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Tag: Live commerce

  • Flipkart to host first-ever live commerce event for two-wheelers

    Flipkart to host first-ever live commerce event for two-wheelers

    Mumbai: Flipkart has announced its first-ever live commerce event for two-wheelers to be held on 18 October at 5 p.m. on the Flipkart mobile app. The one-of-its-kind industry event in the country will be hosted by Rannvijay Singha of MTV Roadies fame and auto influencer Rachit Hirani and will showcase a range of electric and petrol two-wheelers from top brands to millions of consumers across the country and enable them to make a purchase in real time.

    Customers can go to the Flipkart app and select bikes and cars from the category segment to join ‘The Auto Hour Live’ event. As part of the live commerce event, Flipkart will make available a range of two-wheelers from brands including Ampere, Bounce, BGauss, and Hero, where the hosts will showcase their features and talk about the evolving two-wheeler space. The event will also mark the launch of the Hero XTreme 160R Stealth 2.0, in one of the first virtual launches of a two-wheeler in the country.

    The live commerce event is significant as customers prepare to celebrate Dhanteras and Diwali, and is an auspicious time to make new purchases, particularly vehicles.

    Speaking of this unique initiative, Flipkart senior director of two-wheelers, automobiles & electronics Rakesh Krishnan Flipkart said, “The Indian two-wheeler industry is at the cusp of a revolution with e-commerce offering new avenues to millions of customers to own a two-wheeler in a seamless and affordable manner. Through our Live Commerce event, a one-of-its-kind activity, we aim to showcase the best of petrol and electric vehicles to our customers and allow them to book their favourite vehicles in real time. Customers will also be able to make use of our industry-best affordability constructs to make their purchase affordable across top cities.”

  • Flipkart collaborates with Moj for video and live commerce

    Flipkart collaborates with Moj for video and live commerce

    Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.

    Moj currently has over 160 million monthly active users. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.

     

    “The strategic collaboration between Flipkart and Moj will play a key role in onboarding the next 200 million e-commerce users while creating an ecosystem that benefits all stakeholders involved – from brands and sellers to content creators,” Flipkart senior VP and head corporate development Ravi Iyer said. “Given the diverse cultural fabric of our country and with the intention to offer an inclusive e-commerce experience to every consumer, we continue to bridge the gap between audiences through our regional language interface experience which has played a key role in onboarding first-time consumers. Moj’s wide reach through the Indic languages it operates in is another step in this direction.”

    Mohalla Tech Pvt Ltd (parent company of Moj) chief financial officer Manohar Singh Charan said, “The creator economy led revenue streams are globally seeing a massive upsurge and this collaboration with Flipkart is a step towards developing a concrete revenue stream for creators in India, while also enhancing the social experience of our users on the platform. This also opens the universe for creative in-app integrations towards personalized marketing. The seamless amalgamation of content and commerce will push brands to reimagine how they connect with their consumers and ignite the digital social commerce revolution in India.”