MUMBAI: The India-Pakistan showdown in the ICC Champions Trophy 2025 rewrote the record books, amassing a staggering 61.1 crore views on JioHotstar. The match, held at the Dubai International Cricket Stadium, captivated fans worldwide, solidifying its place as one of the most-watched sporting events in history.
On 23 February 2025, India chased down Pakistan’s total of 241 runs, finishing at 244 for four in just 42.3 overs, securing a commanding six-wicket victory. Virat Kohli stole the spotlight with an unbeaten 100 runs off 111 balls, marking his 51 ODI century and becoming the fastest player to reach 14,000 runs in ODI cricket. His heroic innings not only guided India to victory but also secured their spot in the semi-finals.
Pakistan, after losing early wickets, managed 241 all out, largely due to a resilient 104-run partnership between Saud Shakeel (62) and Mohammad Rizwan (46). However, India’s bowlers dominated, with Kuldeep Yadav (3 for 43) and Hardik Pandya (2 for 31) dismantling Pakistan’s batting lineup.
This match didn’t just break records—it steamrolled them. Blasting past all previous viewership highs, it showcased the unstoppable dominance of digital sports streaming. The previous record-holding Tata IPL final on JioCinema with 62 crore views now has a fierce challenger, as this 61.1 crore viewership milestone reaffirmed cricket’s greatest rivalry.
Back in 2023, an India-Pakistan clash clocked 17.3 crore TV views and 22.5 crore digital viewers on Disney+ Hotstar (now JioHotstar), per BARC data. Fast forward to 2025, and the numbers have skyrocketed—confirming that when these two teams collide, the world stops to watch.
With JioHotstar leading the digital streaming revolution, fans are consuming the game like never before—anytime, anywhere, and on any device.
Mumbai: The live-streaming of Coldplay’s electrifying concert on Disney+ Hotstar has not only brought a surreal experience to millions of fans but has also marked a transformative moment for live concerts in India. Held at the sprawling Narendra Modi Stadium in Gujarat, the event captured the grandeur of a packed audience of 1,34,000, their glowing wristbands creating a mesmerising spectacle.
Promoted initially by BookMyShow and later live-streamed by Disney+ Hotstar, the concert’s live streaming was a masterstroke. The move catapulted Disney+ Hotstar into the spotlight, positioning it as a digital hub for India’s aspirational youth. For fans across the country, the live stream was a cultural shift akin to Netflix’s game-changing Tyson-Paul fight broadcast.
From the 28-year-old yelling in delight at his favourite song to the nine-year-old dancing in a darkened room to Chris Martin’s vocals, the event resonated deeply with fans of all ages. While production values weren’t on a par with Taylor Swift or Madonna concerts, Martin’s Hindi and Gujarati phrases, banter with cricket star Jasprit Bumrah and tribute to India’s greatest fast bowler ever, singing of Vande Mataram and heartfelt fan interactions made the concert unforgettable. And even more so for folks at home who could not make it to the venue because they could not get a ticket. The broadcast made it feel like you were there – immersive as it was.
The scale and success of the event underscore India’s emergence as a global concert destination. While iconic performers like Michael Jackson, The Rolling Stones, and Boney M once graced India’s stages, Coldplay’s tour sends a message to the world: India is ready for more.
Streaming platforms and sponsors are taking note of the opportunities. Reports suggest the Disney+ Hotstar live stream was a revenue-sharing model, with the concert’s title sponsorship fetching around Rs 10 crore and total streaming revenues touching Rs 18 crore.
With 300,000 tickets sold at an average price of Rs 6,000, the Coldplay India Tour generated nearly Rs 250 crore (including sponsorship), demonstrating the immense potential of the live concert economy. (The above figures might well be an underestimate. Disney+ Hotstar revealed that the concert attracted 83 lakh views and 165 million minutes of watch time after this comment piece was written. The livestream’s success was particularly pronounced in seven key regions – Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal – which accounted for 85 per cent of the total viewership.)
