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Tag: Living foodz

  • Living Foodz to launch new show ‘100% Veg’ on 17 February

    Living Foodz to launch new show ‘100% Veg’ on 17 February

    MUMBAI: Vegetarians in India will be served a gastronomic delight from 17 February, with the launch of a new show called 100% Veg, which will be hosted by Chef Gautam Mehrishi.

     

    The show will be aired every Wednesday at 2 pm.

     

    The new show will showcase vegetarian cuisine in a new light and brings to viewers the bold side of vegetarian cuisine, with all the oomph and visual appeal of world famous classic dishes.

     

    “We at Living Foodz understand the ever changing trends in the food space and palette of our audience. The idea behind 100% Veg was to cater to India’s increasingly savvy and demanding vegetarian audience by introducing them to vegetarian food like they have never seen before,” said Living Foodz business head Amit Nair.

     

    “Even though I grew up in a strictly vegetarian family, the chef in me has always enjoyed experimenting with international dishes, many of which are traditionally non-vegetarian. On 100% Veg, I have the opportunity to bring world classics to vegetarians and health conscious people, to demonstrate that vegetarian cuisine has truly come of age,” added Chef Mehrishi.

     

    On 100% Veg Chef Mehrishi will recreate some of the world’s most loved dishes such as yakhni, chowder, shepherd’s pie and brioche, drawing from Kashmiri, French, Scottish, English and Irish influences. It also features super foods such as amaranth, za’atar and kale.

  • Living Foodz to launch new show ‘100% Veg’ on 17 February

    Living Foodz to launch new show ‘100% Veg’ on 17 February

    MUMBAI: Vegetarians in India will be served a gastronomic delight from 17 February, with the launch of a new show called 100% Veg, which will be hosted by Chef Gautam Mehrishi.

     

    The show will be aired every Wednesday at 2 pm.

     

    The new show will showcase vegetarian cuisine in a new light and brings to viewers the bold side of vegetarian cuisine, with all the oomph and visual appeal of world famous classic dishes.

     

    “We at Living Foodz understand the ever changing trends in the food space and palette of our audience. The idea behind 100% Veg was to cater to India’s increasingly savvy and demanding vegetarian audience by introducing them to vegetarian food like they have never seen before,” said Living Foodz business head Amit Nair.

     

    “Even though I grew up in a strictly vegetarian family, the chef in me has always enjoyed experimenting with international dishes, many of which are traditionally non-vegetarian. On 100% Veg, I have the opportunity to bring world classics to vegetarians and health conscious people, to demonstrate that vegetarian cuisine has truly come of age,” added Chef Mehrishi.

     

    On 100% Veg Chef Mehrishi will recreate some of the world’s most loved dishes such as yakhni, chowder, shepherd’s pie and brioche, drawing from Kashmiri, French, Scottish, English and Irish influences. It also features super foods such as amaranth, za’atar and kale.

  • Living Foodz to launch ‘I Love Cooking’ hosted by Maria Goretti

    Living Foodz to launch ‘I Love Cooking’ hosted by Maria Goretti

    MUMBAI: Foodtainment channel Living Foodz is all set to launch a new show titled I Love Cooking on 14 January at 9 pm, which will be hosted by Maria Goretti.

    Talking about the new show, Living Foodz business head Amit Nair says, “We at Living Foodz wanted to create a show that resonates with the modern, urban connected population who love whipping up a tasty meal or snack which can not only help to satisfy their hunger but also sometimes be their comfort food when they feel down and out. I Love Cooking is a first-of-its-kind show that caters specifically to this audience.”

    Viewers will get to see a fusion of Goretti’s quirkiness and her love for experimental cooking with her favourite ingredients and stress busting cooking in the night. The recipes on the show are Goretti’s personal favourites. She will also be seen adding a modern twist to traditional recipes creating exciting combinations.

     
    “They say that the atmosphere of a home depends on the mood of the cook on the day. I’ve come back to television after 14 years and I am ecstatic that it is in my own skin and comfort zone – as a passionate, home style chef,” added Goretti.

    In addition, the show will also have a DIY section that incorporates kitchen and home waste and knick knacks.

     

  • Essel’s Living Foodz plans HD channel; eyes APAC expansion

    Essel’s Living Foodz plans HD channel; eyes APAC expansion

    MUMBAI: It’s been three months since Subhash Chandra’s Essel Group launched its international food and lifestyle channel Living Foodz and plans are already afoot for expansion.

