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Tag: Livspace

  • Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    MUMBAI: Lucira Jewelry is proving that lightning and sparkle can strike twice. The fine jewellery startup, founded by ex-Candere creator Rupesh Jain alongside Vandana Jain, has raised a dazzling 5.5 million dollars in seed funding, the largest seed round ever for a jewellery startup in India.

    The round was led by Blume Ventures, with participation from Spring Marketing Capital, Siriusone Capital Fund, and marquee individual investors including the founders of Dot & Key, Livspace, Snitch, and Bewakoof. The raise marks a strong show of faith in Jain’s ‘second innings’ after successfully building Candere, later acquired by Kalyan Jewellers.

    Lucira is positioning itself as a design-first, sustainable luxury brand aimed at India’s new-age jewellery buyers who want more than just investment value. They want authenticity, craftsmanship, and emotional connection. Since its launch, Lucira has built a portfolio of 1,000 plus customisable lab-grown diamond designs, all IGI/GIA/SGL/BIS certified and backed with lifetime exchange and buyback guarantees.

    The brand is also stepping into physical retail, with its first Mumbai store opening this month and plans to add four flagship outlets by the end of FY 2026. The fresh funds will fuel this omni-channel expansion while strengthening digital-first buying experiences and technology-driven personalisation.

    “Indian consumers are moving beyond jewellery as mere investment,” said Lucira, co-founder, Rupesh Jain. “They want design, trust, and a brand they can emotionally connect with. With this backing, we’re ready to make Lucira India’s most trusted design-first fine jewellery brand.”

    For Blume Ventures, it’s a chance to back a category they see ripe for disruption. “Rupesh has already proven his ability to build and scale with Candere,” said Blume, managing partner, Karthik Reddy. “What excites us most is Lucira’s omni-channel vision, blending cutting-edge digital with physical retail to create a category-defining brand.”

    With capital in hand, Lucira is doubling down on design leadership, scaling its studio, hiring top talent, and embedding consumer trust at every step. As Jain puts it, “We’re not just selling jewellery, we’re shifting mindsets.”

    Cumulative Ventures advised the transaction, with Novolex serving as legal counsel.

     

  • Livspace raises the bar for home design with ‘Aquabloc Armour’ quality test

    Livspace raises the bar for home design with ‘Aquabloc Armour’ quality test

    Mumbai:  In a spectacular and spine-tingling display, Livspace, the unassailable monarch of omni-channel home interiors and renovations, unveils its new campaign – ‘Aquabloc Armour.’ The campaign doesn’t just raise the stakes; it sets a new gold standard in interior resilience against water.

    The digital film centers around the exceptional AQUABLOC TECHNOLOGY, a revolutionary water-resistant barrier system that forms an impervious shield.This remarkable technology employs an edge banding machine, equipped with thermoplastic glue, to seal the edges of panels, ensuring moisture has no way to enter, thus guaranteeing the panel’s long-lasting durability. To demonstrate its power, Livspace conducted an extraordinary month-long test, putting a cabinet made with AQUABLOC TECHNOLOGY against a traditional carpenter-crafted cabinet, both exposed to Mumbai’s unrelenting rains. The results were astounding: The Aquablock cabinet laughed in the face of raindrops and stayed as solid as a rock. Meanwhile, the traditional cabinet, well, let’s just say it turned into a soggy, drippy mess faster than you can say “monsoon madness”!  In short, Livspace’s Aquablock Technology emerged as the ultimate superhero that even Mumbai’s rains can’t defeat.

    In a world where quality reigns supreme, Livspace’s deep dive into AquaBloc Technology serves as the crown jewel of the campaign, further solidifying the brand’s commitment to delivering not just interiors, but lifelong experiences that stand as bastions of durability and comfort.

