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Tag: Lok Sabha elections

  • News viewers sustain & grow faith in TV9 Digital during poll season

    News viewers sustain & grow faith in TV9 Digital during poll season

    Mumbai: TV9 Digital, has announced an impressive 25-30 per cent growth on their number one websites tv9telugu.com and tv9kannada.com, now engaging with approximately 100 million unique users, (Source: Comscore). This success is a result of an aggressive election content plan, which was created to draw significant value for partnering brands, that included the introduction of Elexi, a chatbot designed exclusively for the Lok Sabha elections. Elexi provides real-time election results and vote margin details, ensuring up-to-the-minute accuracy and engagement. One can also find information from the 2014 and 2019 elections.

    Another groundbreaking initiative is the web-based interactive map, tailored for broadcast channels. This touch-screen interactive map offers comprehensive election details and insightful talking points for anchors during live counting. Key features include state-wise maps, party status filtering, constituency categories, and regional breakdowns, enhancing the election coverage experience.

    These strategic initiatives have substantially boosted the network’s digital footprint, attracted a larger, more engaged audience and offered unparalleled advertising opportunities for brands across various industries and sectors. Some of the leading brands that have partnered with TV9 Network’s general election coverage include VGuard, Sensodyne, Vimal Elaichi, Ultratech, Macho Hint and Saptgiri NPS University, and many more.

    Among the network’s regional offerings, TV9 Kannada and TV9 Telugu have retained their leadership position with a 33 per cent and 25 per cent growth respectively according to Comscore.

    TV9 Marathi has witnessed a significant growth of 20 per cent, and TV9 Bangla has experienced growth of 17.2 per cent. A multilingual approach has ensured that TV9 Network caters to a diverse audience, providing brands with the unique opportunity to reach and engage with viewers across regional and linguistic lines.

    “At TV9 Digital, we are committed to driving growth and engagement across platforms. Our high-quality news and innovative content during this election season have caught the attention of millions of users. Some of our unique initiatives such as Elexi—a chatbot designed exclusively for the Lok Sabha elections, web-based interactive maps, multilingual election data pages, the deployment of vans across Hindi-speaking markets to collect ground reports have been important growth locomotives. No wonder, we have been able to onboard some leading brands to partner with us this election season,” said TV9 Network chief growth officer Raktim Das.

    Brands are increasingly finding that they can reach out to a diverse audience using the TV9 Digital advantage. Whether it’s through TV9 Bharatvarsh’s Hindi dominance or the regional strength of TV9 Telugu, Kannada, Marathi, Gujarati, and Bangla, TV9 Network provides unparalleled reach and viewer trust.

    TV9’s multilingual election data pages boast 543 constituency-based pages available in multiple languages. These pages offer extensive candidate coverage, including key candidate highlights, detailed candidate profiling, videos, and ground coverage, catering to a diverse audience.

    In the last phase of the Lok Sabha election season, TV9 Digital has onboarded brands like LG Water Purifier, Emami Navratan, Honda Motorcycle & Scooter, GSK, Catch Masale, Daawat Basmati Rice, Mantra Masale, Supreme Industries, Emami Healthy & Tasty, Sharda University, Lux Cozi, Link Locks, NBC Bearings, Pataka Tea, Sparsh CCTV, PC Chandra Jewellers, Amul Macho, Pratinha Biotech, Bharathi Cements, ITC Mangal Deep, Rupa, Adani Wilmar, Sapthagiri NPS University, Simpolo, Mankind Pharma, Shree TMT, Goldiee Masale,  Nuvoco Cement, Bhutan Tuff Plywood, R-Pure Masale, Shyam Steel, Dr Padmaja Hospital, Nilgiri, Sangeetha Mobiles, Deltas, Chandigarh University  and Samriddhi Automation, to name a few.

    In addition to these tech-driven initiatives, TV9 Digital deployed vans across Hindi-speaking markets to collect ground reports and conduct interviews with candidates and voters. Their live blogging page provides real-time updates from all constituencies, keeping users engaged with the latest information from their key areas. This comprehensive suite of tools and coverage ensures robust and engaging election reporting, thus putting TV9 Digital in the pole position.

     

  • News18 TamilNadu gears up for live coverage on counting day

    News18 TamilNadu gears up for live coverage on counting day

    Mumbai: As the nation awaits the decisive results of the 2024 elections, News18 Tamil Nadu is prepared to deliver unmatched live coverage on counting day. The channel’s extensive network of reporters ensures the fastest and most reliable news updates as the results unfold.

