ITV

Tag: localise

  • Zee Cafe using the soap route to localise

     

    MUMBAI: Localisation is the name of the game for the three English general entertainment channels as they try to build more viewer connect in an increasingly fragmented environment.

    Star World has done it with talk shows like Koffee With Karan. AXN has done it with on ground events like Extreme Dhamaka. Now it is the turn of Zee Cafe to do a show with a local flavour.
     
     

    The broadcaster has commissioned production house UTV to make a soap. It is scheduled to commence airing from 21 October 2005. Information available with Indiantelevision.com indicates that the show will not be borrowed from an international format.
     
     

    That is because unlike a telenovella, a drama or a comedy show needs to keep local sensitivities in mind. The last time an English soap made in India aired on Indian television was A Mouthful Of Sky several years ago on DD Metro.

    According to information available with indiantelevision.com, the show will not have its characters speaking in an artificial accent just because the dialogue is in English. The aim will be to keep things as realistic as possible. The name of the show is yet to be decided upon.

  • Nickelodeon Asia premieres its first Asian show

    Nickelodeon Asia premieres its first Asian show

    Localise content or perish. Nickelodeon Asia seems to be following on the dictum with yesterday’s unveiling of the first show it has produced specifically for Asian audiences – Gruff’s Groove Box.

     

    Gruff’s Groove Box debuts on Indian television on 5 November. Launched as a four-episode Nickelodeon Special, it will be aired for half an hour every Monday and Wednesday at 6.00 pm and on Saturday at 5.30 pm.

     

    The kid-centric style Gruff’s Groove Box programme features an interactive claymation dog who will play his and children’s favourite music video, read mails that the show receives from kids and will also interview celebrities.

     

    Nickelodeon Australia’s brainchild Gruff was pick up by Nick Asia and adapted to suit the taste of Asians. Gruff, a Blue Heeler (a cattle dog native to Australia) also has back-up of his in-house band, Kitty Litter, and will be broadcasting from his own studio, the Kennel Club.