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Tag: L&K Saatchi & Saatchi

  • Greenpanel launches its new TVC

    Greenpanel launches its new TVC

    Mumbai: Greenpanel has announced the launch of its new TVC, featuring Delhi Capitals’ commendable players ‒ Rishabh Pant, David Warner, and Anrich Nortje. The commercial launch is a part of the brand’s association with the IPL franchise as its principal sponsor. It is a strategic marketing move aimed at increasing brand visibility and amplifying marketing initiatives while leveraging IPL sponsorship.

    Crafted by (L&K Saatchi & Saatchi), this television commercial adopts a whimsical and light-hearted tone, offering viewers a peek into the entertaining chaos behind the scenes of an ad shoot. From navigating unexpected challenges to witnessing moments of camaraderie among the cast and crew, the commercial captures the essence of the filmmaking process. It humorously portrays the efforts of the crew in guiding the players out of their comfort zones to deliver authentic performances. The TVC culminates with a clever analogy drawn by the players, likening their newfound acting prowess to the water-resistant qualities of Greenpanel’s HDWR MDF boards, cleverly weaving in the brand’s messaging. (the tagline/messaging: MDF Ka Doosra Naam)

    The integrated marketing plan for the commercial launch includes a combination of ATL, BTL, and digital initiatives. A high-frequency campaign has been curated to promote the commercial which is live on prominent television channels and OTT platforms and will run throughout the IPL season. Aligned with the ongoing elections, the brand has secured impactful and prime advertising spots on renowned TV channels for both polling and election days. In the digital space, Greenpanel has launched paid campaigns on social media and developed digital films featuring the players. It is also promoting the partnership and TVC launch through social media marketing. Additionally, the brand has a strong on-ground presence via POSM and stadium and merchandise branding in Delhi Capitals’ home matches.

    Greenpanel VP, marketing Arvind Joshi said, “This time around, we’ve opted for a fresh and innovative approach by conceptualizing the commercial in a behind-the-scenes (BTS) format. We hope this will be a fresh kind of viewing experience and will break the clutter. Our latest TVC showcases our superior quality product offering and talks about our water resistant HDWR boards and reinforces Greenpanel’s leadership position.”

    Director Shayak Roy added “It was the first and the best 1 hour of shooting of my life. Kudos to the team at Greenpanel for buying into such a fun idea which probably many brands at their level wouldn’t have dared to take up. Cheers to everyone involved, when all the parties are aligned it’s always a six.”

    L&K Saatchi & Saatchi CCO Rohit Malkani: “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at, having fun!”

  • L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its chief strategy officer (CSO), to the role of group chief strategy officer. With this, Snehasis will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new chief strategy officer (CSO) for L&K Saatchi & Saatchi. Together, Snehasis and Ekta will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, L&K Saatchi & Saatchi and Publicis India  CEO Paritosh Srivastava said, “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and the most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

    With over 25 years of experience, Snehasis has been associated with agencies like McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. He joined L&K Saatchi & Saatchi in 2015 and was elevated to CSO in 2020. Over the past nine years, Snehasis has demonstrated exceptional leadership and innovative approach that have driven growth for brands like Hero MotoCorp, ITC, Renault, JioMart, Audi, Reliance Digital, Zepto, Akasa Air, Nivea, Relaxo, Dabur, Groupo Bimbo, AU Bank among others, leading to his elevation to Group CSO with additional mandate for Publicis India and Saatchi & Saatchi Propagate. He will continue reporting to Paritosh.

    Ekta boasts a career spanning 23 years. She joins L&K Saatchi & Saatchi after a successful stint as chief strategy officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. Ekta has also worked with Mullen Lintas, Sapient Nitro Singapore and Unilever Singapore. During her illustrious career, she has played an instrumental role in crafting winning strategies for renowned brands like Glow & Lovely, Pepsodent, Close Up, Surf Excel, Vim, Lifebuoy, Tata Tea, SBI Life, Saffola, Tata Cliq, Dabur’s Real, Samsonite and Bajaj Avenger among others. She has also served on jury panels for prestigious awards like Effies and AME.

    Ekta’s dedication to developing solutions that challenge cultural norms and deliver impactful results seamlessly aligns with L&K Saatchi & Saatchi’s vision. She will collaborate closely with Paritosh and Snehasis to drive forward the agency’s strategic initiatives.

    Snehasis, added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like growth!”

    Speaking on her appointment Ekta, said “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.” 

  • Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Mumbai: In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint national creative directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to managing director, Oindrila Roy.  

