Tag: Logitech

  • HMD promotes Abhishek Ranjan to CMO for India, APAC

    HMD promotes Abhishek Ranjan to CMO for India, APAC

    MUMBAI: HMD is ringing in a new chapter of marketing leadership with the elevation of Abhishek Ranjan to chief marketing officer for India and the APAC region.

    A seasoned brand strategist with over 17 years of experience, Abhishek has helped shape the narrative for some of the biggest names in tech, including Samsung, Micromax, Logitech, Philips Mobiles, Celkon, and Tecno Mobile India.

    Since joining HMD in 2022 as head of brand marketing, he has played a pivotal role in transforming the brand’s identity, leading product campaigns, and spearheading launches that have resonated strongly with Gen Z and millennial consumers. His work on unveiling HMD as an independent phone brand and introducing innovative products like Crest and Fusion has further cemented his reputation as a creative powerhouse.

    In his new role, Abhishek will lead marketing, communications, and brand strategy across India and APAC. His focus will be on innovation-led growth, digital-first engagement, and strengthening HMD’s human-centric promise in an increasingly connected world.

    With his track record of marrying creativity and strategy, Abhishek’s promotion signals HMD’s intent to build a future-ready brand that speaks to the new-age consumer, one innovation at a time.

  • Logitech names Manoj Sahay as India country head

    Logitech names Manoj Sahay as India country head

    MUMBAI:  Logitech has appointed Manoj Sahay as its new country head for India, betting on the FMCG veteran to sharpen its consumer focus and push deeper into one of the world’s fastest-growing economies.

    Sahay, who has logged more than 20 years at Britannia, Reckitt Benckiser and Castrol, takes charge of Logitech’s India business with a brief to accelerate growth, expand distribution and strengthen brand presence.

    “India is a top priority market for us, and Manoj’s deep understanding of consumer behaviour, honed in the competitive FMCG sector, is precisely the expertise we need,” said Logitech, vice-president and head of global emerging markets, Moninder Jain.

    Sahay said he was “honoured and excited” to lead the company’s India operations, adding that his passion for building brands and mining consumer insights would help connect Logitech’s “legendary” innovation with local needs.

    The appointment underlines Logitech’s ambition to scale up across product lines ranging from PC peripherals and gaming gear to streaming and hybrid-work solutions.

  • Mumbai Comic Con 2025 becomes hotspot for next-gen brand engagement

    Mumbai Comic Con 2025 becomes hotspot for next-gen brand engagement

    MUMBAI: The Maruti Suzuki Arena Mumbai Comic Con powered by Crunchyroll is all set to wrap up Comic Con India’s 2025 calendar with a spectacular finale doubling down as not just a fan haven, but a magnet for brand activations aimed at India’s fast-evolving youth economy.

    Far beyond cosplay and comic book revelry, Mumbai Comic Con has become a high-energy arena where brands meet fans through immersive experiences, tech-forward showcases, and culturally-tuned content drops. From global entertainment giants like Warner Bros., Disney, Crunchyroll, and Bandai Namco, to tech brands like Lenovo and Logitech, the event is brimming with innovation.

    Automotive brands like Maruti Suzuki Arena and Yamaha Racing have built interactive, speed-inspired installations, while publishers like Penguin Random House India and Disney Licensing are leveraging the space to showcase collectables and fandom favourites.

    A standout activation this year is by Royal Challenge Packaged Drinking Water, the official hydration partner. Their Cricket Gaming Zone at the Nodwin Gaming Arena offers fans a hybrid experience of mobile, console, and VR cricket perfectly aligned with India’s cricket fever.

    Comic Con Mumbai 2025 also premieres the Indie Game Utsav, spotlighting India’s homegrown game development talent, alongside It’s A Girl Thing a zone dedicated to diversity, self-expression, and community empowerment.

    As the final chapter of this year’s Comic Con India journey, Mumbai is proving to be more than a fan event it’s where pop culture meets purpose, and brands truly plug in to the pulse of young India.

  • Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

    Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

    Mumbai: The association of Logitech with designers Saaksha & Kinni for the collection “Prism” was a celebration of style and technology with geometry, colour, and mirrors forming a perfect amalgamation at the Lakmé Fashion Week in partnership with FDCI.

    In a creative confluence of fashion and technology, popular actress and fashion icon Sobhita Dhulipala walked the ramp as the showstopper for Logitech X Saaksha & Kinni. Sobhita flaunted Logitech’s popular POP Keyboard as an accessory to sport her bold and experimental look from the “Prism” collection at the show.

    Talking about the collaboration, Logitech India country head Srinivas Rao Vishnubhotla said, “After two successful collaborations with Lakmé Fashion Week in partnership with FDCI, we are excited to associate with them once again. This year was all about accentuating the bold aesthetics of our studio series through the signature vibrant and stimulating sensibilities of the dynamic duo Saaksha & Kinni. Today’s millennials and gen-z’s seek style, design, and self-expression as part of their daily activities, and technology has become a reflection of their identity. Hence, Logitech is committed to innovating technology that is playful, chic, colourful, and bold. For young people and working professionals who are constantly on the lookout for creative, productive, and unique tech solutions, our accessories help in making a bold statement.”

    This creative confluence of fashion and technology between Saaksha & Kinni and Logitech was a celebration of a hybrid future of work lifestyle to make “work from anywhere” stylish, fun, and productive. Recurring themes that ran through “Prism” were youth, colour, experimental, and bold; all attributed to Logitech, with whom it strongly resonates with. This was reflected in their studio series, which was designed especially for gen-z and working millennials and sports a sleek and stylish design with pops of colour.

    The designers were inspired by prints that moved through the tie and dye craft and continued onto geometrics and abstract flowers, which represented their favourite states – Gujarat and Rajasthan. The intricate hand embroidery collection was inspired by the colour palette of Logitech’s studio series. Hence, the addition of mirror work, thread work, tassels, and metals proved to be a perfect fashionable balance.

    Designer Saaksha Bhat said, “This season we have collaborated with Logitech to showcase our new collection ‘Prism’ at Lakme Fashion Week X FDCI. The collection showcases pinks, purples, and yellows—an ode to the fun and vibrant colours used in Logitech’s Studio series. The silhouettes are layered, youthful, and easy breezy-a testament that you can work comfortably from anywhere and in style!”

    Saaksha & Kinni are known for their signature hand micro pleating, which was once again used extensively throughout the diverse collection this season. Visible on several silhouettes like dresses, skirts, and jackets, the micro pleating and shapes allowed free movement and comfort for the wearer. Layering was an important aspect of the look, as different weights of light chiffon, hand-woven cotton, and satin were cleverly balanced with heavy denim and drill.

    The collaboration between Logitech and designers Saaksha & Kinni for their collection “Prism” was a great offering for the fashion-conscious who prefer to work from anywhere while remaining stylish, productive and relaxed.

  • One Championship announces new global brand partnerships

    One Championship announces new global brand partnerships

    MUMBAI: The largest global sports media property in Asian history, ONE Championship (ONE), has announced new strategic partnerships including Xiaomi, Intel, HP and Logitech. These revenue partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and esports businesses, as well as ONE Studios. Commitments span martial arts and esports platforms in 2020 and will also include The Apprentice: ONE Championship Edition.

    Chatri Sityodtong, chairman and CEO of ONE Championship, stated: “The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs. We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”

    Shou Zi Chew, president of International, Xiaomi, stated: “As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world. Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”

  • Logitech hands digital mandate to Grapes Digital

    Logitech hands digital mandate to Grapes Digital

    MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.

    The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.

    The mandate was awarded to them after a multi-agency pitch.

    Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”

    The agency offers varied digital service like digital strategy and planning, digital content, creative – user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning and buying, performance media – planning and buying and influencer marketing.