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Tag: Liz Taylor

  • Piyush Pandey’s leaves behind a legacy the world will never forget

    Piyush Pandey’s leaves behind a legacy the world will never forget

    MUMBAI: Piyush Pandey the ad man – a lot has been written about his mastery in connecting through communication with the lay person on the street. Which is why most of the ads which he was involved in as a creative guide live with us till today. Fresh as the day they hot the screens. 
    His passing has left a deep impact on colleagues and industry folks the world over who have shared their grief and their admiration for the genius that he was and most of all for the great human that he was.  

    Liz Taylor, Global Chief Creative Officer, Ogilvy  
    “A quiet Friday morning brought news that shattered our hearts: the legend, Piyush Pandey, has left us. The void he leaves is immense—a silence where once his booming laughter, humble mentorship, and profound humanity resonated. 
    To the world, Piyush was an icon, a creative giant, an advertising hero. To Ogilvy, he was our coach, our champion, our spiritual guide, our heart and soul. His passing is a loss that words cannot capture. 
    Yet even as we grieve, a profound sense of gratitude and purpose fills us. For Piyush, creativity was about connection—about making something that lived in people’s hearts. And that’s exactly what he did, time and again. His ideas shaped brands and culture. His kindness shaped people. 
    He taught us that living with generosity and creating with enormity leaves a legacy beyond measure. We will honor him in all that we do—not just in advertising, but in the way we live, lead, and care—striving always to act in the light of his values and to make him proud in every part of our lives.”

    Joe Sciarrotta, Deputy Global Chief Creative Officer, Ogilvy  
    “It’s hard to know where to begin. Personally, he was a brother to me. We spoke often. I spent time with his family, and he with mine—my mom would often ask after him. His is a loss I cannot fathom. But I also know that I’m not alone in that.  
    Piyush was a legend of our industry, and a national treasure in India. I was once on a tour bus in Goa with him and someone asked where we were from. Ogilvy, we said. They respond ‘Oh! Piyush Pandey is from Ogilvy. He’s very famous.’ To which I said, ‘Well, Piyush Pandey is standing right next to you.’ The man nearly had a heart attack from his awe and excitement. What many people don’t realize is that Piyush gave India its voice back, after having been so Westernized for so long. There was nothing he was more proud of than his country and his people. His greatest gift was that he treated ordinary people extraordinary, and extraordinary people ordinary. He saw, and celebrated, the humanity in it all. And that’s the impact he’s had on the next generation of creatives, and that will ripple for generations to come.”

    Devika Bulchandani, Chief Operating Officer, WPP  
    “Piyush was not just the most important man in Indian advertising, he was the most important man in so, so, so many of our lives at Ogilvy. He may have left us but his work and his legacy will live forever.   
    I am personally heartbroken. I lost my biggest champion. Just last month when I got the WPP job he sent me a note, “Prouder than a peacock can be.” And I always told him, ‘You are my wings.’” 
     

    Shelly Lazarus, Chairman Emeritus, Ogilvy  
    “Piyush Pandey had a giant brain and a giant heart. It was an honor of my life to have been his partner and his friend. 
    Piyush built Ogilvy India into what it is today. He commanded the respect of everyone who worked with him and knew him. I loved walking down the street with Piyush and have people stop and ask him for his autograph. 
    There are some few people who are immortal. Piyush Pandey is one of them. 
    I will miss you, my friend.”

    Hephzibah Pathak, Executive Chairperson, Ogilvy India:  
    “It’s hard to capture the immense impact Piyush had on us all. He didn’t just change the game for our industry; he changed our lives. A giant of a leader, his fearless heart and unwavering goodness inspired us to see the world, and ourselves, differently.  
    His beautiful philosophy, ‘Kuch khaas hai hum sabhi mein’ was his very essence–always finding and celebrating the specialness in everyone. We are so privileged to have been raised and nurtured by him.  
    Godspeed, Piyush. Rest in eternal peace.”

    Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, Chief Creative Officers, Ogilvy India: 
    “”The most honest thing we can say is that we’re numb. SO many memories are flooding our hearts. His living room was our second office. From the day we joined Ogilvy, to this day, he was our Creative Director and we were his team. This is an honour we can’t forget or replace. Even if he can’t hear us present ideas anymore, every time we create something, we will be asking ourselves, ‘Will Piyush like this?’ What we can promise as our tribute to him is to carry on his belief in creativity, culture and bravery.”