    Aman has nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India. Under his creative leadership, these agencies earned widespread acclaim at prestigious events such as Cannes, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC), among others. Additionally, he has served as a jury member at Goafest, Radio Mirchi Awards, and OOH Awards. Aman has worked with a range of brands such as P&G, Unilever, Coca-Cola, Mahindra and Mahindra, Godrej, Sony, Amazon, HDFC Bank, HDFC Life, among others. He has also co-authored the story and screenplay for the popular web show ‘Saas, Bahu aur Flamingo’, earning the nomination for Best Screenplay at the Filmfare OTT Awards.

    A dynamic creative leader with 23 years of advertising and branding experience, Shitu joined L&K Saatchi & Saatchi in 2022, starting her second stint with the Groupe. She has worked with leading agencies like Lowe Lintas, FCB and Publicis Ambience. She also successfully ran her own design agency, Plus One. Shitu’s accolades include D&AD, Effies, ABBYs, and Kyoorius awards, along with jury roles at D&AD and ABBYs. Her diverse brand portfolio features Lakme, Raymond, Cartier, Renault, and others.

    In the new roles as NCDs, Aman and Shitu will leverage their expertise to lead the agency’s creative vision across all offices in India.

    L&K Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Publicis India MD Oindrila Roy added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

    Shitu said, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”

    Aman added, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”

  • L&K Saatchi & Saatchi appoints Balakrishna Gajelli as executive creative director

    L&K Saatchi & Saatchi appoints Balakrishna Gajelli as executive creative director

    Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Balakrishna Gajelli as its  executive creative director. He will be based in the agency’s Mumbai office and report to L&K Saatchi & Saatchi’s CCO Kartik Smetacek.  

    With over 17 years of experience encompassing art, design, branding & creative direction in  advertising, Gajelli has crafted creative communications for renowned brands such as P&G,  VISA, Bumble, Johnson’s Baby, Pillsbury, Amul, Tata Salt, Tata Indicom, Idea Mobile, ITC  Foods, Crompton, and many others.

    His outstanding contributions and wide-ranging expertise in the advertising and marketing  field earned him a place among top 5 creative directors globally in The Big Won report for  2016. Additionally, he has been recognized as the #1 Hottest Creative in India by the  Campaign Brief Asia Creative Ranking. Previously, Bala has worked with FCB Ulka, BBDO India  and Leo Burnett India.

    Commenting on his appointment, Smetaceki said, “This will be the second time I’m working with Bala. He’s a solid thinker, a  talented designer and a trustworthy individual. In recent years, he’s also gained a lot of  experience with non-traditional work, working on some on India’s most awarded campaigns.  It’s fantastic to have him be part of our team.”

    Gajelli added, “I have great respect for L&K Saatchi & Saatchi’s creative, authentic, and brand centric approach so I am thrilled to be part of this organisation. It’s great to work with Kartik  again, and the agency’s vibrant culture and uplifting environment are plus points. I’m  enthusiastic about becoming a valued member of this team and family, contributing to an  exhilarating new phase for L&K Saatchi & Saatchi, and nurturing my professional  development. I eagerly anticipate leveraging the insights gained from my previous stints and  experiences to craft meaningful and innovative advertising and marketing solutions for our  clients.”

    Bala’s work has won the highest honours at Cannes Lions, Cannes Lions, D&AD, One Show,  LIA, WARC, New York Festival, AdFest, SpikesAsia, APAC Effies & Abbys. 

  • L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualized the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled  #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country. This strong nostalgic association and the  emotional equity it still enjoys among Indian bikers became the driving force behind the  rebirth of this legend.

    The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation and continues to be loved and revered even today. Narrated by the OG Karizma brand ambassador, actor Hrithik Roshan, the film’s powerful VO instantly strikes an emotional chord and unveils Karizma XMR in its modern and advanced avatar. The film even tips the hat to some of the iconic scenes and  memorable advertising from Karizma’s past, including riding into a dust storm.

    L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created a compelling buzz campaign, launching the bike with much fanfare and engagement through  robust digital activations. The buzz campaign featured Hrithik Roshan and Rannvijay Singha,  the two names who had been closely associated with the brand in its glory days.

    The #LiveTheLegand campaign marks not just the return of a motorcycle, but also the resurgence of a legend that has inspired generations, turned heads and remained an aspirational ride for all.

    L&K Saatchi & Saatchi chief creative officer Kartik Smetacek said, “The one thing that  became apparent the moment we started working on this brand was that this is not another  bike, this is the Karizma. Even a decade later, the name commands something more than  respect, it commands reverence. The campaign sought to harness this brand love, to stir it,  grow it and create an aura for the next avatar of this legendary name.”