As India steps into the spotlight, the onus now lies on talent and tour managers to capitalise on this momentum. With better planning, sponsorships, and a robust annual schedule featuring both global and Indian artists, the live concert scene in India is poised for a vibrant future. Coldplay and Disney+Hotstar may have just opened the floodgates for what promises to be a new era for music lovers and performers alike.
We also asked ChatGpt to comment on our comment and write a comment piece on the Coldplay performance and this what it came up with. click here.
Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, is proud to announce its continued partnership with the iconic MumbaiCha Raja for the second consecutive year. From 19 – 28 September, ZEE5 will be live streaming Bappa’s darshan and aarti straight from the pandal on the platform, bringing the divine festivities of Ganesh Chaturthi directly to the screens of millions of viewers across India, at zero cost.
Adding to the fervor of Ganpati celebration, ZEE5 launched a festive campaign, ‘Manoranjana Cha Raja’ (or ‘Manoranjan Ka Raja’) featuring a compilation of Ganpati celebrations from the top shows on ZEE5.
ZEE5 India chief business officer Manish Kalra, said on the collaboration, “We are elated to embark on another year of festive celebrations, graced by the blessings of MumbaiCha Raja at ZEE5. As a leading OTT platform with a significant presence in the regional markets, our endeavor is to take the iconic celebration of Ganpati at MumbaiCha Raja to millions of households across the nation. I extend my warmest wishes to all our audiences and welcome them to indulge in the joyous celebrations from the comfort of their homes with ZEE5.”
ZEE5 head of AVOD marketing Abhirup Datta said, “The celebration of Ganpati holds a special place in the hearts of people all across India and MumbaiCha Raja is iconic for the devotees. By livestreaming the darshan directly, we offer our audiences an opportunity to experience these auspicious moments in real time. Last year we received an encouraging response from our audiences, and we are going bigger and grander with the celebration this year. I hope that our viewers will join us in celebrating this festive occasion, as we promise/continue to provide them with high-quality and engaging content throughout the festive season.”
ZEE5 offers a diverse range of high-quality content catering to its viewers, showcasing popular titles and a selection of thoughtfully crafted narratives, including premium Marathi titles such as Dharmaveer: Mukkam Post Thane, Mulshi Pattern, Fatteshikast, Zombivli, Timepass 3, Gulabjaam, Timepass, Chi Va Chi Sau Ka, Ventilator, Anandi Gopal, among others.
To watch the Bappa darshan, download the ZEE5 app now or click on the link below.
Mumbai: Sony Pictures Networks (SPN) has acquired exclusive rights to broadcast the prestigious football award—the 2022 Ballon d’Or—in the Indian subcontinent, including India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka—and non-exclusive rights in Pakistan. The broadcaster will telecast the Ballon d’Or ceremony live on Sony Ten 2 channels on 17 October 2022, at 10:20 p.m. IST. The awards will also be live-streamed on SPN’s on-demand OTT platform, SonyLIV.
The Ballon d’Or is an annual football award hosted by France Football that honours top football players across various European clubs. Considered amongst the top football awards, the Ballon d’Or has played a significant role in recognising the greatest football players across the world. The award, which dates back to 1956, has seen some great players rise to fame, from Stanley Matthews to Lionel Messi. In 2018, the marquee award started honouring top female players, and Ada Hegerberg became the first female footballer to receive the Ballon d’Or.
The 66th edition of the marquee awards will go down in history as it will be the first time the results will be announced based on season and not year. With seven-time winner Lionel Messi out of the race, the 2022 Ballon d’Or will see a new winner as top football players gear up for the night. While the nominees were announced this year on 12 August, fans are rooting for Real Madrid star Karim Benzema to steal the show and win the coveted award. Other players cutting it close in the race include Bayern Munich’s Sadio Mane and FC Barcelona’s Robert Lewandowski. In the women’s category, Barcelona and Spain midfielder, Alexia Putellas, lead the nominee list as fan favourites, followed by Chelsea’s Sam Kerr and Arsenal’s Beth Mead.
