Tag: Lodha group

  • Lodha hires a design-minded property boss

    Lodha hires a design-minded property boss

    MUMBAI: Lodha group has hired Anubhav Gupta as chief executive of its retail business. The appointment, which took effect in September, brings a property veteran with an unusual pedigree: Gupta is as comfortable talking sustainability metrics as he is flogging luxury flats.

    Gupta spent a decade at Godrej Properties, where he rose to run the Vikhroli project, the company’s flagship mixed-use development in Mumbai. At his peak, he was responsible for just under half of Godrej Properties’ profit after tax—a hefty chunk for one executive to carry. He also wore multiple hats as chief sustainability officer and founder of the company’s in-house design studio, which churned out award-winning products across 170m square feet of real estate in 12 cities.

    Before Lodha, Gupta spent 16 months as chief operating officer at DLF, heading the property giant’s ultra-luxury business. His earlier career reads like a global tour: he taught urban design at MIT and the Wentworth Institute of Technology in Boston, worked as an urban planner for the Chicago Transit Authority, and held senior roles at architectural practices RTKL and RMJM in London and Hong Kong.

    Gupta is a fellow of the Royal Institution of Chartered Surveyors and was named among Asia’s 40 leading designers under 40 by Perspective Global. His work at Godrej earned plaudits for blending design thinking with agile innovation, a buzzword-heavy approach that nonetheless delivered results.

    At Lodha, his brief is to oversee the developer’s retail operations—a natural extension for a man who built his reputation on mixed-use projects. Whether he can replicate his Godrej success in a new setting remains to be seen. But Lodha is clearly betting that a design-savvy executive with a track record in profitability is worth the gamble.

  • Home construction and home services company Housejoy appoints Arpan Biswas as VP marketing

    Home construction and home services company Housejoy appoints Arpan Biswas as VP marketing

    MUMBAI: Housejoy (www.housejoy.in), India’s leading tech-driven Construction, Renovation, Interiors & Home Maintenance Company has announced the appointment of Arpan Biswas as their Vice President Marketing. In this role, he will be responsible for all marketing and project execution related activities and will aim to steer the business towards growth. Before this, he was the Chief Marketing Officer at Wonderchef Home Appliances.

    Arpan is an experienced marketing professional with a demonstrated history of working across different marketing categories. Some of his key responsibilities at Housejoy will include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and

    long-term goals for internal teams, designing and reviewing the marketing budget, scalable project operations, and client and stakeholder management amongst others.

    Arpan is adept at both traditional and digital marketing with 10 years of experience under his belt. He has held notable positions with companies such as Tata Motors, Britannia Industries Ltd, Piramal Realty, and the LODHA group. Arpan has an engineering degree from IIT Kharagpur and is an MBA from IIM Kozhikode.

    Speaking about this, Housejoy founder & CEO Sanchit Gaurav said, “We are happy to have Arpan join our leadership team at Housejoy. He brings immense expertise in the area of marketing and strategy. A true marketing enthusiast, Arpan has a penchant for doing things differently, and with him on board we hope to achieve great success. We wish him all the best in his stint with Housejoy.”

    Commenting on his appointment, Housejoy VP marketing Arpan Biswas said, “I am excited to come on board a team with a tech-driven startup like Housejoy, which is known for its end-to-end solutions in the domain of home construction. With my experience in marketing strategy and scaling up operations, among other things, I will work towards making the company a go-to brand in the times to come.”

    Throughout his career trajectory, Arpan has gained experience in developing propositions, GTM strategy, campaigns, communications, pricing, media strategy and promotions based on competition mapping and micro-market analysis. He aims to leverage these to make Housejoy a brand to reckon with and strengthen its standing as a one-stop-shop for all construction-related needs.

    Housejoy started in 2015 and their services begin right from the approval stage till the completion and handover of a house. Their core offerings include home construction, renovation, interior design. In addition to this, Housejoy also provides 360-degree maintenance services such as home cleaning, repairs, painting, and appliance installation. Housejoy offers clients a hassle-free experience of building a house and the entire process is completely managed by a qualified team of experts.

    Housejoy has so far raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Vertex Ventures, Qualcomm, and Ru-Net Technology Partners. The company is working towards becoming the largest tech-enabled platform for construction and renovation in India. They are currently doing 50+ projects a month with plans to scale up to 150+ projects in the next six months.

  • Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.

    Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.

    Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”

    Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."

  • Puri’s Anarock hires Housing’s Rahul Yadav

    MUMBAI: Anarock Property Consultants, which the real estate expert Anuj Puri launched last month, has appointed Housing.com’s co-founder and ex-CEO Rahul Yadav as the chief product & technology officer. Before joining Anarock, Rahul also advised Lodha Group for a brief period.

    Anarock chairman Puri said: “This appointment is in line with Anarock’s highly technology-driven orientation and business model for its residential advisory services.”

