ITV

Tag: Lloyd

  • Cloud TV tunes into India’s Cultural Waves

    Cloud TV tunes into India’s Cultural Waves

    MUMBAI: Looks like Cloud TV just found its frequency for nostalgia. In a landmark partnership, India’s first homegrown Smart TV operating system has teamed up with Prasar Bharati’s OTT platform, Waves, to bring the nation’s cultural heartbeat and entertainment heritage straight to connected TVs across the country.

    The collaboration ensures that Cloud TV’s 12 plus million users, spanning popular TV brands like Lloyd, Micromax, and Croma, can now tune into Waves’ vast digital library. From Doordarshan and Akashvani’s iconic archives to new-age shows, music, and live events, the platform offers content in over 20 languages, uniting India’s timeless stories with today’s digital rhythm.

    Cloud TV COO & co-founder Abhijeet Rajpurohit called the alliance “a digital bridge connecting nostalgia with innovation, heritage with technology.” The goal, he said, is to let viewers experience India’s cultural narrative in a modern, accessible way.

    Echoing this sentiment, Prasar Bharati CEO Gaurav Dwivedi noted that Waves embodies India’s self-reliant digital vision, giving audiences a seamless way to engage with the nation’s rich cultural and creative ecosystem.

    With Cloud TV OS already powering millions of Smart TVs across brands, the move amplifies Waves’ reach into homes nationwide. Viewers can simply spot the Waves logo on their Cloud TV-powered sets and dive into a treasure trove of shows, radio, podcasts, and archives, where the old meets the new in perfect harmony.

    After all, with desh ka apna OTT meeting desh ka apna OS, India’s story just found its clearest signal yet.

  • Lloyd launches Luxuria collection, expands manufacturing capacity

    Lloyd launches Luxuria collection, expands manufacturing capacity

    MUMBAI:  Lloyd, a consumer durables brand from Havells India, has launched its Luxuria collection, a new line of premium air conditioners and smart home appliances. To address increasing consumer demand, Lloyd has expanded its manufacturing capacity to 3 million AC units annually across its Ghiloth and Sri City plants.

    The Luxuria collection includes the StunnAir air conditioner, alongside enhancements to the Stellar and Stylus models. These products feature advanced technologies such as AI-powered cooling, voice command functionality, and customisable design elements.

    Said Havells India executive director  Yogesh Kumar Gupta: “Lloyd has always been at the forefront of innovation, and last year’s lineup was received exceptionally well, really solidifying our position in the premium AC market. Launching the Luxuria collection is our way of building on that success and responding to the increasing demand for thoughtfully curated cooling solutions. The StunnAir, with its features like AI-powered cooling and voice commands, sets our portfolio apart. The move toward luxury in air conditioning isn’t just about adding high-end features; it’s about creating a complete experience. With the StunnAir, Stellar and Stylus, we are reshaping what comfort means. Expanding our manufacturing capacity at Sri City reflects our confidence in this vision and our commitment to delivering outstanding value, all the while staying true to our high standards of quality.” 

    Lloyd executive vice president Alok Tickoo stated, “The launch of the Lloyd Luxuria Collection is a big moment for us. With the addition of the StunnAir to our lineup, which already includes the Stellar & Stylus models, we’re raising the bar in the premium air conditioning market. What really excites us is how these units not only perform exceptionally well but also fit beautifully into modern homes. The Luxuria Collection is part of our larger effort to enhance the way our customers live, creating environments where comfort and style can coexist.”

    The collection also features the Kolor refrigerator, Mini LED TVs, and the Novante washing machine. The Kolor refrigerator offers features like auto-defrost and express freeze, while the Mini LED TVs provide enhanced picture and sound quality. The Novante washing machine includes an in-built heater and IoT connectivity.
    The StunnAir air conditioner includes features like “Indri” technology, which differentiates between human and non-human presence, and voice command functionality. The Stylus model offers customizable fascia panels.

    “At Havells, we believe great appliances should do more than just perform—they should enhance the way we live. The Kolor Refrigerator, Mini LED TV, and Novante washing machine blends convenience, efficiency, and style to meet the evolving needs of modern homes. From immersive  entertainment to smarter laundry care, every product is designed to make daily life easier and more enjoyable. Thoughtfully crafted with a focus on real-world utility, the appliances bring together innovation and elegance in a way that truly matters. By continuously raising the bar in home solutions, we remain committed to delivering quality, reliability, and a reliable user experience,” said Havells India sales head & executive vice president Rajesh Rathi.

  • Lloyd unveils designer ACs with new campaign

    Lloyd unveils designer ACs with new campaign

    Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.

    Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.

    The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.

    A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.

    Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.

    Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.

    The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.