    Leading this comprehensive coverage is their dedicated team of journalists, spearheaded by the esteemed Editor, Karthigaichelvan. Supported by a robust backend team, News18 Tamil Nadu is committed to working tirelessly to provide the audience with real-time, accurate information.

    In addition to thorough reporting, News18 Tamil Nadu will feature political analysts and panelists from diverse political backgrounds. These experts will offer insightful commentary and detailed analysis, helping viewers understand the broader implications of the election results.

    Tune in for 18 hours of mega coverage starting at 5:30 am on 4 June 2024. Stay with News18 Tamil Nadu throughout the counting day for the most comprehensive and dependable news updates.

     

  • Wahter launches #YourVoteYourVoice campaign

    Wahter launches #YourVoteYourVoice campaign

    Mumbai: Wahter, India’s advertising, and packaged drinking water brand launched the #YourVoteYourVoice campaign to raise awareness about voting ahead of the upcoming Lok Sabha elections scheduled for 25 May 2024 in Delhi and Gurgaon. This campaign aims to motivate more citizens, especially first-time voters, to exercise the right to vote and participate in the electoral process.

    Wahter’s campaign leverages its unique business model, integrating brand advertisements onto bottled water, to disseminate voting awareness messages. Each bottle distributed during this campaign features customised labels with different messages that encourage people to vote. The labels on the bottles feature slogans like ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India’.

    Wahter co-founder Amitt Nenwani said, “Voting is a fundamental right and a crucial part of our democracy. We wanted to highlight every vote’s importance in shaping our country’s future. Our main motive with this campaign is to encourage as many people as possible to come out and vote, particularly focusing on first-time voters.”

    The campaign’s primary goal is to encourage greater voter turnout, emphasizing the importance of every vote. Understanding the critical importance of youth in voter participation, Wahter has strategically placed its carts in areas frequented by the youth and first-time voters. These locations include the Qutub Institutional Area in Delhi, Amity University Gurugram, and Gurugram University. By targeting these specific areas, Wahter aims to engage and inspire everyone to vote and make their voices heard.

    Wahter’s commitment to social responsibility and community engagement is at the core of this campaign. The company continues to leverage its innovative approach to not only provide clean and affordable drinking water but also to make a positive impact on society through meaningful initiatives.

  • News18 Network captures highest YouTube views in second phase of elections

    News18 Network captures highest YouTube views in second phase of elections

    Mumbai: On the polling day (26 April) of the second phase of the Lok Sabha elections, News18 Network emerged as the most preferred choice of viewers with the highest viewership on YouTube.

    According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors.

    With 14.2 million views, News18 Bangla was the most-watched Bengali news channel on YouTube.

    News18 Punjab/Haryana/Himachal also amassed the highest viewership with 8.08 million video views on YouTube.

    News18 Rajasthan captured 3 million views on YouTube, making it the most viewed news channel from the state on YouTube.

    With over 2.6 million views on YouTube on the polling day, News18 Assam/NE surpassed all its competitors.

    Talking about News18 Network’s exemplary performance on YouTube, Pranav Bakshi, Head of partnerships & Video strategy, Network 18 said, “Our exceptional viewership in key markets & languages during the polls is a reflection of our commitment to delivering high-quality programming and comprehensive election coverage from the ground zero. Our emphasis on localized content connects with viewers. The increased viewership has encouraged advertiser interest, as more brands recognize the power of reaching audiences across regions and languages, as we cover the elections in maximum languages & across India. Election= News18.”

  • BJP Vs Congress, PM Modi’s campaign sets new benchmark for political PR and communications

    BJP Vs Congress, PM Modi’s campaign sets new benchmark for political PR and communications

    Mumbai: The campaigning for Lok Sabha elections is in full swing across the length and breadth of India. Political parties are flexing their muscles to engage in the poll battle of power and politics. They are somersaulting to prove themselves to be self-righteous and infallible while accusing others. In the dance of democracy, where we, the people of India, are innocently mute spectators as if their voices are getting drowned out, a “Chunavi” rhetoric slogan storm is brewing, with the air thickening with mudslinging and whataboutery. This phenomenon is not happening only with the current election cycle; rather, the political slanging match of the election gung-ho is becoming hotter and shriller day by day, surpassing the feverish excitement surrounding IPL cricket matches.

