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Tag: LIV Guru

  • Sony LIV shines at Microsoft DevCamps

    Sony LIV shines at Microsoft DevCamps

    MUMBAI: MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps in Mumbai. The brand’s application was among the top ones in the country to be applauded at the premier technical camp for app developers and marketers. Microsoft conducted the Dev Camp on September 27 to train developers on building skills to develop apps for Windows. Sony LIV was showcased at the event.

    Mr Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, presented the Sony LIV application at the workshop. He highlighted the unique features of Sony LIV like the Mood Wheel which allows users to watch videos as per their mood/genre. He pointed out how users can also create playlists of their favourite shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. He also elucidated Sony LIV’s innovation of introducing short-content formats like Catch-up episodes, Quickisodes and crunch episodes for the benefit of Sony’s time-strapped viewers.

    Speaking on the occasion, Mr Kripalani said, “We are proud to have partnered with the fast-growing Windows Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly. He further stated, “We have pulled out all stops to make Sony content from the last 18 years down to last night, available in innovative formats on Sony LIV. Through this platform, we aim to not only showcase our endeavour but also share knowledge in this space so the application segment in India can progress collectively.”

    Commenting on Sony LIV’s partnership with Microsoft, he added, “We are proud to have partnered with the fast-growing Windows Phone Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly.”
    The Sony LIV app is available on the Windows store catering to the huge range of tablets, laptops and other devices running on the Windows 8 operating system.  

  • MSM launches multi-platform VoD service Sony Liv

    MSM launches multi-platform VoD service Sony Liv

    MUMBAI: Multi Screen Media (MSM) has taken the plunge into the digital space with the launch of its multi-platform Video-on-Demand service, Sony Liv.

    Targeting the youth, Sony Liv will serve as the online destination for content from the Sony stable – Sony, Sab and Max. The Sony Liv application is available globally for free online on Sonyliv.com, for download on major app stores – iTunes and Google Play (Android).

    Apart from enabling viewers to view current shows, Sony Liv will also gives them a chance to go back in time and watch past episodes of shows from Sony’s programming archives on Liv Classics. Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

    MSM CEO Man Jit Sigh said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, Liv is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their Engagement & Interactivity with today’s young consumers.”
    MSM‘s VoD service has three main features – Mood Wheel, My Q and Liv Guru.

    With Mood wheel, viewers can search for videos based on mood/genre and time preferences. The My Q feature enables the registered users to create their own playlists of their favourite videos, and enables them to watch it across devices, with a single log on experience.

    The Liv Guru feature is Sony’s Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on Liv. These points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

    “Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience,” said MSM COO NP Singh.