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Tag: LIXIL

  • LIXIL appoints Priya Rustogi as the leader for LWT- India & subcontinent

    LIXIL appoints Priya Rustogi as the leader for LWT- India & subcontinent

    Mumbai: LIXIL, the maker of water and housing products, recently appointed Priya Rustogi as the leader for LIXIL Water Technologies (LWT)—India and subcontinent. LIXIL has been in the Indian market for over a decade through its American Standard and GROHE brands. In this pivotal role, Priya will oversee the operations of these sanitaryware brands in India and the Subcontinent.

    With a sharp focus on leveraging innovation and disruptive business models, Priya aims to realize LIXIL’s goal of transforming end-to-end bathroom solutions in India. As a visionary leader, Priya will drive regional growth and development while ensuring the company’s strategy aligns with its plans. She is deeply committed to the organization’s growth through its extensive channel network.

    With over two decades of industry experience, Priya brings extensive knowledge of sales and distribution and a proven track record of successfully implementing product marketing strategies. Before taking over her current position, she led the consumer business for LIXIL India for over five years. Prior to joining LIXIL, Priya held prominent positions with brands such as Plantronics and Ranbaxy. During her stint with Plantronics, Priya led the launch of Plantronics Retail Products in India. She established it as the leader in the mid-premium headset segment.

    LIXIL, India & subcontinent leader Priya Rustogi said,” I am pleased to take on this new role. I am thankful to the management team for trusting me with this responsibility. Leading LWT and driving growth for our flagship brands, GROHE and American Standard, is an absolute honour. I look forward to leveraging my expertise to scale the business, promote innovation, and achieve new heights for LWT. I want to contribute towards strengthening our presence in the country and exploring new partnership opportunities to expand our reach further.”

  • ‘SATO Toilet Express’ takes affordable sanitation solutions to 95 villages across Bihar and Maharashtra

    ‘SATO Toilet Express’ takes affordable sanitation solutions to 95 villages across Bihar and Maharashtra

    Mumbai: SATO, the award-winning social business part of LIXIL, is proud to announce its ambitious and impactful initiative, “SATO Toilet Express – Swachata Ka Sandesh Gaon Gaon Mein!” This van-based awareness campaign is designed to raise awareness about the importance of using toilets in rural and semi-urban areas across 2 states in India – Bihar and Maharashtra.

    “SATO Toilet Express” is not just a campaign; it is a dynamic and comprehensive effort to instill a behavioral shift towards improved hygiene and sanitation practices. The initiative reaches the grassroots of society, embodying SATO’s commitment to make safe sanitation more accessible to all. In order to achieve that, it introduces affordable solutions that can be easily acquired at the village level by masons, retailers, and dealers. The van covered 60 villages in Bihar and 35 villages in Maharashtra over 30 days, bringing awareness and promoting positive sanitation practices in each community.

    Recent research by FINISH Mondial and the Sanitation Learning Hub in Bihar & Maharashtra reveals increased toilet coverage after the launch of SBM, yet universal access remains elusive. Poverty and social marginalization disproportionately affect those excluded from toilet usage. Retrofitting and maintenance services are crucial, addressing defunct toilets. Interventions should factor in flood, drought, and appropriate technology for diverse terrains. Many schools lack functional handwashing facilities. Community toilets often don’t exist or are non-functional due to a lack of maintenance systems. In most villages, finding workers for toilet construction is challenging. The study underscores the need for comprehensive strategies to ensure widespread, sustainable sanitation access.

    LIXIL South Asia leader marketing Anandita Kakkar commended, “By directly engaging communities, this campaign transcends conventional hygiene promotion, becoming a powerful catalyst for positive change in peoples’ lives. Going beyond awareness, SATO’s hands-on approach in regions of Bihar and Maharashtra instills lasting behavioral shifts. The impact is not just immediate but signifies a broader transformation towards sustainable sanitation practices.”