Lizol – ITV

BARC Week 36: Vi displaces Dettol as top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week 36 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 204159 impressions. It was followed by Reckitt Benckiser India which ranked second with 178524 ad impressions.

Vi bagged the third spot with 66314 insertions. ITC & Godrej Consumer Products Ltd secured the fourth and fifth place with 42175 and 37332 insertions respectively.

P&G bagged the sixth spot with 32717 ad insertions.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive India, P&G Home Productis, and Brooke Bond Lipton India.

Top Brands-

This week the newly launched Vi displaced Dettol Antiseptic Liquid from the number one position and emerged as the top brand with 66313 insertions.

Dettol Antiseptic Liquid took the second spot with 36400 insertions followed by Dettol Toilet Soaps with 21696 insertions. Dettol Liquid Soap bagged the fourth spot with 19586 ad impressions.

The fifth spot was acquired by Glow & Lovely Multivitamin with 15977 insertions.

The sixth position was grabbed by Surf Excel Wash with 14434 ad insertions.

Other top brands in the pecking order were as follows: Lizol, Dettol & Moms Soap, Amazon.in & Jeevansaathi.com

September 18, 2020

BARC Week 35: Dettol emerges as the top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.

Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.

ITC Ltd bagged the sixth spot with 23505 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	243758
2	RECKITT BENCKISER (INDIA) LTD	162462
3	BROOKE BOND LIPTON INDIA LTD	41159
4	GODREJ CONSUMER PRODUCTS LTD	26908
5	PROCTER & GAMBLE	23885
6	ITC LTD	23505
7	COLGATE PALMOLIVE INDIA LTD	23391
8	CADBURYS INDIA LTD	20873
9	WIPRO LTD	20719
10	PONDS INDIA	19427
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.

The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.

The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.

Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.

Rank	Brands	Insertions
		Week 35
1	DETTOL ANTISEPTIC LIQUID	27226
2	DETTOL TOILET SOAPS	17509
3	DETTOL LIQUID SOAP	17230
4	SURF EXCEL EASY WASH	16509
5	LIZOL	13032
6	DETTOL & MOMS SOAP	13018
7	WHEEL ACTIVE 2 IN 1	11319
8	CLINIC PLUS SHAMPOO	11130
9	JEEVANSATHI.COM	11084
10	FACEBOOK.COM	10152
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

September 11, 2020

Lizol introduces its first disinfectant concentrate for Indian consumers

New Delhi: Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner today. The product is Lizol’s first-ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

Commenting on the launch RB Hygiene, South Asia CMO & marketing director Sukhleen Aneja said, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behavior.”

With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says RB Hygiene Head- Innovation Hub at India R&D Navin Sharma.

The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre.

July 31, 2020

RB launches nationwide #DisinfectToProtect awareness campaign

MUMBAI: In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

RB Hygiene South Asia senior vice president and managing director Narasimhan Eswar said,“Post our pledge to donate one million litre of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

The campaign will comprise of several short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souza urging people to stay at home and disinfect frequently used surfaces.

Lizol Public Service Message – Saif Ali Khan
Lizol public service message – Kareena Kapoor Khan

RB Hygiene South Asia CMO and marketing director Sukhleen Aneja added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

The public service message has been put together by McCann and inculcates necessary steps as has also been suggested by WHO on various platforms such as social distancing, hand washing and home disinfection.

Commenting on this McCann Worldgroup CEO and COO Prasoon Joshi said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ free.”

April 20, 2020

BARC week 44: Santoor Sandal and Turmeric is top brand

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 44 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 44 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 209521 and 69373 ad insertions, respectively.

ITC Ltd has grabbed third position with 45744 ad insertions. Brooke Bond Lipton India was spotted in the fourth position this time as it made 41777 insertions on TV. Wipro Ltd moved up five spots to rank fifth with 35309 insertions.

The pecking order of the top 10 advertisers in week 44 were Hindustan Lever, Reckitt Benckiser, ITC Ltd, Brooke Bond Lipton India, Wipro Ltd, Ponds India, Procter & Gamble, Cadburys India, Godrej Consumer and Colgate Palmolive India at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank	Advertiser	Insertions
		Week 44
1	HINDUSTAN LEVER LTD	209521
2	RECKITT BENCKISER (INDIA) LTD	69373
3	ITC LTD	45744
4	BROOKE BOND LIPTON INDIA LTD	41777
5	WIPRO LTD	35309
6	PONDS INDIA	33595
7	PROCTER & GAMBLE	32321
8	CADBURYS INDIA LTD	31343
9	GODREJ CONSUMER PRODUCTS LTD	24275
10	COLGATE PALMOLIVE INDIA LTD	22540
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

Top Brands:

Santoor Sandal and Turmeric ranked first in the top brands category of BARC week 44 ratings. It had inserted 18995 ads on TV during this period. The second spot was acquired by Surf Excel Easy Wash with 13807 insertions. Trivago grabbed third position with 12457 insertions. Clinic Plus Shampoo, Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Honda Activa 125, Santoor Beauty Soaps and MDH Masala Range were the other top brands spotted in the top 10 brand's list of BARC India ratings week 44.

Rank	Brands	Insertions
		Week 44
1	SANTOOR SANDAL AND TURMERIC	18995
2	SURF EXCEL EASY WASH	13807
3	TRIVAGO	12457
4	CLINIC PLUS SHAMPOO	11043
5	LUX TOILET SOAP	10303
6	LIFEBUOY TOILET SOAP	10093
7	LIZOL	9740
8	HONDA ACTIVA 125	9277
9	SANTOOR BEAUTY SOAPS	8896
10	MDH MASALA RANGE	8622
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, MUMBAI: Broadcast Audience Research C

November 10, 2019

E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.