  • Anushka Sharma & Virat Kohli partner with ‘Unseen’ for Livspace’s spooktacular campaign

    Anushka Sharma & Virat Kohli partner with ‘Unseen’ for Livspace’s spooktacular campaign

    Mumbai: Following the success of last year’s campaign, which featured brand ambassadors Anushka and Virat, Livspace, one of Asia’s largest omnichannel renovations & interiors platform has launched its 2023 brand campaign, ‘Livspace your space- Season 2.’ The campaign aims to showcase the evolving roles of homes in our lives and how Livspace enables you to maximize the potential of each room within your home.

    Livspace CMO Kartikeya Bhandari said, “This year we are bringing back ‘Livspace your space’ for a second innings with our brand ambassadors Virat & Anushka. We added an element of horror coupled with humor to our films this time around, while also reiterating our commitment to redefining living spaces with the best in class materials and designs. The campaign films are poised to strike a chord with a wide-ranging audience, further cementing our standing as the No 1 Home Interiors Brand in the country. We are extremely excited to time these around the cricket world cup fervor that grips our nation and will employ a media mix of digital, social and CTV to engage with our audiences.”

    “Livspace your Space”, Season 2 stars Virat and Anushka as an upper-middle-class couple facing surprising interior issues in their supposedly comfortable home. Initially, it appears to be a ghostly horror story, but it soon turns into a humorous tale of their interactions with unconventional ‘spirits’, all trying to fix their interior design problems. The films were conceptualized by TILT and directed by Corcoise Films.

    Tilt Brand Solutions chief creative officer Adarsh Atal shared his insights, saying, “On Livspace, we have always attempted to push the envelope every year. The thing with poor quality interiors is that they continue to play on your mind as you have to literally live with them and in the house you have made. This insight gave us the springboard for our creative device, where we see different kinds of ghosts, ghouls and scary entities trying to scare Virat and Anushka at their home, but what’s really haunting them are the poor quality interiors. The first of the series is already live with more to come!.”

    The campaign maintains its central focus on quality in both material and design. It delves into the human tendency to seek certainty and routine, demonstrating how unexpected disruptions stemming from subpar home interiors can become a relentless source of distress. The campaign emphasizes the significance of investing in high-quality materials and designs to create a sanctuary of comfort, guarding against potential nightmares caused by inferior interior choices.

    With this campaign, Livspace aims to create strong brand recall and deepen its connection with customers across different regions. Launching concurrently with the ICC Men’s Cricket World Cup, the campaign will employ a multi-faceted approach, including a strategic blend of digital and social media, along with connected television, to engage with relevant audiences.

    The campaign comprises a series of four videos, including two 10-second clips and two 30-second clips. All four videos will be rolled out with a two-week gap between each launch. The campaign is set to span across eight weeks.

  • Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You Liv.’ 

    Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

    “Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions – so both design and quality,” said Livspace CMO Kartikeya Bhandari. “We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand’s position among consumers.”

    Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

    “The livspace experience was super fun! It’s a brand that’s been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

    With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

    “This campaign too we decided to reiterate Livspace’s passionate take on design – if it doesn’t make life better, it’s not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand’s personality, tone and tenor. Adarsh Atal, our senior director – creative has yet again weaved his creative magic on the brand,” commented Tilt Brand Solutions founder chairman and CEO Joseph George.

  • Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    MUMBAI: Following the success of its first season, India's leading women-centric entertainment channel Girliyapa from the house of The Viral Fever launches Mr. & Mrs. Season 2 in association with India's most admired home interiors brand Livspace. Rooted in contemporary urbaneness, Mr. & Mrs. captures the ethos of the marital life of a young couple through relatable and captivating moments depicted throughout the series. The series further touches upon the special bond and quirks that couples share during the process of turning their house into a home. Premiered on 7 January , Mr. & Mrs. Season 2 is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube.

    Written by its lead actor Biswapati Sarkar who plays Sanju and Nidhi Bisht as Madhu, also one of its lead characters, Mr. & Mrs. is a five-episode humour filled series. The show takes away from the standard one-dimensional soap and portrays the real challenges faced by young married couples in modern India. Mr. & Mrs. attempts to create a refreshing experience by essentially bringing forth a modern lifestyle to make every moment worth living in the married reality.

