MUMBAI: It’s time to raise a can to one of football’s greatest comebacks! To mark 20 years of Liverpool FC’s unforgettable “Miracle of Istanbul”, Carlsberg India has unveiled the Carlsberg smooth limited-edition ‘Miracle of 2005’ Can, a stylish tribute to the night the Reds turned a 3–0 deficit into Champions League glory.
The campaign, aptly titled Live the Miracle, invites fans across Maharashtra, Karnataka, and Goa to relive the emotion of that night, one sip at a time. The can design fuses Liverpool’s iconic red with Carlsberg’s signature green, featuring timestamps of every pivotal moment from the match, echoing the highs, lows, and that unforgettable lift of the trophy.
But the celebration doesn’t stop at the can. Through the campaign, fans can step into goalkeeper Jerzy Dudek’s shoes in an interactive online game accessed via Carlsberg India’s Instagram or QR codes on retail displays. Winners stand to claim exclusive prizes, from Carlsberg x Liverpool FC merchandise and screenings with club legends to an all-expense-paid trip to Anfield.
“The Miracle of 2005 is more than just a match, it’s a story of resilience and passion,” said Carlsberg India vice president – marketing Partha Jha. “With ‘Live the Miracle’, we’re not just commemorating that night; we’re bringing it alive for Indian fans through experiences that go far beyond watching the game.”
The partnership between Carlsberg and Liverpool FC dates back to 1992, making it one of football’s longest-running collaborations. From the treble of 2001 to the miracle of 2005, the Carlsberg logo has stood proudly on the Reds’ chest through their most iconic victories.
Now, two decades later, that spirit of belief and camaraderie is bubbling over once again, in every limited-edition can that invites fans to live the miracle, sip by sip.