As compared to the last year, the top category of Food and Beverages saw an increase of 9 per cent in ad volumes. Following it were Personal Care/Personal Hygiene and Services, which recorded a dip of 17 per cent and 16 per cent respectively.

Retail saw an increase of 40 per cent in ad volumes, across media, laundry 38 per cent and household products 14 per cent, the data revealed.

The top category to advertise across media, Toilet Soaps recorded a dip of 16 per cent across media, as compared to the last year. E-commerce, social media, entertainment category gained 81 per cent in ad volumes, Retail Outlets-Jewellers 57 per cent, and Washing Powders/Liquids 45 per cent.

The top advertisers included Hindustan Unilever. Reckitt Benckiser, and Godrej, on the top three sports. Leading brands, in terms of ad volumes were Lizol, Trivago, and Vivo S1.

October 22, 2019

BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 41 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 156539 and 102356 ad insertions, respectively.

Amazon Online India Pvt Ltd was replaced from the third position by Procter & Gamble, which ranked sixth the past week, with 44196 insertions.

ITC Ltd climbed up a spot to rank fourth this time as it made 37308 insertions on TV. Godrej Consumer Products Ltd moved up five spots to rank fifth with 36026 insertions.

Rank	Advertiser	Insertions
		Week 41
1	HINDUSTAN LEVER LTD	156539
2	RECKITT BENCKISER (INDIA) LTD	102356
3	PROCTER & GAMBLE	44196
4	ITC LTD	37308
5	GODREJ CONSUMER PRODUCTS LTD	36026
6	BROOKE BOND LIPTON INDIA LTD	30209
7	CADBURYS INDIA LTD	24446
8	PONDS INDIA	24013
9	COLGATE PALMOLIVE INDIA LTD	22747
10	PROCTER & GAMBLE HOME PRODUCTS	21592
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Santoor Sandal and Turmeric climbed up two spots to claim the first rank in the top brands category of BARC week 41 rankings. It had inserted 17007 ads on TV during this period. Second spot was acquired by Trivago, which climbed up from last week’s fifth slot, with 14573 insertions.

Lizol ranked up a spot to sit on third position with 12647 insertions. Dettol antiseptic liquid made fresh entry into the list on fourth position, with 10701 insertions. It was followed by Colgate Dental Cream that had 9662 insertions.

Rank	Brands	Insertions
		Week 41
1	SANTOOR SANDAL AND TURMERIC	17007
2	TRIVAGO	14573
3	LIZOL	12647
4	DETTOL ANTISEPTIC LIQUID	10701
5	COLGATE DENTAL CREAM	9662
6	AMAZON.IN	9658
7	HARPIC BATHROOM CLEANER	9215
8	SURF EXCEL EASY WASH	9204
9	VIVO V17 PRO	9156
10	DETTOL LIQUID SOAP	9054
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 20, 2019

BARC week 36: Harpic comes into 2nd place

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank	Advertiser	Insertions
		Week 36
1	HINDUSTAN LEVER LTD	144065
2	RECKITT BENCKISER (INDIA) LTD	142324
3	PROCTER & GAMBLE	35271
4	GODREJ CONSUMER PRODUCTS LTD	34577
5	BROOKE BOND LIPTON INDIA LTD	29487
6	CADBURYS INDIA LTD	27107
7	PROCTER & GAMBLE HOME PRODUCTS	22062
8	ITC LTD	21823
9	COLGATE PALMOLIVE INDIA LTD	17674
10	SMITHKLINE BEECHAM	17227
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank	Brands	Insertions
		Week 36
1	LIZOL	18121
2	HARPIC 10/10	11555
3	TRIVAGO	10099
4	COLIN	9623
5	VIVO S1	9483
6	DETTOL LIQUID SOAP	8705
7	DETTOL TOILET SOAPS	8691
8	HORLICKS	8398
9	COLGATE DENTAL CREAM	8239
10	DETTOL ANTISEPTIC LIQUID	8024
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 13, 2019

BARC week 35: Lizol is top brand

MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.

Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.

Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	184652
2	RECKITT BENCKISER (INDIA) LTD	93829
3	GODREJ CONSUMER PRODUCTS LTD	35824
4	CADBURYS INDIA LTD	31791
5	BROOKE BOND LIPTON INDIA LTD	31423
6	ITC LTD	31053
7	PROCTER & GAMBLE	29782
8	SMITHKLINE BEECHAM	21482
9	COLGATE PALMOLIVE INDIA LTD	21019
10	LAKME LEVER LTD	16465
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.

Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 8, 2019

BARC week 31: Lizol top brand, HUL top advertiser

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 July 2019 and 02 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 31 of 2019.

Top Advertisers:

Just like the previous week, there were no changes in the top 5 advertisers in week 31 ratings as well.

Hindustan Unilever remained on the top advertiser position, by making 150801 insertions. It was followed by Reckitt Benckiser (India) Ltd, with 120674 insertions, and ITC Ltd, with 40426 insertions.

Godrej Consumers Products Ltd came in fourth as it made 34637 insertions followed by Procter & Gamble, which had 30702 insertions, in week 31 of 2019.

Top Brands:

A few ups and downs were noticed in the rankings of top 5 brands in BARC week 31 rankings. While Lizol held strong to the top spot with 17137 insertions, Trivago was replaced from second spot by Harpic Bathroom Cleaner, a new entrant in the list. The latter made 11174 insertions.

Dettol Liquid soap moved up two spots from last week, to rank third this time with 10921 insertions. Trivago settled at fourth position with 10772 ad insertions on television in week 31 of 2019.

Harpic 10/10 re-entered the list post a small hiatus on fifth spot with 10667 ad insertions.

August 9, 2019

Tag: Lizol