    The channel is planning to launch its High Definition (HD) version in the coming year with separate programming. What’s more, with an emphasis on increasing the genre size and brand visibility in 2016, the channel is also planning to expand its footprint into the Asia Pacific region.

    “The key player behind our success is the differentiated programming on our channel. The expansion will help us broaden our viewer base as well as increase subscription revenues. Expanding the client base here will be one of the key challenges in the coming months, but with Helios Media as our revenue partner, we are confident of setting new benchmarks in monetisation,” Living Foodz business head Amit Nair tells Indiantelevision.com.

    Living Foodz has outsourced its ad sales to Helios Media, a specialty services company for broadcasters headquartered in Mumbai. “Helios understands the clients well and manages to give them effective solutions. They cover a bunch of clients, which has led to an increase in the revenues,” adds Nair.

    The Living brand will manifest itself as a multi-platform brand business across various avenues like television, web, social platforms, mobile, etc.

    On the content front, Living Foodz has ambitious plans in place for the food space in terms of reality and experiential cooking. The channel plans to launch big ticket properties every quarter and buzz creating shows in 2016. These key tentpole properties will drive viewership in a way that the audience finds the stories intriguing and entertaining. According to Nair, the audience needs Indian food stories with interesting anchors and chefs. “We are strategically targeting at the Indian subcontinent with an aim of supplying 100 per cent original home-grown content to our viewers,” he says.

    Moving out of the confines of a conventional kitchen into a world of entertainment and adventure, the channel will be exploring the evolving social status of food in the food ecosystem.

    While Nair strongly feels that technology is not a barrier in India, lifestyle products or feature entertainment are still in a nascent stage to make the shift into 4K. “The infrastructure and the content that is available in India are not sufficient enough for a 4K conversion,” he adds.

    The food space has seen exponential growth and interest across the board from food technology to food discovery to the myriad food festivals that have become part of the calendar. “Today, audiences are willing to sample exotic culinary by travelling to that region. They are ready to push their boundaries to experiment. I think food as a lifestyle has arrived this year on. Celebrity chefs are now at the same level as a movie star or a sportsperson and it’s tremendously rewarding to see TV channels like Living Foodz playing such an important role in driving this zeitgeist,” adds a media planning and buying veteran on condition of anonymity.

    On the advertising front, Living Foodz has a diverse number of clients ranging from FMCG, automobile segment, home electronics, e-commerce, broadcasters, office equipment and pure lifestyle products along with the regular food category clients that advertise on the channel.

    “Living Foodz ticks all the right boxes when it comes to the quality of content, packaging and exciting set of anchors and chefs. It all nicely comes together in what we like to call food-tainment. Advertisers have always played an aggressive role behind the success of a channel and are always looking out for premium audiences in the right space,” says Nair.

    Brands like Philips, Canon, Fitbit, Fortune, General Motors, HCL, Toyota and Go are already a part of the channel’s inventory. “The fact that food is lifestyle has now been established in the market with our meticulous positioning exercise. All the channels in the lifestyle segment have a substantial time devoted to food based content. Hence a lot of brands, which were earlier advertising in the lifestyle segment have started advertising with us,” adds Helios Media COO Bala Iyengar.

    Come February 2016, Living Foodz is also planning to launch its website with unique culinary experience for viewers. Additionally, keeping the constant partial attention of consumers in mind, the channel will also unveil a mobile application for the convenience of its viewers. This will enable consumers to lap up content on the go. The mobile application is also expected to be launched in early 2016.

    Launch plans for Living Entertainment’s four other channels, which were announced earlier this year, will be disclosed in 2016.

  • Living Foodz provides technical skills to foodies in ‘Kitchen Magic’

    Living Foodz provides technical skills to foodies in ‘Kitchen Magic’

    MUMBAI:  Living Foodz, the foodtainment channel, has launched a new showKitchen Magic on December 7, 2015. Kitchen Magic showcases how advanced cooking techniques can be easily replicated within the home.

     

    “We, at Living Foodz set out to be a pioneer in the food and lifestyle space on Indian television by adopting a 360 degree approach to food. Kitchen Magic achieves this in the most innovative manner. It will help to enrich the daily experience of cooking by empowering people with the technical skills to make food more nutritious and flavourful”, said Living Foodz Business Head Amit Nair.

     

    The show has chef Gautam Mehrishi demonstrating a variety of scientific cooking methods that enhance the cooking experience as well as the flavour of food, whilst preserving nutritive value. Some of the unusual techniques that will be featured are the use of the soda siphon, the novel sous vide method of cooking in vacuum, American Delta-T cooking and pit style steaming.