  • L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to chief creative officers

    L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to chief creative officers

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit  Malkani, its joint national creative directors, to the roles of chief creative officers (CCOs). The duo will continue reporting to L&K Saatchi & Saatchi and Publicis  Worldwide India CEO Paritosh Srivastava.

    This move signifies the agency’s commitment to world-class creativity for brand-building through modern, purpose-led work.

    As chief creative officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

    Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as executive creative directors and were later promoted to joint national creative directors in 2019.

    Under their leadership, L&K Saatchi & Saatchi bagged the Number 2 Creative Agency at Abby’s 2023 and received recognition at award shows such as Spikes Asia, AdFest Asia, D&AD, One  Show and Kyoorious. They also led notable agency campaigns, including Zepto’s ‘Delivery at  Bumrah Speed’, Reliance Digital’s ‘Technology se Rishta Jodo’, Greenpanel’s- ‘Earthquake’,  Flite’s- ‘Sar Utha, Kadam Badha’, JioMart’s- ‘Shopping Aisa, India Jaisa’, Cashify’s ‘Refurbished  Smartphone’, and Vicks’ ‘Vicks Khol, India Bol’ this year.  

    Commenting on Rohit and Kartik’s new role, L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said, “Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth. Now, as we embark into the next phase of  our journey, with bigger goals and ambition, the nucleus of powerful leadership at L&K  Saatchi & Saatchi, with Kartik & Rohit as CCOs and Snehasis as CSO, will play an even more  significant role.”

    “Over the last few years, we’ve been on a journey of transformation as an agency, especially when it comes to our product. This elevation for Rohit and myself further underlines that commitment. Our internal creative excellence programme ‘Go One Better’ is backed by the entire agency, across departments, and the outcomes are evident. Needless to add, our mission is only half achieved, and I look forward to the many milestones ahead,” said  L&K Saatchi & Saatchi chief creative officer Kartik  Smetacek.

    L&K Saatchi & Saatchi chief creative officer Rohit Malkani added, “This is as much a  massive honour as it is a responsibility. It’s been an amazing seven years at L&K Saatchi & Saatchi,  without much of an itch! But the journey to build a legacy has just started. With Paritosh and the rest of the leadership team, we’ve carved a path for the agency, driven by Revenue,  Respect and Results. There’s a great momentum so far and Kartik and I can’t wait to take  things to the next level.”

     

  • L&K Saatchi & Saatchi’s latest campaign for Cashify featuring Rajkummar Rao strikes a chord

    L&K Saatchi & Saatchi’s latest campaign for Cashify featuring Rajkummar Rao strikes a chord

    Mumbai: Cashify, India’s largest omnichannel platform for buying and selling electronic devices, especially  smartphones, launches an exciting new campaign with its talented brand ambassador  Rajkummar Rao. Renowned as a platform for selling old devices, Cashify is now looking at  amplifying the message that refurbished smartphones offer a smart, budget-friendly way to  upgrade to one’s dream phone.

    Leveraging the creative prowess of L&K Saatchi & Saatchi’s Gurugram team, Cashify is set to  kickstart this campaign, seamlessly blending its commitment to sustainable tech solutions with  the star power of Rajkummar Rao.

    This dynamic two-film campaign is crafted to entertain and captivate today’s tech-savvy youth,  especially those who are keen on upgrading to a premium smartphone. The campaign subtly  conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their  tech dreams.

    Commenting on the films, L&K Saatchi & Saatchi jt. National creative director Rohit Malkani said, “From winning the project in a tightly-contested pitch to the finished films, this has been  one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced  performance. Working with RKR has been a thoroughly enjoyable experience and the results are  there for all to see. We have crafted two humorous and flamboyant films that focus on the  benefits in a memorable and quirky way.”

    Cashify co-founder & CMO Nakul Kumar added, “As we extend our  collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more  accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is  not just a dream for people but an accessible luxury for all. By promoting refurbished  smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality.  Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns  with our mission to build a more responsible and eco-friendly tech landscape.”

    The campaign will be rolled out across TV and digital platforms, positioning Cashify as the brand  that enables the best smart-technology buying experience.

  • Reliance resQ wins hearts with Outstanding Service in L&K Saatchi & Saatchi film

    Reliance resQ wins hearts with Outstanding Service in L&K Saatchi & Saatchi film

    Mumbai: L&K Saatchi & Saatchi has created a heartwarming film that celebrates Reliance resQ engineers’ tireless dedication to its customers, regardless of the occasion, day, or season.  The film recognizes the pivotal role its employees play in ensuring its consumers enjoy a hassle-free and peaceful Diwali.