  • Videotex becomes strategic ODM partner for webOS Hub

    Videotex becomes strategic ODM partner for webOS Hub

    Mumbai: With the introduction of webOS Hub 2.0, Videotex International has now become the strategic ODM partner of webOS Hub.

    Videotex has already partnered with over 15 leading smart TV brands, including Lloyd, BPL, Hyundai, Akai, Vise, Daiwa, Compaq, and others, to manufacture TVs that run webOS Hub.

    Commenting on the development, Videotex director Arjun Bajaj said, “Following the success of webOS Hub 1.0, we are excited to transition to webOS Hub 2.0, which is smarter, more interactive, & provides users with an advanced smart TV experience. The most recent addition demonstrates Videotex’s commitment to continuous innovation and providing excellence in cutting-edge technologies to new-age users. This development will also strengthen the company’s position as a market leader in India, giving its partners more reasons to choose Videotex as a manufacturer over other brands when considering ‘Make in India’ smart TVs.”

    Since Videotex began producing webOS solutions, the operating system has been a game changer in the Indian television industry. In India, the company began providing ODM solutions for one brand and has since successfully onboarded over 15 brands. Videotex has produced over 5,00,000 webOS Hub-enabled televisions at its high-end facility in Greater Noida, which has a production capacity of more than 1.4 million TVs per year and is being expanded with their new unit, which has a production capacity of more than 1.8 million TVs per year, for a total manufacturing capacity of 3.2 million.

    India and China both house R&D facilities for Videotex. By providing a comprehensive selection of 32- to 65-inch smart TVs in the new webOS Hub 2.0 solutions, which are available in HD, full HD, and 4K, Videotex has consistently worked to bring cutting-edge solutions to the Indian smart TV industry.

    LGE HE Platform Biz division head and senior vice president Chris Jo said, “At LG, we are committed to refining and expanding our webOS Hub ecosystem, which continues to introduce more and more consumers to the unparalleled user experience of LG webOS Hub. With this, we are pleased to expand our collaboration with Videotex, which has been at the forefront of India’s smart TV ecosystem.”

    LG’s revolutionary and brilliant webOS Hub operating system powers its smart TV line. With the help of ThinQ AI, which is included with webOS Hub, users can voice-control their TVs and other IoT devices that support ThinQ. The TV comes with a magic remote that includes features like a click wheel, quick access, and direct hotkeys for Netflix and Amazon Prime Video. Other devices like soundbars, AV receivers, and others can also be controlled universally by the remote. Users can operate their TVs from their smartphones with the LG ThinQ app.

    Gamers can customise their gaming experience based on the genre using a new gaming dashboard and dedicated modes, which are another major focus. Using depth analytics extraction by an AI engine, the Smart TV’s upgraded Realtek Chipset optimises sharpness and contrast for better picture quality. It supports HDR formats such as HLG for OLED/UHD, HDR10, and upscaling to 4K for a more cinematic viewing experience.

    A clear voice algorithm and advanced Dolby audio are also supported by the TV, and they both increase the size of extracted voice components (vocal sound) while lowering the background noises. Users can now use their voice to discover, access, and enjoy their favourite streaming content via Netflix voice UI thanks to the most recent webOS Hub 2.0.

    webOS Hub 2.0 is a consumer-centric design with new features such as bezel-less designs, magic remote, universal control, MEMC, ALLM for OLED/UHD, Bluetooth 2-way, and Dual-band Wi-Fi.

    The company will produce webOS Hub 2.0 TVs in sizes ranging from 32 to 75 inches.

  • Lloyd launches new campaign with Sourav Ganguly

    Lloyd launches new campaign with Sourav Ganguly

    Mumbai: Lloyd, owned by Havells India, has launched its first ad film with Sourav Ganguly, who was roped in as the brand ambassador earlier this year. The campaign is targeted at the West Bengal region.

    The film is intended to build trust for the consumer durable brand, highlighting the key product benefits and value in a highly cluttered market. Through this film, Lloyd is focused on driving differentiation and delivering on its brand promise of ‘Khayal Rakhenge, Khush Rakhenge’.

    The storyboard of the ad film takes an amusing route to hold the audience’s attention, wherein Sourav Ganguly engaged in a light-hearted banter with an enthusiastic salesman. The narrative evokes a sense of humour as the salesman tries to equate the Lloyd product performance with Sourav’s on field performances.  The film cements the brand promise by showcasing the superior features in a quirky way to create a strong brand connect.

    The new Lloyd campaign for West Bengal is being extensively covered in print, digital and below the line (BTL). A major print campaign in leading newspapers like Telegraph, ABP, Dainik Bhaskar has been rolled out. Along with print, digital has also been focused to promote the ongoing Shubo Durga Utsav on high traffic websites like Facebook, Youtube, IRCTC, Zee Bengali and ABP. For on ground promotions in stores activities across West Bengal are taking place, wherein consumers have a chance to win assured prizes and participate in bumper prizes including SUV and Lloyd products weekly.

