ITV

Tag: Lok Sabha election

  • NDTV’s carnival truck brings flavour to election result

    NDTV’s carnival truck brings flavour to election result

    Mumbai: NDTV captivated viewers with its innovative and engaging special coverage of the General Elections 2024, featuring its election carnival truck. To mark the counting day on 4 June 2024, NDTV came up with a distinctive approach to election coverage by infusing culinary elements into their reporting, seamlessly blending the political discourse with gastronomical delights.

    The unique set-up held at the NDTV premises, featured a unique collaboration with an array of partners such as PVR, Biryani by Kilo, Urban Vada Pav, Sitaram Diwan Chand – Chole Bhature, and Chaat Masters, delivering an irresistible feast of mouth-watering foods from across the nation and offered a rich tapestry of India’s diverse culinary heritage. From the flavourful Chhole Bhature and Aloo Tikki of Delhi to the beloved Vada Pav and Pani Puri of Bombay, NDTV’s coverage brilliantly encapsulated the essence of India’s culinary diversity.

    Against this vibrant backdrop, NDTV anchors and analysts provided insightful discussions on the election results from various states. The channel presented a fusion of political analysis and rich cultural & culinary experience. This distinctive approach not only highlighted the regional cuisines but also made NDTV’s election coverage a unique and memorable event. This initiative garnered significant interest from NDTV’s viewers, as it offered them a fresh perspective on how media can creatively engage with their audience across states.

    This was the conclusion of NDTV’s election carnival, a vibrant celebration of democratic enthusiasm and civic engagement, that marked an extraordinary journey across India. It captivated hearts and minds as it travelled the carnival originally planned to cover 5,000 kilometers, but due to its overwhelming reception, the route was extended to over 11,000 kilometers, reaching more than 50 cities non-stop over the past 30 days.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by NDTV India (@ndtvindia)

     

  • Zee News AI exit polls and actual results show remarkable accuracy

    Zee News AI exit polls and actual results show remarkable accuracy

    Mumbai: As the nation eagerly awaited the results of the 2024 Lok Sabha Election, Zee News introduced an unprecedented approach to election forecasting. Utilizing AI-powered sentiment analysis, Zee News embarked on a mission to capture the pulse of the nation by gathering opinions from an astounding 10 crore voters across India. As the most trusted voice in the country, Zee News has broken new ground with ZEENIA, delivering impeccably precise exit poll predictions driven by advanced AI technology.

    The results were nothing short of remarkable. Zee News’ AI-driven forecast accurately predicted that the National Democratic Alliance (NDA) would secure 305 seats, while the actual results showed the NDA winning 292 seats. This close alignment between the predicted and actual results highlights the unparalleled accuracy of Zee News’s methodology and their profound understanding of voters’ sentiments.

    In stark contrast, other channels and survey agencies predicted NDA seats to be around 400, further underscoring the evolving nature of Zee News’ approach. This monumental achievement not only solidifies Zee News’ position as a pioneer in the field of journalism but also reaffirms its commitment to delivering reliable and insightful coverage to a nation hungry for accurate information.

    Highlighting the accuracy and reliability element, Zee News managing editor Rahul Sinha said, “Zee News is known for unbiased and factual reporting. The close match between our AI exit poll predictions and the actual election results is a significant achievement for the channel. It illustrates the capability of artificial intelligence, particularly our AI anchor ZEENIA, to deliver precise and unbiased election forecasts. The adoption of cutting-edge technology allowed us to provide our viewers with the most accurate information. We are proud to set a new benchmark in election reporting, ensuring citizens are well-informed with reliable data that closely reflects the final vote counts.”

    Zee News’ AI-powered exit polls have undoubtedly set a new standard in election forecasting, leaving an indelible mark on the landscape of Indian journalism.