    Amidst the no-holds-barred electoral campaign, two incidents grabbed the headlines: first, Kangana Ranaut Vs Supriya Shreinate’s queen-sized row over remarks and counter-remarks; and secondly, PM Modi slamming the Opposition (Congress and INDIA bloc) for allegedly eating Mutton during the holy month of Sawan, referring to Rahul Gandhi and RJD supremo Lalu Yadav cooking Bihar’s special “Champaran Mutton”. Both political incidents followed punches and counter-punches. In the rat race of “first to break the news”, the reputation and image of political personalities get badly battered when the rumbling media beam such news stories. Political parties compete in their mission to condemn their respective adversaries, making election time, which is deemed as the festival of democracy, a season of allegations.

    In a democratic country like India, where 97 crore people are eligible to cast their votes and shape the destiny of the battle of the ballot, proper dialogue and strategic communications play a pivotal role in swaying the minds of the 140-crore populace of this socially and culturally diverse nation, which stands tall as the world’s largest democracy. Connecting with voters, shaping narratives, drumming up electoral manifestos to match the mood of the voters, and managing crises in real-time in this digital AI-driven world are highly significant to win elections. Here comes the role of PR and effective communication strategies, which could be key determinants in influencing public opinion on the poll pitch of the Lok Sabha elections in 2024. Managing perception as well as meaningful connections between politics and people entails strategic communications. This General Election holds distinctive significance for the country and the Public Relations industry.

    Slogans wield a significant impact, setting the tone for the big battle of elections. These taglines encapsulate the essence of the vision of political parties and represent strategic communication moves to leave an indelible mark on people’s mindscape. Whether it’s “Sabka Saath, Sabka Vikas,” “Achhe Din,” “Pradhan Sevak,” “Beti Bachao, Beti Padhao,” “Vocal for Local,” “Make in India,” “Double Engine Ki Sarkar,” “Teesri Baar Modi Sarkar, Abki Baar 400 Paar,” or “Modi Ki Guarantee,” PM Modi’s electoral campaign taglines have reverberated widely across the country. Crafting such narratives to sway the poll mood of the nation is a herculean task, highlighting the critical need for strong PR and communication strategies in election campaigns. The 2014 Lok Sabha elections, which saw the BJP register a landslide victory under Narendra Modi, marked a watershed moment in communication strategies and political marketing. The innovative campaign tactics and masterful use of social media have set a new benchmark for PR and political communications in India.

    Notably, the business of PR and political consultancy has undergone exponential growth in India. During election time, the importance of the backroom system of ‘Chunavi Rajniti’ grows tremendously. From geographical boundaries to different political hues at the micro level of constituencies, managing the diversity of Indian voters demands well-crafted PR and communication strategies involving a wide gamut of functions. Political consultancy and PR firms bring together a wide pool of talent, including from IIMs, IITs, and top-notch B-schools, to leverage AI-enabled technology tools to hammer out effective campaign strategies, helping parties strike chords with their voters and appeal to mass demographics. Prashant Kishor-led I-PAC, a political consultancy firm, has earned many accolades for revolutionizing the course of electoral campaigns.

    Gone are the days of favouring one’s own people or bending to political heavyweights during ticket distributions. Today, the selection of candidates for election fights is guided by robust surveys and data analysis conducted by political consultancy and PR companies. With the wide network of the internet crisscrossing India, elections have become a digital battleground, which has thrown new challenges for election candidates and political parties. Winning and losing elections now hinge on the skill of engaging voters through effective messaging and impactful narrative. The ever-growing footprint of political consultancy and PR communications on the poll pitch undeniably reflects this shift. The convergence of strategic communications, data analytics, and AI-driven technology has reshaped the dynamics of PR and electioneering in India.

    As the Lok Sabha Election 2024 is billed to be the launching pad for making India a Viksit Bharat, the PR industry would play its king-size role in building trustworthy and reliable communications. On the occasion of National PR Day, celebrated every year on April 21, the Public Relations and Communications industry underlines the warm sentiment of one proverbial saying: “A good PR story is infinitely more effective than a front-page ad.”

  • ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    Mumbai: As India’s monumental democratic exercise unfolds with the voting process for the eighteenth Lok Sabha Elections currently in progress, ABP News has launched a compelling campaign ‘Jeetna Aapka Zaroori Hai’ aimed at reinforcing the significance of the nation’s voters in shaping the course of democracy – the power of the people.

    ABP News’ ‘Jeetna Aapka Zaroori Hai’ (It is essential for you to win), the impactful campaign serves as an impassioned appeal from India’s most trusted channel, ABP News, urging all citizens to exercise their constitutional right and ensure their voice and choice resonate in this pivotal election. At its core, the campaign emphasizes that the true triumph in an election lies not with any political party, but with the voters themselves, who wield the power to chart the nation’s future.

