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Tag: L&K Saatchi & Saatchi

  • L&K Saatchi & Saatchi bags Hamdard account

    L&K Saatchi & Saatchi bags Hamdard account

    MUMBAI: Health and wellness brand Hamdard Laboratories, which houses brands like Roohafza, Safi, Joshina and Roghan Badam Shirin amongst others, has allocated its creative duties to L&K Saatchi & Saatchi.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin, Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Hamdard Laboratories chief marketing officer Mansoor Ali said, “Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair added, “Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    L&K Saatchi & Saatchi Delhi branch head and senior VP Sanjeev Gauba said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”

  • Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    MUMBAI: L&K Saatchi & Saatchi has appointed Vivek Rao as its chief creative officer – North. 

    Rao is armed with 15 years of experience working with global marketing communications companies and driving growth for global and local brands.

     

    L & K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Vivek is not just a fantastic creative talent but an inspiring leader, who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Rao added, “Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe & Satbir Singh over the years, I was keen to apply and use all that I’ve learnt in a place that’s growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”

     

    He further said, “The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas, simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”

     

    Over the years, Rao has worked with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide.

  • Snehasis Bose joins L&K Saatchi & Saatchi

    Snehasis Bose joins L&K Saatchi & Saatchi

    MUMBAI: L&K Saatchi & Saatchi has appointed Snehasis Bose as senior vice president, planning.

    He will be operating from the Delhi office.

    Commenting on the appointment, L&K Saatchi & Saatchi chief strategy officer and managing partner Sandhya Srinivasan said, “We have been looking forward to strengthening our core competence, the strategic & knowledge discipline at L&K Saatchi & Saatchi. Snehasis fits in snugly into our culture which marries creative planning with business results. As the Head of Planning in our Delhi office he will not just drive the growth for brands & businesses there but also lead some inspiring initiatives that are national. We are really delighted have him on board to continue building our desire to stay audacious.”

    On his appointment Bose said, “Challengers, upstarts, cannot-be-explained, winners are some of the adjectives I had heard about L&K | Saatchi & Saatchi. And then they offered me an opportunity to experience this befuddling combination from the inside. I said ‘Yes!’’

    Bose comes with a rich experience of 18 years, and has worked with eminent agency networks like D Y Works (Formerly DMA networks), PQR Mumbai, Publicis Ambience, McCann, JWT Kolkata, Bates Kolkata and Contract Advertising. Over the years Snehasis has lead key projects like Tata Docomo, Pepsi, Airtel, Fidelity Mutual Funds and many other renowned brands.

     

  • Digital L&K Saatchi & Saatchi announces key appointments

    Digital L&K Saatchi & Saatchi announces key appointments

    MUMBAI: Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma joins the agency as its client servicing digital director while Arunima Singh joins as servicing group head.

    Commenting on the new appointments, Digital L&K Saatchi & Saatchi CEO Anil K Nair said, “Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us.”

    He further added, “We are very pleased to have them on board and hope to have a great and sustainable run with them.”

    Sarma has over 10 years of rich experience in digital and has worked with Times Internet, Zapak.com and RKSWAMY BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi, Axe.

    Elaborating on his outlook to the new role he said, “I am quite excited to be part of a young and vibrant company Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage.”

    With 12 years of experience, Singh has previously worked with Social Wavelength (JWT) and Sobhagya Advertising Agency on brands such as Magma Fincorp, Dr. Batra’s, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, to name a few.

    On joining Digital L&K Saatchi & Saatchi, Singh said “Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I’ve worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at personal level which helps build an environment where creativity gets nurtured and nourished.”

     

  • Kartik Smetacek joins L&K Saatchi & Saatchi as ECD

    Kartik Smetacek joins L&K Saatchi & Saatchi as ECD

    MUMBAI: While adding to its brand portfolio with a recent spate of business wins, L&K Saatchi & Saatchi have also been adding people to its growing teams across office. A recent addition has been the appointment of Kartik Smetacek as executive creative director.

     

    L&K Saatchi & Saatchi national creative director Charles Victor said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” Charles added that bringing people like Kartik into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen.

     

    Fully immersed in work already, Smetacek said, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles.”

     

    On challenges that await, he said, “I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”

     

    Through the many years of experience behind him, Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.

  • HSBC appoints L&K Saatchi & Saatchi as its communication partner

    HSBC appoints L&K Saatchi & Saatchi as its communication partner

    MUMBAI: HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its premier offering in India. HSBC Premier is the group’s premium financial services product, offering exclusive banking services to high net worth individuals.

     

    The agency will be taking forward the globally integrated campaign for the re-launch of Premier. The agency’s Mumbai office will handle the account.

     

    The new positioning for HSBC premier is ‘Personal support, for your Personal Economy’. 

     

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the ‘premier’ business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”

     

    The campaign took an inside-out approach for the re-launch, starting with HSBC’s own relationship managers to better understand the real challenges that their clients face. 

     

    Extensive research, consultation and interviews with both relationship managers and clients revealed the insight that high net worth individuals across the world have one major characteristic in common: they each have their own individual, highly personal economy.

     

    Interconnected to all aspects of their lives – whether home, family, work, experiences or passions – their personal economies are always with them, always changing and needing care and attention in order to grow. 

  • L&K Saatchi & Saatchi ropes in Delna Sethna Patel as CCO

    L&K Saatchi & Saatchi ropes in Delna Sethna Patel as CCO

    MUMBAI: Delna Sethna Patel joins L&K Saatchi & Saatchi as chief creative officer where she will primarily focus on their P&G businesses namely Head and shoulders, Ariel, Olay and Pampers.

     

    Delna brings with her 17 years of experience having worked with agencies like Lowe, Ambience and JWT. Her last assignment was with Leo Burnett where she was the regional creative director on brand Whisper.

     

    She has worked across an array of brands like Johnson Baby, Croma, Fair & Lovely, Lux, Sunsilk, ICICI Prudential Life Insurance, Bajaj Auto, Pepsodent, Tata Tea Gold, Lakme, Taj Hotels, Palaces & Resorts and Vivel to name a few.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Delna is a kind of creative leader who brings the best out of everyone who works with her, irrespective of the department they work in. We are excited to have such an inspirational leader in our team.”

     

    Patel added, “I am very happy to be back and I’m looking forward to working with Anil and Praveen to grow business and push the creative envelope.”