    “The online real estate business is still in its fledgling stage in India and we are taking the lead on boosting it into maturity. So far, the real estate sector has not been able to emulate the success of ecommerce for consumer durables and services. We intend to change that, and Rahul Yadav’s experience in harnessing the consumer housing market at via technology will add the key element. The cutting-edge and highly consumer-focused technology platform and support infrastructure we will build here will bring in a complete transformation of the residential property business.”

    Indeed, real estate in India continues to see most of its success as an offline business, with very little technological innovation happening to speed up its adoption as a viable online business model. Real estate advisories, online property listing aggregators and even developers have made some headway, but this field nevertheless remains underserved because of lack of integration with credible expert offline advisory and transaction support. In short, the continued challenge lies in successful sales conversion in a manner which also places the customer’s interests first.

    “Indian residential buyers and investors will not embrace an ecommerce model of property purchase unless they get a seamless experience from online selection to offline advisory and transaction closure,” says Puri. “We have already pioneered this model in the Indian real estate space and will now back it with a robust technology infrastructure, in the building of which Rahul Yadav will now be instrumental. Backed by our firm business philosophy of ethics, integrity and values over value, we are now taking the online real estate business in India to the final level.”

    Rahul Yadav has demonstrated outstanding success in setting up of a real estate search portal wherein prospective buyers can conduct housing searches based on geography, unit size and various other key factors. He has pioneered the verified listings and data approach to the online real estate business in India. As the brain behind a highly successful, technology-intensive platform, Rahul Yadav’s credentials are well-established.

  • Lodha groups’ ad campaign with Deepika Padukone

    Lodha groups’ ad campaign with Deepika Padukone

    MUMBAI: Lodha Group has revealed an ad campaign with Deepika Padukone as the brand ambassador for its premium weekend home development, Lodha Belmondo. The campaign presents Deepika at her best and captured in various moods, enjoying her weekend on this plush property around a riverside Greg Norman golf course.

    “Experienced #TheReserve at #Lodha Belmondo away from the hustle & bustle of Mumbai. My perfect #WeekendGetaway. One visit to Lodha Belmondo, and I was thoroughly impressed. It fits my active lifestyle perfectly – be it sports or leisure,” said Deepika Padukone.

    This campaign depicts the luxury living experience bringing together the finest privileges of life. Speaking about her own experience shooting at Lodha Belmondo, Deepika said, “Although it was a hectic 2 days, I enjoyed it so much because it didn’t feel like I was working. It was more like enjoying 2 days of my weekend, experiencing this exclusive enclave… playing golf, relaxing at the spa, sitting by the river and watching a movie.” Deepika believes in working really hard but she also believes in giving herself time to unwind.

    Located on the Mumbai-Pune expressway, this exclusive enclave is a short pleasure drive from both Mumbai and Pune, ensuring an enjoyable stay every weekend. Lodha Belmondo will be a home where residents can go relax, play a game of golf, spend some quality family time by the riverside promenade, entertain friends and family over the weekends and indulge in outdoor sports; recharging and rejuvenating for the coming week.

    This is a press release.

  • Lodha groups’ ad campaign with Deepika Padukone

    Lodha groups’ ad campaign with Deepika Padukone

    MUMBAI: Lodha Group has revealed an ad campaign with Deepika Padukone as the brand ambassador for its premium weekend home development, Lodha Belmondo. The campaign presents Deepika at her best and captured in various moods, enjoying her weekend on this plush property around a riverside Greg Norman golf course.

    “Experienced #TheReserve at #Lodha Belmondo away from the hustle & bustle of Mumbai. My perfect #WeekendGetaway. One visit to Lodha Belmondo, and I was thoroughly impressed. It fits my active lifestyle perfectly – be it sports or leisure,” said Deepika Padukone.

    This campaign depicts the luxury living experience bringing together the finest privileges of life. Speaking about her own experience shooting at Lodha Belmondo, Deepika said, “Although it was a hectic 2 days, I enjoyed it so much because it didn’t feel like I was working. It was more like enjoying 2 days of my weekend, experiencing this exclusive enclave… playing golf, relaxing at the spa, sitting by the river and watching a movie.” Deepika believes in working really hard but she also believes in giving herself time to unwind.

    Located on the Mumbai-Pune expressway, this exclusive enclave is a short pleasure drive from both Mumbai and Pune, ensuring an enjoyable stay every weekend. Lodha Belmondo will be a home where residents can go relax, play a game of golf, spend some quality family time by the riverside promenade, entertain friends and family over the weekends and indulge in outdoor sports; recharging and rejuvenating for the coming week.

    This is a press release.

  • Kyoorius launches New Blood Awards 2016

    Kyoorius launches New Blood Awards 2016

    MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.

     

    The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.

     

    Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.

     

    Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”

     

    The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.

  • Kyoorius launches New Blood Awards 2016

    Kyoorius launches New Blood Awards 2016

    MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.

     

    The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.

     

    Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.

     

    Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”

     

    The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.