    Reflecting the essence of the ‘Jeetna Aapka Zaroori Hai’ campaign, ABP Network CEO Avinash Pandey stated: “Democracy thrives on the power of the people, by the people and for the people. Elections serve as a grand celebration of this fundamental principle, where each vote holds the potential to shape India’s destiny. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote, their choice, constitutes the true victory to be achieved in this election above all else. We are rallying the nation to exercise their invaluable franchise and amplify their voices through the ballot.”

    The stirring campaign’s multimedia outreach encompasses a diverse array of evocative TV and digital films depicting various aspects of the Indian electorate – showcasing individuals from diverse backgrounds and enthusiastic first-time voters alike.

    As the nation’s foremost broadcaster with the distinctive pledge of ‘Aapko Rakhe Aage’ (Keeping You Ahead), ABP News has curated an unparalleled programming line-up covering ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’ featuring over special shows to ensure that every Indian is equipped with the necessary information to make an informed choice. From dynamic poll analytics and fact-checking to expert insights and ground reports from every corner of the country, ABP News’ elections coverage is empowering India to engage in the electoral process effectively.

    Join the national movement and ensure your choice counts #JeetnaAapkaZarooriHai with #ElectionON on ABP News.

  • Asianxt’s Mood of the Nation Survey shows advantage BJP in Lok Sabha Polls

    Asianxt’s Mood of the Nation Survey shows advantage BJP in Lok Sabha Polls

    Mumbai: The forthcoming Lok Sabha Elections are set to be a litmus test not just for the Bharatiya Janata Party but also, more importantly, for the Opposition. The INDI alliance is squaring off against Prime Minister Narendra Modi and the collective might of the National Democratic Alliance.

    The mega Mood of the Nation Survey conducted digitally by the Asianxt News Network shows that the Opposition has quite an uphill battle on its hands in the forthcoming elections. The extensive survey was conducted by Asianxt News Network’s digital platforms in English, Hindi, Malayalam, Kannada, Tamil, Telugu, Bangla, and Marathi between March 13 and March 27 with a massive sample size of more than 7,59,340 respondents.

    According to the survey, an overwhelming 51.1 percent of the respondents believe that the Narendra Modi government’s decision to notify the Citizenship Amendment Act rules will positively impact the BJP’s election prospects.  A further deep dive revealed that in the Hindi heartland 30.04 percent cited the fulfilment of the Ram Mandir promise as the Modi government’s biggest achievement.

    As per the poll, Narendra Modi was voted as the top choice for the Prime Minister’s post with a majority vote of  51.06 percent.

    A notable insight that emerged from the survey was that voters have shed the decades-old practice of falling for freebies and populist promises. An overwhelming 80.5 percent of the respondents stated that development — not caste dynamics, candidate profile, or freebies — will be the factor that determines their vote.  The survey significantly highlighted that 60.33 percent of respondents — even those in states not governed by the BJP — believe that the INDI alliance will not be able to overpower the Modi wave in the 2024 Lok Sabha Elections. The data revealed that 48.24 percent of the respondents believed that the Opposition’s biggest failure was three-pronged — lack of vision, lack of leadership, and having too many leaders with Prime Ministerial ambitions.

    The survey also stated that more worrying prospects lie ahead for the Congress, which has, in recent weeks, seen a spate of resignations. It revealed that 54.76 percent of the respondents believe that former Congress president Rahul Gandhi’s Bharat Jodo Nyay Yatra will not improve the party’s prospects in the forthcoming Lok Sabha Election 2024.

    When asked in specific terms about who the respondents thought was better suited to govern India for the next five years, the mandate was one-sided with 78.6 percent opting for an NDA government while 21.4 percent rooted for the INDI alliance.

    The 2024 Indian General Elections are set to commence on April 19 and will be conducted in seven phases till 1st June 2024, with the results scheduled to be announced on 4th June.

    Asianxt Digital Technologies Pvt. Ltd. chairman Rajesh Kalra shared his takeaways from survey, stating, “Mood of the Nation clearly indicates that Indians from across the length and breadth of our country are taking a decisive stance going into this General Election. The survey is also testament to the reach and quality of Asianxt’s diverse audience base. Just look at the responses to the question on caste dynamics, candidate profile or whether freebies or development play a larger role in your vote. Responses were overwhelmingly in favour of development over gimmicks. It shows the maturity and coming of age of our digital readers.”

