ITV

Tag: L&K Saatchi & Saatchi

  • Tanuja Bhat re-joins L&K Saatchi & Saatchi as group executive creative director

    Tanuja Bhat re-joins L&K Saatchi & Saatchi as group executive creative director

    MUMBAI: Tanuja Bhat has re-joined L&K Saatchi & Saatchi as the Group Executive Creative Director. This will be her second stint at the company, having previously worked at L&K for 2 years. She moves from Network Advertising, Mumbai.

    Her portfolio includes integrated campaigns for brands like Margo, Henko, L’Oreal, Maybelline Garnier, Rin, Dabur, DTC, Sunsilk, Complan, McDonald's, Mahindra LifeSpaces, Vijay Sales, Hindalco, Cigna TTK, Hamdard, Bridgestone, and HDFC Home Loans.

    L&K Saatchi & Saatchi joint national creative director Kartik Smetacek said, “Tanuja is an experienced hand with stellar work across agencies and clients. I look forward to her bringing her talent and energy to our brand mix.”

    Tanuja Bhat on Joining L&K Saatchi & Saatchi said, “Team L&K Saatchi & Saatchi has always been geared towards purposive brand work and I am glad to be part of it once again.”

    In her years of work experience, she has been associated with JWT, Leo Burnett, and Publicis Capital Mumbai.

  • L&K Saatchi & Saatchi strengthens team

    L&K Saatchi & Saatchi strengthens team

    MUMBAI: L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal, erstwhile unit creative director, Lowe Lintas Mumbai, as its executive creative director. In his new role, he will be reporting to L&K Saatchi & Saatchi joint national creative director Kartik Smetacek.

    Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB. With experience in varied sectors such as FMCG, automobiles, beauty and broadcast, some of the noteworthy brands he has handled are General Motors, Tata Motors, L’Oreal Paris, Sharp, Star Sports and Byju’s.

    Trishay Kotwal commented on his appointment saying, “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity at L&K Saatchi & Saatchi is immense and I look forward to contributing meaningfully to the agency’s creative output.”

    Also, Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP – strategy and planning. In her new role, she will be reporting to L&K Saatchi & Saatchi executive director-planning Snehasis Bose.

    Her prominent work includes campaigns on Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, Godrej Sara Lee.

    Arthi Basak commented, “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.”

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”

  • L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

    L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

    MUMBAI: Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It’s an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal. This becomes even more momentous when they are served a staple food like roti, every single day. In fact, this activity is not just constrained to a culture-driven nation like India, a similar pattern could be observed across other countries as well where spending quality family time, especially during a meal, takes precedence over everything else. 

    Now imagine being assisted by an able support system to make meal time even more healthy, convenient and hassle-free. Wouldn’t that be just the perfect way to spend quality time with your family? That’s the communication objective being undertaken by Rotimatic, the hi-tech and fully-automated flatbread making robot from a Singapore based company, Zimplistic. 

    The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.   

    The integrated campaign would tap different platforms for different markets and would span the mediums of television, print, outdoor and digital. While the campaign has been launched on television in a few international markets; the media push will be higher in the United States of America.

    Commenting on the unique global launch, PranotiNagarkar – Founder and Co-CEO, Zimplistic said: "Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We're sure our customers and fans will relate to the core message of fresh healthy garma-garamrotis."

    The ad film is targeted towards working couples and parents, who constantly toggle between the world they are taught to live in and world they actually live in. It is directed towards expat Indians who sometimes miss having the main food from the Indian staple, rotis. With food being an ultimate unifier of the family, the film captures the everyday life of an Indian household on foreign soil and their need for consuming some steaming rotis. The film captures how the family drops whatever they are doing and comes together for a hot meal, courtesy of the automatic roti-making robot – Rotimatic.

    Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi said: “We're thrilled to team up with Rotimatic on this exciting journey. The words 'garmagaram' invoke a delicious memory in the minds of Indians across the globe and that's why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garmagaramrotis."

    Zimplistic is a Singapore-based company that has been founded by tech-couple,PranotiNagarkar and Rishi Israni. Within 2 years of its launch in the market, Zimplistic has expanded its reach to more than 20 countries. Till date,Rotimatic has served 38.9 Mn+ rotis with 50,000+ users in over 20 countries and counting. Rotimatic is a platform designed and engineered to cater to wide varieties of the flatbread spectrum, as per user preferences. Early adopters jumped to the idea and bought into the product at the very first instance. After decades of no new innovation in the kitchen domain, Rotimatic is a very welcomed product.
     