     

    “As someone who has experimented with food even as a young boy, I had a great time helping to put Kitchen Magic together. Through the show, I get a rare chance to demonstrate interesting cooking techniques. The show is a beautiful amalgamation of a highly complex science and art of cooking“, said Gautam.

     

    Kitchen Magic also has a strong informative element that will especially appeal to home cooks who aspire to enhance their knowledge about the science behind cooking secrets that have been passed down over generations, and those that have been lately invented. It will also help them understand newer culinary skills that are in vogue across the world for health benefits.

  • Living Foodz, for the premium and evolved

    Living Foodz, for the premium and evolved

    MUMBAI: Alpha Club, the recently launched monthly communique by BARC that offers analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities has shared GTVTs of channels under the food and lifestyle genre. Living Foodz, the premium foodtainment channel has sweeped the GTVTs with 50% share as compared to the complete genre by achieving 1591 GTVTs in this exclusive audience pie.

    With the goal of building robustness into the analysis, Alpha Club presents cumulative data of preceding 4 weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all 4 weeks are covered.

    With consistent innovation in programming, marketing and distribution to make Food Fun, Living Foodz has maintained its pole position and with new line up of shows the channel is sure to enthrall one and all. 

    Data: Market Share & Avg weekly GTVT, TG: 4+ Mega cities NCCS A1, Period: Wk 41 – WK 44. Source: BARC

  • Living Foodz to launch new foodtainment show with a twist

    Living Foodz to launch new foodtainment show with a twist

    MUMBAI: Zee Entertainment Enterprises’ international food and lifestyle television channel Living Foodz is planning to launch a unique show called Ranveer’s Cafe from 20 October, 2015. 

     

    The show, which will be telecast every Tuesday and Wednesday at 8.30 pm, will showcase international cafe recipes with an Indian twist and a beautiful representation while Chef Ranveer chats up with different, talented entertainers in each episode.

     

    The broadcast offers live musical performances by talented guests to add to the foodtainment quotient. The concept of the show is that while the chef cooks up a dish, these true performers will storm up the cafe with their vibrant energy and talent and at the same time learn a trick or two in cooking by helping the chef in the kitchen. The performers will mesmerize audiences with original compositions that are exclusive to the show.

     

    “People across the world bond the most over music and food. Hence we are bringing in a show that marries these two most loved things – food and music in a true sense to provide the viewers with thorough foodtainment. The show truly brings out the real essence of our channel philosophy,” said Living Foodz business head Amit Nair.

     

    The musical toast will feature celebrity artists like Kumar Sanu, Armaan Malik, Gajendra Verma, Aakriti Kakkar, Nakaash Aziz, Aditi Singh Sharma, Clinton Cejero and Siddharth Mahadevan amongst others.

  • Helios Media elevates Shrutish Maharaj as chief sales officer

    Helios Media elevates Shrutish Maharaj as chief sales officer

    MUMBAI: Helios Media has promoted Shrutish Maharaj as chief sales officer. 

    He has been a part of the company’s core team since its inception four years ago.

     

    In the new role, Maharaj will be responsible for spearheading the revenue and content marketing functions at Helios. He has about 12 years of experience and has earlier worked with organisations like India Today Group, HT Media Ltd, Network 18, UTV News ltd and Times Group in various capacities.

     

    Maharaj said, “The last four years haven’t been the easiest but surely most exciting and enriching. We have created benchmarks and then recreated them. We are constantly redefining the way people approach media sales and it’s most satisfying to see larger networks counting on us as experts of specialty products. We have built this team of handpicked people for whom sales is a passion; more than just a career and I would say our people are our biggest assets. I am definitely thrilled at this development and am geared up for all the challenges and opportunities coming our way this year.”

     

    Helios Media currently handles revenue mandate for MTunes HD, Living Foodz, Epic TV, Music F Fatafati, food vertical of Femina (WWM Group), Fashion TV in exclusive capacity.

     

    Apart from the above he will also lead Brand Chef, which is an indigenous initiative by Helios connecting the brand, consumer and content in the food domain.

     

    Commenting on Maharaj’s appointment, Helios Media managing director Divya Radhakrishnan said, “I am glad that the reins are now in the right hands and Shrutish will continue to make us proud. His organisational pride of wearing the Helios Spirit on his sleeve has been heartening and also infectious.”

     

    Helios Media COO Bala Iyengar added, “Shrutish is a perfect example of what it takes to sprint your way to this coveted position, which was waiting for him to occupy. The right persona that a rapidly growing organization likes ours is what Shrutish has worked towards developing and successfully at that.”

