ITV

Tag: Lokmanya Tilak

  • Marathi channels gear up for Ganeshotsav

    Marathi channels gear up for Ganeshotsav

    MUMBAI: Maharashtrians eagerly await one festival every year- Ganesha Chaturthi. Preparations begin days ahead of the 11 day long festival. While homes are busy preparing for the occasion, Marathi TV channels are all set to attract viewers by lining up special programmes.

     

    Zee Marathi has lined up a special series for the festive season called ‘Jallosh Ganarayacha’ that will be aired at 6pm from 29 August, Monday to Saturday. The series will see performances by TV artists as well as darshan and prasad distribution.

     

    The tradition has been staunchly followed by several Maharashtrians after Lokmanya Tilak popularised it during the freedom movement. A part of that will be shown on Zee Marathi on 9 September. This apart, its regular shows will have Ganapati special such as Home Minister and Aamhi Saare Khavayye. A new show Ram Ram Maharashtra has been introduced at 8am.

     

    The channel logo will have a Ganesh incorporated into it. Branding activity will be taken up across the state specially Mumbai and Pune in big and small pandals in the form of banners and hoardings. Through this the channel will give festive greetings to people.

     

    Star Pravah viewers will see aartis being conducted on shows such as Pudhcha Paaul while Gauri pooja will be visible in all shows. Devyani will see the establishment of an eco-friendly Ganapati. An anchor based reality show Jallosh Bappacha will be telecast at 6pm all days. With Siddharth Dandekar, the show will travel to various mandals across the state as well as highlight the festivities that took place years ago.

     

    Meanwhile, ETV Marathi will show a three hour long private celebration with its TV stars on 7 September at 7pm. In between shows people will see Ganeshotsav wishes from the channel for all days. Six times a day, every day, a three minute video with various artists performing aarti will be shown. This apart, it will also have branding across pandals in Mumbai and Pune.

     

    Zee 24 Taas has been preparing for the season from the last two weeks. It has begun showing 1000 Ganapatis across the state. The channel has organised contests for best household Ganapati’s, mandal Ganapati’s and eco-friendly Ganesha. Maharashtra Pollution Control Board (MPCB) has tied up for the third one to promote awareness about eco-friendly idols. Prizes will be distributed during a private function post the 11 days.

     

    The first and the eleventh day will see the channel focus fully on the festival. Anchors will be dressed traditionally covering topics such as shopping and food preparations. Packages of how celebrities celebrate the festival will also be aired at various slots reserved in the morning and evening. Live telecast will be shown from all beaches of Mumbai on all the immersion days. New advertisers for the season include real estate companies, banks and agarbattis.

     

    IBN Lokmat has various shows including Bappa Morya Re that will show idols from across the state, Gauri Aalya Ghari that will show celebrities performing pooja, Ganesh Nidhi that will be based on an NGO, Kalaganesh will show celebrity Ganapati idols and Naivaidyam will feature special recipes for preparing prasad. Here too, female anchors will be seen in sarees and male in kurtas. The channel has issued advertisements in leading Marathi papers for the same. On immersion days, it will show live telecast of the procession.

     

    Channels surely are hoping to make a mark with these 10 days.

  • Autonomy of the pubcaster would be protected: Javadekar

    Autonomy of the pubcaster would be protected: Javadekar

    NEW DELHI: Addressing a press meet at the Doordarshan Kendra in Worli, Mumbai, Information and Broadcasting Minister Prakash Javadekar said the government is committed to making Doordarshan the first choice of viewers across the country and a special provision will be made in the Union Budget for a total revamp of DD.

     

    Javadekar, who was in the western metropolis to make a full appraisal of the Mumbai Kendra of Doordarshan, held discussion with officials about future plans, said: “The blue print for revamp of national and regional channels of DD is being drawn and this will involve going for staff and artist recruitment on a large scale. I&B ministry is planning to change the look and feel of the national and regional channels of DD.”  
     

    The minister was however categorical that the automomy of the pubcaster would be protected.

     

    Apart from this, the government will shortly take a decision on permitting private channels to broadcast news of All India Radio. It may also consider permitting news of Press Trust of India or United News of India.

     

    Noting that the government gives huge half page or full page advertisements but they say very little, the minister said, “We are changing the operations completely. We will change all the designs to send across the maximum information that we can and also make it creative. We will crowd-source most of the advertisements where thousands of creative people or organisations will be asked to give their ideas about how to create advertisements. Then the best will be chosen and the top ten ideas will be awarded. This process will continue while designing most of the advertising campaigns.” 

    On a question relating to paid news, he agreed it was a ‘menace’, particularly during the run-up to the elections, but he would not comment as the matter was in the Court.

     

    “Stalwarts like Lokmanya Tilak had fought for the freedom of the press and their sacrifice should not be allowed to go waste,” he added.