    On launching Season 2, one of Girliyapa’s most successful shows,  Girliyapa channel head Sarita Jain said, “Mr. & Mrs. has been one of our marquees shows on Girliyapa. Season on season, the series continues to add a humorous take on marriage hood that is relatable to contemporary couples. One common tying factor that all couples share after transitioning into married life is the need for a good home. Livspace happens to be India’s most admired brand for home interior solutions and was a perfect fit for this new season. We are very excited about this partnership and are certain that our viewers will enjoy this season just like the previous one.”

    Livspace brand marketing head Varun A R added, “We want to connect with our core audience, through our partnership with TVF, and educate them about the major problems, homeowners face while working with unorganized players, for their home interiors. One of our key goals is category creation for a full-stack home interior solution like Livspace, bringing about a change in how individuals perceive the process of doing their home interiors. We thoroughly enjoyed working with the TVF Girliyapa team to integrate this message and create a compelling script that addressed the challenges faced by consumers in our category. We look forward to the response from the viewers of Mr. & Mrs.

  • Livspace launches digital campaign – #LivspaceYourSpace

    Livspace launches digital campaign – #LivspaceYourSpace

    MUMBAI: Livspace, India’s most admired home interiors brand, has launched its maiden brand campaign #LivspaceYourSpace. The all-digital campaign went live in key metros –  Delhi NCR, Pune, Bengaluru, Mumbai, Hyderabad and Chennai – which house large catchments of working professionals looking to make homes for themselves. 

    Conceived and created by Tilt Brand Solutions, this campaign by Livspace captures its USP of bringing transparency, predictability and delight into the once-in-a-lifetime home interiors process by organizing the fragmented interiors ecosystem through technology. It depicts the behind-the-scenes reality of creating beautiful homes – from crumbling materials to unexpected finishes, disappearing contractors to creeping costs, through slice-of-life moments in the daily life of a young couple. These moments are relatable and capture the broad experience of a young professional making a home in India, and showcase the difference that Livspace – with proprietary technology and a three-sided marketplace of the best professionals in India – can bring to the home experience. The TVC will run on multiple platforms including SonyLiv, VOOT, TVF, YouTube, Instagram, Facebook, InShorts, and Hotstar. Livspace will also serve as the associate sponsor on Hotstar for the upcoming India-Australia cricket series.

    Livspace chief marketing officer Kartikeya Bhandari commented “With growing exposure, Indians are investing money and effort in expressing their identities through their homes, which is a once-in-a-lifetime experience. Unfortunately, the absence of standardization and process makes home interiors a grueling, at best forgettable experience. With the home being a family’s most important environment, Indians deserve better, and that’s what Livspace offers. For our first campaign we wanted to showcase the pain points in a relatable manner, and show consumers that they can bring their desires to life in a delightful manner.”

    Tilt Brand Solution chief creative and content officer Shriram Iyer commented “The more we interacted with the Livspace team, the more we were certain that we were going to be part of a journey that was going to fundamentally change India’s behavior when it came to doing up homes. Speaking to home-owners, the one thing that resonated right through is that doing up one’s dream home is easier said than done. There are many things that could go wrong and most usually do! Hence we chose to build our entire creative narrative around a young couple discovering the settling-in pains of their newly designed home. We used humor to enlighten audiences about the perils of getting their interiors designed by themselves instead of an expert. And then introduced Livspace as the expert which will deliver their dream home flawlessly and effortlessly – from start to finish!”

    A fast-growing online interior design platform, Livspace offers a three-sided marketplace, connecting interior designers, vendors, and homeowners. Through a combination of data science, algorithms, and design, it creates a unique experience for homeowners, and scale the job of interior designers. Currently, Livspace serves nine metro areas in India, with a community of over 20,000 customers and over 3,500 interior designers.

