sequences, there is little left for the director to do which he does as routine. Action is typical South brand. Dutt looks tired and juxtaposed with Prachi, his age becomes more telling. The music is a mishmash of regional tunes.

    Policegiri is an old-fashioned front bench mass fare, okay for smaller centres and Hindi hinterland but not enough to earn back the money spent.

  • Lootera in Mills & Boons book’s coverpage

    Lootera in Mills & Boons book’s coverpage

    MUMBAI: The promotional activities to create a buzz around a new film release just get more and more innovative. As in the case of the upcoming Bollywood flick Lootera. The film [Click and drag to move] is reported to being promoted this time in an unusual and romantic way. Ranveer and Sonakshi Sinha, the lead actors of the movie will be seen on the cover page of various Mills & Boons (M&B) books this month. As per insider, they are intending to promote the movie through undisputed market leader in spicy romantic fiction books.

    Ask Ranveer, he is all there to shower his unquenchable love for Mills & Boons love stories. “My life is filled with Mills & Boons stories; I am romantic at heart,” states Ranveer Singh. The idea is also to connect with millions of youngsters who take these books as their literature and are closely associated with its romantic stories.

    Lootera, being a romantic period film set in the 50‘s, is all geared up to launch its three special Lootera Mills & Boons books, and will be available at across 5,000 outlets in India by end of this week.

    The most notable feature is that these books will also have a special note jotted down by Sonakshi and some beautiful memories of the movie.

    Rumour is that both actors will also spend time for a small book reading, competition and interactive sessions with fans at the book launch.

  • Amit Trivedi relives the 50s with Lootera’s music

    Amit Trivedi relives the 50s with Lootera’s music

    MUMBAI: Amit Trivedi had to adapt to the 50s format while composing the music of Lootera.

    Vikramaditya Motwane‘s Lootera is a film based in the 50s era. Evidently it was important to get the look and feel of the era correct in the film.

    It has been a huge struggle for the creators to revive the look of the era due to the rampant commercialisation over the years. "The makers have done a lot of research and gone great lengths to get the sets, the look, feel and character sketches etched out perfectly", says a source associated with the film.

    One of the key aspects for the film was also the music. "The music in general sets the tone for the film and hence the makers were keen to have the composition, like the music of the old era. They were adamant to have music which is melodious and lyrical. The format of the music was top priority and they kept telling music director Amit Trivedi umpteenth number of times that the music needs to reflect that the film belongs to the Golden Era", adds the source.