MUMBAI: Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the travel and tourism services MNC.
Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
On L&K Saatchi & Saatchi’s appointment, the company’s chief innovation officer and marketing head Abraham Alapatt said, “We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel – we at Thomas Cook (India), have embarked on an ambitious programme of total transformation – of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need.”
Alapatt added, “We are certain that our legacy as innovators and pioneers in the travel and payment solutions business, blended with L&K Saatchi & Saatchi’s originality and idea-driven culture, will herald a strong, mutually beneficial partnership for both organisations.”
L & K Saatchi & Saatchi will help Thomas Cook in its ambitious plans of reshaping the way travel is being sold. The agency’s CEO and managing partner Anil S Nair added, “Getting the mandate from probably the best brand in the travel services industry is a matter of great pride for us. The marketing team at Thomas Cook has some outstanding innovative products planned and we are very excited to work with them and help the brand become a true lovemark.”