  • Livspace appoints Joyita Poddar as Chief Human Resources Officer

    Livspace appoints Joyita Poddar as Chief Human Resources Officer

    Bengaluru: Livspace, India’s no. 1 home design and renovation platform, has appointed Joyita Poddar as its Chief Human Resources Officer. Joyita brings to the company over two decades of experience in human resources having worked at leading corporations like Sabre Corporation, eBay Inc., Star India Pvt Ltd, Piramal Enterprises and Saint Gobain. Her key specializations in the field of human resources include organization change management, M&A, culture and people strategies, transformation initiatives, leadership growth and leadership coaching. She will lead critical people strategies and leadership training at Livspace.

    Joyita is focused on the role of optimizing employee performance in shaping business growth and success. She is an expert in introducing and implementing relevant strategies in new-age digital and technology companies. At Livspace, she plans to retain the core of the organization culture, and optimizing the great talent in enabling the company’s growth as it expands to newer markets.

    Commenting on Joyita’s appointment, Anuj Srivastava, Co-founder and CEO of Livspace, said: “The depth and quality of our team has been a key factor in making Livspace a formidable player in the home solutions space. At this point in our growth, we are thrilled to bring in Joyita, a passionate and experienced expert in organizational development, to drive our people strategy. We look forward to her contribution to attracting the right talent and make Livspace the best place for entrepreneurial minds who can take forward our vision of making beautiful homes accessible to everyone through technology.”

    “In a fast-paced digital environment, people and talent are imperative to how a business grows. Livspace is truly unique in how it has been able to build a culture of success with humility, and unparalleled commitment. I look forward to retaining this uniqueness, working alongside some great minds to build a fun, yet competitive work culture that would help the company grow. I am excited to be joining a company that is functioning as a crucial disruptor in the home design and interiors sector. They are doing amazing things and have already built a great business that has made the otherwise cumbersome process of home interior decorating seamless, but more importantly – delightful”, said Joyita Poddar, Chief Human Resources Officer of Livspace.

    The Livspace team has grown over time with passionate and talented individuals, we are excited about where our journey has brought us and where we intend to go, adds Anuj Srivastava, Co-founder and CEO of Livspace.

  • Livspace hops on as design partner for Great Online Home Festival

    Livspace hops on as design partner for Great Online Home Festival

    MUMBAI: Livspace has come on board as the exclusive design partner for the Great Online Home festival (GOHF), an initiative of GroupM. The festival is presented by Magicbricks and powered by Google.

     

    As the design partner for GOHF, Livspace will offer interior design to new homes listed on GOHF platform as well as existing homeowners. GOHF will bring together the best home deals in India including real estate, home decor and home care. The nine day festival began on 18 July.

     

    Livspace will offer exclusive deals on complete home design service, as well as modular kitchens and wardrobes. The focus will be on making good home design accessible to the Indian homeowner, while making the interior design process fun, simple and exponentially less time-consuming. As a homeowner, you can also get all your design queries answered, by joining Livspace interior designers on Google Hangouts everyday between 7 – 8 pm from 18 – 27 July.

     

    Livspace has also launched its new mobile app for Android users, with an iOS version to follow soon. The app allows users to discover thousands of new shop-able looks on mobile. In the coming week, app users will also be able to chat with their designer in-app.

     

    Livspace CEO and co-founder Anuj Srivastava said, “We are thrilled to be featured as the exclusive design partner for the Great Online Home Festival, a one of its kind event which is reflective of the rising trend of the home market moving online quickly. Millions of users will experience online end-to-end home design for all their rooms, kitchens and wardrobes, like never before. Inspired by the fact that over 50% of our traffic comes from the phone, we are also excited to announce the launch of our mobile app for Android, with iOS soon to follow. With the innovative Livspace app, you can discover, save and share thousands of looks for your home on the go.”