Sony Pictures Networks India chief revenue officer, distribution and head of sports business Rajesh Kaul said, “The Ballon d’Or is considered the top football honour across the globe, and it is our privilege to be associated with such a prestigious award. The award is a pinnacle of recognition for football players worldwide, and we endeavour to provide such content to fans in India. The Ballon d’Or has recognised the greatest footballers in the past and continues to do so as football fans across the nation wait eagerly to see their favourite player crowned as the winner and enter the greatest of the greats club.”
Mumbai: South Asian content provider YuppTv has announced the launch of Janya, a cloud-based playout solution. Janya is a disruptive solution that provides live TV and on-demand playout infrastructure in the cloud.
Janya’s cloud playout solution enables any news, entertainment, or sports broadcaster the opportunity to immediately set up channels on the cloud-based platform, accessing a larger audience without upfront capital investment, limited resources, and operations. With the evolution and growth of OTT, the Janya cloud playout solution helps broadcasters be compatible with the OTT platforms and monetise through advertising with the implementation of SCTE-35 markers.
The current market for live TV and on-demand video content is driven by hyperlocal content curated according to mass consumption. Janya addresses the hyperlocal requirements to create multiple channels with a low-cost but efficient setup.
Leveraging Janya’s multi-channel set-up and ad-monetisation capabilities, broadcasters will be able to launch channels on FAST (free ad-supported television) networks through its cloud playout infrastructure.
Janya’s cloud playout infrastructure also provides other innovative and interesting features such as interactive polls and graphics, cloud-based video editing, live debates, and live events.
Speaking on Janya’s launch, YuppTV, Janya founder & CEO Uday Reddy said, “Video content production and distribution is witnessing a transformative phase in the present age. With the introduction of a cloud-based playout, OTTs, news, sports, and entertainment channels have an opportunity like never before. Janya allows various video content providers a platform to reach out to a larger audience, leveraging its technology to cater to the hyperlocal needs of the masses, creating new avenues for revenue generation through advertisements and more, all without the hassle of upfront capital investments, enabling multi-channel opportunities for broadcasters.”
Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India.
The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-person ceremony in Los Angeles. The ceremony will be directed by Hamish Hamilton and some of the biggest Hollywood stars are expected to make a special appearance this year.
“Emmys has been the most-watched and popular awards ceremony globally including India and we are thrilled to telecast it live so that people can watch it effortlessly,” said Lionsgate EVP Amit Dhanuka. “We take this as a great opportunity for us to showcase this ceremony which is loved across the world.”
Lionsgate Play currently has content available in six Indian languages including Hindi, Marathi, Tamil, Telugu, Kannada, and Bhojpuri.
MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network has signed a strategic partnership with Chingari, a homegrown short video app for live streaming of its world TV Premieres.
The association will commence with the premiere of the movie Loha Pahalwan, which will be live-streamed on the Chingari app. The tie-up marks a first in the genre as a TV channel and short video platform will integrate to enhance a multi-viewing experience for the audience.
Speaking on the plan of action, Chingari’s co-founder and CEO, Sumit Ghosh said, “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through a short-video platform which will not only expand the audience base but provide a new way of live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”
Commenting on the association, IN10 Media Network, AVP-Marketing, Vinita Shrivastav, said, “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans.”
Talking about the collaboration, app’s co-founder, and COO, Deepak Salvi said, “The contest on Chingari is to provide an overall benefit to both the film creators and the Chingari creators. Pawan Singh is one of the most renowned actors of Bhojpuri Cinema and hence it is authentic entertainment being made available for our audience along with a chance to win a huge cash prize.”
The live streaming is supported by a dialogue challenge #mainbhifilamchi where Chingari users can create interesting videos on Pawan Singh’s dialogues from the movie and participate in the contest to win 20 lakh Chingari coins.
The movie will air on 22 May at 1:00 pm on Filamchi channel and Chingari App.
MUMBAI: Live streaming technology has come a long way since its inception, and live stream viewers in India are on the rise. From conventional mainstream sports to e-sports, gaming, and online entertainment, live streaming has been used successfully in India in order to bridge the gap between new technology and traditional formats. There are about two dozen streaming services in India like Twitch, Mixer, YouTube Gaming and Hitbox, to name a few; digital subscriptions had risen by 50 per cent to Rs 3.9 billion in 2017, and are expected to hit Rs 20 billion by 2020.
Watch the session here:
During GEMS 2020, industry leaders and experts – Pocket Aces founder Anirudh Pandita, Rooter Sports Tech founder & CEO Piyush Kumar, game caster Raman Chopra and The E-sports Club co-founder Ishan Arya – discussed the future of live streaming in India.
The rise of live casting
Live streaming took off when Hotstar began streaming the IPL live in 2016. It has quickly gained ground since then, with the rise of popular game casters like Dynamo, CarryMinati, ScoutOP, and others. What started as a hobby for these YouTubers soon helped them rack up millions of followers, while also spreading the live streaming bug far and wide.
Raman Chopra started doing live streams by watching gamers on YouTube and Twitch. From being on the platform just two days a week, he started playing games every day. Initially, the gamer had a minuscule audience but it grew quickly and today, he has over 2 lakh 74 thousand followers. Just like Chopra, there are many gamers in India who have made live streaming a fully-fledged career.
With the growing popularity of live streaming, digital entertainment companies like Pocket Aces are helping streamers build their careers and make a profit. Founder Anirudh Pandita said the company has witnessed a whole new breed of content creators cropping up. For instance, there has been a marked rise in the number of game casters on YouTube in the last few years.
To cater to this segment, they’re focusing on building interactivity between gamers, streamers, and audiences through their digital streaming platform Loco. The challenges are many, but so are the rewards, and the team’s developing features and tools around it, said Pandita.
“We know talent very well; we have built some of the biggest live streams on our platform. We also know how to monetize the content, that is how we have built Pocket Aces. It was a very natural offering that we could provide to game streamers,” he further added.
Boosting viewership and scaling
In the live streaming industry, tournament organisers play a big part when it comes to promoting competitive multiplayers. E-sports platform The E-sports Club believes in building an ecosystem where gaming is conducted in a sustainable and scalable manner that is ideal for both sponsors and players.
The Esports Club co-founder Ishaan Arya highlighted that the viewership and excitement level around game casting has increased. As an e-sports organizer, Arya found out that the only way to encourage gamers to participate is by giving them real-life experiences. The company has grown from one event at a time to organising events on a daily, weekly and monthly basis.
Arya said: “The daily-weekly engagement for our content is growing massively. For instance, a campaign we did six months ago fetched us over half-a million views, and on the other hand, for another campaign that we did three weeks ago, we have already touched a million views.”
‘Live streaming next best option to real-life experience’
On similar grounds, Rooter Sports Tech is a social platform that connects sports fans and engages them during live sporting events. It launched its audio and video feature with the start of IPL and world cup matches in 2019. And for the company, the streaming business has been building up for the past 18 months.
Rooter Sports Tech founder & CEO Piyush Kumar said 2019 was a challenging year as the company was deciding to move into sports content. He focussed on building a technology that works in real-time and streaming appeared to be the best option. The reaction of fans that happens in real-time is altogether a different experience because the maximum reaction comes when the match is live.
“YouTubers and Instagrammers used to do commentary here and there to develop some audio-video content so they reached out to us. We built a set up where there are ten languages and different sets of commentators, which has now grown to 100 current commentators while the match is ongoing. It all happened with the help of UGC (User Generated Content),” he explained.
The Covid2019 pandemic led Kumar to think that the logical extension of this product would be to get into the gaming content. He pointed out that 70 to 80 per cent of content in gaming comes through streaming. He built the entire technology in the month of June, and in the last three months, it has scaled massively. The company has added 1.5 million users on its app on a monthly basis.
Monetising content: Experts debate
In Kumar’s opinion, streaming has a well-developed monetisation model. 90 per cent of the revenue made by all the key players is through monetization and the rest 10 per cent is through advertising.