    Asianxt Digital Technologies Pvt. Ltd. CEO Neeraj Kohli added, “Asianxt’s flagship digital news portal asianetnews.com has always been at the forefront of capturing the pulse of India. The depth of participation in the Mood of the Nation survey is testament to an engaged electorate restless for the nation’s continuing rise as a global leader. The survey paints a vivid picture of the varied aspirations of a Rising Bharat and its citizens. This is the one of many such initiatives that Asianxt will bring to its audiences through the election season.”

  • News18’s Mega Opinion Poll 2024: NDA to go ‘400 paar’, record mandate for BJP; setback for INDIA bloc

    News18’s Mega Opinion Poll 2024: NDA to go ‘400 paar’, record mandate for BJP; setback for INDIA bloc

    Mumbai: BJP-led NDA is headed for a historic mandate in the 2024 Lok Sabha elections and is on course to achieve PM Modi’s “400 paar” target, according to News18’s Mega Opinion Poll.

    According to the opinion poll, India’s biggest such survey, the NDA is set to win 411 seats in the 543-member Lok Sabha with BJP alone clinching a record 350 seats. The remaining NDA constituents, including JD(U) and TDP, will win 61 seats.

    The survey indicates that the BJP-led NDA will sweep the Hindi heartland (with 77 seats in Uttar Pradesh, 28 in Madhya Pradesh, 10 in Chhattisgarh, 38 in Bihar, and 12 in Jharkhand) and Karnataka (25). It will also likely see a sharp rise in numbers in Odisha (13), West Bengal (25), Telangana (8), and Andhra Pradesh (18). The ruling alliance is also likely to bag all 26 seats in PM Modi’s home state Gujarat.

    The NDA is also expected to spring surprises in Tamil Nadu (5) and Kerala (2), the two states where it is working overtime to make its presence felt.

    The opinion poll has predicted that the opposition bloc INDIA, a united front comprising major non-BJP parties including the Congress, will win a combined 105 seats in the lower house. The Congress may end up with just 49, which would be its second-worst performance in Lok Sabha polls after its historic low of 44 in 2014.

    ‘Others’, including the AIADMK, BSP, BRS, BJD, YSRCP, etc, could together net about 27 seats, according to the findings.

    The NDA will collectively secure nearly half of the total votes cast, the opinion poll has predicted.

    State-wise opinion poll results:

    Uttar Pradesh

    The BJP-led NDA is set to sweep the most crucial political state, winning a record 77 out of the 80 seats, according to the opinion poll projections.

    The INDIA alliance comprising Samajwadi Party and Congress will only manage 2 seats while the Mayawati-led BSP, which is contesting on its own, is expected to win just one, the survey said.

    Moreover, according to the projections, NDA is likely to post an impressive vote share of 57 per cent in Uttar Pradesh while the SP-Cong alliance will get 26 per cent of the votes.

    If the predictions hold, this will be BJP’s best performance in UP so far. In 2014, the BJP had won a record 71 seats in UP while its Apna Dal (S) ally had won 2.

    In 2019, the seat share had dropped marginally, with BJP winning 62 seats and Apna Dal (S) winning 2.

    Bihar

    In Bihar, the BJP-JD(U) alliance is projected to bag 38 out of the 40 seats in the state while the INDIA bloc – comprising RJD, Congress and other parties – is expected to win just 2 seats. The forecast is similar to the 2019 results when the NDA won 39 out of the 40 seats in the state.

    The opinion polls show that Nitish Kumar’s re-entry into the NDA fold earlier this year will significantly boost the BJP-led alliance’s prospects in the state. Last time too, BJP and JD(U) fought the Lok Sabha alliance together. However, Nitish later walked out of the NDA alliance and formed a fresh state government with Congress and RJD.

    In terms of vote share, the NDA alliance is projected to bag 58 per cent of the votes while the INDIA bloc will only manage 28 per cent of the votes, according to the opinion poll.

    Tamil Nadu

    In the southern state, the DMK-Congress alliance is expected to win 30 out of the 39 seats – a slight dip from its 2019 performance, the opinion poll has predicted.

    Notably, the BJP, which is still to ally with the state, is expected to win 5 seats, the opinion poll said.

    If the predictions hold, the results will come as a shot in the arm for BJP which is trying hard to expand its base in the south, a region where it has found little luck in the past.

    The DMK-Congress alliance is projected to win 51 per cent of the votes, according to the opinion poll.

    In the 2019 Lok Sabha polls, the DMK-Congress alliance had swept the general election in Tamil Nadu, winning 38 out of the 39 seats. The AIADMK managed to win just 1.

