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Tag: L&K

  • L&K Saatchi & Saatchi wins creative mandate of Goodricke Group

    L&K Saatchi & Saatchi wins creative mandate of Goodricke Group

    Mumbai: L&K Saatchi & Saatchi has won the creative mandate of Goodricke Group Ltd., one of the largest tea producers in India.

    The agency won the business after a competitive multi-agency pitch and will manage the company’s full-service creative mandate for a variety of products across multiple categories.

    Goodricke Group Ltd. is a popular tea manufacturer with around 29 tea gardens and manufacturing factories across Darjeeling, Assam, and the Dooars. Some of the popular brands in its portfolio include Castleton, Roasted Darjeeling Tea, Khaass, Goodricke Chai, etc.

    Commenting on the partnership, Goodricke Group vice president and head of consumer division P.T. Krishnan said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”

    Sharing his views on the win,  L&K Saatchi & Saatchi executive vice president North & East Atin Wahal said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine but carve a unique niche in the marketplace.”

  • ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties

    ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties

    Mumbai: Atria Convergence Technologies (ACT) has appointed L&K Saatchi & Saatchi India as its creative agency. The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital and PR.

    To be managed by the team in Mumbai, the agency has been brought on board to actualise ACT Fibernet efforts to consolidate and grow the category in markets where it enjoys a leadership position as well as to establish significant brand presence in newer markets.

    Commenting on the new partnership, ACT Fibrenet senior vice president Ravi Karthik said, “As home internet specialists, ACT Fibernet has always believed that great customer experience stems from a fine balance – the right combination of technology, service quality and expertise. L&K Saatchi & Saatchi demonstrated the right balance of business understanding, passion and creative ability through the pitch process. We’re confident they are the right partners for us as we continue to grow from strength to strength.”  

    Adding his views, L&K Saatchi & Saatchi executive vice president & business head Nikhil Kumar said, “It’s a pleasure to have the ACT team on board after a multi-agency pitch. Our ability to understand their hyper-local business dynamics, with special focus on the next stage of growth, gave us the edge in the boardroom. We aim to maintain this benchmark of delivery, keeping in mind the dynamics of the category & look forward to partnering with them as an extension of their business & marketing teams.”

  • L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

    L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

    Mumbai: L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as Executive Vice President – North & East. He will report to Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

    Wahal takes over the role from Devraj Basu who has moved on from the agency.

    Atin’s arrival is a homecoming of sorts as he was part of Publicis Ambience as Sr. VP until two years ago. He has worked on a host of businesses like Skoda, Zee, Citibank, Times Network, Sony Liv amongst others in his earlier stint.

    Wahal joins L&K Saatchi & Saatchi from BBDO India where he was EVP and Head of Mumbai office and worked for brands such as Visa, Idea, Whatsapp, Bumble, HP, Ariel and many more. Apart from these two agencies, Atin has also had a promising stint with Sony Entertainment and other agencies viz 

    Welcoming Wahal to the agency, Paritosh Srivastava commented: “I’ve known Atin for some time now and happy to have him on the leadership team at L&K Saatchi & Saatchi. Delhi and Kolkata are very important offices for us with an amazing set of clients that we are very proud to partner. It wasn’t an easy search but we think Atin with his vast experience, professionalism, way with people, energy,  resourcefulness and familiarity with the Groupe agenda will make him succeed. 

    Would also like to thank Devraj for doing a fantastic job for a very long time for the agency. We will always be grateful for his contribution and wish him the very best for the future.” 

    On joining the agency and also the challenges that lay ahead for him, Atin Wahal said: “Publicis Groupe has been at the forefront of offering integrated services and it’s this new age thinking that has pulled me back to the Groupe again. 

    I am thrilled to be a part of the new and energised L&K Saatchi & Saatchi with Paritosh at the helm. I am certain that we will be writing some success stories soon, riding on ‘Power Of One’ for our clients. 
    I do believe that in the today’s context and environment it’s not about the challenges that we will face but the opportunities that we will create for our clients and brands.”

    Wahal has nearly 18 years of Advertising & Media experience, after completing his post-graduation from Symbiosis he has since explored the magical world of brand storytelling. He has worked on numerous brands across categories and regions including Automobiles, FMCG, Consumer Durables, Broadcast, Telecom, OTT, Pharmaceuticals, BFSI, eCommerce etc. 

    He has played an influential role and has been associated with some successful campaigns such as Ariel- #SonsSharetheLoad, Skoda- ‘Power Should be beautiful’, KBC- ‘Gyan hi Aapko Apka Haq Dilata Hain’, Zee TV- AAj Likhenge Kal, along with the brand launches of Asian Paints- Royale Play, Indian Idol Juniors, Sony Liv, Skoda Kodiaq and very recently Bumble. 

  • L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North.

     

    On the other hand, the agency has promoted L&K Saatchi & Saatchi senior vice president – Delhi operations Sanjeev Gauba as executive vice president.

     

    Law & Kenneth Saatchi & Saatchi CEO and managing partner Anil Nair said, “Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba, who was our senior vice president of Delhi operations, is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to executive vice president. With these two senior resources spearheading Delhi, I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”

     

    Rakshit added, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”

     

    Armed with 25 years of experience, Rakshit has previously worked with companies like HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clarion.