  • HISTORY TV18 unveils documentary on the Lok Sabha Election in association with the Election Commission

    HISTORY TV18 unveils documentary on the Lok Sabha Election in association with the Election Commission

    MUMBAI: HISTORY TV18 today announced the release of its original production,“India Inked:History’s Biggest Election”whichbrings to life,‘the making of’the world’slargest ever, democratic exercise.The documentaryshowcases incredible facts, facets and stories of the colossal event, as never-seen-before. The show premieres exclusively on HISTORY TV18 on 7th August 2019, at 9 PM.

    India Inked:History’s Biggest Electiongoes beyond politics, age, gender, religion and geography to bring forth diverse narratives of voters, as well as of the unsung heroes ofthe record-setting endeavour. The one-hour special takes viewers on a mission across the length and breadth of the country and reveals the efforts of the Election Commission,various institutions and individuals,who overcome seemingly insurmountable odds, to conduct a free and fair election.

    Sunil Arora, Chief Election Commissioner of India said, “India’s General Election 2019, was the largest democratic exercise in history, with staggering statistics and daunting logistic needs. It is an example for the rest of the world in how to conduct free and fair polls. The EC’s teams, both permanent and those requisitioned for the specific purpose of conducting and overseeing the elections, have been exemplary in their service to the nation and to the fundamentals of democracy, as enshrined in India’s constitution.

    The Election Commission is happy to be associated with HISTORY TV18 in the creation of the documentary ‘INDIA INKED: HISTORY’S BIGGEST ELECTION’ that showcases what it takes to make it possible for the people of India to elect their parliamentary representatives. It is equally a testament to Indian voters, who turned out in the largest numbers ever, to cast their vote.”

    Avinash Kaul, Managing Director A+E Networks | TV18 and CEO- Network18 added "With ‘India Inked: History’s Biggest Election’, HISTORY TV18 reaffirms its promiseof offering content that is contemporary, compellingand informative. We sincerely thank the Election Commission for providing special access to our teams in the creation of the show. The documentary also reasserts our core philosophy thathistory is made every day, by ordinary people doing extraordinary things.”

  • PM’s exclusive interview #bharatparmodi with Republic Bharat sets the agenda for the 2019 General Election and delivers smashing results on its social and digital assets

    PM’s exclusive interview #bharatparmodi with Republic Bharat sets the agenda for the 2019 General Election and delivers smashing results on its social and digital assets

    MUMBAI: At 8 am on Friday, Republic Bharat aired Prime Minister Narendra Modi’s first Lok Sabha election interview, which was given to Republic Media Network’s Editor-in-Chief Arnab Goswami. Causing ripples not only across the political spectrum but also making global headlines, the #ModiSpeaksToBharat interview set new records on traction, engagement and impressions on the digital space. 

    Benchmarking news highs on digital media, the #ModiSpeaksToBharat interview recorded a whopping 2.6 Billion impressions on social media during its playout. Trending just 7 minutes into the first playout on Republic Bharat, the Prime Minister’s interview trended for more than 6 hours non-stop across the country. With 333 tweets per minute for the first 48 hours, the interview generated immediate virality on the digital space. 

    The scale of engagement was unprecedented, with the interview recording a staggering 44.6M watch minutes across live and VOD assets. 

    In terms of content, the interview had 35 major national headlines which became the focus of the political opposition within minutes of the first play out. With 29 political reactions across 10 political parties, the #ModiSpeaksToBharat interview quickly became the center-point of political discourse nationally. 

    With the Prime Minister responding on various issues from national security to domestic economy, the #ModiSpeaksToBharat interview triggered strong engagement on digital media across 23 states and 1042 major cities across the country. The cities which recorded the deepest engagement were Lucknow, Kanpur, Ahmedabad, Patna, New Delhi, Mumbai,Jaipur, Pune,, Hyderabad, Surat, Varanasi, Indore,  Gurgaon, Bangalore and Kolkata. 

    In fact, Prime Minister Narendra Modi’s tough message to Pakistan during the course of this interview led to a direct response from Imran Khan’s Pakistan Government within 24 hours of the playout on Republic Bharat. 