    Madhya Pradesh

    In the Hindi heartland state, the BJP is predicted to repeat its 2019 performance, winning 28 out of the 29 seats, according to the opinion poll.

    Congress, meanwhile, is expected to win just 1 seat.

    In 2019 too, the BJP won all but 1 seat in the state since the Congress managed to hold on to Chhindwara, the bastion of Kamal Nath, which is currently held by his son Nakul Nath.

    According to the opinion poll, BJP is expected to win 55 per cent of the votes while Congress is likely to get 38 per cent.

    Kerala

    According to the opinion poll, the Congress-led UDF is expected to win 14 out of the 20 seats in Kerala while the ruling LDF is expected to get 4.

    In 2019, UDF registered a landslide victory in Kerala, winning 18 seats while the CM Pinaryi Vijayan-led alliance won just 2.

    The opinion poll projected that INDIA bloc would get 47 per cent of the vote share while LDF would win just over 32 per cent of the votes.

    Punjab

    The opinion poll has thrown up interesting projections in Punjab, which is set to witness a multi-cornered contest.

    Congress, which was ousted from power in 2022, is projected to win 7 out of 13 seats in the state while the BJP-led NDA is expected to bag 3. The AAP, which secured a landslide victory in the state election, is expected to win just 1 seat in a repeat of its 2019 performance, the opinion poll has said.

    SAD, too, is expected to win 2 seats. So far, SAD has not announced an alliance with BJP despite buzz that it may return to the NDA fold.

    In the 2019 Lok Sabha elections, Congress had won 8 seats in Punjab while the SAD-BJP combine bagged 4.

    BJP clean sweep in Delhi, Haryana and Himachal

    In Delhi, Himachal Pradesh and Haryana, the BJP is set for a clean sweep yet again, the opinion poll has predicted.

    According to the opinion poll, the BJP is set to win all 10 seats in Haryana, 7 seats in Delhi and 4 in Himachal Pradesh. In the 2019 Lok Sabha elections too, the BJP had swept the three northern states.

    In 2014, the BJP had won all 7 constituencies in Delhi and 4 in Himachal Pradesh. However, in Haryana, it had won 7.

    Notably, the opinion poll had predicted that BJP will clock an impressive vote share of 67 per cent in Himachal Pradesh.

    The Congress government in Himachal Pradesh is already on edge after cross-voting by its MLAs in the recent Rajya Sabha polls.

    Maharashtra

    The opinion poll has predicted yet another sweep for the BJP-Shiv Sena-NCP ruling combine in Maharashtra. According to the survey, the NDA will win 41 of the state’s 48 seats while the opposition bloc INDIA will bag just 7.

    In Maharashtra, Congress, Sharad Pawar’s NCP faction and Uddhav Thackerary’s Shiv Sena (UBT) group are the constituents of the INDIA bloc.

    In the 2019 Lok Sabha elections in Maharashtra, the BJP won 23 of the 48 seats in the state while its then ally Shiv Sena secured 18 seats.

    The NCP won 4 seats while Congress managed to bag just 1.

    Since the previous general election, the political equations in Maharashtra have changed significantly with two major parties witnessing a vertical split.

    Both Shiv Sena and NCP, which were part of the Maha Vikas Aghadi government with Congress, have suffered internal split after the rebellion led by chief minister Eknath Shinde and deputy CM Ajit Pawar respectively.

    Shinde and Pawar are now part of the NDA government in the state after the fall of the Uddhav Thackeray led government.

    West Bengal

    The opinion poll has predicted a big jump in BJP’s seat tally in West Bengal and a significant decline for Mamata Banerjee-led TMC.

    According to the projections, the BJP is expected to win 25 out of the 42 seats in the state while TMC is expected to bag 17. The Congress is likely to draw a blank, it said.

    Interestingly, both BJP and TMC are expected to draw even vis-a-vis vote share, each cornering 42 per cent of the votes.

    If the predictions hold true, it will be a major boost for BJP which has emerged as a formidable challenger for TMC in Bengal.

    In the 2019 Lok Sabha elections, West Bengal witnessed a tough contest between TMC and BJP.

    The Mamata Banerjee-led party won 22 of the 42 seats in 2019. BJP saw a huge bump in its seat share, winning 18 seats in 2019 compared to just 2 in 2014.

    The Congress managed to win just 2 seats in West Bengal while the CPM-led Left, which was once a dominant political force, drew a blank.

    This year, TMC and Congress are contesting the elections separately after they failed to reach a seat-sharing deal in the state.