    Lloyd executive vice president Rajesh Rathi said, “Our intent is to focus on communication which not only exceeds the work Lloyd is putting in to make differentiated products but also grows the trust in the Lloyd brand. We will continue to drive meaningful engagements to extend /widen our consumer connect and strengthen our presence in the region.”

    Speaking over the ad film release, Havells India executive vice president Rohit Kapoor said, “Our attempt is to bring our product closer to our consumers and make their lives easy and convenient. Our latest ad with Sourav Ganguly is our attempt to build greater trust and affinity for Lloyd. We are confident, with him as the face of the campaign, the consumers’ belief in the brand will grow manifold and help solidify our strategy of going deeper into homes”.

    Talking about the campaign launch, Sourav Ganguly said, “I am delighted to collaborate with a brand like Lloyd for their campaign promoting their incredible line of product with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its superior technology and I am honoured to be a part of a campaign that reiterates their promise of keeping their consumers as their first priority.”

  • Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    MUMBAI: Lloyd Air Conditioner’s latest ad film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360-degree launch across all platforms.

    The film conceptualised by Mullen Lintas features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is aimed to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

    Commenting on the thought behind the Campaign and Film, MullenLowe Lintas Group group CCO and chairman Amer Jaleel said, “Lloyd is a new-age Indian brand and the most important aspect of the brand to influence when it came to us was its voice. We felt that consumer durable brands are not able to reflect the millennial-speak that is so important to make brands relatable in this category. If you hear people and the brand, speak like you, you stop and listen however much the clutter. We were helped by the chemistry between our stars which while being electric is thankfully so normal! The fact that they were coming together for a brand that was a first for them, their own excitement and enthusiasm at being captured and working together got added with the magic of our ‘Badhai Ho’ director Amit Sharma. All this made the atmosphere on the set so amazing that I think we just put a camera and it translated the reality on celluloid without any loss!”

    Hoping the space that the brand has taken, will pique viewers’ interest and make it memorable. This is the first of many more films to be launched going forward, which will continue to captivate the audience’s interest.

    Stating further about the campaign, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

  • Lloyd partners Mullen Lintas for brand restage

    Lloyd partners Mullen Lintas for brand restage

    MUMBAI: Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. The initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.

    Commenting on the association, Mullen Lintas CEO Vikas Mehta said, "With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category."

    Speaking of the association with Mullen Lintas, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

    In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors.  The campaign features the innovative LLOYD Grande AC. This campaign will further strengthen the brands belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.

    The agency has been working with the brand to leverage the new celebrity couple to create an emotional connect with the audience. Initial phase of the campaign for Lloyd air conditioners, created by Mullen Lintas, has already started rolling out with more expected in the coming weeks.

    The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its president, Syed Amjad Ali.

  • Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    MUMBAI: Lloyd, a Havells brand, has signed power couple of Bollywood, Deepika Padukone and Ranveer Singh, as brand ambassadors for its new campaign ‘Khayal Rakhenge, Khush Rakhenge’. The duo was brought on board by Go Fish Entertainment, one of the leading entertainment marketing agencies.

    This is the first time that Ranveer and Deepika will be seen sharing the screen space for an advertisement. The campaign is a slice of life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most.

    On the occasion of this announcement, Havells India Ltd vice president marketing Amit Tiwari said, “For this campaign, we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

    Go Fish Entertainment Pvt Ltd director Sajay Moolankodan said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”

  • Lloyd signs Shruti Hassan as brand ambassador

    Lloyd signs Shruti Hassan as brand ambassador

    MUMBAI: Consumer durable major Lloyd has appointed Shruti Hassan on board as its brand ambassador in India.

     

    The contract entails Hassan to endorse the products of Lloyd in India through promotion, advertising and marketing. The product portfolio includes air conditioners, LED TVs, washing machines, refrigerators and small home appliances.

     

    “Lloyd has been associated with Bollywood stars like Karan Johar, Akshay Kumar and now with Shruti Hassan. We believe Shruti Hassan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products,” said Lloyd Electric & Engineering director Nipun Singhal.

     

    Lloyd Electric marketing head Atul Seth added, “At Lloyd, we are currently rejuvenating our brand identity with a renewed focus on innovation and superior technology & we are making earnest and relentless efforts to ensure that every customer gets superior quality product and a super-efficient after-sales service. Shruti is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Shruti, there would be a far-reaching impact and greater awareness of our brand.”

     

    Hassan said, “It is an honor and privilege to be associated with Lloyd, which has state of the art innovative and technologically advanced products which are exceptionally stylish in their design. I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”