  • Subhash Chandra’s Living Ent. to launch 5 channels; eyes Rs 1000 crore revenue in 4 years

    Subhash Chandra’s Living Ent. to launch 5 channels; eyes Rs 1000 crore revenue in 4 years

    MUMBAI: Essel Group’s Living Entertainment is looking at launching five new channels in the Indian market.

     

    The first channel to go on air will be an international food and lifestyle channel christened Living Foodz. Hitting Indian airwaves on 11 September, 2015, this foodtainment channel will have dual feed in Hindi and English.

     

    Additionally, the group also plans to launch Zee Living in India, which is already an established channel in the US. Apart from this, channels that will be launched under the Living Entertainment’s umbrella are: Living Rootz, which will concentrate on the rich civilization of the country, Living Homez focusing on home décor and Living Travelz, which will emphasise on the traveling aspect. The launch dates of these four channels have not yet been decided. 

     

    What’s more, the Living network, which has generated revenues of Rs 80 crore from global operations, is eyeing global revenue of Rs 1000 crore in the next four years.

     

    “In the next six months, we will add Rs 30 crore from India operations, which will take our business to around Rs  110 – 115 crore. In next four years, Living network will reach the Rs 1000 crore mark,” informed Zeel and Essel Group chairman Dr Subhash Chandra.

     

    According to him, 12 – 13 per cent of the global television viewership comes from the lifestyle category, while in terms of revenue generation the percentile goes up to 18 to 20 per cent, hence offering a huge space to explore.

     

    “This is yet another endeavour from our group to bring the world closer through entertainment. Living is all about global mindsets and experiences. This is also in line with our group philosophy of ‘Vasudhaiva Kutumbakam’ – The world is my family. Our group has always believed in creating not just great content but building genres and brands that are milestones,” he added.

     

    According to Dr Chandra, the American market, where Living network’s Zee Living has already established itself, is the most closed economy. “I have no hesitation in saying that, though people say US is the father of market economy, it’s the most closed economy I have ever seen in my life. We had to tussle hard to get distribution and even today out of 110 million homes, we managed to reach only 30 million homes,” he asserted.

     

    Zeel MD & CEO Punit Goenka added, “With Living, we intend to make global content for global audiences. This will be for the first time ever  that original content from India will be available to audiences across the globe. We are very proud to present this new form of entertainment to our audiences.”

     

    Drawing light to the business aspiration of the first channel to be launched from the bouquet, Goenka said, “Living Foodz will be a profitable from year one. Given the quality and content we have, I am sure of the fact that Living Foodz will go a long way.”

     

    Living Foodz will specialise in exploring the evolving social status of food: moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.

     

    “Living is our endeavour to showcase audiences with great lifestyle content. Growth of digitisation is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are providing Living Foodz to people who love exploring and knowing more about food,” opined Zee Living – India & APAC CEO Piyush Sharma. 

     

    Sharma further informed that the network will launch an app in six months’ time as well as a website in the next two months. “The channel will have 100 per cent original content,” he added.

     

    Speaking to Indiantelevision.com, Living Foodz business head Amit Nair said, “We will have 80 per cent of Indian content, while 20 per cent will be English. The entire programming will be in-house. We have a very good in-house team who will handle that part.”

     

    In terms of marketing, the channel will emphasize more on digital platforms while there will be a 360 degree presence.

     

    For the Indian market, Living Foodz will be the international food & lifestyle channel that will have a universal feel and will appeal to new age groups in digital households. The core audience set will comprise the well travelled and connected people with high interest level of food. 

     

    The launch of Living Foodz will also mean curtains down for Zee’s Khana Khazana channel. “We are proud of the achievements and accolades Khana Khazana has garnered so far but now we believe audiences’ taste has changed and hence we decided to come up with Living Foodz. We will use Khana Khazana content and re-package it for our digital platforms, but since Living Foodz is going to have 100 per cent fresh content we cannot have its content on television,” said Sharma.

     

    The shows that Living Foodz is launching with are: Food Xpress: Rocky & Mayur, Chef on Wheels, Vickypedia, with Chef Vicky Ratnani, The Great Indian Rasoi with chef Ranveer Brar, Good Food America and Peggy’s Kitchen Cures.

     

    The channel will be available across all direct-to-home (DTH) platforms like Dish TV, Tata Sky, Airtel Digital TV and Videocon d2h as well as leading cable networks.

     

    Living Entertainment in India will be an extension of the Living network belonging to Essel Group, which already exists in international markets.