  • Ranbir Kapoor becomes a salesman to promote new Renault KWID

    Ranbir Kapoor becomes a salesman to promote new Renault KWID

    MUMBAI: The Renault KWID has been a true game-changer. In just three years, the car has sold over 2.5 lakh units. Now, Renault has launched the new feature-loaded KWID that comes with reverse parking camera, rear armrest and rear 12 V socket.

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador Ranbir Kapoor surprising KWID customers has been released across various social media platforms.

    Renault India marketing head Virat Khullar says, “Renault KWID stands for “live for more”. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

    L&K Saatchi & Saatchi executive director Charles Victor adds, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault KWID a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

    L&K Saatchi & Saatchi executive creative director Kartik Smetacek mentions, “The task for the campaign was to add a new dimension to the KWID brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure.”

  • Jockey creates the first-time ever campaign for Jockey Woman

    Jockey creates the first-time ever campaign for Jockey Woman

    MUMBAI: American inner wear brand, active wear and leisurewear, Jockey, has launched a new campaign, this time and for the first time exclusively for women.

    The campaign conceptualised and executed by L&K Saatchi & Saatchi includes tv, print, OOH and will also use radio and digital media for engagement and activation.

    The TVC is directed and shot by Mark Toia in San Francisco. The print and OOH creatives were shot in Los Angeles.

    The campaign will strengthen Jockey’s play in the women’s inner-wear category with a new range of lingerie which caters to today’s self-assured, confident woman who keeps in touch with her femininity.

    Jockey India president of sales and marketing M. C. Cariappa says, “Jockey knows best when it comes to inner-wear, and that comfort and fit are the most essential. Jockey also understands women’s needs from lingerie go beyond that and that different women have different needs from their inner-wear. The Jockey Woman campaign only reiterates what Jockey brings to women in terms of knowledge, understanding and expertise with products that truly #KnowsMe.”

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi mentions, “Every woman has the right to right lingerie in form, function, fit and feel. And every woman is unique with different needs for different days of the week or different times of the day. Which too evolves with time and age. #KnowsMe is Jockey Woman’s promise that she understands these needs. The idea extends to the campaign which celebrates women and their femininity without being stereotypical even in its portrayal of women in inner-wear.”

    The campaign is already live on TV, print and OOH.

  • Jockey says play hard or don’t in latest campaign

    Jockey says play hard or don’t in latest campaign

    MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear.

    Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops, shorts and sports vests.

    The campaign conceptualised and executed by L&K Saatchi & Saatchi includes TV, Print, OOH and will also use radio and digital media for engagement and activation.

    The TVC is directed and shot by Mark Toia on the streets of San Francisco. Themed around ‘Play or Relax’, the film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation and active play while being comfortably fashionable.

    The print and OOH creatives were shot in Los Angeles. It urges you to try harder, but it also tells you it’s fine if you don’t. Jockey Athleisure is made for both.

    Jockey India president of sales and marketing MC Cariappa says, “Athleisure marks the official foray for Jockey India into outerwear which is an extremely relevant and highly potential category especially in India where the larger population indulges in casual sports to stay active while wearing activewear for casual hangouts. The campaign strengthens the Jockey brand imagery while signalling the exciting new range.”

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi adds, “The campaign idea extends from the essence of Jockey Athleisure which lets you seamlessly transcend between active and leisure moments of your day. Not just wear it but live it, play or relax.”

    Although the film is already on-air and online, the OOH and print are scheduled to break in a week.

  • Rajnigandha Pearls radiates goodness in new TVC

    Rajnigandha Pearls radiates goodness in new TVC

    MUMBAI: Mouth freshener brand, Rajnigandha Pearls has rolled out its new TVC with Bollywood actor and its brand ambassador, Priyanka Chopra. The brand showcases acts of kindness extended to strangers with heart-warming narratives reflecting the brand’s philosophy.

    The TVC, conceptualised by L&K Saatchi & Saatchi has a unique and interesting plot, which weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes. The commercial, with its stillomatic presentation, is devised to intrigue and hold the viewers’ attention.

    The film revolves around Priyanka who comes across various situations that have a flip side and are initially deceptive. It begins with her walking in a market street. She observes that people around her, are behaving unusually as she sees a waiter pushing a woman with shopping bags in her hands. She is momentarily disturbed, but within seconds, realises that the waiter was saving the lady from a flower pot that had toppled and is about to hit her. Gradually as she moves ahead, she comes across a series of such events that look offending or demeaning at first sight, but the goodness hidden behind these acts come alive after a slight pause.

