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Tag: Liz Cleaver

  • Britons still prefer reading to watching TV:BBC Raw survey

    Britons still prefer reading to watching TV:BBC Raw survey

    MUMBAI: The Raw survey was conducted as part of the second phase of Reading and Writing (Raw), the BBC’s biggest ever literacy campaign.

    Raw is aimed at the 12.1 million adults in the UK who can read and write, but could not pass a GCSE in English.

    The BBC Raw survey for World Book Day suggests that reading is an important activity for 79 per cent of people in the UK, beating TV (67 per cent), computer games (15 per cent), gardening (49 per cent) and even sex (69 per cent) in the popularity stakes.

    The survey was conducted via face-to-face interviews with 4,000 adults – representing a cross section of the UK population – by TNS on behalf of BBC Audience Research. Interviews suggest that reading is paramount in Britons lives.

    Overall the results show that, across the UK, picking up a book or a newspaper is in the top three activities alongside listening to music and spending time with friends and family.

    However, although 82 per cent of the population say they enjoy their reading, there is still a significant 17 per cent of adults surveyed who say they do not.

    BBC Learning and Interactive controller Liz Cleaver says, “This survey shows how much everyone can get from reading but also highlights that there are around one in five adults who don’t make time to read. Raw wants to inspire these people to enjoy reading in a way that’s relevant to them.

    “Raw makes reading accessible and encourages reluctant readers to see what they can gain by making reading a central part of their lives.”

    The focus of the campaign is to build learning confidence by helping people rediscover the fun of reading. Although reading emerges triumphant in the survey, the study suggests a difference between the sexes – it seems the British male could now be losing out in the bedroom to the competing charms of a good book.

    The results suggest that, for women, reading is much more popular than sex. While more than eight out of ten women like to cuddle up with a book, men are equally sure about what they want between the covers. Three quarters of men rated sex as important, while only 64 per cent of women felt the same.

    The survey results are released as the BBC launches the second phase of its three-year Raw literacy campaign. There will be a swathe of programming on radio and television, as well as events around the country, for adults who lack confidence with their reading and writing skills.

    Raw focusses on putting the fun back into reading for people who might steer away from formal educational schemes.

  • BBC to launch new digital curriculum in the UK in Janaury

    MUMBAI: The BBC will launch a new learning service for five to 16 year olds in the UK in January 2006. This new public service BBC Jam which will be delivered over broadband will continue to roll out until September 2008. BBC Jam is a key part of the BBC’s role in developing digital Britain. .

    BBC controller of learning and interactive Liz Cleaver said, “This is the most significant new learning service from the BBC and I hope it will really appeal to children. We wanted a name reflecting the spirit of the service that was lively and fun and would resonate equally well across our target audience of five to 16 year olds. BBC jam tested really well with all audiences.”

    BBC jam will exploit the latest digital technologies to deliver a brand new learning experience combining video, games, audio and animation in a way not seen before. The service will also attempt to inspire children who are not achieving their potential to try an alternative way of learning.

    BBC Jam is looking to bring online interactive learning into the home as well as the classroom. It will help pupils learn at their own pace in a way that interests and suits them most.