ITV

Tag: Lloyd Mathias

  • KlugKlug clicks with new funding as it eyes 10x growth and global reach

    KlugKlug clicks with new funding as it eyes 10x growth and global reach

    MUMBAI: From Klueless to Klug influencer intelligence just got sharper. Klugklug, the influencer marketing SaaS platform that’s already making noise across boardrooms and brand plans, has secured a fresh round of undisclosed funding. But this wasn’t just another cheque drop. The backers, a powerful mix of unicorn founders, ex-CXOs, ex-CMOs, and leading angel investors are joining not just as financiers but as co-pilots in Klugklug’s turbocharged growth ride.

    The Delhi-headquartered startup is aiming to scale its operations by 10x over the next two years, with much of the acceleration already kicking in during the first quarter of 2025. Its expansion roadmap now includes India, South Asia, Southeast Asia, and the Middle East and North Africa (MENA), as it sets sail into newer markets with a strong tailwind.

    As part of its scale-up playbook, Klugklug has added some heavyweight marketing minds to its advisory panel: Lloyd Mathias (ex-HP, Pepsico), Amit Jain (Cardekho), Gaurav Agarwal (Tata 1Mg), and Indranil Chakraborty (Storyworks).

    The influencer game is no longer a gut-feel gamble.
    Klugklug’s software, powered by AI, parses and profiles over 300 million influencers across 150 plus countries and 160 plus languages, giving brands deep dives into audience demographics, engagement metrics, campaign ROI, and influencer authenticity. It promises 40 to 60 per cent efficiency gains in influencer-led marketing music to the ears of performance-obsessed CMOs.

    “We’ve seen seasoned marketers achieve campaign wins from day one using Klugklug,” said CPO co-founder Vaibhav Gupta. “More and more CMOs are using data as the starting point not the afterthought in influencer planning.”

    CPO co-founder and CEO Kalyan Kumar added: “The global influencer market is at an inflection point. There’s a growing demand for transparency, smart targeting, and measurable ROI. This round of funding will accelerate not just our global expansion, but also the tech that powers sharper decision-making.”

    Currently, KlugKlug counts 200 plus Indian and global brands among its clients, cutting across categories like FMCG, D2C, electronics, health, beauty, lifestyle and e-commerce.

    With influencer campaigns becoming more high-stakes and ROI-focussed, Klugklug’s mission is to replace mood boards with dashboards and add a little brain to the brawn of brand advocacy. And if this new cohort of investors and advisors is anything to go by, it’s safe to say that KlugKlug just became a smarter bet on the future of marketing.

  • HP partners with Bindass for ‘Bend The Rules’ campaign

    HP partners with Bindass for ‘Bend The Rules’ campaign

    MUMBAI: Bindass, over the years has understood the pulse of India’s youth and has become their friend and companion while entertaining them with content that is both purposive and engaging.

     

    The channel in association with Hewlett Packard (HP) launched a new campaign – ‘Bend the Rules’ featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success.

     

    Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success.

     

    A winning entry from India will get a chance to share his/her inspiring story with a larger audience through a short film which will be aired on Bindass and its YouTube channel.

     

    Talking about this association with HP, Disney India VP revenue, media networks Nikhil Gandhi says that the channel wanted to try a different approach in order to deepen the engagement level with the youth. The campaign connects with the ideas and philosophies of Young India. It celebrates the young generation’s ability to ‘Bend the Rules’ and achieve success by taking the road less travelled.

     

    Padukone, the brand ambassador for HP India is associated with this campaign. As someone who decided to pursue acting and leave behind a promising badminton career, she is familiar with treading the unconventional path to success.

     

    Also featuring in the campaign is the HP Pavilion x360, a value-packed convertible PC, which easily converts from notebook, to stand, to tent, to tablet mode. With optimised touch-screen performance and beats audio, the device is ideal for the productivity and entertainment needs of consumers.

     

    Backed by in depth research, Bindass has executed successful shows and campaigns which not only engage young India but also enable purposive action. “We are using this understanding to create the right approach to strengthen our partnership with HP and deliver Bindass ‘Bend The Rules’ to strengthen their engagement with the youth,” says Gandhi.

