ITV

Tag: L&K Saatchi & Saatchi

  • Zee Bangla salutes the spirit of motherhood

    Zee Bangla salutes the spirit of motherhood

    New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.

    In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which does not distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.

    The channel has developed a digital video in conceptualization with L & K Saatchi & Saatchi to celebrate the inherent motherly affection in all of us.

    Sharing his views on the campaign, Zee, cluster head, east, Samrat Ghosh said: “Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. This campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all. We believe this campaign will manifest our brand belief ‘Notun Chande Likhbo Jibon (orchestrating life in a new rhythm) and strengthen it further.”

  • Namit Prasad joins L&K Saatchi & Saatchi as SVP- planning

    Namit Prasad joins L&K Saatchi & Saatchi as SVP- planning

    NEW DELHI: L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to chief strategy officer Snehasis Bose.

    Prasad joins the agency post setting up a start-up involved in building an enterprise development platform based on an original creativity algorithm. Prior to that, his last agency stint was with Famous Innovations where he was strategy head.

    “Over time and managing various categories and roles, Namit possesses a rare combination of fluid and strategic acumen in seeking and owning solutions that impact business growth. He is a great fit in our team of explorer-strategists, missioned to find the sweet spot between consumer need gaps X technology X clients’ business growth. I am looking forward to working with him and adding fresh spark to the agency’s entrepreneurial DNA," Bose said.

    “As an enterprise builder myself, L&K Saatchi & Saatchi’s business focus – closely working with brands with an entrepreneurial mindset and contributing to growth beyond just communication – interested me hugely. With my kind of experience, I hope to bring in a bit of ‘Baniya Branding’ mentality, wherein all branding efforts are tightly aligned to business objectives. While of course ensuring creative flair and the inventive possibilities of integration," Prasad added.

  • Saatchi & Saatchi Propagate strengthens teams in New Delhi, Bangalore

    Saatchi & Saatchi Propagate strengthens teams in New Delhi, Bangalore

    NEW DELHI: As L&K Saatchi & Saatchi strengthens its creative and planning teams across India, Saatchi & Saatchi Propagate too has announced new additions to its teams. The full-service digital agency has brought onboard Sachin Dhir and Sugandha Garg for its New Delhi and Bangalore offices respectively. Both of them will report to Priya Jayaraman, CEO – Saatchi & Saatchi Propagate. 

    Welcoming them, Jayaraman said, “I am extremely happy to have Sachin and Sugandha lead our clients to their milestones along with me. We have been an agency focussed relentlessly on client success in the digital landscape that is ever changing and evolving. It needed a team with me that can navigate change, handhold clients into a growth surge and chart a course with them. New Delhi and Bangalore are very important offices for us with an amazing set of clients that we are very proud to partner.” 

    Dhir joins Saatchi & Saatchi Propagate Delhi from Wunderman Thomson Mirum where he worked on brands like Reebok, Times of India, Verisign, HCL, Sofy, Jagran, Swatch, Pepsi and Facebook.

    He says, “Saatchi & Saatchi Propagate comes at the right time in my digital journey as businesses are swiftly transforming and reimagining themselves with customer centricity and engagement not just for communication but also for business growth. With a great team to back me, I am looking forward to this!” 

    Garg joins the Bangalore team having started her digital journey with Tribal DDB and then moving on to Mindshare, Maxus and Tonic Worldwide. She has experience on brands such as Citibank, Ford, Skoda, IPL, Enamor, Sony Entertainment Network, Sony Bravia, Diageo and Disney. She has also enriched her experience with her own entrepreneurial venture. 

    She says, “Saatchi & Saatchi Propagate is an opportunity like no other. I am excited to explore the playing field available to me courtesy Publicis Groupe. Leading the Bangalore office under Priya’s tutelage will be an enriching experience and I look forward to doing some exciting work with a very talented team.”

    Saatchi & Saatchi Propagate serves a wide range of local and global clients, notably MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Tuborg and many more. Known for their ownership-driven and entrepreneurial spirit, they have worked with various clients in drafting their customer journeys that operate at the intersection of media, technology and creativity.

  • L&K Saatchi & Saatchi strengthens creative team in Mumbai

    L&K Saatchi & Saatchi strengthens creative team in Mumbai

    Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi & Saatchi joint national creative director Rohit Malkani.

    Both join at a time when the agency has been winning a stream of new businesses since the start of 2020. Their task would be to ideate, co-create and put out compelling pieces of work in the marketplace while also playing an important role in increasing the creative standing of the agency especially in the western region.

    Malkani said: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”

    Samdaria joins the agency from Leo Burnett and has nearly a decade of creative experience handling brands across categories like F&B, entertainment, haircare, detergent, personal hygiene etc. Some of the brands she has worked on include Amazon Audible, Tide, Knorr, Closeup, Clinic Plus, Ariel, Hotstar, Kwality Walls, Pillsbury etc.

    Chandani said: “L&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and that’s what pulled me towards it. The only challenge was joining during the ongoing Covid2019 crisis, but everything fell into place sooner than I’d imagined. In fact, this pandemic made me realise that advertising today is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. There’s a sea of negativity around us. Along with L&K Saatchi & Saatchi, I’m just hoping to create a few waves of positivity in it.”