    Reed Collins, Chief Creative Officer, Ogilvy APAC 
    “Our hearts are stilled, for a legend has departed. Piyush Pandey didn’t just shape culture; he shaped us. We mourn his absence, yet rise with fierce gratitude, committed to carrying his bat, forever building on the extraordinary innings he so brilliantly played. ?????? “

  • Ogilvy earns Network of the Year at the 2024 D&AD Awards

    Ogilvy earns Network of the Year at the 2024 D&AD Awards

    Mumbai: With 44 total Pencils and 52 Shortlists, highlighted by 1 Future Impact Pencil and 4 Yellow Pencils, Ogilvy was named Network of the Year at the 2024 D&AD Awards. It marks the first time Ogilvy has earned the honour at the D&ADs since 2020.

    Ogilvy’s global chief creative officer Liz Taylor said: “The D&AD Awards are among the most prestigious global award shows in our industry, so it’s a genuine thrill to be named Network of the Year. It’s a testament to all our brilliant people who are united by a belief in the power of creativity to create impact for our clients and in our communities around the world. We are particularly gratified to have been recognised for doing our best work on behalf of our biggest brands. We wouldn’t be where we are without our incredible clients, whose continued partnership and collaboration drive us forward.”

    “Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, which is awarded to early-stage projects that demonstrate the potential to drive behavioural, environmental, societal, or policy change through creativity. The campaign created biodegradable caps which affixed to bottles of water to mineralize the water and make it safe for consumption. The caps were created via 3D printing and made from sweet corn starch-based resin—a sustainable and biodegradable option—which considerably reduces dependence on conventional plastics. The caps were distributed in Colombia to areas that lack access to clean drinking water.

    Two Ogilvy campaigns earned Yellow Pencils, which are given to “outstanding work that achieves true creative excellence.”

    “Michael CeraVe” for CeraVe by WPP Onefluence, led by Ogilvy PR North America, earned 3 Yellow Pencils—one each in Media (Social), PR (Use of Talent & Influencers), and PR (Integrated). The campaign, built on the internet rumour that actor Michael Cera was the mastermind behind CeraVe, was brought to life across multiple online platforms through influencer partnerships, before culminating in a Super Bowl TV spot that proved that CeraVe was actually developed by dermatologists. The campaign also earned 2 Graphite Pencils, 1 Wood Pencil, and 5 Shortlists.

    Dove’s “#TurnYourBack,” developed by Ogilvy UK and DAVID Madrid, won a Yellow Pencil in the Integrated (Large Enterprise) category. #TurnYourBack was created in response to the Bold Glamour filter on social media, with an influencer-led effort to address the psychological impact on girls and women’s confidence that invited women everywhere to fight the filter by not showing their faces.

    In total, the Ogilvy network earned 1 Future Impact, 4 Yellow, 11 Graphite, and 28 Wood Pencils, with 52 Shortlists. The D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production and craft disciplines, judged by more than 300 global creative leaders, practitioners and innovators.

  • Ogilvy named Network of the Year at London International Awards for third year

    Ogilvy named Network of the Year at London International Awards for third year

    Mumbai: At the 2023 London International Awards, Ogilvy proudly earned Network of the Year honors for the third consecutive year. This achievement reflects the strength of Ogilvy’s global creative network with over 30 offices contributing a total of 140 statues including 3 Grand, 27 Gold, 55 Silver, and 55 Bronze, along with 30 Finalists. Notably, Ogilvy was also named Regional Network of the Year for North America and Asia.

    In total, Ogilvy was recognised with statues in 24 of the 27 categories including a collective 19 in Health & Wellness and Health & Wellness Craft, nine in Transformative Business Impact, five for Creativity in B2B, three for Package Design, two for Creativity in the Metaverse, and four for Creativity in PR. In addition, the Global Radio & Audio Company of the Year was awarded for work created for Halls, a joint effort between DAVID Madrid and Deseif that won four statues in the Radio & Audio category; DAVID and Deseif were also awarded the Regional Radio & Audio Company of the Year for Europe. See the winning work here.

    The network’s performance was led by three Grand wins. “Cost of Beauty” for Dove – a borderless collaboration between the UK, Toronto, and New York offices – took home Grands in both the Health & Wellness and Use of Social Media & Influencers categories. DAVID Bogota won a Gold in the Transformative Business Impact category for “Corona Extra Lime.”

    Ogilvy’s global chief creative officer Liz Taylor said: “We are filled with immense pride to be capping off the year by receiving the prestigious title of Network of the Year at the LIAs. It is a great honor for us, especially because our ideas were acknowledged in almost every category. Our teams from all corners of the world have worked tirelessly to create remarkable campaigns that proved the power of Borderless Creativity to drive business results and impact the world. Congratulations to all our people across the network who contributed to this collective effort, and a special thanks to our clients for their support, trust, and partnership.”

