ITV

Tag: L&K Saatchi & Saatchi

  • L&K Saatchi & Saatchi appoints Avinash Jakhalekar as group creative director

    L&K Saatchi & Saatchi appoints Avinash Jakhalekar as group creative director

    Mumbai: Integrated business and brand growth agency L&K Saatchi & Saatchi has appointed Avinash Jakhalekar as group creative director. In this role, he will be based out of Mumbai and report to L&K Saatchi & Saatchi jt NCD Kartik Smetacek, the agency said on Tuesday.

    Over his 14-year professional career stint, Jakhalekar has worked across Lowe Lintas, Publicis Ambience, DDB Mudra and Network Advertising in various creative roles. After spending three years at Network Advertising, he moved on to DDB Mudra where he managed creatives on brands like Top Gear & Lavasa. His next career move was with Publicis Ambience as senior creative director – art where he worked on brands like Zee TV, Nerolac, Skoda, Citibank, SonyLIV, Brand Factory etc. He then moved on to Lowe Lintas where he was associated with brands like Mumbai Indians, Ultra Tech, Jameson Whiskey, ICICI Pru, Freecharge etc.

    Welcoming him to the agency, Kartik Smetacek said, “Avinash embodies the perfect qualities that I look for in creative person – equal parts talent, energy and resilience. We’re thrilled to have him aboard and look forward to him putting his amazing craft and can-do attitude to work on some of our key businesses.”

    Jakhalekar has managed creative output and rendition for a host of brands across agencies including UltraTech, Mumbai Indians, ICIC Pru, Zee TV, Citibank, Skoda, MX Player, Brand Factory, Burger King, Nerolac Paints among others.  

    Some of his work for brands like Lions Club, Yolo Homes, Natural Ice-cream, Zee TV etc. have gone on to win accolades at prominent award festivals like Goafest Abby, Effie India etc.

    Speaking on his role and responsibility at L&K Saatchi & Saatchi, Jakhalekar said, “It’s an exciting opportunity to be working for an agency that has been making heads turn with its noteworthy work over the past two years. The entrepreneurial spirit within the agency is one of the reasons that made me want to join. I can’t wait to get started and work alongside a fantastic team in producing some great work.”

  • Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to L&K Saatchi & Saatchi EVP and head – North and East Atin Wahal.

    Sreedharan’s mandate at L&K Saatchi & Saatchi will be to drive new business growth and enhance agency-client partnerships in the region, said the statement.

    “I am thrilled to have Amitabh on board. It’s great to have someone on the team who will start firing from day one,” commented Atin Wahal. “He belongs to a rare breed of advertising professionals who are actually brand custodians in the true sense. His integrated approach to brand management is a much-needed ask from all clients and I am sure he will be able to leverage ‘Power of One’ for our clients very effectively.”

    Sreedharan’s professional journey spans over 18 years and has worked with agencies such as McCann, Scarecrow M&C Saatchi, Lowe Lintas and Ogilvy. Over his two-decade stint, he has played a key role in managing brand and communication initiatives for multiple businesses across agencies.

    “I am excited to begin my journey with the team at L&K Saatchi & Saatchi. The leadership team and a coherent vision in the last two years has made it one of the fastest-growing integrated agencies in the industry,” said Amitabh Sreedharan. “I am looking forward to bringing in my experiences to amplify the results envisioned by the leadership team of Paritosh Srivastava & Atin Wahal and augment the agency’s momentum.”

  • Zepto unveils new campaign for its fruits & vegetables offering

    Zepto unveils new campaign for its fruits & vegetables offering

    Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet – fruits and vegetables. 

    Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.              

    The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.

    “Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.

    The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.

    “The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables,” said Zepto chief marketing officer Amritansu Nanda. “When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don’t compromise on anything.”

    Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.

  • PNB Metlife says ‘Karo Bade Sapno Ki Tayyari’ in new ad campaign

    PNB Metlife says ‘Karo Bade Sapno Ki Tayyari’ in new ad campaign

    Mumbai: Insurance company PNB MetLife has collaborated with agency partner L&K Saatchi & Saatchi to launch its latest integrated ad campaign titled ‘Karo Bade Sapno Ki Tayyari.’ Featuring the brand’s ambassador PV Sindhu, the campaign comprises a series of three films that focus on three distinct offerings from PNB Metlife – savings, education, and retirement plans. 

    In the ad film on education goals, a mother and daughter are seen engaging in a fun banter over her future education goals, while in the ad film on long-term savings, a couple indulge in their dream of a bigger abode. And in the ad film on retirement, a senior citizen justifies his rowing practice saying he’s preparing for their international holiday in the future.

    “If ever there was a time to live big and not postpone the things we want to do, it’s in today’s VUCA world. And consumers today are looking for financial partners that not only enable them to achieve their personal goals but also allow them to take bolder decisions,”  commented L&K | Saatchi & Saatchi executive director Charles Victor, emphasising the brand idea and thought process behind the new campaign. “PNB MetLife decided to answer that need, urging consumers to dream bigger and work towards those dreams today. On the execution, this campaign is a continuation of a series of films we’ve been doing for a couple of years now that are a humorous respite in an otherwise serious category.”

    The pan India campaign will be rolled out across regional GEC channels across North East, leading print publications, digital media across OTT platforms and financial websites, outdoors, and popular radio channels, said the company.

  • L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

    New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint national creative director, Rohit Malkani.

    Vashisht joins the agency from Lowe Lintas, Delhi where he was group creative director. His joining will strengthen the agency’s creative output and help create a unique culture – one that will thrive on creating superlative content & meaningful conversations for brands in the region, said the agency in a statement on Monday.

    Commenting on the appointment, Malkani said: “Finding the perfect person to head our New Delhi office wasn’t easy. It had to be someone who shared our obsession for spawning a unique culture, who shared our ambition for creating conversations and superlative content and finally, someone with a proven track record. In Kanishka, I saw all three. He is a unique creative person with his heart in the right place! It’s going to be a heck of a ride with him on board.” 

    Vashisht began his advertising journey as a suit in Triton Advertising, Delhi. But the creative spirit in him led him to switch over and join Ogilvy Delhi in 2004. After a five-year stint at the agency where he worked on brands like Motorola, KFC, LG, Eno, and others, he left to join Leo Burnett. As Uninor was born, he was then summoned to McCann Delhi to build relationships with Perfetti, Chevrolet, Coke, Aircel, Metlife, Greenlam, and others.

    After a five-year stint, Lowe Lintas Delhi came calling and got him to help conceive much more than just ideas for brands like Google, Micromax, Foodpanda, and Hindustan Times. He briefly took a sabbatical to explore his liking for a serene setting and left for the fields of southern France.

    Sharing his views on the opportunity that this role presents, he said, “I believe L&K Saatchi & Saatchi is an extremely fertile land for some very interesting brand work. My job is to sow the seeds of possibility, gather and nurture talent, and of course, reap the fruits of our combined efforts.”