“The system works by paying good publishers to create content for your platform. Firstly, we monetise through advertising which we started last year. So, we have a certain pipeline, brands and partnerships. Post this you provide them the distribution model; it could be on both apps and websites. Like Paytm and Samsung are some of your partners so we decide how to distribute them there. Eventually, take them to a level where they can monetise their content,” he said.
He went on to say that though YouTube has lots of features, it is not customized for Indian audiences.
Reports state that in the next three years, streaming will become 10 to 15 percent of revenue share of the overall gaming market. But more than monetisation, it is important to create engagement that attracts advertisers, put in Pandita.
In a similar vein, Arya said that he believes it is about giving value to sponsors who are investing money. In fact, he has increased the prize money of players by 33 per cent to motivate them.
The panellists came to a common conclusion: that e-sports and gaming is completely different from entertainment, where content could be published weekly. But when it comes to live streaming, the content needs to be created on a daily basis.
MUMBAI: The BCCI has planned to live-stream the bidding process for awarding media rights of the Indian Premier League (IPL) media rights on 4 September. Although an appeal by Rajya Sabha MP Subramanium Swamy’s for e-auction was struck down by the Supreme Court, this seems to be ‘transparent’ part of the process, which will bring in Rs 200 billion for BCCI in a five-year deal — a growth of 455 per cent from the last deal.
Efforts are reportedly afoot to live-stream the auction either on iplt20.com or bcci.tv or both.
Meanwhile, IPL chairman (Congress leader and a television channel co-owner) Rajeev Shukla, who faces allegations of conflict of interest despite getting a clean chit from former BCCI ombudsman retired justice AP Shah, has recused himself from the auction of the T20 League to be held in Mumbai. Shukla has refuted allegations that BAG Films, which is owned by his wife, had an understanding with the potential bidder Star Sports.
Considering recent entries of Yahoo, Airtel, BAMTech and DAZN/Perform Group, the list of bidders has reportedly gone up to 24 including Star India, Followon Interactive Media, Taj TV India, Amazon Seller Services, Sony Pictures Networks, Times Internet, Supersport International, Gulf DTH FZ LLC, Reliance Jio Digital, GroupM Media, beIN, Econet Media, SKY UK, BTG Legal Services, ESPN Digital Media, BT PLC, Twitter and Facebook Inc.
Two significant changes can be seen in this time’s auction. The rights would now be auctioned for a five-year period up to 2022), and rights for seven territories are being auctioned as opposed to 2008’s two sections — India and international rights. Television rights in India are believed to see a neck-and-neck race. Conditions stated in the tender make it compulsory for the digital partners to delay the live-streaming by five minutes and allocate 80 per cent of the bidding amount to broadcast rights, eventually making the equation favourable for Star India and Sony Pictures.
Barely a year old and starsports.com could well qualify as an example of the limitless possibilities of the World Wide Web.
Ever since its launch in June 2013, starsports.com, has been drawing nearly 28 million unique visitors every day with as many as 45 minutes spent per match. These numbers – comparable to television – are the highest ever on a digital platform.
starsports.com’s meteoric rise is not for nothing as the website has always been about giving sports fans a rich, immersive video experience a la YouTube and becoming a one-stop shop for them.
Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”
Drawing attention to how sports coverage has evolved from print to radio to television and now the digital medium, Mohan says: “The idea was to create a new immersive experience around sports on digital for fans. The best way to attract the viewers was to add a lot of video elements that allowed getting data and analytics into the experience in a very meaningful manner. So we wanted it to be fully relevant to the digital medium, rather than what consumers were being served.”
Starsports.com has a 20-strong content development team and leverages the network’s production and broadcast team. Explains Mohan: “The idea is to keep delivering content on-the-go and report as events take place. The team creates video stories as well as columns and articles, but the point is to create a lot of video during the course of a live match as people would love to listen to someone’s point of view on the state of the match, thus driving home our point of an immersive experience.”
Speaking of design, starsports.com isn’t cluttered with irrelevant content like other sports sites. “We have kept the design experience for the consumer in mind where it becomes easy for viewers to discover a live match. Having said that, we have had a lot of learning over the past 12 months and we want to further improve on the experience for consumers,” says Mohan. “We work with a lot of world-class platforms and partners to help out with execution on the video as well as platform development.”
Apart from content and design, the revenue model too has evolved with time. At the time of the beta launch in December 2012, the streaming was free and had a little delay but post the launch, the live streaming experience was taken behind the pay-wall. “Just to give an idea about the conversion rate, it’s been in the range of three to five per cent – depending on whether on the web or the mobile app or any other operator service. Looking at the current subscriber base, if we exclude the telecom world, we probably have one of the largest subscription base of content subscriptions in the digital world,” says Mohan. “We are currently in a dilemma trying to figure out what services to charge for and what to keep free access for. So if we are asking people to pay, then there has to be something really exceptional and a high value proposition.”
Mohan believes the site’s success owes to two big leaps: firstly, high quality streaming of an even higher standard than YouTube or a comparable platform and secondly, advertising which allows a deeper engagement with sports fans on the back of very high quality video and content created exclusively for starsports.com.
“We have provided a much customised backbone to serve a very good video experience in live viewing. The response for the streaming quality has been very good and users find it very reliable and of high quality. So if the user has access to even a 1 mbps net connection, the video is of HD quality. That is something that is unprecedented and no other sports company has managed thus far,” Mohan exults. “We already had Adidas and Red Bull being associated with Starsports.com and within the next four to six weeks, we are sure to get more brands on-board with the announcement of the IPL streaming rights. Also, we will be having a lot of action for fans with the Asia Cup, the ICC T-20 World Cup in March and moving onto the IPL in April and May. So with a fully packed calendar for the next three and a half months, advertisers are keen to come on board.”
On the subject of IPL streaming rights, Mohan believes that despite the five-minute delay in streaming, IPL is sure to generate a lot of viewership on the digital platform.
“There is a habit of watching the event on the mobile and other portable devices, so the idea is to leverage our platform and provide a much better consumer experience and advertising solution and deploy it for IPL where there is already a habit and increase the numbers even more as against last year,” says he.
Again, IPL isn’t the only such property available on starsports.com; the site also streams as many as six to seven matches of the Barclays Premiere League (BPL) at one time. “We also show Sierra and La Liga matches along with F1 and the Australian Open. During the grand slam, we witnessed a spike of 200,000 users in a day coming on the back of the Open. Cricket will continue to be our cornerstone but we will also generate focus and engagement in other sports,” says Mohan.
Any discussion on the success story of starsports.com would be incomplete without a reference to ‘The Sachin Memory Project’, one of the website’s biggest and most innovative online campaigns around cricketing legend Sachin Tendulkar.
“The idea was to be distinctive at the same time connect the master blaster with his fans. So starsports.com believed that the best way to create that connect would be to make a timeline of all the major events of Tendulkar’s career and best innings with the support of archival videos,” recalls Mohan, pointing out that the engagement reached such levels that people tried to think back and see where they were when Tendulkar broke a certain record. “The reason for calling it ‘The Memory Project’ came across well and we achieved what we had set out for!” he exclaims. Starsports.com had nearly four million visitors during the India-West Indies series, largely on the back of this innovation.
Mohan is happy with the way things have shaped up. “We have already made strides on unchartered territory and it would be really difficult for anyone to find a digital service on sports that has created a great video player and gives HD quality output,” says he. Currently, the site has video content across cricket, football, tennis, hockey and F1 but is looking at what consumers want and intends to bring back discontented sports fans who aren’t satisfied with the digital content provided by others. “We will add new sports and improve the consumer experience, and try and reach out to people with lesser bandwidth as well and provide equal quality of content,” says Mohan of the company’s future plans.
Plans are afoot to provide short clips which allow consumers to pick up the best moments in the match which they either missed or would love to relive. Providing ample visibility for advertisers is also on the cards. “We do believe that going forward, a lot of the brands will be looking to build traction on the digital platform and we want to provide such a platform where advertisers feel their products and brands will get proper visibility and the right value,” he signs off.