    Prime Minister Modi’s responses to a wide array of questions ahead of the crucial vote spurred reactions beyond India’s borders. The #ModiSpeaksToBharat interview led to digital conversations in 21 countries across the globe, including audiences in the United States, United Kingdom, UAE, Singapore, Australia, Oman, Nepal, Canada and Pakistan. 

    With 7 playouts of the Prime Minister’s interview on day 1 clubbed with an aggressive digital strategy, Republic Bharat  became the one-stop destination for audiences in this crucial 2019 election season. 
     

  • Narendra Modi gets chatty with ETV

    Narendra Modi gets chatty with ETV

    JAIPUR: BJP’s Prime Ministerial candidate Narendra Modi, while for the first time giving a long interview to ETV, during the electioneering environment, has expressed that in the Indian politics this will be an election of hope. Because, the people have lost faith not only on Congress Party and its Prime Minister, but also on the system named government. That is why the first priority should be to get back the faith of the people.

    The interview of Narendra Modi has been telecast on all ETV channels. It will be re-telecast at 8.30 pm during Central Hall Programme. Head of ETV News Network, Jagdish Chandra on this occasion said that during the Lok Sabha Elections, the channel has started a series of programmes for bringing national issues and opinions of national leaders on those issues to the common people. This series has started with the interview with Narendra Modi. Narendra Modi is believed to be very near to be the next Prime Minister. Nearly 240 channels’ applications are pending with Narendra Modi for getting his interview. But, to make reach his voice to 35 crore viewers, he chose first ETV.

    For ETV’s programme “Central Hall”, Senior Journalist Harishankar Vyas took interview of  Narendra Modi. In reply to his question on “Congress Free India”, Modi said that it means Corruption free India, Dynasty free India, Free from Undemocratic methods, Free from misuse of constitutional agencies of India, Free from price rise and free from threat to India. Because, Congress has become a medium for all these. Hence Congress Free India call has been given. When, he is saying Congress free India, that means he is calling to free from the work culture that has been developed in India over sixty years by Congress. And also for the free from vote bank policy adopted by Congress.

    On a question that previously some non-Congress governments also functioned similar to Congress during their tenure, Modi replied that except Atal Bihari Vajpayee, all others heading non-Congress governments, were having Congress Gotra (lineage). They had been groomed in Congress. Only due to personal differences or for any other political reasons they had been separated from Congress.

    Narendra Modi also said that he has a clear picture in mind on what will be his priorities after forming government. Administrative system has to be revived to uplift the poor. Modi asserted that he doesn’t consider himself as Hero. His commitment is for the poor, farmer, youth, women and jawans.

    Narendra Modi during his 66 minutes interview openly discussed on National and International issues, safety and army related issues and also on economic reforms issues. In between, the interview, ETV News Network Head Jagdish Chandra presenting the reviews said that Modi wants to implement the Gujarat Model across the nation, which will be a big challenge before him. In addition to this, Modi tried to refute the allegations labeled against him by highlighting economic issues. Assuring to spread Atal Bihari Vajpayee’s ambitious project of inter linking rivers, Modi hinted of bringing a new turn in economic system. Modi during the discussion also hinted that RSS life vision can be seen in his work style.

    Commenting on UPA government, Narendra Modi said that their policies are of vote bank policies. They run the government to win  the elections and we want to run the government to empower the people. For them, grabbing power is everything, and we want to empower the people. Vote bank based policies empty the government treasury and term these as economic reforms. There is a need to weed out huge obsolete laws. Even after the files complete 40 Dhams (holy places), it never completes the journey. Modi also expressed his views on development of agriculture, Shipping Industry and tourism. On replying to a question, Modi said that his think tank will be 125 crore public.

    Narendra Modi, showed interest in Mahatma Gandhi and Lal Bahadur Sashtri. Replying a question on Health issues, Modi said that Gandhiji had always talked about hygiene, but we couldn’t teach our children about those culture. We will present a Clean India on Gandhiji’s 150th anniversary. We should think on being healthier than suffer from diseases. We want to set up one medical colleges in each district. Modi cleverly avoided the reservation issue and said that he raised the number of seats in Engineering and Medical Colleges to such an extent that everyone can get opportunity to study. He gave priority to increase job opportunities for youths.

    Narendra Modi, during his interaction with ETV, for the first time spoke about his personal life and interests. He said that he likes to listen music, especially instrumental music. He also likes to trek in mountains and Himalaya is his favorite place. He used to read lot of books in his village library during childhood. But, now he doesn’t get time to read. He also said that he never dreamed of being something, and never told young people to dream to become someone. But, yes, he dreams to do something and advises the young to dream of doing something. And he left home, left family, and left village, only to do something for Mother India. Not to be something.

  • TO THE NEW in association with IBN LIVE launches ‘Social Tracker 2014’

    TO THE NEW in association with IBN LIVE launches ‘Social Tracker 2014’

    MUMBAI: With the increasingly integral role that social media is playing in political campaigning for the upcoming General Elections 2014, TO THE NEW, a social and mobile first digital services provider, in association with IBN Live has launched a real-time tracker that evaluates digital conversations. The ‘Social Tracker 2014’, is a dashboard collecting data based on research by ThoughtBuzz, the social media analytics’ arm of TO THE NEW that analyzes real-time conversations and emerging trends on social media.

     

    The dashboard will track the top political personalities and political parties who are actively being discussed across social platforms, both of which will be updated on a daily as well as a weekly basis. Additionally, it will also track the sentiment around the top personalities and political parties highlighting the most positively and negatively discussed personalities and parties and share word clouds that will highlight the key sentiments that are dominating the digital platform. The dashboard will also showcase top cities from where conversations are originating.

     

    The dashboard aims to analyze digital conversation from across various social platforms such as Twitter, blogs, news sites and forums and can be viewed on the IBN Live Website starting from Monday, March 24, 2014. Audiences will receive daily updates and insights on the buzz around political campaigning in the run up to the General Elections 2014.

     

    Commenting on the tracker Irfan Khan, Marketing Head, TO THE NEW said, “Young Indians are inherently social and mobile first. As they are going to play a major role in upcoming Lok Sabha elections, Social Tracker 2014 will provide real-time glimpse into the opinions, concerns and sentiments of these voters.”

     

    “There are truths in social media which conventional journalism cannot unearth. It’s very exciting to find hidden insights and report them to our readers” added Arunava Sinha, Head – IBNLive.com, Network 18 Group.

     

    You can take a look at the Social Tracker 2014 dashboard here.

  • News Nation’s Radio Campaign

    News Nation’s Radio Campaign

    MUMBAI: Country’s premium Hindi News channel News Nation has once again embarked on a brand campaign. The activity will start with a burst on top radio stations across the country. The theme of the campaign is to empower and educate people to take their own informed decision at the ballot box for Lok Sabha election 2014.

     

    The target audience of the campaign is youth and decision making audience who want to bring a change in the society. The campaign will start form 3rd March’14.

     

    Speaking of the campaign Mr. Shailesh Kumar, CEO & Editor in Chief said, “Radio is one of the popular mediums which address our target audience. Our creative conveys the significance of empowerment and informed decisions at the onset of the most important democratic process…Lok Sabha Elections 2014”

     

    It may be noted that News Nation which celebrated its 1st anniversary on 14th Feb’14 has walked up the ladder of ratings and is well placed in the Hindi News genre. News Nation had decided to make itself a reporter led channel with extensive field reporting. The channel has gradually emerged as a serious player with pure news content and traditional style of presentation.

     

    Mr. Abhay Ojha, Sr. VP- Sales & Marketing said “Radio was one of mediums which were used in our launch campaign; the current campaign is aimed to act as reminder of the values of News Nation. This is the most appropriate time for the activity as general elections are close by.”

     

    News Nation today is available on DTH platforms like Tata Sky (LCN-472), Airtel DTH(LCN-294), Dish TV(LCN-568), Videocon D2H(LCN-304),DD Free Dish (LCN-59) apart from all major MSOs/LCOs across the country like DEN, Hathway, GTPL, Fastway, Digicable, Siti Cable, In-digital etc.