    Goswami joins the agency from Ogilvy & Mather and has over ten years of experience managing creative mandates for brands like Taj Hotels, Dove Hair, Tang, Cadbury’s, Red Label Tea, Vodafone, Parachute, State Bank of India, Vodafone among others. She has also had promising stints at Publicis Capital, Euro RSCG, McCann Erickson and Lowe Lintas.

    Goswami said: “I see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I'm thrilled to join L&K Saatchi & Saatchi – a place with rich veins of talent and a good portfolio to match. I enjoy being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today's advertising is particularly challenging and needs conscious messaging and speedy execution. I look forward to bring these to the agency and contribute meaningfully to its creative output.”

    Both the appointments are effective immediately and based out of Mumbai.

    Follow Tellychakkar for the consumer facing news & entertainment

  • L&K Saatchi & Saatchi strengthens planning team

    L&K Saatchi & Saatchi strengthens planning team

    NEW DELHI: L&K Saatchi & Saatchi India has strengthened its core planning team across its offices in India. To begin with, the agency has roped in Anuraag Shrivastav as vice president – planning, North. He will be based out of New Delhi and report to Snehasis Bose, Executive director, L&K Saatchi & Saatchi India. 

    As VP, his mandate would be to contribute significantly to brand strategy, build strong relationships with clients, and also to manage and lead the internal strategy team while also playing an active role in the deployment of strategic plans. 

    Apart from Shrivastav, the agency has also appointed Shalaka Pradhan as brand strategy director. She will be based out of Bangalore and will also report to Snehasis Bose.   

    Anuraag joins L&K Saatchi & Saatchi from FCB Ulka where he was senior brand planning director. He has also been with Enormous Brands and J Walter Thompson in the past and has worked on brands like Pepsi, Mountain Dew, Horlicks, Domino’s, Vistara, National Geographic, OLX, Motorola, Dish TV, Quaker, Aquafina, Hero, among others.

    Pradhan joins L&K Saatchi & Saatchi from Publicis India where she was brand director – strategy. Prior to Publicis, she has also had enriching stints at Creativeland Asia, FCB Ulka, Cogito Consulting and Grey India. Some of the brands that she has been actively involved in include Nivea, Zee Café, Zee Marathi, Lakmé, Havmor, etc.     

    Snehasis Bose said: “Truth is I have been trying to work with Anuraag since 2015! His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned!!!”

    As for Pradhan joining in, he added, “Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the Planning team and our clients.”

    Shrivastav said: “L&K Saatchi & Saatchi offers an interesting and wide range of brands that push you to adapt and think in different ways. It also supports a culture that encourages breaking norms and questioning the limits of possibility… where you are not constrained by the conventions of what has worked in the past.” 

    On his plans for the agency, Srivastav added: “The energy of the place is amazing and there’s a constant push to break out and do new things. The culture is collaborative and I look forward to partnering the teams in creating good work.”

    Adding her views, Pradhan said: “Having been a part of the Publicis Groupe in the past, I am excited to come back as a part of the L&K Saatchi & Saatchi team. Over here, there’s a pulsating drive to put out the best work every day. The vibe here is upbeat and I’m looking forward to creating good work and working with some great clients here.”

    Both the appointments play a crucial role in L&K Saatchi & Saatchi stepping up its offerings to its clients and also beefing up its leadership teams in key markets like the North & East, which contribute significantly to the agency’s overall growth. Srivastav joins in the North alongside Atin Wahal, who recently was appointed as EVP & head of north and east markets for L&K Saatchi & Saatchi India. 

  • L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

    L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

    MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

    Rooted in the spirit of India’s youth, ‘Tomorrow Can’t Wait’ captures the restless energy of a generation hungry for new opportunities and new experiences. Hero’s premium range of motorcycles and scooters are designed to enable just that. The range features the XPulse 200, a first-of-its-kind adventure bike, its tourer twin the XPulse 200T, the Xtreme 200S, a fully-faired sports version of the Xtreme 200R, and the Maestro Edge 125, India’s first scooter with Fi.

    The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’. Set to a soulful song, the film captures the essence of exploration and embracing new experiences and through these experiences, connecting with one’s country.

    Anil S.Nair, CEO & Managing Partner, L&K Saatchi & Saatchi elaborates on the campaign “ With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.

  • L&K Saatchi & Saatchi creates ‘#Fitslikeasong #Feelslikejockey’ TVC campaign

    L&K Saatchi & Saatchi creates ‘#Fitslikeasong #Feelslikejockey’ TVC campaign

    MUMBAI: L&K Saatchi & Saatchi has created a new campaign for Jockey India in the “Feels Like Jockey” series. The first campaign was created in 2016 and showed men and women dancing to Nina Simone’s “Feelin’ Good” showcasing the idea that when you are wearing Jockey you are so comfortable, you can’t help yourself and break into a dance. The new campaign takes this idea ahead beautifully with new situations and different environments and another classic song to dance to, ‘Fever’.

    The films show men and women going about their typical routine day when they get into their headspace, a comfortable space thanks to their Jockey innerwear, and break into a dance, oblivious to where they are. The films feature contemporary dance moves mixed with freestyling and street dance including jookin, and are choreographed by Ayesha Orange known for her work with Austin Powers movies. The films have been directed by Hans Emanuel and shot in Los Angeles, CA. Two of the five TVCs are already on-air and online.

    Talking about the campaign, L&K Saatchi & Saatchi senior vice president Debarjyo Nandi said, “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

    Jockey India president, sales and marketing M C Cariappa said, “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth."