ITV

Tag: Locarno Film Festival

  • Netflix to stream Malayalam film ‘Ariyippu’

    Netflix to stream Malayalam film ‘Ariyippu’

    Mumbai: After a good response on the film festival circuit, Mahesh Narayanan’s Malayalam film, Ariyippu, is all set to stream on OTT platform Netflix. The film made history as the first Indian film in 17 years to compete at the Locarno Film Festival in the international competition section. The film is also nominated for the Asia Pacific Screen Awards 2022 and will premiere at the Busan International Film Festival on 12 October 2022.

    Ariyippu centres around the lives of a struggling Malayali couple who dream of migrating out of the country for a better life. The film also explores emotional, social, and marital imbalances in their relationship.

    Ariyippu is being screened at the BFI London Film Festival, Marrakech International Film Festival, and Hong Kong Asian Film Festival. As the film continues to tour other major film festivals across the world, audiences globally will soon be able to stream the film exclusively on Netflix.

    It is directed by Mahesh Narayanan and produced by Shebin Backer Productions and Kunchako Boban Productions in association with Moving Narratives.

    Narayanan said, “With the ongoing recognition and love for our film, we are extremely honoured that Netflix is bringing the film as direct-to-digital globally, which will help cinephiles across the world experience the film very soon.”

    Netflix India VP of content Monika Shergill commented, “At Netflix, we are constantly working towards bringing you the most entertaining and compelling stories. We are excited to bring Ariyippu (declaration), a powerful film on the complex theme of a man-woman relationship, directed by the acclaimed director and producer, Mahesh Narayanan, along with stellar performances by Divya Prabha and Kunchacko Boban. Just like Minnal Murali won immense love across the world, we want our members to be won over by the dramatic universe of Ariyippu on Netflix.”

  • I&B should be more active in promoting Indian films overseas: Parliamentary Committee

    I&B should be more active in promoting Indian films overseas: Parliamentary Committee

    NEW DELHI: A Parliamentary Committee has expressed regret that no attempt has been made over the years to promote Indian cinema internationally and the presence of Indian cinema in international film festivals such as Cannes or Locarno Film Festival is ‘insignificant‘.

    After an analysis of documents provided by the Information and Broadcasting Ministry, the Standing Committee on Information Technology has said the intervention of the Ministry in areas of promotion of films internationally through its schemes such as “Export Promotion Through Film Festivals” and “Participation in Film Markets in India and Abroad” has not been up to the desired level.

    The share of major markets for the Indian films worldwide has been declining over the years due to factors such as decline in quantum of film selection in leading international film festivals, commercial viability being the driver in Indian film sector and promotion of Indian cinema in a fragmented manner. The Committee notes that this has been brought out in two evaluation studies conducted under the aegis of the Ministry.

     

    It notes that India is the largest producer of films in the world, producing films in 26 languages. It produces more than 1000 films per year in different languages.

    The Committee observes that the Ministry has taken some initiatives in partnership with the Tourism Ministry with a view to providing a platform to Indian filmmakers to promote and carry out their business activities effectively. The Committee has recommended that during the Twelfth Plan, a concerted effort should be made to ensure that promotion of Indian cinema abroad is carried out in a more structured and vociferous manner.

    The Ministry admitted that in the past few decades, Indian cinema had not attained as much acclaim as it enjoyed up to the 1970s or even in the 1980s.

    On the initiatives taken to reverse the aforesaid trend of decline of Indian Films internationally, the Committee was told by the Ministry that during the later part of the 11th Plan, a concerted effort has been made by the Ministry to ensure that promotion of Indian cinema abroad is carried out in a more structured manner.

    With effect from 2011-12, Cinemas of India have been made a sub-brand of Incredible India and promotion across the world carried out accordingly, highlighting the unique multi-lingual diversity of the Indian film sector. In recent years, a Film Market (Film Bazaar) that is held alongside the International Film Festival of India has been developed and has grown to become a major platform for facilitating collaborations between the Indian and international film fraternity in the realms of production and distribution. Several projects presented in Film Bazaar for purposes of seeking potential co-producers across the world have fructified into actual deals, leading to a surge in co-productions.

    The Ministry said international co-productions not only facilitate inflow of finance for production of a film, but more importantly, also open markets for distribution of such films.