    Karnataka

    According to the opinion poll, the NDA is set to repeat its 2019 performance in the key southern state, winning 25 out of the 28 seats in the state.

    The Congress is expected to bag just 3.

    The BJP is contesting the elections this time in alliance with JD(S).

    In Karnataka, the only southern state where BJP holds sway, the saffron party won 25 out of the 28 seats in the previous Lok Sabha polls. The Congress and JD(S), who fought the polls together, managed to win just one seat apiece.

    The results were a big boost for BJP since the party had lost the state to Congress-JD(S) alliance in the 2018 assembly polls.

    It later came to power in Karnataka after the collapse of the Congress-JD(S) government but lost the 2023 elections in May.

    Gujarat

    According to the opinion poll, the BJP is expected to see yet another clean sweep in Gujarat, winning 26/26 seats.

    In the previous two Lok Sabha elections, the BJP completely swept the polls in Gujarat, the home state of Prime Minister Narendra Modi and home minister Amit Shah.

    The saffron party won all 26 seats in both 2014 and 2019, reducing the Congress to zero. The BJP also secured an impressive vote share of 62.2 per cent, nearly twice of Congress’s 32 per cent.

    Andhra Pradesh

    The opinion poll has thrown up interesting projections in Andhra Pradesh, giving the recently formed BJP-TDP-Jana Sena alliance a big boost.

    According to the projections, the BJP-led NDA alliance will win 18 out of the 25 seats in Andhra.

    It said that the Jagan Reddy-led YSR Congress, which won a record mandate in 2019, will bag just 7 seats in 2024.

    BJP, TDP and Pawan Kalyan’s Jana Sena recently formed an alliance for the Lok Sabha polls. Under the seat-sharing arrangement, TDP will contest 17 seats, BJP 6 and Jana Sena 2.

    In 2019, YSR Congress swept the elections in Andhra Pradesh, winning 22 of the state’s 25 seats.

    Reddy’s party also won the assembly elections that were held along with the Lok Sabha polls.

    The Chandrababu Naidu-led TDP won just 3 seats, a decline of 12 compared to 2014.

    Telangana

    The opinion poll has predicted impressive gains for BJP in Telangana, saying that the party would win 8 out of 17 seats. The ruling Congress in the state is expected to bag 6 while BRS’s seat share will be reduced to just 2, the poll has predicted.

    In the 2019 Lok Sabha polls, the K Chandrashekar Rao-led TRS had won 9 out of the 17 seats in Telangana while BJP managed to bag 4.

    The Congress and AIMIM won 3 and 1 seats respectively.

    Rajasthan

    According to the opinion poll, the BJP-led NDA is headed for a landslide in Rajasthan yet again, winning all 25 seats in the Hindi heartland state.

    The Congress, which lost the assembly elections last year, will again draw a blank, the opinion poll predicted. It said that BJP and allies will corner 61 per cent of the vote share in the state.

    In the previous general election, the BJP-led NDA had made a clean sweep in the state, winning all 25 seats. It secured an impressive vote share of 59 per cent.

    The Congress drew a blank in Rajasthan for the second time in a row.

    Odisha

    According to the opinion poll, BJP is set to win 13 seats in Odisha while the ruling BJD is projected to bag 8.

    If the predictions hold true, it will be a big shot in the arm for BJP which has been expanding its footprint in the state.

    Odisha saw a tough fight between the Naveen Patnaik-led BJD and BJP in the 2019 elections.

    While the ruling BJD won 12 out of the 20 seats in the state, the BJP improved its seat share tally from just 1 in 2014 to 8 in 2019.

    Moreover, for the 2024 elections, both BJP and BJD are in talks for a possible pre-poll tie-up in the state. If they manage to form an alliance, all 21 seats will fall in NDA’s kitty, according to the opinion poll.

    Assembly elections will be held in Odisha along with the Lok Sabha elections.

    Jharkhand

    According to the opinion poll, the BJP-led NDA is set to repeat its 2019 performance in Jharkhand, winning 12 out of the 14 seats in the state.

    The remaining 2 will be shared by INDIA constituents Congress and JMM.

    In the 2019 Lok Sabha elections, the BJP-led NDA won 12 of the state’s 14 seats while Congress-JMM won one seat apiece.

    Of the NDA’s share, the BJP won 11 seats while its ally AJSU won 1.

    The state is currently facing political uncertainty after Shibu Soren had to step aside as the chief minister following his arrest in a money laundering case. He was replaced by Champai Soren, who has managed to hold on to power after winning the floor test earlier this year.