     

    What made HP associate with bindass for the campaign? According to HP India head of marketing, printing and personal systems Lloyd Mathias, HP’s focus was to reach out to the Indian youth. “#BendtheRules is in the DNA of young India and we wanted to amplify the HP brand philosophy with a partner that understands youth. Brand Bindass is positioned as the enabler of purposive action and that holds really well with brand HP. We wanted to leverage Bindass’s reach on TV and digital to speak to the Indian youth and hence the association,” he says.

     

    Mathias believes that by partnering with Bindass, it will help HP become more relevant to its audience and build a community around shared interests and passions. The bend the rules philosophy of HP will get validation and engagement through this association within its shared TG.

     

    The initiative is spread across multiple platforms including television, print, digital, out of home, webisodes and Vine videos. Additionally, an extensive social media campaign covering Twitter and Facebook is also in place which rests on both Bindass and HP’s social media platforms.

  • Lloyd Mathias is now Hewlett-Packard India’s CMO

    Lloyd Mathias is now Hewlett-Packard India’s CMO

    MUMBAI: Hewlett-Packard India had roped in Lloyd Mathias as the chief marketing officer. Mathias has replaced Ranjivjit Singh who recently quit the company. He will head marketing for HP’s personal computer and printer segment.

     

    Mathias is back to leading a marketing team after rolling out his entrepreneurial venture, Green Bean Ventures, in 2012. On his comeback Mathias mentioned, “It feels good to be back to the corporate grind after trying to be an entrepreneur!”

     

    With over 24 years of experience, Mathias has worked across various sectors which include telecom, consumer goods across in India & South Asia. Mathias has been associated with brands like Onida, United Spirits, PepsiCo and Motorola.

  • MRUC appoints Hormusji N Cama as vice chairman

    MRUC appoints Hormusji N Cama as vice chairman

    MUMBAI: Media Research Users Council (MRUC) has elected Hormusji N Cama as its new vice chairman. He replaces Bharat Kapadia, who had resigned citing personal reasons.
     
    Cama, who is director of Gujarati daily Bombay Samachar, has taken over the new position from 7 March.
     
    Cama has been in the Board of Governors of MRUC since September 2007. He has been actively involved with various publishing and industry bodies and is also on the Board of Directors of Press Trust of India (PTI) and is a former president of the Indian Newspaper Society (INS).
     
    MRUC chairman Lloyd Mathias said, “Hormusji’s vast experience and knowledge will be a great asset as MRUC continues its growth and benefit to media users. Despite being a reputed publishers Hormusji is keenly interested in the development of other media.”

  • BBC World to host golf tournament in partnership with Ministry of Tourism

    MUMBAI: BBC World will be hosting the Spirit of Golf 2007 tournament on 20 January in New Delhi. This is the second time the channel has hosted the tournament.

    The channel will host the event in association with the Ministry of Tourism, India. The event will see corporate and political leaders, and city socialites compete for the Spirit of Golf top honours. This year’s participants include: Mr. Lloyd Mathias, MD Motorola; Harinder Sikka, vice president -Sales & Marketing; Nicolas Piramel; Restaurateur; AD Singh and Mr. Robert Vadera.

    Ministry of Tourism Joint Secretary Amitabh Kant who will also be participating says: “Golf is a unique tourism product and has huge opportunity in India. There is outstanding private infrastructure already available and golf tourism will form an integral part of the Incredible India campaign. We are happy to partner with BBC World’s Spirit of Golf 2007.”

    Following the launch of BBC World’s first ever localised advertising campaign, What Affects the World, Affects You the Spirit of Golf initiative strives to take forward the channel’s commitment to its corporate business partners in India.

    BBC World global director airtime sales Jonathan Howlett says, “Spirit of Golf is part of our endeavour to constantly develop and strengthen relationships with our customers and business partners. The tournament provides an opportunity for them to come together and interact in that special way that a game of golf provides. This year we are delighted to have the support of the Ministry of Tourism in building on the success of last year’s tournament.”

    The prize sponsors for Spirit of Golf 2007 are Sri Lankan Airlines, ITC Welcome Group, Britain – The May Fair and ACP- Rail International. The event is being managed by TSM. The first prize is an all expenses paid five day vacation to the UK, while the runners-up will receive a two days three nights stay in a premium property from the ITC Welcome Group.