GURUGRAM: BMW India has handed its creative mandate to VML’s Contract Advertising India, drawing the curtain on Rediffusion’s three-year stint and debuting a new brand platform,...
MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely...
NEW DELHI: FCB India group chairman & CEO Rohit Ohri doesn’t need a long introduction. An ad veteran, with years of experience in the trenches, he...
NEW DELHI- Pharma major Dr. Reddy’s Laboratories Ltd has appointed Reethika Nair as head of digital marketing and e-commerce. She updated her new role on LinkedIn....
MUMBAI: On the occasion of Iron Deficiency Day, Nu-Shakti a brand from Royal DSM – global science based company active in health, nutrition and sustainable living,...
MUMBAI: Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business. Mookerjee will lead the entire South India...
MUMBAI: The M P Birla Group has chosen Lodestar UM (leading media agency from IPG Mediabrands) to handle the media duties of its Cement business. The...
MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again. For the second year in succession,...
MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again. For the second year in succession,...
MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue...
MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of...
MUMBAI: MEC India has appointed Mukti Kumaran as its west head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based...
MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to...
MUMBAI: The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock...
BENGALURU: Tata Chemicals announced the pilot launch of its Silver RO purifiers range in Karnataka and West Bengal today. Depending upon the acceptance of its products,...
MUMBAI: Bipin Pandit, who was the general manager of The Advertising Club, has been named as the chief operating officer. The announcement comes close on the...
MUMBAI: The Advertising Club Bombay has decided to rename itself as The Advertising Club. The decision to change the name was ratified at the club‘s annual...
MUMBAI: Following a multi-agency pitch process, the Steel Authority of India (SAIL) has zeroed in on IPG‘s Lodestar UM as it media partner. The incumbent agency...
MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a multi-agency pitch that took place about a...
MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The...
MUMBAI: The fifth edition of the Indian Premier League is seeing a fall in ratings as the matches reach the middle cycle of the tournament. Data...
MUMBAI: Lodestar UM has been appointed as the media AoR by Population Services International (PSI), for Freedom 5 (Intra-Uterine Device for Women). The agency has also...
The slowdown pinch was not felt in 2011. It was marked by the cricket World Cup and, along with the Indian Premier League, the first...
BANGALORE: Tata Motors Ltd. (TML) will be initiating a mass media communications campaign for the new variant of its Sumo- Gold over the next few days....
MUMBAI: Lodestar UM has been appointed as the media agency for Amar Remedies, a manufacturer and exporter of premier personal hygiene products. Lodestar UM COO Nandini...
MUMBAI: The first Indian F1 Grand Prix that was held last weekend has seen a sixfold increase in TV ratings compared to other F1 races, according...
MUMBAI: Lodestar UM CEO Shashi Sinha has taken guard as the new Bombay Ad Club president for 2011-12, replacing Bennett, Coleman and Co. Ltd (BCCL) director...
BANGALORE: Automobile major Mahindra & Mahindra Ltd. announced the national launch of a variant of its pickup – Genio – the Genio DC (or Genio dual...
Think Emvies and pop comes Lodestar to your mind and with that comes the image of Nandini Dias. At the helm of the agency since its...
MUMBAI: Henkel India, has moved its media duties from Lodestar to Mediaedge:cia as part of a move to globally align their accounts. The account size is...
MUMBAI: Cosmetics and hair care major L’Oreal has awarded its Rs 500 million media account to Lodestar. This was confirmed to Indiantelevision.com by L’Oreal officials. The...
MUMBAI: Mahua Chaturvedi of Group M has joined as the head of Lodestar’s Lab Centre, the research wing of the media agency. Lodestar media director Arpita...
FCB Ulka’s media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002...