    LIA president Barbara Levy reflecting on the ‘Of the Year’ winners said: “Firstly, I would like to congratulate WPP attaining enough points to be named LIA’s first Holding Company of the Year, and also congratulate Ogilvy for being Global Network of the Year. It’s no surprise as Ogilvy offices worldwide have a formidable creative reputation. Ogilvy has shown this by taking the coveted Global Network of the Year title three years in a row.”

    The LIA honors cap off an impressive year for Ogilvy. The creative network ranked as the #1 network on both WARC’s Creative 100 and Effective 100 lists and took home the Network of the Year honors at the 2023 Clio Awards and The One Show, while Effie Worldwide ranked Ogilvy as the Most Effective Agency Network. Additionally, Ogilvy was named Global Network of the Year for 2023 by both Adweek and Campaign Magazine.

  • Ogilvy appoints Liz Taylor as global chief creative officer

    Ogilvy appoints Liz Taylor as global chief creative officer

    New Delhi: Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman to hold the top position at the WPP’s creative agency.

    She replaces Piyush Pandey, who is taking on a new role as chairman of global creative. He will continue to serve as chairman of Ogilvy India.

    In her new role, Taylor will be responsible for overseeing Ogilvy‘s creative product across 132 offices in as many as 83 countries. She will also lead the agency’s five business units including advertising, public relations (PR), experience, health, and growth & innovation.

    “Liz is a modern creative leader who leads from the front and understands that magic happens when we create and innovate at the intersection of our world-class capabilities and talent. I know her experience creating big, multifaceted ideas will only further strengthen Ogilvy’s ability to drive world-changing, life-changing, business-changing impact for our clients,” said Ogilvy’s global chief executive Andy Main.

    She returns to the agency after a two-year stint at Publicis-owned Leo Burnett where she held the position of global chief creative officer till last month. An award-winning creative leader, Taylor has worked on a wide range of clients including Bank of America, Facebook, Boeing, Budweiser, Gatorade, Kellogg’s, McDonald’s, P&G, Walmart, among many others.

    “There is something special about being able to come back to Ogilvy and join a team that is taking this iconic company into the future. Creativity has the power to change everything and I’m looking forward to working with Ogilvy’s incredibly strong global network of creative talent to inspire people and brands to have an impact on the world,” Taylor on her new role.

  • Leo Burnett elevates Chaka Sobhani to global chief creative officer

    Leo Burnett elevates Chaka Sobhani to global chief creative officer

    Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage.

    She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of creative talent, with a focus on diversity and inclusion, said the agency on Friday.

    Sobhani will also continue to hold the post of a chief creative officer at Leo Burnett London, a position she has held for the last five years, even as she takes over global responsibilities. With this promotion, Sobhani will replace Liz Taylor, who will exit the agency two years after joining FCB. She will continue to be based in London and will oversee creative leadership at the London agency in addition to her global role.

    During her time with Leo Burnett, Sobanhi has overseen work including several highly-praised campaigns for McDonald’s. Before Leo Burnett, she worked at Mother and before that spent ten years in the TV industry, including setting up the first in-house agency at broadcaster ITV.

    Leo Burnett USA, CEO Andrew Swinand said in a statement: “Chaka puts the ‘human’ in HumanKind. You can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry. Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. She’s a cultural titan in every sense and a Burnetter through and through.”

    Sobhani said, “I’m truly honored to take on this mantle, working closely with all our global CCOs and ECDs to push for even greater creative excellence at Leo Burnett around the world and bringing in the next generation of talent from different backgrounds.”

  • Liz Taylor is highest earning dead celebrity

    Liz Taylor is highest earning dead celebrity

    MUMBAI: With her estate pulling in $210 million, much of it from the auction of her jewels, costumes and artwork, Elizabeth Taylor has edged out Michael Jackson as the highest-earning dead celebrity in the last year, said Forbes.
    Jackson, who died in 2009, dropped to the second spot with earnings of $145 million. He was followed by Elvis Presley with $55 million.
    In addition to the Taylor auction that totaled $184 million, the actress also earned $75 million from sales of her top selling perfume White Diamonds. The rest of the money came from property sales and residuals from her film,” it is gathered. After Cleopatra, the star had negotiated a 10 per cent ownership in each of her films.”
    Although Taylor bumped Jackson from the top spot, Forbes said the pop star is likely to regain it next year due to steady revenues from music sales and other ventures.
    Cartoonist Charles Schulz, who created the Peanuts comic strip, came in at No. 4 with earnings of $37 million, followed by reggae star Bob Marley with $17 million.
    Forbes compiled the ranking by analysing the dead celebrities‘ earnings between October 2011-2012. Films stars and musicians dominated the list but Nobel-prize winning physicist Albert Einstein tied with Marilyn Monroe for seventh place, with each earning $10 million.
    The 13 dead celebrities on the list earned a total of $532.5 million.