    Chhattisgarh

    The opinion poll has predicted that BJP will improve its seat tally in Chhattisgarh to 10 in 2024 from 9 in 2019.

    Last year, the saffron party wrested power from Congress in the tribal-dominated state.

    In 2019 elections, the BJP had posted an impressive performance in the Hindi heartland state, winning 9 out of the 11 seats. The Congress won the remaining 2.

    The saffron party had posted an impressive performance despite losing the assembly elections in Chhattisgarh just a few months before the general election.

    Assam

    According to the opinion poll, the BJP is set to secure a sweep in Assam. It predicted 12 out of 14 seats for the saffron party and none for Congress.

    Regional parties AIUDF and BPF will win the remaining two seats, the opinion poll said.

    During the previous general election, the BJP won 9 out of the 14 seats in the northeastern state while Congress bagged 3. The Badruddin Ajmal-led AIUDF managed to win just 1.

    Uttarakhand

    According to the pre-poll survey, BJP will repeat its clean sweep of 2019 and win all 5 seats in Uttarakhand.

    It said that the saffron party will secure a massive vote share of 62 per cent, better than its 2019 figures.

    In the 2019 Lok Sabha polls, BJP won all 5 seats in the hill state. At 61 per cent, its vote share was nearly double that of the Congress.

  • Aaj Tak maintains non-stop 52 week numero uno status

    Aaj Tak maintains non-stop 52 week numero uno status

    MUMBAI: After setting new benchmarks of viewership in the recently concluded Lok Sabha Elections, AajTak has added another feather in its cap by dominating the Hindi News genre in the recent 52 consecutive weeks as per the BARC data (Source – BARC, TG: 15+, NCCS: All, Market: HSM, Period: Wk 26’18-Wk 25’19, Avg Weekly Gross Imp’000).

    AajTak was the No. 1 news channel across all key milestones of Lok Sabha Elections which took place during this period including all 7 polling days, days of BJP & Congress manifesto launch, nomination days of key leaders including PM Narendra Modi, Rahul Gandhi, Sonia Gandhi to name a few. The channel was also the most watched news channel on Exit Poll day. On CountingDay, AajTak was on the top across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.

    Apart from the Elections, AajTakregistered market share of as much as 20% during some key news developments in this 52-week period. These includecoverage of former Prime Minister Atal Bihari Vajpayee’s demise, Pulwama Attack,BalakotAir Strike and the following developments around IAF officer AbhinandanVarthaman’s capture and release by the Pakistani forces.

     

  • News18 India present weekend specials on Lok Sabha Elections from Ground Zero

    News18 India present weekend specials on Lok Sabha Elections from Ground Zero

    MUMBAI: Reinforcing the commitment of bringing the most comprehensive reportage of the General Elections, News18 India has further lined-up extensive and diverse weekend programming for its viewers. Comprising of channel’s renowned shows, the programming aims to bring not only up-to-the-minute updates but also cover substantive issues related to the elections.

    Extending the umbrella branding ‘Sabse Bada Dangal’, News18 India present special on-ground episodes of its popular shows- Lapete Mein Netaji, Desh ko Jawab Do and Ye Desh Hai Hamara. Featuring renowned Hindi poets, Lapete Mein Netaji is based on a ‘hasya kavi sammelan’ format featuring top politicians, bringing humor and sarcasm to the serious political discourse. Recently, the show travelled to Varanasi where it witnessed presence of popular Hindi poets and satirists like Damdar Banarasi, Chirag Jain, Pratap Singh Faujdar and Gaurav Chauhan along with political leaders – Kaushlesh Singh of BJP; Lalitesh Pati Tripathi of Congress and Manoj Rai Dhoopchandi of SP.

    Bringing top newsmakers across leading political parties on a single platform, channel’s intense debates place audience and their issues at the heart of their reportage. Taking the discussions on-ground to enhance engagement, News18 India recently telecast a special episode of Desh Ko Jawab Do from Lucknow. The debate featured top local politicians such as Rakesh Tripathi of BJP; Surendra Rajput of Congress and Anurag Bhadoria of SP, wherein they discussed the key concerns and mood of the voters in the state of Uttar Pradesh.

    Along with fierce debates, the channel is also showcasing in-depth profiling of top newsmakers of every week like PM Narendra Modi, Rahul Gandhi, Priyanka Gandhi to name a few, through special election episodes of the show ‘Poster’. With wide-ranging and incisive programming throughout the week, News18 India aims to provide an unparalleled access to its viewers during the world’s largest democratic exercise.