    The digital film of Reliance resQ showcases the resilience and commitment of their engineers,  who work tirelessly throughout the year, to ensure that the electronic devices of their customers are promptly serviced, regardless of the occasion. Their biggest reward: is the happy smiles on the faces of the customers.

    L&K Saatchi & Saatchi executive vice president Debarjyo Nandi said, “While we celebrate our festivals with friends and family, there is an entire community of service professionals,  like Reliance resQ, who don’t, just so that we can. This film is just a profound reminder of that reality. ”

    Speaking on the digital film the Reliance resQ spokesperson added, “The engineers at resQ thrive on customer delight. No matter the challenge, they are ready to resolve it with a timely and robust solution. This film brings to light their dedication and is a salute to their ever-shining spirit to go beyond the time and occasion barrier to help a customer in need.”

    The film will be released across various social media channels and digital platforms, amplifying the brand’s offerings, and positioning it as the most preferred service provider for a swift,  reliable, and high-quality resolution for all electronics problems.

     

  • L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director

    L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director

    Mumbai: L&K Saatchi & Saatchi has appointed Debanjan Basak as its executive creative director. He will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K  Saatchi & Saatchi.  

    With over 15 years of experience in the advertising and marketing industry, Debanjan brings with him a wealth of expertise across brand building, copywriting, storytelling and digital marketing. Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.  

    Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg,  Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell  Lubricants, Westside, Toyota, and more. His other notable achievements include campaigns featured in Lürzer’s Archive and Kyoorius Elephants.  

    Commenting on Debanjan’s appointment, Malkani said, “Good things come to those who wait,  and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after  a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young  creative leaders who combine new-age thinking with technology and culture. His passion for  crafting and polishing communication across mediums is commendable. He garnishes all of  this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add  muscle to an already buoyant Delhi office.”

    Debanjan, added, “I am very excited for the opportunity. Both Rohit and Hindol are great  individuals who have done some pathbreaking work. I really look forward to working with  them. Moreover, L&K Saatchi & Saatchi has been doing some stellar work across categories  and winning awards at the same time. Its continued focus on creating meaningful and  relevant work for clients is something I want to build on. I have always believed that  advertising is nothing but a conversation which the brand has with consumers. If you make  the conversation interesting, consumers will listen to you. After all, nobody wants to be part  of a boring conversation.”

  • L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    Mumbai: Unveiling Zepto’s collaboration with pacer Jasprit Bumrah, L&K Saatchi & Saatchi has conceptualised a humorous three-part campaign, ‘Groceries delivered at Bumrah Speed’,  which showcases Zepto’s speedy, consistent and precise deliveries, much like Bumrah’s deliveries on the field.  

    The latest campaign, strategically launched during the ongoing Cricket World Cup, follows the success of the agency’s earlier work for the brand, ‘Indian Stretchable Time’, one of the year’s most awarded campaigns, winning internationally at the One Show, Spikes and AdFest, as well as at Indian award shows like the Abby Awards and Kyoorius.

    The campaign aims to build saliency and awareness of Zepto as the fastest grocery delivery service in the country.

    L&K Saatchi & Saatchi Jt National creative director Kartik Smetacek said, “The campaign task was to position Zepto as the fastest delivery service. So, who better than Jasprit Bumrah to set the benchmark for speed? We were working within the 20-second format, so the films needed to be sharp, with minimum build-up yet maximum impact. I think it’s a job well done.”

    Zepto chief growth officer Viral Jhaveri expressed, “Our partnership with Jasprit  underscores our commitment to pushing boundaries, achieving perfection, and delivering  with speed, consistency and precision.”

    L&K Saatchi & Saatchi executive vice president Debarjyo Nandi added, “It is rare to have the business, brand and brand ambassador all delivering the brand’s core proposition seamlessly. Retain the humour, surprise and entertaining tonality, and we have a campaign  that will not just build salience but create maximum impact in a highly cluttered season.”  

    The first film sees Bumrah flying a fighter jet while the other two place Bumrah at a blast-beat music concert and in a fast-paced news studio, where he pushes the boundaries of speed and positions Zepto as the platform of choice for lightning-fast deliveries.  

    The campaign is anchored on Disney+ Hotstar, the Zepto app, and other OTT and social media platforms. It will also include out-of-home advertising in all major cities where the brand operates.