    Actor Priyanka Chopra says, “I don’t think there is anything better than spreading goodness in this world and it’s great that Rajnigandha Pearls has decided to highlight that. We all have goodness inside us, and all around us, we just have to open our minds to see it. It’s these random acts of kindness that make the world go round.”

    DS Group associate VP marketing Rajeev Jain adds, “Goodness inside, shines outside’ is an aphorism fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting such acts of goodness. The TVC leaves a feel good factor with a memorable message that reveals goodness in various little situations.”

    L&K Saatchi & Saatchi executive vice president Sanjeev Gauba mentions, “The tagline and the philosophy is what we wanted to showcase it by depicting caring individuals going out of their way to help strangers.”

    Leveraging on the success of earlier campaigns and growing demand, this new integrated campaign will be advertised on TV, radio, digital, outdoor, print and BTL

  • L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president – planning.

     

    He joins the agency from Reliance Industries, where he was working on the company’s 4G service – Jio and will be based out of Mumbai.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

     

    Hasan added, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

     

    “Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig,” he added.

     

    In his career spanning more than 15 years, Hasan has worked across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.

  • Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    MUMBAI:  L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.

     

    L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said,  ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”

     

    Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.

     

    Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.

  • Pepperfry gets festive with clutter-breaking Diwali campaign

    Pepperfry gets festive with clutter-breaking Diwali campaign

    MUMBAI: For one of India’s premier festivals Diwali, Pepperfry has planned an ad campaign with a clutter-breaking message that builds on this Diwali spirit.

     

    The campaign has been conceptualised by L&K Saatchi & Saatchi. The ad builds on the communication that unlike the transactional nature of every day interactions, in this festive season people have an opportunity to reflect on their behaviours and actions and their relationships with others.

     

    Pepperfry used this insight to showcase that people can undertake ‘good actions’ to form an emotional bridge with others.

     

    The coming together of the festive social context along with the individual transformation becomes a powerful catalyst for good action, which is what Pepperfry captures in the message “Iss Diwali Kuch Badal Ke Dekhiye.” The brand associates with the communication as a key enabler of good actions, thereby altering relationships positively.

     

    The TV campaign is live across a bouquet of English infotainment, entertainment, movies, and lifestyle channels, select Hindi HD general entertainment channels (GECs) as well as some regional channels.

     

    The message is also supported by in-cinema advertising across the top seven cities and outdoor in top four markets. It will also be propagated across the digital and social platforms like Google, YouTube and Facebook.

     

    Pepperfry’s earlier campaigns have stressed on rational benefits like quality products and service level standards of free & efficient delivery and assembly along with the other core category triggers. Now, Pepperfry is establishing the emotional benefits of the transformation that its products can bring to people’s lives.

     

    Talking about the TVC, L&K Saatchi and Saatchi executive creative director Kartik Smetacek said, “Diwali seemed like the perfect occasion for pepperfry.com to widen its ambit of communication and own a larger brand idea. That’s where the ‘Iss Diwali, kuch badal ke dekhiye’ campaign was born. The films seek to reinvent the role of furniture, which is not traditionally seen as a gifting item. By design, the stories are subtle and warm, keeping away from the dhoom and dhamaka of typical Diwali advertising, to instead capture the spirit of the festival.”

     

    The storyline is inspired by real life situations that will encourage people to introspect and experience how shift in attitudes and thinking can lead us to make a difference via the ad’s core message.

     

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi added, “This Diwali, Pepperfry has made a change. And its message is just that, ‘to make a change’ by reaching out to someone and spreading the happiness. In these TVCs we have used furniture as the trigger for this change.”

     

    Pepperfry chief marketing officer Kashyap Vadapalli said, “In the past 18-24 months, brand Pepperfry has grown significantly and established itself as the number one destination for furniture and other home products in the country. We are now in a position to move beyond communicating just the features of a great furniture product or experience to establish Pepperfry as an agent of transformation. We’ve tapped into the Diwali festive spirit to make an appeal to the consumers to: ‘Iss Diwali Kuch Badal Ke Dekhiye.’”

     

    Vadapalli further added, “We really want consumers to make a change and connect with the goodness within themselves, something that they don’t do in their busy daily routines, and then extend that connect to the brand because of the key role it can play in how this life enhancement can be manifested.”