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Tag: Lomotif

  • Lomotif launches #MyFreedomRemix campaign to reminisce pre-Covid normal

    Lomotif launches #MyFreedomRemix campaign to reminisce pre-Covid normal

    Mumbai: As the nation gets ready to celebrate its 75th year of Independence, short-video platform Lomotif has announced its latest campaign called #MyFreedomRemix to reminisce about the freedom during the pre-Covid days!

    The campaign is a nationwide initiative that will go on till 18 August and present creators across the country with a chance to recreate their interpretation of what freedom means to them by showcasing the most fun moments in a remix. The users can pick up a song from Lomotif’s playlist to express themselves, the platform said in a statement on Thursday. “All one has to do is to subscribe to the official #MyFreedomRemix channel and post the videos using the hashtag #MyFreedomRemix on the campaign channel in the app and tag @lomotif_india,” it added.

    “Through the #MyFreedomRemix campaign, we want to encourage our users to express themselves in unique and creative ways and at the same time they can relive their memories from pre-Covid times,” said Lomotif co-founder & CEO Paul Yang. “The campaign aims to let the audience experience the freedom of dance, music, and creativity with Lomotif. We are all slowly trying to shake off the gloom that was upon the world and moving towards a new normal. This initiative is our way of getting everyone to groove and enjoy every moment of health and happiness. It’s time for all the Lomotif users to interpret their story of freedom with a creative zing,” Yang added.

  • Universal Music Group inks licensing deal with Lomotif

    Universal Music Group inks licensing deal with Lomotif

    Mumbai: Singapore-based short video app Lomotif and Universal Music Group (UMG), on Monday announced a global agreement that allows Lomotif’s users to creatively tap into UMG’s vast catalogue of music for their videos.

    Lomotif has seen more than 225 million installations of the app globally, and its users are watching more than 300 million videos a month in over 200 countries, the platform said in a statement. With the new agreement, UMG becomes the first major music company to globally license Lotomif, empowering the company’s community of users to create clips using songs from UMG’s music library, it added.

    “Our deal with Universal Music Group will continue to grow users and increase engagement within our platform, a destination for emerging artists, and will significantly expand the types of music our community can utilise, collaborate with, and share,” said Lomotif’s CEO and founder Paul Yang. “With nearly 800 million videos created to date, we are heading in a great direction as a platform, and making high-value content, functionality, and features available to our community will only help us grow exponentially.”

    “We are very pleased that Lomotif’s fast-growing community of users around the world will be able to take inspiration from the artists and music they love, all while ensuring UMG’s artists are fairly compensated for the value music generates on Lomotif’s platform,” said UMG’s executive vice president of digital strategy Michael Nash. “UMG continues to broaden the creative and commercial opportunities for our artists by licensing an ever-expanding array of new digital platforms and supporting early-stage entrepreneurs. We look forward to working with Lomotif to help unlock even more innovative music-based features for their community.”

  • Lomotif announces #DostiRemixed contest to ring in Friendship Day

    Lomotif announces #DostiRemixed contest to ring in Friendship Day

    Mumbai: Friendship Day is just around the corner and to celebrate it, there’s no better way than spending fun moments with your best friends in these otherwise despairing times. Keeping this in mind, video-sharing platform Lomotif has announced its latest #DostiRemixed challenge.

    The challenge that takes place between 23 and 30 July, encourages creators across the country to make videos by dancing alongside their best friend on their favourite song and win exciting prizes.

    All one has to do is subscribe to the official #DostiRemixed channel, record their performance and post the videos using the hashtag #DostiRemixed on the campaign channel in the app, said the platform in a statement. The top three pairs of BFFs with the maximum number of video likes will win OnePlus Nord CE 5G phone each, it added.

    “India is a land of emotions and what better way to celebrate the emotion of friendship than to create our #DostiRemixed challenge that sees users perform to their favourite songs with their BFFs and express their love for their friends through a Lomotif,” said Lomotif co-founder & CEO, Paul Yang. “It allows them to experiment with formats, features, and tools to express themselves authentically and strengthen their bonds. We are always looking to enhance what we, as an app, can offer to the user and this challenge is an extension of our philosophy to bring the community even closer, by making this Friendship Day extra special for one and all.”

  • ZASH set to acquire remaining 20 % stake in TikTok rival Lomotif

    Mumbai: ZASH Global Media and Entertainment on Thursday announced it has agreed to acquire the remaining 20 per cent stake in the video-sharing platform, Lomotif. In February, ZASH entered into a definitive agreement to acquire a majority controlling interest in Lomotif.

    The global expansion of Lomotif is currently underway in India, the world’s second-largest market, and a country where competitor TikTok is banned. With the number of social media users in India expected to be nearly 450 million in 2023, the penetration into the Indian market is a major focus for Lomotif and the parent company ZASH.

    Speaking about its strategic business move, ZASH’s co-founder Ted Farnsworth said, “We believe very strongly in the user-generated contact space (UGC) and it is a great honor for us to be able to purchase the remaining shares of Lomotif. With the growth that we have seen recently and continue to see overall in UGC, we feel that this is the perfect positioning to become one of the top leaders competing with TikTok and others for Vinco and Zash as the completion of our two company’s merger becomes imminent.”

    The addition of Lomotif enhances ZASH’s offering by adding a short-form video component to its overall ecosystem. Lomotif has recently introduced a new format for talent discovery titled “You’ve Been Scouted,” which invites users to compete in a global competition to crown the platform’s top music performer and reward them with a record label deal and album produced by Grammy Award winning, multi-platinum mega producer Teddy Riley. The launch proved to be a success achieving over one million downloads in the first 30 days alone, said the company.