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Tag: Lollapalooza India 2024

  • Everything Budweiser at Lollapalooza India 2024

    Everything Budweiser at Lollapalooza India 2024

    Mumbai: Partnering with Lollapalooza India for the second year in running, Budweiser co-curated and offered unparalleled experiences for festival attendees. Here are highlights from what went down this year!

    The BUDX Stage

    Staying true to Budweiser’s commitment towards elevating India’s music scene, the BUDX Stage featured iconic acts including Sting, Jonas Brothers, Keane, Lauv, Anoushka Shankar, The Raghu Dixit Project, When Chai Met Toast and others. 

    Surprise genre collaborations!

    Adding an element of surprise to performances on the BUDX Stage, Lolla-attendees witnessed surprise, genre-bending collaborations. This includes the ‘Maan Meri Jaan’ famed artist KING sharing a duet with Nick Jonas, Lauv & Armaan Malik performing ‘I’m So Tired’ and Anoushka Shankar joining forces with Keane.

    BUDX Uncovered Acts

    The BUDX Stage was also home to two BUDX Uncovered acts – Meghalaya-based rapper, Meba Ofilia on day 1, music-duo RANJ & Clifr on day 2. BUDX Uncovered is an initiative that spotlights breakout artists, providing them the opportunity to perform at a global stage.

    Immersive & Engaging On-ground Activations

    This year, Budweiser’s Brew District at Lollapalooza India 2024 housed the Rizz Studio with hairstyling, tattooing and piercing stations. Lolla- attendees also enjoyed panoramic views through Budweiser’s Ferris wheel.

    Bud & Burgers

    Budweiser also partnered with The Bug Forkers to organise ‘Bud & Burgers: Burger Wars’. Chefs Vasquito Alvares (@vasquitoalvares) and Arjun Sikdar (@arjunsikdar) went head-to-head, offering festival-goers a selection of burgers that perfectly complemented the refreshing taste of Budweiser beer.

    Free, fun, and safe rides!

    Budweiser partnered with Ola to offer lolla-attendees free, fun, and safe rides during the music festival. Through ‘Budweiser Beats Music Mobiles’ festival-goers could avail rides from 4 areas across the city, to the Mahalakshmi Racecourse.

  • The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    Mumbai:  The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on 27 to 28 January 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.

    Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints —  expressing their individual style with Levi’s® iconic denim.

    Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.

    Levi Strauss & Co., SAMEA, VP & managing director Amisha Jain shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”

    At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences.