ITV

Tag: live sports streaming

  • JioHotstar shatters streaming records with ICC Champions Trophy 2025

    JioHotstar shatters streaming records with ICC Champions Trophy 2025

    MUMBAI: The ICC Men’s Champions Trophy 2025 tournament  wasn’t just battle for the top honours—it was a digital juggernaut. With a staggering 540+ crore total views and a cumulative watch time nearing 11,000 crore minutes, JioHotstar cemented its status as India’s go-to streaming platform for high-octane sports action.

    India’s historic victory over New Zealand in the final drove an eye-watering 124.2 crore views, while peak concurrency hit an all-time high of 6.12 crores. If digital cricket fever wasn’t real before, it certainly is now.

    JioHotstar didn’t just stream a tournament—it revolutionised the viewing experience. For the first time, an ICC event was streamed live across 16 feeds in nine languages, including English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada.

    Innovations like four multi-cam feeds, an Indian sign language stream, audio descriptive commentary, and the intuitive Maxview vertical feed ensured accessibility like never before. Whether on a big screen or a mobile device, fans experienced cricket like never before—anytime, anywhere.

    JioHotstar’s massive reach didn’t stop at just views. The India vs Australia match drove the platform’s highest-ever single-day new subscriptions, proving that more people than ever are ditching cable and going digital for their sports fix. With over 80 per cent penetration in wifi-enabled CTV households and Hindi-speaking regions leading the charge, JioHotstar’s influence is undeniable.

    JioStar CEO – digital Kiran Mani highlighted this milestone, stating, “The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception. This moment is a testament to our commitment to making high-quality experiences accessible to all and transforming digital consumption in India.”

    JioStar CEO – sports Sanjog Gupta echoed this sentiment, “The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory—it was a demonstration of Cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 6.12 crores for the final, JioHotstar became the digital heartbeat of this celebration, amplifying the power of shared experiences.”

    The sports streamer’s  record-breaking tournament success was powered by a stellar lineup of sponsors, including Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, and Indira IVF. With brands eager to ride the digital sports wave, JioHotstar is proving to be an unmissable advertising platform.

    JioHotstar’s record-smashing ICC Men’s Champions Trophy 2025 viewership underscores its vision of unlocking Infinite Possibilities. From casual fans to die-hard cricket enthusiasts, the platform has united India through seamless, category-defining sports experiences on an unprecedented scale.

    And if this is just the beginning, imagine what’s coming next.

  • FanCode races ahead with exclusive multi-year MotoGP streaming deal

    FanCode races ahead with exclusive multi-year MotoGP streaming deal

    MUMBAI: Sports fans, start your engines! FanCode has just turbocharged its motorsport lineup by securing exclusive digital rights for MotoGP in India. This high-octane three-year deal places FanCode firmly in pole position as the go-to platform for motorsport enthusiasts, following its roaring success with Formula 1 streaming.

    Brace yourself for non-stop, edge-of-your-seat action—FanCode will stream every MotoGP Tissot Sprint and Grand Prix race live, bringing fans closer than ever to the adrenaline-fueled world of two-wheel racing. With cutting-edge technology, lightning-fast machines, and riders who redefine the limits of speed, MotoGP has captured the imagination of millions. This partnership ensures that Indian fans won’t miss a single overtaking maneuver, photo finish, or last-lap showdown.

    The love for motorsport in India has hit the accelerator in recent years. Following the historic Indian Grand Prix debut in 2023, the demand for MotoGP has skyrocketed. The event alone pulled in over 100,000 spectators, proving India is more than ready for high-speed thrills. Industry reports show that the country’s motorsport audience has surged by 30 per cent in the past five years, with MotoGP leading the charge among young, tech-savvy sports fans.

    With MotoGP legends like six-time champion Marc Marquez, reigning king Jorge Martin, two-time champion Francesco Bagnaia, and 2021 title-holder Fabio Quartararo battling it out on the track, every race delivers unparalleled drama and excitement. And now, thanks to FanCode, Indian fans can witness every hair-raising moment from the best seat in the house—their screens.

    FanCode co-founder Yannick Colaco revved up the excitement, saying, “MotoGP is one of the most electrifying sporting events globally, and the appetite for motorsports in India is stronger than ever. With this landmark deal, we’re committed to delivering an unmatched experience for every speed-loving fan in the country.”

    Dorna Sports head of media rights Alex Arroyo fueled the adrenaline saying, “India is a critical market for MotoGP, both in terms of its rapidly expanding fanbase and its relevance to global manufacturers competing in the sport. Our partnership with FanCode ensures that Indian fans get premium access to all the MotoGP action, and we couldn’t be more excited to bring this thrilling sport to millions of passionate viewers.”

    FanCode’s MotoGP package isn’t just about watching races—it’s about immersing fans in the sport. Subscribers will get:

    . Live streaming of all Sprints and Grand Prix races

    . Exclusive behind-the-scenes content and race highlights

    . Interactive stats and multi-angle viewing options for a next-level experience

    The move cements FanCode’s reputation as the home of motorsports in India, following its successful acquisition of Formula 1 streaming rights. Whether it’s four wheels or two, FanCode ensures that Indian fans never have to look anywhere else for world-class racing action.

    So, buckle up and get ready-MotoGP is coming in hot, and FanCode is in the driver’s seat.

  • 50+ brands advertise on SonyLIV for India’s tour of England

    50+ brands advertise on SonyLIV for India’s tour of England

    Mumbai: SonyLIV’s livestream for India tour of England attracted more than 50 advertisers including Acko General Insurance, Swiggy, Apple, CoinSwitch Kuber, Betway, Vimal Paan Masala, Abbott, TVS Tyres, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture, and Digit Insurance, Castrol, Apollo 24*7, MRF, 188Bet, Fairplay, and NPCI among others.

    The three remaining Test matches will air on 25 August, 2 September, and 10 September.

    “As we progress from one international sporting event to another, we continue to witness an overwhelming response not only from viewers but also from advertisers,” said SonyLIV, senior vice president and head of ad revenue, Ranjana Mangla. “At SonyLIV, we remain committed to adding unique value to the respective brands and enable advertisers to get their desired reach. For India’s tour of England, we succeeded in retaining multiple brands, which reiterates our commitment to fulfil the demands of our growing partnerships. Extraaa Innings/Studio Show integrations are a great way to build stronger connect with relevant audience for the brands.”

    “SonyLIV has a noteworthy mix of entertainment and sports content that reaches our core audience on a grand scale. Therefore, Swiggy has partnered with SonyLIV extensively in recent years – the platform has consistently driven visibility and engagement for us. We are sure that the India vs England series association will bring in great RoI thanks to the significant audience interest around the series,” said Swiggy, director marketing, Umesh Krishna.

    “Our association with SonyLIV on Euro 2020 and now India vs England, has helped Acko build strong affinity in the OTT audience across our key markets of Mumbai, Bangalore and Delhi,” said Acko, chief marketing officer, Ashish Mishra. “Our property called ‘ACKO Insurer Of The Day’ further helps drive brand connect. The association has helped drive brand awareness and a stronger recall amongst sports enthusiasts.”